B2B eCommerce Statistics (2025): Sales, Market Size & Growth

Highlights. The worldwide business-to-business (B2B) e-commerce market is worth an estimated $32.1 trillion in 2025; projections indicate it will grow to $62.2 trillion in 2030.

From 2024 to 2025, the value of the global B2B e-commerce market increased 14.4%.
Projections indicate the market’s compound annual growth rate (CAGR) from 2025 to 2030 will average 14.5%.
U.S. B2B e-commerce market is worth an estimated $10.1 trillion in 2025; projections indicate it will grow to $11.4 trillion in 2030.
The average B2B company derives 82% of its revenue from remote (i.e., not in-person) sales.
Amazon Business is the largest B2B online marketplace, projected to generate $83.1 billion in 2025.

Bar Graph: Global B2B eCommerce GMV (gross merchandise volume) in trillions from 2018 ($11.3) to 2024 ($28.1) with projections to 2030 ($62.2) according to International Trade Administration

Global B2B eCommerce Statistics

Growth continues at a slower rate after huge gains in 2021 and 2022.

In 2024, the global B2B e-commerce gross merchandise volume (GMV) totaled $28.1 trillion, up 14.8% year-over-year (YoY).
From 2021 to 2024, global B2B GMV increased by a total of 57.1% for an average CAGR of 16.2%.
The worldwide B2B GMV grew 20.2% from 2020 to 2021.
From 2017 to 2020, the global B2B GMV grew 51.2%, a CAGR of 14.8%.
Asia is home to the world’s largest B2B e-commerce market, representing an average 78.0% of the global GMV.
The United States represents a 31.5% share of the global B2B e-commerce market in 2025.

Line Graph: Global B2B eCommerce GMV Annual Growth from 2018 (15.2%) to 2024 (14.8%) with projections to 2027 (14.5%) according to International Trade Administration

U.S. B2B eCommerce Statistics

B2B eCommerce growth in the U.S. has only declined during or in the wake of an economic downturn, though 71% of B2B companies offer fully digital service options.

In 2024, U.S. B2B e-commerce sales totaled $9.69 trillion, up 8.56% YoY.
From 2022 to 2024, U.S. B2B e-commerce sales increased at an average CAGR of 6.73%.
Between 2024 and 2028, B2B e-commerce is expected to grow at a CAGR of 2.77%.
In the U.S., 86.6% of e-commerce is B2B; the remaining 12.1% is retail e-commerce or business-to-consumer (B2C).
In the U.S., manufacturers and merchant wholesalers* will make an estimated total of $8.81 trillion in e-commerce sales in 2025; in 2030, sales will reach $10.6 trillion.
56% of U.S. B2B revenue comes from digital channels, up from 45% in 2023.

*A majority of manufacturers’ and merchant wholesalers’ revenue comes from B2B sales.

Line Graph: U.S. B2B eCommerce Sales Annual Growth from 2022 (5.12%) to 2024 (8.56%) with projections to 2030 (1.68%) according to eMarketer

Regional B2B eCommerce Statistics

Asia-Pacific nations (APAC) by far the largest share of the global B2B GMV (78.3%).

The APAC B2B e-commerce market is worth an estimated $25.2 trillion in 2025, equivalent to 426% more than the next-largest global market (North America).
From 2020 to 2023, the APAC B2B e-commerce market grew 66.1%, just 10.1% faster than the North American market.
North America’s B2B e-commerce market is worth an estimated $4.79 trillion in 2025, equivalent to 14.9% of the global market.
The North American B2B e-commerce market is worth 130% more than Europe’s.
From 2020 to 2023, the North American B2B e-commerce market grew 60.0%; this is 15.5% faster than growth in the European market.
Europe’s B2B e-commerce market is worth an estimated $2.08 trillion in 2025 or 6.5% of the global market.
From 2020 to 2023, the European market grew 51.9%.
The rest of the world’s estimated share of the global market is relatively small at a collective 0.3% or $96.4 billion.

Bar Graph: U.S. B2B eCommerce Sales Revenue in trillions from 2021 ($8.09) to 2024 ($9.69) with projections to 2030 ($11.4) according to eMarketer

B2B Marketplace eCommerce Statistics

Online marketplaces and platforms that mimic familiar consumer retail websites or portals are growing in popularity among B2B buyers worldwide.

From 2021 to 2024, U.S. B2B marketplace sales increased 519%.
U.S. B2B marketplace sales represented 14% of all B2B sales in 2024, this is a 300% increase over 2021 (3.50%).
88% global B2B buyers make at least one purchase on a B2B marketplace annually.
35% of global B2B buyers make at least half of their purchases on a B2B marketplace(s).
26% or just over 1-in-4 B2B buyers make between 50% and 74% of their purchases on a B2B marketplace(s); 9% make 75% or more of purchases on a marketplace(s).
42% of B2B buyers use online marketplaces to discover products.
51% of B2B companies purchase through Amazon Business.
In the U.S., 57% of B2B buyers make purchases through Amazon Business; 39% purchase through Walmart Business.

