Amazon Seller Statistics, Data and Research (2026 Report)

Highlights. 10.9 million American small businesses are first- or third-party sellers on Amazon, creating over 2 million jobs in the U.S. alone.

Amazon has 1.8 million active seller profiles worldwide.
30.4% of Amazon sellers are located in the U.S.
60% of sales on Amazon involve third-party sellers.
86% of Amazon sellers turn a profit.
Half of U.S. sellers use fulfillment by Amazon (FBA) to get their products to customers.

Line Graph: Annual Sellers' Share of Amazon Units Sold as a percentage of total product units from 2015 (45.5%) to 2025 (61.5) according to Amazon.com, Inc. with projections to 2029 (65.6%)

Number of Amazon Sellers

Amazon Marketplace sellers number in the millions, with 3.54 million registered sellers in the United States.

More than 900,000 third-party independent sellers on Amazon use artificial intelligence (AI) to generate product listings.
Over 300,000 third-party sellers use Amazon’s multichannel fulfillment services.
More than 75,000 independent Amazon sellers made over $1 million each in 2025.

Stacked Bar Graph: Sellers' Share of Sales from Amazon among small business owners who sell on Amazon according to Small Business and Entrepreneurship Council

How Many Small Businesses Sell on Amazon?

Usership among small businesses is up 15.4% year-over-year (YoY).

30% of small businesses sell their products on Amazon in 2026, up from 26% in 2025.
Over 65% of Amazon sellers have at least one local* employee.
49% of Amazon sellers rent local office or warehouse space; 47% contract with local service providers.
28% of Amazon’s third-party selling partners have brick-and-mortar locations.
37% of small businesses that sell on Amazon also sell on other large-company platforms, such as Walmart.

*Within 50 miles of the business’ primary location.

Top Third-Party Sellers by Positive Customer Review Volume
Third-party seller	Number of positive reviews
Pattern	51,063
Carlyle	42,446
Woot	39,720
AnkerDirect	38,910
Utopia Deals	35,337
glenthebookseller	32,796
eSupplements	32,027
topshoesUS	27,745
VerSure	26,645
Zappos	24,833

How Many Online Sellers Use Amazon?

Among online sellers, over 95% use multiple channels, such as Amazon in conjunction with Facebook Marketplace or eBay.

Among Amazon sellers, 58% also conduct sales on their own business or brand website.
61% of third-party Amazon partners make sales via social media (e.g. Facebook, Instagram).
36% of Amazon selling partners use other online marketplaces (e.g. eBay, Etsy).
Among online sellers, 24% consider Amazon a crucial sales platform.
62% of online sellers prioritize Facebook and 43% call Instagram critical to their sales strategy.

Pie Chart: Amazon Sellers' Average Monthly Sales according to Statista

Amazon Seller Revenue

Most of the sales made on Amazon are from independent sellers.

According to Amazon, the average third-party selling partner made $375,000 in 2025.
Two (2) percent of Amazon sellers make $100,000 or more in an average month.
Amazon sellers had a median per-product profit margin of 20.0% in the first quarter of 2026.
Small business owners on Amazon make a median 19.9% of their sales on the platform.
Rural Amazon sellers grew sales 30% between 2023 and 2024.

Bar Graph: Amazon Sellers' Average Annual Sales in thousands according to Statista

How Much Does an Amazon Seller Make?

While the average annual income per seller is $375,000, 70% of Amazon sellers make no more than $60,000 on the platform.

11% of Amazon sellers make over $300,000 per year.
Profit margins for small businesses on Amazon decreased 42.5% between 2025 and 2026.
Small businesses selling on Amazon had a median per-product profit margin of 28.5% in 2025.

National Map: Sales per Amazon Seller in thousand USD according to Amazon.com, Inc.

How Much Do Shoppers Spend with Amazon Sellers?

Sellers pay commission and other fees to Amazon, so the amount shoppers spend in their store is not equivalent to a seller’s gross income or profits.

