Highlights. Americans spent an estimated $13.8 billion for the Fourth of July 2022.

  • Consumers spent a total of $7.7 billion on food and $3.9 billion on alcohol (mostly beer) for July 4th.
  • Americans spend over $2 billion on Independence Day fireworks.
  • Of the 217.5 million Americans who celebrated, 95% shopped in preparation for the Fourth of July in 2022.
  • The cost of a cook out increased up to 17.1% on Independence Day 2022 compared to 2021.
  • Meat prices increased over 30% year-over-year (YoY) while beer prices were up 25%.

Line Graph: Nationwide Total Fourth of July Food Spending, including from years 2014 ($6.29B), 2015 ($6.68B), 2016 ($6.77B), 2017 ($7.15B), 2018 ($6.94B), 2019 ($6.78B), 2020 ($6.52B), 2021 ($7.52B), and 2022 ($7.70B), according to the National Retail Federation

July 4th Sales Statistics

Most July 4th spending is for food items. Fireworks and decor are other major sales items.

  • Americans spent an estimated total of $11.6 billion on food and beverages for the Fourth of July 2022.
  • 79.8% of Americans made a purchase in advance of their Fourth of July celebrations.
  • The average adult spent $84.12 on food, including snacks, for Independence Day 2022.
  • A July 4th cookout for 10 cost $69.68 or $6.97 per person (minus drinks).
  • Average food spending per person increased $3.58 or 4.44% YoY from July 4th 2021 to 2022.
  • From 2014 to 2022, average July 4th food total spending increased $15.96 or 23.4%.
  • Americans spend an estimated total of $73.125 million on hot dogs for July 4th celebrations, purchasing approximately 150 million dogs.
  • Hot dog sales increase by an average of  20.0% each July, the official National Hot Dog Month (according to the National Hot Dog and Sausage Council).

Bar Graph: Nationwide Fourth of July 2022 Alcohol Spending, including total spending on table wine ($577.6 billion), import beer ($508.3 billion), premium light beer ($451.2 billion), craft beer ($261.7 billion), hard seltzer ($240.4 billion), vodka ($194.3 billion), and american whiskey ($139.4 billion), according to Nielsen Media Research

July 4th Alcohol Sales Statistics

Early projections indicate Americans may have spent nearly three (3) times what they budgeted for alcohol on the Fourth of July.

  • According to early surveys, Americans planned to spend upwards of $1.4 billion on alcohol for Independence Day 2022.
  • Statistics indicate that alcohol consumers ultimately spent an additional $2.54 billion or 181% more than planned.
  • Fourth of July celebrants purchased $2.3 billion in beer, cider, and flavored malt beverages (FMB) in 2022.
  • 58% of alcohol sales were beer, cider, or FMB.
  • Total alcohol sales increased 1.8% YoY.
  • Beer/cider/FMB sales increased 4.3% YoY.
  • Americans spent approximately $700 million on wine for July 4th 2022.
  • Consumers purchased $900 million in spirits (whiskey, vodka, etc.) for Independence Day.
  • Spirits sales increased 3.2% YoY while wine sales declined 2.7%.
  • 37.8% of Americans purchased alcoholic beverages for their Fourth of July celebrations.
Average Cost of July 4th Cookout Items
Item Cost per Unit Unit Measure
Cheese $3.53 per Pound
Chicken Breast $4.50 per Pound
Chips $4.71 per Package
Cookies $4.31 per Package
Ground Beef $5.56 per Pound
Hamburger Buns $1.93 per Package
Ice Cream $1.29 per Pint
Lemonade $0.89 per Pint
Pork and Beans $1.27 per Pound
Pork Chops $5.09 per Pound
Potato Salad $1.31 per Pound
Strawberries $2.22 per Pint

July 4th Fireworks Sales Statistics

One-in-three Fourth of July celebrants purchase fireworks.

  • Americans spend $2.2 billion on fireworks for the Fourth of July.
  • Independence Day fireworks were $5.28 per pound on July 4th 2022.
  • 27.7% of American consumers purchased fireworks for July 4th 2022.
  • The average person who bought fireworks for the Fourth of July 2022 spent $30.65.
  • Among consumers who purchased Independence Day fireworks, each bought an estimated 5.8 pounds of fireworks.
Cost of July 4th Fireworks
Year Cost per Pound Total Consumer Spending
2021 $5.28 $2.2B
2020 $4.92 $1.9B
2019 $4.02 $1.0B
2018 $3.66 $945M
2017 $3.86 $885M
2016 $3.38 $825M
2015 $2.90 $755M
2014 $3.45 $695M
2013 $4.05 $662M
2012 $3.48 $645M
2011 $3.06 $649M

July 4th Shopping Statistics

Most 4th of July consumers shop for snack foods.

  • Up to 53% of July 4th celebrants altered their shopping habits for July 4th 2022 due to currency inflation.
  • 50.4% of Americans shopped for snacks for July 4th 2022.
  • 47.0% of Americans shopped for meat and/or seafood for July 4th celebrations.
  • Americans shopped for fruits and vegetables, side dishes, and alcoholic beverages in equal measure (37.8% each).
  • 37.0% of Americans purchased disposable products, such as paper plates and plastic cutlery.
  • Among July 4th celebrants, just 5% made no plans to purchase anything to celebrate the holiday.
  • 73% of consumers began shopping for the 4th of July at least one week in advance.

