Highlights. On an average day, Amazon customers place 15.25 million orders.
- U.S. Amazon shoppers place 8.84 million daily orders (68.3% of total).
- Amazon takes 177 total orders per second, equivalent to 536,238 product orders per hour.
- The average Amazon delivery driver makes 180 stops and delivers 275 packages per shift.
- Amazon orders represent 40.5% of the U.S. online retail market share.
- Worldwide, over 310 million people shop on Amazon.
| Duration | Number of Orders | Product Sales Dollars |
|---|---|---|
| second | 177 | $9,395 |
| minute | 10,591 | $563,672 |
| hour | 635,481 | $33,820,320 |
| day | 15,251,553 | $811,687,671 |
| week | 106,760,874 | $5,697,423,077 |
| month | 463,901,416 | $24,688,833,333 |
| fiscal quarter | 1,391,704,247 | $74,066,500,000 |
| year | 5,566,816,986 | $296,266,000,000 |
How Many Orders Does Amazon Get Per Hour?
Amazon sees more shopping activity at certain points during the day, though morning hours are consistently the busiest.
- In an average hour, global Amazon users place 635,481 orders; U.S. consumers place 434,032 orders.
- Product sales dollars total $33.82 million per hour, while Amazon’s hourly net revenue (including service sales) totals $81.84 million.
- In an average minute, global Amazon buyers place 10,591 orders; U.S. users place 7,234 orders.
- Product sales dollars total $563,672 per minute while Amazon’s net revenue totals $1.36 million per minute.
- Amazon processes 177 global orders in an average second; 121 are from the United States.
- Product sales dollars total $9,395 per second while Amazon’s net revenue totals $22,734 per second.
| Duration | U.S. Net Revenue | Net Revenue |
|---|---|---|
| second | $15,527 | $22,734 |
| minute | $931,615 | $1,364,011 |
| hour | $55,896,918 | $81,840,639 |
| day | $1,341,526,027 | $1,964,175,342 |
| week | $9,416,480,769 | $13,787,000,000 |
| month | $40,804,750,000 | $59,743,666,667 |
| fiscal quarter | $122,414,250,000 | $179,231,000,000 |
| year | $489,657,000,000 | $716,924,000,000 |
How Many Items Do People Order On Amazon Per Day?
An average Amazon order contains one or two products or items.
- Amazon customers order from an inventory of over 600 million products.
- During a recent Prime event, orders averaged 2.16 items each.
- 84% of Amazon orders include 1-2 items.
- Only 6% of Amazon orders include 4 or more items.
- On an average day, global Amazon shoppers order an estimated 32.97 million items.
- U.S. Amazon shoppers order approximately 22.52 million items daily.
- The average item price on Amazon is an estimated $143, equivalent to over two (2) times the average order value.
How Many Packages Does Amazon Deliver in a Day?
Amazon Delivery Service Partner (DSP) drivers are not directly employed by Amazon; consequently, they are independent of Amazon’s shipping and logistics departments.
- Amazon DSP drivers each deliver an average of 1.53 packages per delivery stop.
- A typical suburban or semi-urban Amazon DSP driver makes 180 stops and delivers 250-300 packages in a day.
- To stay on schedule, a typical driver must make one (1) stop every 2 minutes and 15 seconds.
- A typical driver delivers an average of one (1) package every 88 seconds.
- An Amazon sprinter van holds approximately 350 packages in a typical shift.
- Over 275,000 drivers deliver for 3,000 Amazon DSPs.
How Many People Order From Amazon Per Day?
Most households have one primary shopper, meaning one person does most of the shopping for everyone.
- Amazon has an 80% household penetration* in the United States.
- An estimated 108.6 million households buy from Amazon.
- Amazon households include approximately 215.8 million individual adult consumers.
- The average Amazon shopper makes 84 purchases per year, or one (1) purchase every 4.35 days.
- In an average week, Amazon has a daily conversion rate** between 14.9% and 15.9%.
*Household penetration refers to the percentage of households that placed orders on Amazon within one fiscal year.
**The conversion rate is the percentage of browsers who ultimately make a purchase.
Which Day Do People Order From Amazon Most?
The average annual daily purchase rate differs from the average daily purchase rate month-to-month. High-traffic months include December (the winter holiday shopping season) and July (Amazon Prime Day event).
- During a recent Prime sales event, global shoppers purchased an estimated 244.7 million items per day, or 169,944 items per minute.
- The average Amazon shopper is most likely to place an order in the morning.
- Amazon shoppers are 4.5% more likely to shop on Mondays than on an average day.
- Shoppers are at least 0.64% more likely to purchase on Mondays and Tuesdays than on any other day of the week.
How Much Does Amazon Delivery Cost?
Amazon spends slightly less on outbound shipping than it spends on fulfillment and related services, including delivery.
- Outbound shipping costs totaled $102.7 trillion in 2025, up 7.20% YoY.
- 28.8% of the cost of sales goes toward outbound shipping.
- The cost of sales and the cost of order fulfillment represent 56.0% and 17.1% of Amazon’s operating expenses, respectively.
- For consumers, the fee for same-day delivery (where available) is $12.99.
- Prime members pay $2.99 for same-day delivery; this fee is generally waived for orders over $25.
| Duration | Delivery Stops | Packages Delivered |
|---|---|---|
| year | 65,700 | 100,375 |
| fiscal quarter | 16,425 | 25,094 |
| month | 5,475 | 8,365 |
| week | 1,260 | 1,925 |
| day | 180 | 275 |
| hour† | 27 | 41 |
| minute† | 0.44 | 0.68 |
†One delivery shift is, in theory, 6 hours and 45 minutes long (excluding shift prep and post-delivery duties as well as 30 minutes for lunch).
These data and insights were compiled by the Capital One Shopping team based on publicly available data.
Sources
- U.S. Securities and Exchange Commission, Amazon.com, Inc. Corporate Filings
- Numerator
- U.S. Census Bureau, Quick Facts
- AdAdvance, Articles
- AMZ Scout, Amazon Statistics
- Statista, Amazon Statistics & Facts
- Amazon News
- Semrush, Amazon Pricing Study
- Adobe for Business, Resource Center