Shoppers worldwide purchased an estimated $847 billion worth of merchandise on Amazon marketplaces in 2025, including international domains.
Shoppers bought $441.0 billion worth of merchandise on Amazon.com’s third-party seller marketplace.
Global shoppers spent $83.5 billion on Amazon.co.uk’s marketplace, making it the second-most lucrative global marketplace.

Total Value of Consumer Purchases on Amazon Marketplaces
Marketplace Domain	Gross Merchandise Value *(in billion USD)*
amazon.com	$441.04
amazon.co.uk	$83.49
amazon.de	$72.03
amazon.co.jp	$59.64
amazon.ca	$36.77

How Much Does Amazon Make from Sellers?

Amazon reported $172.2 billion in net revenue in 2025 from third-party sales commissions and services, such as order fulfillment.

Revenue from third-party sellers represents 24.0% of Amazon’s net sales.
Projections indicate that Amazon will net over $306 billion from third-party seller services in 2030.
If current trends continue, Amazon’s revenue from third-party seller services will represent 24.6% of its net revenue in 2030.

Line Graph: Amazon Revenue from Third-Party Seller Services in billions from 2015 ($16.1) to 2025 ($172) according to Amazon.com, Inc with projections to 2029 ($274)

Amazon Seller Inventory

A vast majority of the products available via Amazon are first- and third-party seller inventory.

Sellers have 338 million products available for sale on Amazon domains.
Amazon products number 12 million.
In 2025, Amazon’s counterfeit crimes department seized 15 million counterfeit products.

Top Seller Product Categories by Share of Participating Sellers
Product category	Share of third-party sellers
Home & Kitchen	35%
Beauty & Personal Care	26%
Clothing, Shoes & Jewelry	20%
Toys & Games	18%
Health, Household & Baby Care	17%
Baby	16%
Electronics	16%
Sports & Outdoors	16%
Pet Supplies	13%
Office Supplies	13%

Amazon Sellers Statistics by State

Third-party sellers live in every U.S. state and territory, and in Washington, D.C.

California has the highest number of Amazon sellers total at 77,000.
Florida has the highest confirmed** rate of Amazon sellers per capita at 24 for every 10,000 residents.
Delaware has the highest estimated rate of Amazon sellers per capita (43 for every 10,000).
Per-seller sales in most states exceed $100,000.
Amazon sellers in 3 states averaged less than $100,000 in 2025 sales:
- New Mexico averages $65,000 per Amazon seller.
- Mississippi averages $80,000 per Amazon seller.
- Alaska averages $90,000 per Amazon seller.

**In states where sellers number less than 5,000, their population density is unconfirmed.

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Alabama Amazon Seller Statistics

About 1,300 Amazon third-party sellers live in Alabama.

Third-party Amazon sellers in Alabama made an average of $235,000 per seller in 2025.
Per-seller Amazon sales in Alabama increased 34.3% between 2024 and 2025.
Alabama has an estimated 2 Amazon sellers per 10,000 residents.
Amazon selling partners in Alabama sold 13 million items in 2025.
Collectively, Amazon sellers in Alabama grossed an estimated $296 million.

Alaska Amazon Seller Statistics

Less than 100 third-party Amazon sellers live in Alaska.

Third-party Amazon sellers in Alaska made an average of $90,000 per seller in 2025.
Per-seller Amazon sales in Alaska increased 200% between 2024 and 2025.
Alaska has no more than one (1) Amazon seller per 10,000 residents.
Amazon selling partners in Alaska sold 1 million items in 2025.
Collectively, Amazon sellers in Alaska grossed an estimated $8.73 million.

Arizona Amazon Seller Statistics

9,500 third-party Amazon sellers live in Arizona.

Third-party Amazon sellers in Arizona made an average of $220,000 per seller in 2025.
Per-seller Amazon sales in Arizona increased 22.2% between 2024 and 2025.
Arizona has about 12 Amazon sellers per 10,000 residents.
Amazon selling partners in Arizona sold 45 million items in 2025.
Collectively, Amazon sellers in Arizona grossed an estimated $2.09 billion.

