AI Shopping Statistics

Last updated: December 29, 2025

Highlights. Most consumers (76%) want AI-powered shopping assistants.

  • 71% of consumers want to shop with help from generative AI.
  • 58% of shoppers use GenAI instead of traditional search to find recommendations.
  • Almost 60% of consumers have used AI to shop.
  • AI-driven traffic to U.S. retail websites increased 4,700% year-over-year (YoY)*.
  • 97% of retailers have implemented artificial intelligence or have an AI program in development.

*July 2024 to February 2025

Stacked Bar Graph: How Consumers Use AI to Shop according to Adobe

AI Shopping Statistics

In addition to personalization, retailers use AI to upsell and market to customers.

  • Over 92% of consumers have encountered AI while shopping online.
  • Among shoppers already using AI, 72% use it as their primary tool to research products and brands.
  • 53% of consumers use or plan to use AI for online shopping.
  • Amazon attributes 35% of its revenue to AI product recommendations.
  • On Prime Day 2025, Amazon’s traffic from AI shopping assistants increased 3,300%.

Stacked Bar Graph: How Global Online Shoppers Plan to Use AI, according to Statista

AI Shopping Assistants

AI chatbots and virtual shopping assistants handle most customer inquiries.

  • Up to 95% of customer interactions are initiated via AI chatbots.
  • 62% of consumers prefer chatbots to humans due to faster response times.
  • 55% of consumers express distrust of AI chatbots.
  • 49% of consumers cite ease of use as the best reason to use an AI voice assistant.

Pie Chart: How Shoppers Plan to Use AI Voice Assistants according to Statista

Generative AI Shopping

Most consumers (52%) plan to use GenAI to shop in 2025.

  • 61% of consumers have used GenAI tools like ChatGPT for online shopping.
  • Online retailers received 1.93 million visits from U.S. ChatGPT users in November 2024.
  • 34% of Amazon shoppers planned to use ChatGPT for Prime Day.
  • ChatGPT has 800 million weekly users.

Pie Chart: Consumer Attitude Toward AI Grocery Shopping according to Statista

Grocery Shopping with AI

In-store AI integration is especially prevalent in supermarkets and warehouse superstores with grocery departments.

  • 57.8% of grocery shoppers expect AI to find deals and coupons for them to use.
  • 48.8% of consumers are comfortable with the idea of AI automated grocery shopping.
  • Among American consumers, 31% had used a voice assistant to order groceries by 2018.
  • 41% of food retailers use AI in their operations.
  • 31% of food retailers use AI to personalize customer experience.

Pie Chart: Online Shoppers Using AI by Age Group according to Statista

AI Shopping Experience

Among companies using generative AI, 87% reported improved customer engagement and experience from personalized experiences. 

  • 77% of consumers who use AI say it helps them make faster decisions.
  • About 65% of business owners believe their customer relationships will benefit from AI through enhanced user experience.
  • 71% of consumers want augmented reality (AR) shopping experiences.
  • 66% of consumers expect companies to understand their personal needs.
  • 60% of consumers will make shopping decisions based on personalized offers sent to their mobile devices.

Bar Graph: AI Shopping Assistant Usage by Generation according to Statista

AI Shopper Demographics

Older consumers are more likely than younger consumers to avoid shopping with AI.

  • 55% of consumers with multiple children under five (5) use AI to create shopping lists.
  • 8% of consumers without children use AI-generated shopping lists.
  • Consumers born between 1981 and 1996 (also called Millennials) are the generation most likely to have used AI for online shopping.

Grouped Bar Graph: Age Group Attitudes Toward AI Chatbots positive/negative according to Statista

How Generation Z Shops with AI

Among consumers born between 1997 and 2012 (a.k.a. Generation Z), 54% either shop with AI already or plan to do so.

  • 44% of Gen Z already use AI to shop, and another 10% plan to do so.
  • 90% of Gen Z shoppers who use AI say it improves their shopping experience as of 2025 (up from 70% in 2024).
  • AI shopper satisfaction increased 29% between 2024 and 2025.

How Millennials Shop with AI

58% of Millennials either use AI to shop already or plan to do so.

  • While 46% of Millennial consumers have used AI for online shopping, an additional 12% have plans to shop with AI.
  • 95% of Millennial shoppers who use AI say it improves their shopping experience as of 2025 (up from 79% in 2024).
  • AI shopper satisfaction among Millennials increased 20% between 2024 and 2025.

How Generation X Shops with AI

53% of consumers born between 1965 and 1980 (Generation X) either use AI to shop already or plan to do so.