Pie Chart: Nationwide Fourth of July Spending, including Food (55.6%), Alcohol (28.5%), and Fireworks (15.9%) according to the National Retail Federation, American Pyrotechnics Association, and Nielsen Media Research

July 4th Drink Shopping Statistics

Independence Day is strongly associated with block parties and grilling out, which are in turn associated with consumption of alcohol (beer in particular).

  • Among celebrants purchasing food and/or drink for the 4th of July, 47.4% purchase alcoholic beverages.
  • 74% of alcoholic beverage consumers purchase beer for the 4th of July.
  • 39% of alcoholic beverage consumers purchase wine for the 4th of July.
  • 35% purchase spirits, such as whiskey or vodka, for July 4th.
  • Alcoholic beverage consumers purchase ready-to-drink cocktails and hard seltzers in equal measure (31%).
  • While 73% of Millennial drinkers purchase beer, Millennials are 27.8% more likely to purchase hard seltzer than any other age group.
  • Celebrants of the Boomer generation are 8.22% more likely than any other age group to purchase beer and 48.6% more likely to purchase wine.

Line Graph: Average 4th of July Food Spending Per Consumer, from the years 2014 ($68.16), 2015 ($71.23), 2016 ($71.34), 2017 ($73.42), 2018 ($75.35), 2019 ($73.33), 2020 ($76.49), 2021 ($80.54), 2022 ($84.12), according to the National Retail Federation

July 4th Shopping Location Statistics

Most Fourth of July shoppers find everything they need at a brick-and-mortar grocery store.

  • 88% of consumers shopping for the 4th of July planned to purchase in-store in 2022.
  • 19% of consumers shopped online for July 4th.
  • 68% of consumers shopped at grocery stores for the 4th of July.
  • 47% of July 4th shoppers purchased from mass retailers.
  • 32% shopped at clubs or wholesale retailers.
  • 19% shopped at liquor stores.

Grouped Bar Graph: Annual Change in 4th of July Food Spending, from 2018 (spending per consumer increased 2.6% while total spending declined 2.9%), 2019 (spending per consumer down 2.7% and total spending down 2.3%), 2020 (per consumer up 4.3% and total down 3.8%), 2021 (+5.3% per consumer and +15.3% total), and 2022 (+4.4% and +2.4%), according to the National Retial Federation

July 4th Savings Statistics

Consumers were especially concerned about savings for July 4th 2022 due to high rates of currency inflation.

  • 62% of July 4th celebrants planned to purchase more items on sale due to currency inflation in 2022.
  • 37% of July 4th celebrants planned more budget-friendly snacks and meals due to inflation.
  • 36% of July 4th celebrants used coupons to shop for the holiday in 2022.
  • 29% of celebrants spent less on fireworks for July 4th 2022.
  • 26% of celebrants opted for generic or store brand purchases.
  • 25% of Americans celebrating July 4th shopped at dollar and discount stores due to 2022 currency inflation.
  • 25% of celebrants cut back on meat and seafood purchases for July 4th 2022.
  • 24% limited their purchases of holiday decor for July 4th 2022.

Grouped Bar Graph: Generational Alcohol Purchases for July 4th, including Beer (69% of alcohol-consuming Millennials, 73% of Gen-X, and 79% of Boomers), Wine (37% Millennial, 32% Gen-X, and 55% Boomer), spirits (39% Millennial, 35% Gen-X, and 31% Boomer), hard seltzers (46% Millennial, 32% Gen-X, and 11% Boomer), and ready-to-drink cocktails (36%, 35%, and 20%), according to Numerator

July 4th Consumer Statistics

The percentage of Americans celebrating Independence Day has declined at a relatively steady rate since 2013.

  • 28% of consumers spend over $100 on the 4th of July.
  • 9% of consumers spend less than $25.
  • Americans were 6.67% less likely to celebrate July 4th in 2022 than they were in 2013.
  • Compared to 2020, Americans were 10.5% more likely to celebrate July 4th 2022.
  • The rate of July 4th celebrants was down 2.33% from 2019 (pre-pandemic).

July 4th Travel Sales Statistics

While the 4th of July isn’t considered a major travel holiday on par with Christmas or Thanksgiving, nearly 50 million people travel at least 50 miles from home between June 30th and July 4th.

  • Airlines sold 3.55 million plane tickets for July 4th 2022.
  • Plane ticket sales increased 1.5% YoY but were down 9.3% from 2019 (pre-pandemic) sales.
  • Bus, train, and cruise tickets sold 2.42 million units.
  • Ticket sales for buses, trains, and cruises increased 168% YoY but were down 31.6% from 2019.

These data and insights were compiled by the Capital One Shopping team based on publicly available data.


  1. National Retail Federation, Independence Day
  2. Numerator, 84% Plan to Celebrate 4th of July Despite High Gas Prices, Inflation, Numerator Reports
  3. National Hot Dog & Sausage Council, Consumption Stats
  4. HowMuchIsIt.org, How Much Do Hot Dogs Cost?
  5. American Farm Bureau Federation, Cost of July 4th Cookout 17% Higher Compared to Year Ago
  6. American Automobile Association, From Sea to Shining Sea: AAA Predicts 47.9 Million People Will Travel This July 4th
  7. American Pyrotechnics Association
  8. U.S. Census Bureau, National Population Totals and Components of Change: Monthly Population Estimates for the United States
  9. NielsenIQ, These Alcoholic Beverage Categories Won the Fourth of July Holiday
  10. Yahoo, Consumers Spending More Ahead of the July 4th Holiday Weekend