Arkansas Amazon Seller Statistics

About 900 third-party Amazon sellers live in Arkansas.

Third-party Amazon sellers in Arkansas made an average of $165,000 per seller in 2025.
Per-seller Amazon sales in Arkansas increased 3.13% between 2024 and 2025.
Arkansas has an estimated 3 Amazon sellers per 10,000 residents.
Amazon selling partners in Arkansas sold 9 million items in 2025.
Collectively, Amazon sellers in Arkansas grossed an estimated $144 million.

California Amazon Seller Statistics

77,000 third-party Amazon sellers live in California.

Third-party Amazon sellers in California made an average of $440,000 per seller in 2025.
Per-seller Amazon sales in California increased 29.4% between 2024 and 2025.
California has about 20 Amazon sellers per 10,000 residents.
Amazon selling partners in California sold 831 million items in 2025.
Collectively, Amazon sellers in California grossed an estimated $33.9 billion.

Colorado Amazon Seller Statistics

8,500 third-party sellers live in Colorado.

Third-party Amazon sellers in Colorado made an average of $275,000 per seller in 2025.
Per-seller Amazon sales in Colorado increased 17.0% between 2024 and 2025.
Colorado has about 14 Amazon sellers per 10,000 residents.
Amazon selling partners in Colorado sold 62 million items in 2025.
Collectively, Amazon sellers in Colorado grossed an estimated $2.34 billion.

Connecticut Amazon Seller Statistics

5,000 third-party sellers live in Connecticut.

Third-party Amazon sellers in Connecticut made an average of $275,000 per seller in 2025.
Per-seller Amazon sales in Connecticut increased 52.8% between 2024 and 2025.
Connecticut has about 14 Amazon sellers per 10,000 residents.
Amazon selling partners in Connecticut sold 42 million items in 2025.
Collectively, Amazon sellers in Connecticut grossed an estimated $1.38 billion.

Delaware Amazon Seller Statistics

About 4,600 third-party sellers live in Delaware.

Third-party Amazon sellers in Delaware made an average of $795,000 per seller in 2025.
Per-seller Amazon sales in Delaware increased 12.0% between 2024 and 2025.
Delaware has an estimated 43 Amazon sellers per 10,000 residents.
Amazon selling partners in Delaware sold 47 million items in 2025.
Collectively, Amazon sellers in Delaware grossed an estimated $3.62 billion.

District of Columbia Amazon Seller Statistics

About 300 third-party sellers live in D.C.

Third-party Amazon sellers in D.C. made an average of $75,000 per seller in 2024.
Amazon selling partners in D.C. sold 2 million items in 2024.
D.C. has an estimated 4 Amazon sellers per 10,000 residents.
Collectively, Amazon sellers in D.C. grossed an estimated $101 million in 2024.

Florida Amazon Seller Statistics

56,000 third-party sellers live in Florida.

Third-party Amazon sellers in Florida made an average of $290,000 per seller in 2025.
Per-seller Amazon sales in Florida increased 20.8% between 2024 and 2025.
Florida has about 24 Amazon sellers per 10,000 residents.
Amazon selling partners in Florida sold 409 million items in 2025.
Collectively, Amazon sellers in Florida grossed an estimated $16.2 billion.

Georgia Amazon Seller Statistics

16,000 third-party sellers live in Georgia.

Third-party Amazon sellers in Georgia made an average of $210,000 per seller in 2025.
Per-seller Amazon sales in Georgia increased 23.5% between 2024 and 2025.
Georgia has about 14 Amazon sellers per 10,000 residents.
Amazon selling partners in Georgia sold 75 million items in 2025.
Collectively, Amazon sellers in Georgia grossed an estimated $3.36 billion.

Hawaii Amazon Seller Statistics

About 300 third-party sellers live in Hawaii.

