Highlights. On an average day, Amazon customers place an estimated 11.95 million orders, equivalent to 497,884 product orders per hour or 8,298 orders per minute.
- Amazon customers order $29.21 million in products every hour, equivalent to $8,114 per second.
- U.S. Amazon shoppers place an estimated 8.22 million daily orders.
- During a recent Prime sales event, global shoppers purchased over 144 million items per day or 100,000 items per minute.
- Amazon customers order an estimated 22.46 million products per day (an average of 1.9 items per order) from an inventory of over 600 million products.
| Duration | Number of Orders | Product Sales Dollars |
|---|---|---|
| second | 138 | $8,114 |
| minute | 8,298 | $486,847 |
| hour | 497,884 | $29,210,845 |
| day | 11,949,212 | $701,060,274 |
| week | 83,644,484 | $4,920,903,846 |
| month | 363,455,201 | $21,323,916,667 |
| fiscal quarter | 1,090,365,604 | $63,971,750,000 |
| year | 4,361,462,417 | $255,887,000,000 |
How Many Orders Does Amazon Get Per Hour?
Amazon sees more shopping activity at certain points during the day though morning hours are consistently the busiest.
- In an average hour, global Amazon users place 497,884 orders; U.S. consumers place 342,704 orders.
- Product sales dollars total $29.21 million per hour while Amazon’s hourly net revenue (including service sales) totals $58.67 million.
- In an average minute, global Amazon buyers place 8,298 orders; U.S. users place 5,712 orders.
- Product sales dollars total $486,847 per minute while Amazon’s net revenue totals $1.09 million per minute.
- Amazon processes 138 global orders in an average second; 95 are from the United States.
- Product sales dollars total $8,114 per second while Amazon’s net revenue totals $18,226 per second.
| Duration | U.S. Net Revenue | Net Revenue |
|---|---|---|
| second | $12,546 | $18,226 |
| minute | $752,734 | $1,093,579 |
| hour | $45,164,041 | $65,614,726 |
| day | $1,083,936,986 | $1,574,753,425 |
| week | $7,608,403,846 | $11,053,557,692 |
| month | $32,969,750,000 | $47,898,750,000 |
| fiscal quarter | $98,909,250,000 | $143,696,250,000 |
| year | $395,637,000,000 | $574,785,000,000 |
How Many Items Do People Order On Amazon Per Day?
An average Amazon order contains one or two products or items.
- During a recent Prime event, orders averaged 1.88 items each.
- 92% of Amazon orders include 1-2 items.
- Only 8% of Amazon orders include 3 or more items.
- On an average day, global Amazon shoppers order an estimated 22.463 million items.
- U.S. Amazon shoppers order approximately 15.462 million items daily.
- The average item price on Amazon is an estimated $143, equivalent to over two (2) times the average order value.
- While over 588 million products are available on Amazon via third-party sellers, Amazon’s inventory includes 12 million products.
How Many Packages Does Amazon Deliver in a Day?
Amazon Delivery Service Partner (DSP) drivers are not directly employed by Amazon; consequently, they are independent of Amazon’s shipping and logistics departments.
- Amazon DSP drivers each deliver an average of 1.53 packages per delivery stop.
- A typical suburban or semi-urban Amazon DSP driver makes 180 stops and delivers 250-300 packages in a day.
- To stay on schedule, a typical driver must make one (1) stop every 2 minutes and 15 seconds.
- A typical driver delivers an average of one (1) package every 88 seconds.
- An Amazon sprinter van holds approximately 350 packages in a typical shift.
- Over 275,000 drivers deliver for 1,700 Amazon DSPs.
How Many People Order From Amazon Per Day?
Most households have one primary shopper meaning one person does most of the shopping for everyone.
- Amazon has 81% household penetration* in the United States.
- An estimated 101.8 million households buy from Amazon.
- Amazon households include approximately 212.4 million individual adult consumers.
- The average Amazon shopper makes 72 purchases per year or one (1) purchase every 5.1 days.
- In an average week, Amazon has a daily conversion rate** between 12.6% and 13.8%.
*Household penetration refers to the percentage of households that placed orders on Amazon within one fiscal year.
**The conversion rate is the percentage of browsers who ultimately make a purchase.
Which Day Do People Order From Amazon Most?
The average annual daily purchase rate differs from the average daily purchase rates month-to-month. High-traffic months include December (the winter holiday shopping season) and July (Amazon Prime Day event).
- The average Amazon shopper is most likely to place an order in the morning.
- Amazon shoppers are 5.9% more likely to shop on Mondays than on an average day.
- Shoppers are at least 1.5% more likely to purchase on Mondays than on any other day of the week.
- Amazon shoppers ordered an average of 50 million individual items daily from small- and medium-sized businesses on October 11-12, 2022 (Prime Early Access Sale).
How Much Does Amazon Delivery Cost?
Amazon spends slightly less on outbound shipping than it spends on fulfillment and related services, including delivery.
- Outbound shipping costs totaled $89.5 trillion in 2023, up 7.19% YoY.
- 29.4% of the cost of sales goes toward outbound shipping costs.
- The cost of sales and the cost of order fulfillment represent 56.6% and 16.8% of Amazon’s operating expenses, respectively.
- For consumers, the fee for same-day delivery (where available) is $9.99.
- Prime members pay $2.99 for same-day delivery; this fee is generally waived for orders over $25.
| Duration | Delivery Stops | Packages Delivered |
|---|---|---|
| year | 65,700 | 100,375 |
| fiscal quarter | 16,425 | 25,094 |
| month | 5,475 | 8,365 |
| week | 1,260 | 1,925 |
| day | 180 | 275 |
| hour† | 27 | 41 |
| minute† | 0.44 | 0.68 |
†One delivery shift is, in theory, 6 hours and 45 minutes long (excluding shift prep and post-delivery duties as well as 30 minutes for lunch).
These data and insights were compiled by the Capital One Shopping team based on publicly available data.
Sources
- U.S. Securities and Exchange Commission, Amazon Com Inc Corporate Filings
- Numerator
- U.S. Census Bureau, Quick Facts
- AdAdvance, Articles
- Amazon Investor Relations, Annual Reports
- Statista, Amazon Statistics & Facts
- Amazon News
- Semrush, Amazon Pricing Study
- AMZ Scout, Amazon Statistics