Voice Shopping Statistics (2026): Trends & Rate of Growth

Highlights. Over 1 billion voice searches are made every month.

In 2026, the voice shopping market size is projected to total $77.3 billion worldwide.
56.1% of U.S. consumers use voice search (151.3 million Americans).
58% of all consumers use voice search to learn about local small businesses; 32% use voice search to make direct purchases.
39% of smart device users have made a purchase using their device’s voice-enabled shopping capabilities.
Over 8.4 billion digital voice assistant units are active worldwide.

Bar Graph: Global Voice Shopping Market Size in billions from 2023 ($42.8) and 2024 ($49.7) with projections to 2030 ($186.3) according to Grand View Research

Voice Commerce Statistics

Most consumers use voice shopping for some part of the retail buying process, whether it’s searching, browsing, submitting payment, etc.

74% of consumers using voice-based artificial intelligence (AI) have completed some part of the retail buying process with a conversational voice assistant.
89.5% of voice assistant users interface primarily on their smartphones.
71% of consumers prefer using voice search to manually entering queries.
Voice shopping is expected to drive 30% of e-commerce revenue by 2030.
Consumers are 4.31% more likely to make a retail purchase using voice shopping than they are using social media shopping.
11.4% of consumers admit to making impulsive purchases using voice shopping.

Bar Graph: U.S. Selected Consumer Voice Search Uses including find local business hours (46%), check local business stock (40%), and buy direct from business (35%) according to PR Newswire

Local Voice Commerce Statistics

Voice shopping isn’t just for big businesses; most consumers (58%) find small and local businesses through voice search.

46% of consumers use voice search to find local and small business prices.
41% of consumers use voice search to find grocery stores.
40% of consumers use voice search to find out what items a business has in stock.
32% of consumers use voice search to search for clothing stores.
27% of consumers visit a local or small business’ website after finding it on voice search.
46% of voice search users (26.7% of all consumers) look up local businesses daily using their voice-enabled device.
28% of voice search users (16.2% of all consumers) use voice search to find local businesses on a weekly basis.

Bar Graph: U.S. Selected Consumer Voice Search Topics including weather (75%), music (71%), entertainment (62%), retail (54%), restaurants & delivery (52%) and packaged goods (49%) according to Statista

Voice Shopping Consumer Statistics

Most voice-assisted shoppers use the technology for its speed and convenience.

49% of voice shopping consumers use a voice assistant because it’s easier.
44% of voice shopping consumers find shopping with a voice assistant faster.
31% of voice shoppers use their voice assistant AI to multitask while shopping.
25% of voice shoppers automate their purchases with a voice assistant.
In 2022, 33% of voice shopping consumers cited novelty as a reason they tried voice shopping.

Bar Chart: U.S. Smartphone Voice Assistant Users in millions from 2022 (139.8) to 2025 (151.3) with projections to 2029 (168.2) according to eMarketer

Voice Shopping Consumer Demographics

Younger consumers are more likely to be voice shoppers or use voice-based interfaces as some part of the shopping experience.

76% of consumers aged 18 to 34 years use voice search to locate information about local and small businesses.
15% of 18- to 34-year-olds have not tried voice shopping locally but plan to, while 9% have no plans to do so.
64% of 35- to 54-year-olds use voice search to find local small businesses.
24% of 35- to 54-year-olds have not tried voice shopping locally but plan to, while 12% have no plans to do so.
37% of consumers aged 55 years and older use voice search to learn about local businesses.
33% of 35- to 54-year-olds have not tried voice shopping locally but plan to while 30% have no plans to do so.

Bar Chart: Digital Voice Assistants Worldwide in billions from 2019 (3.25) to 2024 (8.40) with projections to 2028 (16.8) according to Statista

Voice Shopping Device Statistics

Smartphones, smart speakers, and other voice-enabled devices have voice shopping capabilities.

60% of online consumers in the U.S. regularly buy products using a smart home voice assistant.
112.0 million American smart device owners are estimated to use their devices to voice shop in 2025.
Over 15% of U.S. digital consumers use smart speakers to voice shop.
31% of smart speaker users have ordered groceries, and 34% have ordered food for takeout with their device.
8.9 million smart speaker shoppers used their devices to purchase health & beauty products over a 2-year period (2019-2021).
8.8 million U.S. consumers used smart speakers to voice shop for electronics over the same 2-year period.
8.5 million consumers used smart speakers to voice shop for household supplies.

Bar Graph: Number of U.S. Smart Speaker Shoppers in millions from 2018 (19.7) to 2022 (33.2) according to Statista with projections to 2027 (34.5)

Voice AI Statistics

A voice-based AI assistant is how consumers interface and shop with most voice-enabled devices.

There will be an estimated 155.4 million U.S. consumers using voice assistants in 2026.
Google Assistant was the most popular voice AI in 2025 with 92.4 million users in the U.S.
Also in 2025, Apple’s Siri had 87.0 million U.S. users and Amazon’s Alexa had 77.6 million users.
In 2019, 23% of the 100 top consumer product and retail companies used voice assistants to interface with consumers.

Bar Graph: Conversational Shopping Revenue Worldwide in billions from 2021 ($41), 2022 ($67), 2023 ($109), 2024 ($178) and 2025 ($290) according to Statista with projections to 2026 ($473)

Voice-Enabled Device Statistics

Consumers are most likely to use their voice-enabled devices to search for weather, music, and news; shopping is the 5th most popular activity.

Statistics indicate that there are over 330 million voice-enabled smart devices active in homes across the United States as of 2026.
In 2026, there are over 158 million smart speakers installed in U.S. households, accounting for 47.9% of voice-enabled devices.
There were 87.7 million smart speakers installed in the U.S. in 2020.
61% of American smart speaker consumers use Echo with AI assistant Alexa.
Consumers have purchased an estimated 641 million Amazon Echo units as of 2025.
75% of voice search consumers use their voice-enabled device to search for weather.

Bar Graph: Voice-Only Share of Conversational Shopping Revenue from 2023 (39.2%) to 2024 (27.9%) with projections to 2027 (12.5%) according to Statista & Grandview Research

Conversational Commerce Statistics

Voice shopping combined with AI and live chat, including messenger apps.

Global consumers spent an estimated $290 billion via conversational commerce channels in 2025.
Consumer spending via conversational commerce increases by over 60% annually.
In 2023, the conversational commerce industry was valued at $347.5 billion.
Projections indicate conversational commerce will be worth $1 trillion by 2028.

The Capital One Shopping team compiled these data and insights based on publicly available data.

Voice Shopping Statistics