Third-party Amazon sellers in Hawaii made an average of $100,000 per seller in 2025.
Per-seller Amazon sales in Hawaii decreased 4.76% between 2024 and 2025.
Hawaii has an estimated 2 Amazon sellers per 10,000 residents.
Amazon selling partners in Hawaii sold 3 million items in 2025.
Collectively, Amazon sellers in Hawaii grossed an estimated $29.1 million.

Idaho Amazon Seller Statistics

About 1,700 third-party sellers live in Idaho.

Third-party Amazon sellers in Idaho made an average of $290,000 per seller in 2025.
Per-seller Amazon sales in Idaho increased 23.4% between 2024 and 2025.
Idaho has an estimated 9 Amazon sellers per 10,000 residents.
Amazon selling partners in Idaho sold 18 million items in 2025.
Collectively, Amazon sellers in Idaho grossed an estimated $506 million.

Illinois Amazon Seller Statistics

15,000 third-party sellers live in Illinois.

Third-party Amazon sellers in Illinois made an average of $415,000 per seller in 2025.
Per-seller Amazon sales in Illinois increased 45.6% between 2024 and 2025.
Illinois has about 12 Amazon sellers per 10,000 residents.
Amazon selling partners in Illinois sold 152 million items in 2025.
Collectively, Amazon sellers in Illinois grossed an estimated $6.23 billion.

Indiana Amazon Seller Statistics

5,500 third-party sellers live in Indiana.

Third-party Amazon sellers in Indiana made an average of $245,000 per seller in 2025.
Per-seller Amazon sales in Indiana increased 14.0% between 2024 and 2025.
Indiana has about 8 Amazon sellers per 10,000 residents.
Amazon selling partners in Indiana sold 33 million items in 2025.
Collectively, Amazon sellers in Indiana grossed an estimated $1.35 billion.

Iowa Amazon Seller Statistics

About 1,400 third-party sellers live in Iowa.

Third-party Amazon sellers in Iowa made an average of $315,000 per seller in 2025.
Per-seller Amazon sales in Iowa increased 21.2% between 2024 and 2025.
Iowa has an estimated 4 Amazon sellers per 10,000 residents.
Amazon selling partners in Iowa sold 14 million items in 2025.
Collectively, Amazon sellers in Iowa grossed an estimated $428 million.

Kansas Amazon Seller Statistics

About 1,100 third-party sellers live in Kansas.

Third-party Amazon sellers in Kansas made an average of $235,000 per seller in 2025.
Per-seller Amazon sales in Kansas increased 20.5% between 2024 and 2025.
Kansas has an estimated 4 Amazon sellers per 10,000 residents.
Amazon selling partners in Kansas sold 11 million items in 2025.
Collectively, Amazon sellers in Kansas grossed an estimated $251 million.

Kentucky Amazon Seller Statistics

About 1,600 third-party sellers live in Kentucky.

Third-party Amazon sellers in Kentucky made an average of $210,000 per seller in 2025.
Per-seller Amazon sales in Kentucky increased 16.7% between 2024 and 2025.
Kentucky has an estimated 4 Amazon sellers per 10,000 residents.
Amazon selling partners in Kentucky sold 17 million items in 2025.
Collectively, Amazon sellers in Kentucky grossed an estimated $346 million.

Louisiana Amazon Seller Statistics

About 2,100 third-party sellers live in Louisiana.

Third-party Amazon sellers in Louisiana made an average of $190,000 per seller in 2025.
Per-seller Amazon sales in Louisiana increased 58.3% between 2024 and 2025.
Louisiana has an estimated 5 Amazon sellers per 10,000 residents.
Amazon selling partners in Louisiana sold 22 million items in 2025.
Collectively, Amazon sellers in Louisiana grossed an estimated $405 million.

Maine Amazon Seller Statistics

About 900 third-party sellers live in Maine.

