Retailers That Accept Cryptocurrency: 2024 Statistics

Highlights. Approximately 2,300 retailers accept cryptocurrency as payment in the United States, and 15,174 businesses accept crypto worldwide.

Approximately 15% of retailers accepting cryptocurrency as payment are based in the United States.
Bitcoin is the most popular cryptocurrency with retailers; 58% of crypto-friendly businesses accept Bitcoin.
Microsoft is the largest company that accepts cryptocurrency; Overstock was the first major retailer to do so.
Cryptocurrency is increasing in popularity with retailers. 75% of merchants report plans to accept cryptocurrency within the next 24 months.

Largest Companies Accepting Cryptocurrency
Company (Country)	Market Value (in billions)	Accepted Crypto
Microsoft (USA)	$3,123	Bitcoin, Ethereum
Tesla (USA	$566.0	Dogecoin
AT&T (USA)	$124.8	Bitcoin
Chipotle (USA)	$88.3	Bitcoin, Ethereum
Starbucks (USA	$88.2	Bitcoin, Ethereum
Shopify (Canada)	$75.3	Bitcoin, Ethereum
PayPal (USA)	$67.4	Bitcoin, Ethereum
Emirates (UAE)	$28.6	Bitcoin, Ethereum
Rakuten (Japan)	$11.0	Bitcoin, Ethereum
Overstock (USA)	$0.76	Bitcoin, Ethereum

Cryptocurrency Acceptance Among Retailers

As cryptocurrency increases in popularity with consumers, retailers worldwide are beginning to accept it as a valid payment option.

Approximately 32% of businesses accept cryptocurrencies at some level.
Bitcoin is the most widely accepted cryptocurrency, with 58% of crypto-friendly companies accepting Bitcoin.
At least 8,801 crypto-friendly businesses accept Bitcoin.
Other popular cryptocurrencies accepted by crypto-friendly retailers include Bitcoin Cash (36%), Ethereum (35%), Litecoin (28%), and Binance Coin (24%).
Around 48% of businesses do not plan to accept cryptocurrency in the near future.

Pie Chart: Global eCommerce Retailer Crypto Acceptance including accepts crypto (31%), plans to accept within two years (47%), and no plans to accept (22%), according to Statista

U.S. Companies That Accept Crypto

Retailers in the United States represent early adopters of cryptocurrency. There are over 2,300 U.S. businesses that accept Bitcoin.

Microsoft is the largest corporation in the world that accepts crypto, with a market value of $3.12 trillion in 2024.
Tesla is the only large U.S. company that accepts Dogecoin but not Bitcoin or Ethereum.
Overstock was the first major retailer to accept Bitcoin as a payment method in 2014.
Currently, six professional sports teams accept crypto as payment: Tennessee Titans, Sacramento Kings, Oakland Athletics, San Jose Sharks, Dallas Mavericks, and the Miami Dolphins.
The fashion brands Balenciaga and Gucci accept Bitcoin and Ethereum.
With $36.5 billion in sales, Starbucks is the largest food and beverage company that accepts cryptocurrency.
The United States is the top country for Bitcoin trading, representing 22.8% of this coin’s trading volume.

National Map: Bitcoin Establishments by State according to RewardExpert

Cryptocurrency Usage By State

Cryptocurrency is most prevalent in California, and every state besides South Dakota has at least one retailer that accepts Bitcoin.

With 535 retailers accepting Bitcoin, California has the highest number of Bitcoin establishments in the United States.
There are five states with over 100 Bitcoin establishments: California (535), Florida (266), Texas (202), New York (179), and Kansas (110).
South Dakota is the only state with no retailers accepting Bitcoin.
53% of U.S. states have at least one physical Bitcoin ATM.
An average of 53 retailers per state accept Bitcoin.
Los Angeles is the top city in the United States for cryptocurrency adoption, with the most restaurants and retailers accepting crypto.
Chicago has the second-highest number of restaurants accepting crypto, and Boston has the second-highest number of retailers.

Bar Graph: Bitcoin Trading Volume by Country according to Zippia

Retailers Accepting Cryptocurrency Globally

Many online retailers worldwide are beginning to accept cryptocurrency as payment.

