Marketing & Sales

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Building a StoryBrand: Clarify Your Message So Customers Will Listen


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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant


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Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal


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Influence: The Psychology of Persuasion, Revised Edition


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The Goal: A Process of Ongoing Improvement


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Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling


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The Challenger Sale: Taking Control of the Customer Conversation


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Positioning: The Battle for Your Mind


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The Tipping Point: How Little Things Can Make a Big Difference


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Ninja Selling: Subtle Skills. Big Results.


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Go for No! Yes is the Destination, No is How You Get There


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Contagious: Why Things Catch On


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This Is Marketing: You Can't Be Seen Until You Learn to See


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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!


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The Event Marketing Handbook: Beyond Logistics & Planning


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Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)


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The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible


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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World


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Sell or Be Sold: How to Get Your Way in Business and in Life


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Advertising Research: Theory & Practice (2nd Edition)


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SPIN Selling


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The Magic of Thinking Big


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Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of


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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authen ticity Is the Best Marketing of All


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Secrets of a Master Closer: A Simpler, Easier, And Faster Way To Sell Anything To Anyone, Anytime, Anywhere


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CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone


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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters


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Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal


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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design


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Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice


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Stumbling on Happiness


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Diffusion of Innovations, 5th Edition


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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content


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Resonate: Present Visual Stories that Transform Audiences


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Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy


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Contagious: Why Things Catch On


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The German Genius: Europe's Third Renaissance, the Second Scientific Revolution, and the Twentieth Century


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Breakthrough Advertising


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The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage


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Yes!: 50 Scientifically Proven Ways to Be Persuasive


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The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play


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Framework for Marketing Management (6th Edition)


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RFPs Suck! How to Master the RFP System Once and for All to Win Big Business


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Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales


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Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter


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Traction: How Any Startup Can Achieve Explosive Customer Growth


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The Boron Letters


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Advertising & IMC: Principles and Practice, 10th Edition


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How To Buy Real Estate At Foreclosure Auctions: A Step-by-step Guide To Making Money Buying, Rehabbing And Selling Property From Sheriff Sales And Trustee Auctions


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To Sell Is Human: The Surprising Truth About Moving Others


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