Third-party Amazon sellers in Maine made an average of $290,000 per seller in 2025.
Per-seller Amazon sales in Maine increased 7.41% between 2024 and 2025.
Maine has an estimated 6 Amazon sellers per 10,000 residents.
Amazon selling partners in Maine sold 9 million items in 2025.
Collectively, Amazon sellers in Maine grossed an estimated $253 million.

Maryland Amazon Seller Statistics

8,000 third-party sellers live in Maryland.

Third-party Amazon sellers in Maryland made an average of $250,000 per seller in 2025.
Per-seller Amazon sales in Maryland increased 72.4% between 2024 and 2025.
Maryland has about 13 Amazon sellers per 10,000 residents.
Amazon selling partners in Maryland sold 37 million items in 2025.
Collectively, Amazon sellers in Maryland grossed an estimated $2.00 billion.

Massachusetts Amazon Seller Statistics

9,000 third-party sellers live in Massachusetts.

Third-party Amazon sellers in Massachusetts made an average of $305,000 per seller in 2025.
Per-seller Amazon sales in Massachusetts increased 19.6% between 2024 and 2025.
Massachusetts has about 13 Amazon sellers per 10,000 residents.
Amazon selling partners in Massachusetts sold 77 million items in 2025.
Collectively, Amazon sellers in Massachusetts grossed an estimated $2.75 billion.

Michigan Amazon Seller Statistics

11,000 third-party sellers live in Michigan.

Third-party Amazon sellers in Michigan made an average of $315,000 per seller in 2025.
Per-seller Amazon sales in Michigan increased 31.3% between 2024 and 2025.
Michigan has about 11 Amazon sellers per 10,000 residents.
Amazon selling partners in Michigan sold 70 million items in 2025.
Collectively, Amazon sellers in Michigan grossed an estimated $3.47 billion.

Minnesota Amazon Seller Statistics

5,500 third-party sellers live in Minnesota.

Third-party Amazon sellers in Minnesota made an average of $435,000 per seller in 2025.
Per-seller Amazon sales in Minnesota increased 22.5% between 2024 and 2025.
Minnesota has about 9 Amazon sellers per 10,000 residents.
Amazon selling partners in Minnesota sold 55 million items in 2025.
Collectively, Amazon sellers in Minnesota grossed an estimated $2.39 billion.

Mississippi Amazon Seller Statistics

About 200 third-party sellers live in Mississippi.

Third-party Amazon sellers in Mississippi made an average of $80,000 per seller in 2025.
Per-seller Amazon sales in Mississippi increased 23.1% between 2024 and 2025.
Mississippi has no more than 1 Amazon seller per 10,000 residents.
Amazon selling partners in Mississippi sold 2 million items in 2025.
Collectively, Amazon sellers in Mississippi grossed an estimated $15.5 million.

Missouri Amazon Seller Statistics

5,500 third-party sellers live in Missouri.

Third-party Amazon sellers in Missouri made an average of $310,000 per seller in 2025.
Per-seller Amazon sales in Missouri increased 24.0% between 2024 and 2025.
Missouri has about 9 Amazon sellers per 10,000 residents.
Amazon selling partners in Missouri sold 43 million items in 2025.
Collectively, Amazon sellers in Missouri grossed an estimated $1.71 million.

Montana Amazon Seller Statistics

About 300 third-party sellers live in Montana.

Third-party Amazon sellers in Montana made an average of $150,000 per seller in 2025.
Per-seller Amazon sales in Montana decreased 6.25% between 2024 and 2025.
Montana has an estimated 3 Amazon sellers per 10,000 residents.
Amazon selling partners in Montana sold 3 million items in 2025.
Collectively, Amazon sellers in Montana grossed an estimated $43.6 million.

Nebraska Amazon Seller Statistics

About 1,400 third-party sellers live in Nebraska.

Third-party Amazon sellers in Nebraska made an average of $910,000 per seller in 2025.
Per-seller Amazon sales in Nebraska increased 22.1% between 2024 and 2025.
Nebraska has an estimated 7 Amazon sellers per 10,000 residents.
Amazon selling partners in Nebraska sold 14 million items in 2025.
Collectively, Amazon sellers in Nebraska grossed an estimated $1.24 billion.