Online consumers worldwide used cryptocurrency to purchase $11.6 billion worth of goods in 2022, accounting for 0.19% of e-commerce transactions.
By 2026, e-commerce sales paid with crypto are expected to total $39 billion, or 0.5% of transactions.
As of 2024, fourteen (14) Fortune 2000 companies accept cryptocurrency as a direct payment method.
Canadian e-commerce giant Shopify is the highest-valued non-U.S. corporation to accept cryptocurrency, with a market value of $75.3 billion.
Japanese technology company Rakuten is the largest Asian corporation that accepts cryptocurrency, with $14.6 billion in total sales in 2023.
Emirates is the largest airline to accept cryptocurrency, with a market value of $28.6 billion.

Global Cryptocurrency Adoption

Cryptocurrency adoption and legislation vary in different countries.

Cryptocurrency transactions are banned in nine countries, Algeria, Bolivia, Bangladesh, China, Egypt, Morocco, Nepal, Oman, and Tunisia.
Two countries have adopted Bitcoin as an official legal tender, El Salvador and the Central African Republic.
There is legislation explicitly allowing the use of cryptocurrency as payment in at least 26 countries worldwide.
After the United States, these three countries have the highest percentage of Bitcoin trading volume: Russia, the United Kingdom, and China.

Grouped Bar Graph: Global Crypto Owners 2023, including Bitcoin and Ethereum in January (222 million Bitcoin, 89 million Ethereum) and December (296 million, 124 million), according to Crypto.com

Cryptocurrency Usage Trends

There is an upward trend in cryptocurrency adoption for both users and retailers.

Cryptocurrency as a payment method has a 2% market share in the United States as of 2023.
40% of customers who pay with cryptocurrency are new to the retailer.
Customers who use crypto to pay have purchase amounts twice that of credit card users.
75% of merchants report plans to accept stablecoin* and cryptocurrency payments within the next 24 months.
In 2022, 34,219 Bitcoin ATMs were available in the United States, a 6,284% increase in Bitcoin ATMs from 2016.
In November 2024, there were 604,870 Bitcoin transactions per day. One year earlier saw 578,480 transactions for a 4.56% increase.

*Cryptocurrency that is designed to have a relatively stable price either by being pegged to a commodity or by its supply being regulated by an algorithm.

Stacked Bar Graph: What Consumers Want to Purchase with Crypto including daily consumer products (80%), travel & leisure (70%), real estate & services (45%), entertainment (44%), and luxury & specialty goods (32%) according to Triple-A

Consumer Crypto Statistics

Consumers are increasingly interested in using cryptocurrency to purchase goods online.

There are 296 million unique Bitcoin owners and 124 million Ethereum owners globally.
From January to December 2023, there was a 33% increase in Bitcoin owners and a 39% increase in Ethereum owners.
65% of consumers would like to be able to make payments with cryptocurrency, 80% of which are interested in using crypto to purchase daily retail consumer goods.
55% of crypto-owning consumers would choose an e-commerce store that accepts cryptocurrency over an equal online retailer that does not.
13% of cryptocurrency owners obtained crypto to make purchases online.

Where to Purchase Gift Cards with Cryptocurrency
Company	Gift Cards Available	Featured Retailers
Coingate	4,368	Amazon, Apple, Steam
Coinsbee	697	Nintendo, Amex, Nike
Bitrefill	687	Lululemon, Marriott, Delta
CryptoRefills	560	PlayStation, DoorDash, Best Buy
Bidali	500	Carnival Cruises, L.L. Bean, Sonic
eGifter	315	Cabela’s, Panera Bread, Macy’s
Gyft	277	Domino’s, Ulta Beauty, Adidas
Bitcoin.com	202	Airbnb, Dunkin’, Home Depot
Bitpay	124	Google Play, Uber, Walmart

Retailers Indirectly Accepting Crypto

Most retailers accept cryptocurrency indirectly via gift cards or non-native* digital wallets.

- 93% of retailers report that non-native wallets like Paypal or Venmo are the primary way consumers use crypto to purchase from them.
- 23% of merchants accepting cryptocurrency accept crypto payments only from non-crypto-native digital wallets.
- People buy gift cards from websites that accept cryptocurrency and use them to make 4.3% of in-store crypto purchases.
- Crypto users are 95% more likely to use gift cards purchased with cryptocurrency to make in-store purchases than online purchases.
- 67.9% of merchants report difficulty implementing technology to accept payments from cryptocurrency wallets.
- Coingate is the largest online marketplace for purchasing gift cards with cryptocurrency, with over 4,360 gift cards available.

*Crypto-native wallets allow for direct access to cryptocurrency funds, while non-native wallets enable the use of crypto as a payment option.

These data and insights were compiled by the Capital One Shopping team based on publicly available data.

Retailers That Accept Cryptocurrency