  • 35% of Gen X have shopped with AI; another 18% plan to shop with AI.
  • 92% of Generation X shoppers who use AI say it improves their shopping experience as of 2025 (up from 69% in 2024).
  • AI shopper satisfaction among Gen X increased 33% between 2024 and 2025.

How Baby Boomers Shop with AI

Less than half (44%) of consumers born between 1946 and 1964 (also called Baby Boomers) have shopped with AI or have plans to do so.

  • Among Baby Boomers, 26% have used AI to shop, while another 18% are interested in shopping with AI.
  • 87% of Boomers who shop with AI say it improves their shopping experience as of 2025 (up from 54% in 2024).
  • AI shopper satisfaction among Boomers increased 61% between 2024 and 2025.

Additional data unavailable for consumers born 1945 and earlier.

Pie Chart: Holiday Shopping AI Referrals by Device according to Adobe

AI in Holiday Shopping

Most American consumers shop for winter holidays, including Christmas, Hanukkah, Kwanzaa, Las Posadas, New Year’s Eve, etc.

  • On Cyber Monday 2024, GenAI traffic on retail websites was up 1,950% YoY.
  • 88% of consumers used AI at some point in their holiday shopping.
  • 73% of shoppers say they would use AI chatbots to find discounts and coupons.
  • 49% of shoppers have used AI to get gift ideas for loved ones.
  • 92% of retailers offered their customers AI tools during the 2024 holiday shopping season.

Pie Chart: Top 5 Global Industries Investing in AI by share of spending including Retail (24.1%), Professional services (19.6%) and others according to Statista

AI in Retail Statistics

The global market for AI technology in retail is $41.08 billion in 2025.

  • The global AI retail market will be worth $287.1 billion in 2032.
  • In the United States, the market for AI retail tech is worth an estimated $12.44 billion.
  • By 2030, the U.S. market for AI in retail will be worth $50.73 billion.
  • Between 2025 and 2032, the U.S. retail AI market will have a compound annual growth rate (CAGR) of 17.9%.
  • The global retail AI market will have a CAGR of 32.0% from 2025 to 2032.

Bar Graph: Global AI Retail Market Value in billions from 2022 ($22.0) to 2024 ($31.1) with projections to 2032 ($287) according to Global Loyalty Organization

AI in eCommerce

eCommerce is a natural industry to adopt AI; 39% of consumers already use AI for online shopping.

  • 77% of online consumers are interested in AI-driven virtual try-on.
  • AI-powered virtual try-on boosts positive consumer product reviews 60%.
  • 72% of online shoppers express interest in voice-enabled AI product search.
  • 69% of consumers want AI to be able to reorder items that run low automatically.
  • 33% of consumers say a retailer’s use of AI impacts their decision to shop online or on location; 36% say AI has no impact.
  • AI in e-commerce boosts consumer retention by 10%-15%.

Security & Privacy Statistics

Most consumers have concerns about how shopping with AI may threaten their privacy.

  • 82% of consumers worry about how AI will collect and use their data.
  • While 43% of consumers say AI privacy concerns impact their decision to shop online vs. in-store, 70% say price is a deciding factor.
  • 29% of consumers say privacy issues have no impact on their decision to shop online or in-store.

AI-Driven Sales Statistics

About half of sales growth between 2022 and 2024 is attributable to AI and machine learning (ML) among retailers who had adopted these technologies.

  • Retailers who used AI/ML saw 14.2% sales growth between 2023 and 2024.
  • Among retailers who do not make use of AI, sales grew 6.9%.
  • Retailers using AI in 2023 saw sales grow 13.4% over 2022.
  • Among retailers who did not use AI, sales increased 6.9% between 2022 and 2023.

AI-Driven Retail Profits

Profit growth among retailers utilizing AI and ML was more than twice what it was among retailers who did not use these technologies between 2022 and 2024.

  • Retailers who used AI/ML saw 8.2% higher profits in 2024 than they did in 2023.
  • Profits increased 4.1% between 2023 and 2024 among retailers that did not make use of AI.
  • Retailers using AI in 2023 saw profits increase 8.1% compared to 2022.
  • Among retailers who did not use AI, profits increased 3.1% between 2022 and 2023.

The Capital One Shopping team compiled these data and insights based on publicly available data.

Sources

  1. Honeywell, Industrial Automation Division
  2. The State University of New York, University at Buffalo
  3. Adobe for Business
  4. National Institute of Health, National Library of Medicine
  5. Global Loyalty Organisation
  6. The Food Industry Association, Voice of the Food Industry Blog
  7. Statista, Industry Overview
  8. Codedesign, The AI Shopping Tsunami
  9. MediaBrief.com
  10. University of Virginia Darden School of Business, The Darden Report