Nevada Amazon Seller Statistics

6,000 third-party sellers live in Nevada.

Third-party Amazon sellers in Nevada made an average of $395,000 per seller in 2025.
Per-seller Amazon sales in Nevada increased 27.4% between 2024 and 2025.
Nevada has about 7 Amazon sellers per 10,000 residents.
Amazon selling partners in Nevada sold 58 million items in 2025.
Collectively, Amazon sellers in Nevada grossed an estimated $2.37 billion.

New Hampshire Amazon Seller Statistics

About 1,000 third-party sellers live in New Hampshire.

Third-party Amazon sellers in New Hampshire made an average of $345,000 per seller in 2025.
Per-seller Amazon sales in New Hampshire increased 30.2% between 2024 and 2025.
New Hampshire has an estimated 8 Amazon sellers per 10,000 residents.
Amazon selling partners in New Hampshire sold 11 million items in 2025.
Collectively, Amazon sellers in New Hampshire grossed an estimated $368 million.

New Jersey Amazon Seller Statistics

20,000 third-party sellers live in New Jersey.

Third-party Amazon sellers in New Jersey made an average of $540,000 per seller in 2025.
Per-seller Amazon sales in New Jersey increased 20.0% between 2024 and 2025.
New Jersey has about 21 Amazon sellers per 10,000 residents.
Amazon selling partners in New Jersey sold 284 million items in 2025.
Collectively, Amazon sellers in New Jersey grossed an estimated $10.8 billion.

New Mexico Amazon Seller Statistics

About 400 third-party sellers live in New Mexico.

Third-party Amazon sellers in New Mexico made an average of $65,000 per seller in 2025.
Per-seller Amazon sales in New Mexico increased 8.33% between 2024 and 2025.
New Mexico has an estimated 2 Amazon sellers per 10,000 residents.
Amazon selling partners in New Mexico sold 4 million items in 2025.
Collectively, Amazon sellers in New Mexico grossed an estimated $25.2 million.

New York Amazon Seller Statistics

37,000 third-party sellers live in New York.

Third-party Amazon sellers in New York made an average of $690,000 per seller in 2025.
Per-seller Amazon sales in New York increased 22.1% between 2024 and 2025.
New York has about 18 Amazon sellers per 10,000 residents.
Amazon selling partners in New York sold 760 million items in 2025.
Collectively, Amazon sellers in New York grossed an estimated $25.5 billion.

North Carolina Amazon Seller Statistics

11,000 third-party sellers live in North Carolina.

Third-party Amazon sellers in North Carolina made an average of $270,000 per seller in 2025.
Per-seller Amazon sales in North Carolina increased 35.0% between 2024 and 2025.
North Carolina has about 10 Amazon sellers per 10,000 residents.
Amazon selling partners in North Carolina sold 65 million items in 2025.
Collectively, Amazon sellers in North Carolina grossed an estimated $2.97 billion.

North Dakota Amazon Seller Statistics

About 200 third-party sellers live in North Dakota.

Third-party Amazon sellers in North Dakota made an average of $225,000 per seller in 2025.
Per-seller Amazon sales in North Dakota decreased 10.0% between 2024 and 2025.
North Dakota has an estimated 2 Amazon sellers per 10,000 residents.
Amazon selling partners in North Dakota sold 2 million items in 2025.
Collectively, Amazon sellers in North Dakota grossed an estimated $43.6 million.

Ohio Amazon Seller Statistics

11,000 third-party sellers live in Ohio.

Third-party Amazon sellers in Ohio made an average of $340,000 per seller in 2025.
Per-seller Amazon sales in Ohio increased 30.8% between 2024 and 2025.
Ohio has about 9 Amazon sellers per 10,000 residents.
Amazon selling partners in Ohio sold 80 million items in 2025.
Collectively, Amazon sellers in Ohio grossed an estimated $3.74 billion.

