AI Shopping Statistics (2025 Report): Consumer Adoption

Highlights.

53% of consumers use or plan to use AI for online shopping.
AI-driven traffic to U.S. retail websites increased over 1,200% in just seven (7) months*.
The global AI retail market will be worth $287.11 billion in 2032.
AI drove ~52% of sales growth between 2022 and 2024 among retailers who had adopted these technologies.

*July 2024 to February 2025

Bar Graph: Global AI Retail Market Value in billions from 2022 ($22.0) to 2024 ($31.1) with projections to 2032 ($287) according to Global Loyalty Organization

AI in Retail Statistics

The global market for AI technology in retail is $41.08 billion in 2025.

In the United States, the market for AI retail tech is worth an estimated $12.44 billion.
By 2030, the U.S. market for AI in retail will be worth $50.73 billion.
Between 2025 and 2032, the U.S. retail AI market will have a compound annual growth rate (CAGR) of 17.9%.
The global retail AI market will have a CAGR of 32.0% from 2025 to 2032.
Amazon attributes 35% of its revenue to AI product recommendations.

Bar Graph: United States AI Retail Market Value in billions from 2022 ($612) to 2024 ($9.26) with projections to 2032 ($71.0) according to Global Loyalty Organization and Statista

AI in Grocery Stores

Supermarkets and warehouse superstores with grocery departments are at the forefront of in-store AI integration.

31% of food retailers use AI to personalize customer experience.
57.8% of grocery shoppers expect AI to find deals and coupons for them to use.
48.8% of consumers are comfortable with the idea of AI automated grocery shopping.
Among American consumers, 31% had used a voice assistant to order groceries by 2018.
41% of food retailers use AI in their operations.

Line Graph: US AI Retail Annual Market Growth from 2022 (17.6%) to 2024 (16/7%) with projections to 2032 (18.4%) according to Global Loyalty and Statista

AI in eCommerce

eCommerce is a natural industry to adopt AI; 39% of consumers already use AI for online shopping.

77% of online consumers are interested in AI-driven virtual try-on.
AI-powered virtual try-on boosts positive consumer product reviews 60%.
72% of online shoppers express interest in voice-enabled AI product search.
69% of consumers want AI to be able to automatically reorder items that run low.
33% of consumers say a retailer’s use of AI impacts their decision to shop online or on location; 36% say AI has no impact.
AI in e-commerce boosts consumer retention 10% to 15%.

Bar Graph: Most Common Consumer Uses for AI (among consumers who use AI to shop), including "get product recommendations (47%) and others according to Adobe

AI User Experience

Most consumers (60%) have shopped using generative AI in place of a traditional search engine.

About 65% of business owners believe their customer relationships will benefit from AI through enhanced user experience.
71% of consumers want augmented reality (AR) shopping experiences.
Among companies using generative AI, 87% reported improved customer engagement and experience from personalized interactions.
66% of consumers expect companies to understand their personal needs.
60% of consumers will make shopping decisions based on personalized offers sent to their mobile devices.

Pie Chart: Top 5 Global Industries Investing in AI by share of spending including Retail (24.1%), Professional services (19.6%) and others according to Statista

AI Shopper Statistics

In addition to personalization, retailers use AI to upsell and market to customers.

Over 92% of consumers have encountered AI while shopping online.
76% of consumers want AI-powered shopping assistants.
Among shoppers already using AI, 72% use it as their primary tool to research products and brands.

Grouped Bar Graph: Age Group Attitudes Toward AI Chatbots positive/negative according to Statista

AI Shopper Demographics

Older consumers are more likely than younger consumers to avoid shopping with AI.

55% of consumers with multiple children under five (5) use AI to create shopping lists.
8% of consumers without children use AI-generated shopping lists.
Consumers born between 1981 and 1996 (also called Millennials) are the generation most likely to have used AI for online shopping.

Bar Graph: AI Shopping Assistant Usage by Generation according to Statista

How Generation Z Shops with AI

Among consumers born between 1997 and 2012 (a.k.a. Generation Z), 54% either shop with AI already or plan to do so.

44% of Gen Z already use AI to shop, and another 10% plan to do so.
90% of Gen Z shoppers who use AI say it improves their shopping experience as of 2025 (up from 70% in 2024).
AI shopper satisfaction increased 29% between 2024 and 2025.

How Millennials Shop with AI

58% of Millennials either use AI to shop already or plan to do so.

While 46% of Millennial consumers have used AI for online shopping, an additional 12% have plans to shop with AI.
95% of Millennial shoppers who use AI say it improves their shopping experience as of 2025 (up from 79% in 2024).
AI shopper satisfaction among Millennials increased 20% between 2024 and 2025.

How Generation X Shops with AI

53% of consumers born between 1965 and 1980 (Generation X) either use AI to shop already or plan to do so.

35% of Gen X have shopped with AI; another 18% plan to shop with AI.
92% of Generation X shoppers who use AI say it improves their shopping experience as of 2025 (up from 69% in 2024).
AI shopper satisfaction among Gen X increased 33% between 2024 and 2025.

How Baby Boomers Shop with AI

Less than half (44%) of consumers born between 1946 and 1964 (also called Baby Boomers) have shopped with AI or have plans to do so.

Among Baby Boomers, 26% have used AI to shop, while another 18% are interested in shopping with AI.
87% of Boomers who shop with AI say it improves their shopping experience as of 2025 (up from 54% in 2024).
AI shopper satisfaction among Boomers increased 61% between 2024 and 2025.

Additional data unavailable for consumers born 1945 and earlier.

AI in Holiday Shopping

Most American consumers shop for the winter holidays.

92% of retailers offered their customers AI tools during the 2024 holiday shopping season.
88% of consumers used AI at some point in their holiday shopping.
73% of shoppers say they would use AI chatbots to find discounts and coupons.
49% of shoppers have used AI to get gift ideas for loved ones.

AI-Driven Sales Statistics

About half of sales growth between 2022 and 2024 is attributable to AI and machine learning (ML) among retailers who had adopted these technologies.

Retailers who used AI/ML saw 14.2% sales growth between 2023 and 2024.
Among retailers who do not make use of AI, sales grew 6.9%.
Retailers using AI in 2023 saw sales grow 13.4% over 2022.
Among retailers who did not use AI, sales increased 6.9% between 2022 and 2023.

AI-Driven Retail Profits

Profit growth among retailers utilizing AI and ML was more than twice what it was among retailers who did not use these technologies between 2022 and 2024.

Retailers who used AI/ML saw 8.2% higher profits in 2024 than they did in 2023.
Profits increased 4.1% between 2023 and 2024 among retailers that did not make use of AI.
Retailers using AI in 2023 saw profits increase 8.1% compared to 2022.
Among retailers who did not use AI, profits increased 3.1% between 2022 and 2023.

Chatbot & Virtual Assistant Statistics

AI chatbots and virtual shopping assistants handle most customer inquiries.

Up to 95% of customer interactions are initiated via AI chatbots.
62% of consumers prefer chatbots to humans due to faster response times.
55% of consumers express distrust of AI chatbots.

Security & Privacy Statistics

Most consumers have concerns about how shopping with AI may threaten their privacy.

82% of consumers worry about how AI will collect and use their data.
While 43% of consumers say AI privacy concerns impact their decision to shop online vs. in-store, 70% say price is a deciding factor.
29% of consumers say privacy issues have no impact on their decision to shop online or in-store.

The Capital One Shopping team compiled these data and insights based on publicly available data.

AI Shopping Statistics