Highlights. Over 1 billion voice searches are made every month; monthly voice search volume is projected to reach 2 billion in 2024.
- In 2024, voice shopping consumers will spend an estimated $39.8 billion worldwide.
- 49% of U.S. consumers use voice search for shopping (127.4 million Americans).
- 58% of all consumers use voice search to learn about local small businesses; 32% use voice search to make direct purchases.
- 62% of smart speaker users plan to make a purchase using their device’s voice-enabled shopping in the next month.
- 8.4 billion digital voice assistant units are active worldwide in 2024; by 2027, there will be 14.1 billion.
- The value of voice-assisted sales increased 321.7% over two years for a 105.4% compound annual growth rate (CAGR).
Voice Commerce Statistics
Most consumers use voice shopping for some part of the retail buying process, whether it’s searching, browsing, submitting payment, etc.
- 74% of consumers using voice-based artificial intelligence (AI) have completed some part of the retail buying process with a conversational voice assistant.
- 88.4% of voice assistant users interface primarily on their smartphones.
- 71% of consumers prefer using voice search to manually entering queries.
- Voice shopping will drive 30% of e-commerce revenue by 2030.
- Consumers are 2.63% more likely to make a retail purchase using voice shopping than they are using social media shopping.
- 11.4% of consumers admit to making impulsive purchases using voice shopping.
Local Voice Commerce Statistics
Voice shopping isn’t just for big businesses; most consumers (58%) find small and local businesses through voice search.
- 46% of consumers use voice search to find local and small business prices.
- 41% of consumers use voice search to find grocery stores.
- 40% of consumers use voice search to find out what items a business has in stock.
- 32% of consumers use voice search to search for clothing stores.
- 27% of consumers visit a local or small business’ website after finding them on voice search.
- 46% of voice search users (26.7% of all consumers) look up local businesses daily using their voice-enabled device.
- 28% of voice search users (16.2% of all consumers) use voice search to find local businesses on a weekly basis.
Voice Shopping Consumer Statistics
Most voice-assisted shoppers use the technology for its speed and convenience.
- 49% of voice shopping consumers use a voice assistant because it’s easier.
- 44% of voice shopping consumers find shopping with a voice assistant faster.
- In 2022, 33% of voice shopping consumers said novelty was at least one reason why they tried voice shopping.
- 31% of voice shoppers use their voice assistant AI to multi-task while shopping.
- 25% of voice shoppers automate their purchases with a voice assistant.
Voice Shopping Consumer Demographics
Younger consumers are more likely to be voice shoppers or use voice-based interfaces as some part of the shopping experience.
- 76% of consumers aged 18 to 34 years use voice search to locate information about local and small businesses.
- 15% of 18- to 34-year-olds have not tried voice shopping locally but plan to while 9% have no plans to do so.
- 64% of 35- to 54-year-olds use voice search to find local small businesses.
- 24% of 35- to 54-year-olds have not tried voice shopping locally but plan to while 12% have no plans to do so.
- 37% of consumers aged 55 years and older use voice search to learn about local businesses.
- 33% of 35- to 54-year-olds have not tried voice shopping locally but plan to while 30% have no plans to do so.
Voice Shopping Device Statistics
Smartphones, smart speakers, and other voice-enabled devices have voice shopping capabilities.
- 60% of online consumers in the U.S. have bought products using a smart home voice assistant.
- 34.2 million American smart speaker owners use their device to voice shop in 2024.
- Over 14% of U.S. digital consumers use smart speakers to voice shop.
- 44% of smart speaker users order household items, such as groceries, on a weekly basis with their device.
- 8.9 million smart speaker shoppers used their device to purchase health & beauty products over a 2-year period (2019-2021).
- 8.8 million U.S. consumers used smart speakers to voice shop for electronics over the same 2-year period.
- 8.5 million consumers used smart speakers to voice shop for household supplies.
Voice AI Statistics
A voice-based AI assistant is how consumers interface and shop with most voice-enabled devices.
- There were 145.1 million U.S. consumers using voice assistants at the end of 2023.
- Google Assistant was the most popular voice AI in 2023 with 85.4 million users in the U.S.
- Also in 2023, Apple’s Siri had 81.1 million U.S. users and Amazon’s Alexa had 73.7 million users.
- In 2019, 23 of the 100 top consumer product and retail companies used voice assistants to interface with consumers.
Voice-Enabled Device Statistics
Consumers are most likely to use their voice-enabled devices to search for weather, music, and news; shopping is the 5th most popular activity.
- Statistics indicate there were 584.8 million voice-enabled smart speaker devices in homes across the United States by the end of 2023.
- There were 87.7 million smart speakers installed in the U.S. in January 2020.
- 68.2% of American smart speaker consumers use Echo with AI assistant Alexa.
- Consumers have purchased an estimated 406 million Echo units since 2014.
- 75% of voice search consumers use their voice-enabled device to search for weather.
Conversational Commerce Statistics
Voice shopping combined with AI and live chat, including messenger apps.
- Global consumers will spend $178 billion via conversational commerce channels in 2024.
- Consumer spending via conversational commerce increases by over 60% annually.
- In 2023, the conversational commerce industry was valued at $347.5 billion.
- Projections indicate conversational commerce will be worth $1 trillion by 2028.
The Capital One Shopping team compiled these data and insights based on publicly available data.
Sources
- Insider Intelligence, eMarketer
- Capgemini Research Institute, Smart Talk
- Statista, Industry Overview
- Think with Google
- PR Newswire, News Releases
- Forbes, Advisor
- EarthWeb, How Many People Use Alexa in 2024?
- Census, National Population by Characteristics