Oklahoma Amazon Seller Statistics

About 1,000 third-party sellers live in Oklahoma.

Third-party Amazon sellers in Oklahoma made an average of $175,000 per seller in 2025.
Per-seller Amazon sales in Oklahoma increased 25.0% between 2024 and 2025.
Oklahoma has an estimated 2 Amazon sellers per 10,000 residents.
Amazon selling partners in Oklahoma sold 10 million items in 2025.
Collectively, Amazon sellers in Oklahoma grossed an estimated $170 million.

Oregon Amazon Seller Statistics

5,500 third-party sellers live in Oregon.

Third-party Amazon sellers in Oregon made an average of $325,000 per seller in 2025.
Per-seller Amazon sales in Oregon increased 47.7% between 2024 and 2025.
Oregon has about 13 Amazon sellers per 10,000 residents.
Amazon selling partners in Oregon sold 41 million items in 2025.
Collectively, Amazon sellers in Oregon grossed an estimated $1.79 billion.

Pennsylvania Amazon Seller Statistics

13,000 third-party sellers live in Pennsylvania.

Third-party Amazon sellers in Pennsylvania made an average of $305,000 per seller in 2025.
Per-seller Amazon sales in Pennsylvania increased 35.6% between 2024 and 2025.
Pennsylvania has about 10 Amazon sellers per 10,000 residents.
Amazon selling partners in Pennsylvania sold 100 million items in 2025.
Collectively, Amazon sellers in Pennsylvania grossed an estimated $3.97 billion.

Puerto Rico Amazon Seller Statistics

About 2,000 third-party sellers live in Puerto Rico.

Third-party Amazon sellers in Puerto Rico made an average of $430,000 per seller in 2024.
Puerto Rico has about 6 Amazon sellers per 10,000 residents.
Amazon selling partners in Puerto Rico sold 19 million items in 2024.
Collectively, Amazon sellers in Puerto Rico grossed an estimated $580 million in 2024.

Rhode Island Amazon Seller Statistics

About 400 third-party sellers live in Rhode Island.

Third-party Amazon sellers in Rhode Island made an average of $200,000 per seller in 2025.
Per-seller Amazon sales in Rhode Island increased 25.0% between 2024 and 2025.
Rhode Island has an estimated 3 Amazon sellers per 10,000 residents.
Amazon selling partners in Rhode Island sold 4 million items in 2025.
Collectively, Amazon sellers in Rhode Island grossed an estimated $77.6 million.

South Carolina Amazon Seller Statistics

About 1,800 third-party sellers live in South Carolina.

Third-party Amazon sellers in South Carolina made an average of $180,000 per seller in 2025.
Per-seller Amazon sales in South Carolina increased 44.0% between 2024 and 2025.
South Carolina has an estimated 3 Amazon sellers per 10,000 residents.
Amazon selling partners in South Carolina sold 19 million items in 2025.
Collectively, Amazon sellers in South Carolina grossed an estimated $332 million.

South Dakota Amazon Seller Statistics

About 800 third-party sellers live in South Dakota.

Third-party Amazon sellers in South Dakota made an average of $610,000 per seller in 2025.
Per-seller Amazon sales in South Dakota increased 87.7% between 2024 and 2025.
South Dakota has an estimated 8 Amazon sellers per 10,000 residents.
Amazon selling partners in South Dakota sold 8 million items in 2025.
Collectively, Amazon sellers in South Dakota grossed an estimated $473 million.

Tennessee Amazon Seller Statistics

6,000 third-party sellers live in Tennessee.

Third-party Amazon sellers in Tennessee made an average of $450,000 per seller in 2025.
Per-seller Amazon sales in Tennessee increased 109% between 2024 and 2025.
Tennessee has about 8 Amazon sellers per 10,000 residents.
Amazon selling partners in Tennessee sold 68 million items in 2025.
Collectively, Amazon sellers in Tennessee grossed an estimated $2.70 billion.

Texas Amazon Seller Statistics

39,000 third-party sellers live in Texas.

Third-party Amazon sellers in Texas made an average of $250,000 per seller in 2025.
Per-seller Amazon sales in Texas increased 25.0% between 2024 and 2025.
Texas has about 12 Amazon sellers per 10,000 residents.
Amazon selling partners in Texas sold 226 million items in 2025.
Collectively, Amazon sellers in Texas grossed an estimated $9.75 billion.

Utah Amazon Seller Statistics

7,000 third-party sellers live in Utah.

Third-party Amazon sellers in Utah made an average of $920,000 per seller in 2025.
Per-seller Amazon sales in Utah increased 48.4% between 2024 and 2025.
Utah has about 20 Amazon sellers per 10,000 residents.
Amazon selling partners in Utah sold 168 million items in 2025.
Collectively, Amazon sellers in Utah grossed an estimated $6.44 billion.

Vermont Amazon Seller Statistics

About 400 third-party sellers live in Vermont.

Third-party Amazon sellers in Vermont made an average of $265,000 per seller in 2025.
Per-seller Amazon sales in Vermont increased 29.3% between 2024 and 2025.
Vermont has an estimated 6 Amazon sellers per 10,000 residents.
Amazon selling partners in Vermont sold 4 million items in 2025.
Collectively, Amazon sellers in Vermont grossed an estimated $103 million.

Virginia Amazon Seller Statistics

11,000 third-party sellers live in Virginia.

Third-party Amazon sellers in Virginia made an average of $170,000 per seller in 2025.
Per-seller Amazon sales in Virginia decreased 12.8% between 2024 and 2025.
Virginia has about 12 Amazon sellers per 10,000 residents.
Amazon selling partners in Virginia sold 43 million items in 2025.
Collectively, Amazon sellers in Virginia grossed an estimated $1.87 billion.

Washington Amazon Seller Statistics

10,000 third-party sellers live in Washington.

Third-party Amazon sellers in Washington made an average of $555,000 per seller in 2025.
Per-seller Amazon sales in Washington increased 29.1% between 2024 and 2025.
Washington has about 12 Amazon sellers per 10,000 residents.
Amazon selling partners in Washington sold 455 million items in 2025.
Collectively, Amazon sellers in Washington grossed an estimated $5.55 billion.

West Virginia Amazon Seller Statistics

About 200 third-party sellers live in West Virginia.

Third-party Amazon sellers in West Virginia made an average of $210,000 per seller in 2025.
Per-seller Amazon sales in West Virginia increased 68.0% between 2024 and 2025.
West Virginia has an estimated 1 Amazon seller per 10,000 residents.
Amazon selling partners in West Virginia sold 2 million items in 2025.
Collectively, Amazon sellers in West Virginia grossed an estimated $40.7 million.

Wisconsin Amazon Seller Statistics

5,000 third-party sellers live in Wisconsin.

Third-party Amazon sellers in Wisconsin made an average of $370,000 per seller in 2025.
Per-seller Amazon sales in Wisconsin increased 29.8% between 2024 and 2025.
Wisconsin has about 8 Amazon sellers per 10,000 residents.
Amazon selling partners in Wisconsin sold 41 million items in 2025.
Collectively, Amazon sellers in Wisconsin grossed an estimated $1.85 billion.

Wyoming Amazon Seller Statistics

About 2,000 third-party sellers live in Wyoming.

Third-party Amazon sellers in Wyoming made an average of $225,000 per seller in 2025.
Per-seller Amazon sales in Wyoming increased 40.6% between 2024 and 2025.
Wyoming has an estimated 36 Amazon sellers per 10,000 residents.
Amazon selling partners in Wyoming sold 22 million items in 2025.
Collectively, Amazon sellers in Wyoming grossed an estimated $480 million.

The Capital One Shopping team compiled these data and insights based on publicly available data.

Amazon Seller Statistics