Bar Graph: U.S. Share of Global B2B eCommerce from 2021 (45.3%) to 2024 (34.5%) according to International Trade Administration & eMarketer with projections to 2030 (18.4%)

B2B eCommerce Buyer Statistics

B2B buyers were twice as likely to order online in 2020 than they were in 2019, and numbers haven’t dwindled.

90% B2B buyers are willing to go to a competing supplier with better online buying capabilities.
87% of B2B buyers will pay more to work with a supplier that has an “excellent” e-commerce portal.
46% of B2B buyers use social media to research business solutions.
B2B are 30% more likely to prefer mobile devices to make purchases than they were prior to 2020.
Also since 2020, mobile ordering has increased 250%.
Global B2B buyers are most likely to abandon their e-commerce shopping carts due to technical issues at 31%.
B2B e-commerce buyers also abandon their carts due to a lack of secure checkout (23%), shipping and delivery options (17%), or a complicated checkout process (15%).

Pie Chart: U.S. B2B Business' Most Effective Channels, self-reported to McKinsey

B2B eCommerce Channel Statistics

U.S. businesses derive an equal amount of sales from e-commerce and in-person interactions (both 18%), but 82% of sales are derived from remote interactions (i.e., not in-person).

18% of U.S. B2B sales revenue is derived from general e-commerce and 18% is from in-person sales.
14% of sales are via email, and 13% are via online chat.
13% of sales are via video conference and via phone, respectively.
The remaining 11% of sales are via other channels, such as fax.
35% of American B2B businesses identified e-commerce as the most effective sales channel in late 2021; 23% identified in-person as most effective.
American B2B buyers are most likely to use a credit card when purchasing online, with 80% of companies using this payment method.
49% of U.S. B2B buyers use debit cards to purchase online; 39% make direct payment transfers.

Pie Chart: U.S. B2B Revenue per Sales Channel according to McKinsey

B2B Social Media Commerce Statistics

20% of U.S. B2B buyers purchase through social media channels.

60% of B2B marketers report social media as the most effective channel for driving revenue.
YouTube is the most popular social media channel among B2B buyers, with 17% preferring this channel in 2024.
16% of B2B buyers prefer Facebook, 14% prefer Instagram, and 13% prefer X.

B2B vs. B2C eCommerce Statistics

Most e-commerce revenue comes from B2B sales as opposed to consumer retail or business-to-consumer (B2C).

In 2025, the global B2B e-commerce market value will exceed that of the B2C market by 400%.
The annual worldwide B2B e-commerce GMV growth outpaces B2C by 110% in 2025.
In the U.S., 2025 B2B e-commerce is worth 588% more than B2C.
The U.S. B2B e-commerce market will grow 56% slower than the B2C market in 2025.

B2B + B2C eCommerce Statistics

Statistics indicate that B2B e-commerce sales and digital adoption will continue to grow at a faster rate globally than they do within the U.S.

B2B and B2C global e-commerce revenue will total a projected $38.5 trillion in 2025.
B2B sales represent 83.3% of this combined total.
Projections indicate that total worldwide B2B and B2C e-commerce will be worth over $48 trillion in 2027; by 2030, the total will exceed $71 trillion.
In 2025, U.S. B2B and B2C e-commerce is worth a combined $11.6 trillion; the combined market will be worth a projected $14.0 trillion in 2030.
U.S. B2B sales represent 87.3% of the combined total (B2B+B2C).

Top U.S.-Based B2B Brands

The United States is home to 7 of the world’s 10 most valuable B2B brands, 5 of which are online and/or tech-based.

The most valuable B2B brand in the world, Microsoft, is headquartered in the United States.
Also in the global Top 10 are State Grid (China, Utilities), ICBC (China, Banking), and Aramco (Saudi Arabia, Oil & Gas).
China Construction Bank is considered the world’s strongest B2B brand on the 100-point Brand Strength Index, with a top score of 93.7 measured against over 6,000 other brands.

Microsoft

Microsoft’s B2B brand value represents nearly 65% of the company’s total brand value.

Microsoft’s B2B brand is valued at $292.5 billion as of 2025.
63.4% of Microsoft’s total brand value ($461.1 billion) is attributed to B2B.
10.8% of Microsoft’s total enterprise value ($2.70 trillion) is attributed to its B2B brand value.
Microsoft’s BSI score is 93.2, making it the 3rd strongest among the Top 100 B2B brands worldwide.
Microsoft is the strongest and most valuable B2B brand in its sector (Internet & Software).

Amazon

Amazon’s B2B brand value represents nearly ⅓ of the company’s total brand value.

Amazon’s B2B brand (i.e., Amazon Business) is worth $110.9 billion as of 2025.
31.1% of Amazon’s total brand value ($356.4 billion) is attributed to B2B.
5.73% of Amazon’s total enterprise value ($1.93 trillion) is attributed to its B2B brand value.
Amazon’s BSI score is 89.3, making it the 13th strongest among the Top 100 B2B brands worldwide.
Amazon is the strongest and most valuable B2B brand in its sector (Retail).

NVIDIA

NVIDIA is the fastest-growing B2B brand in the world.

NVIDIA’s brand value is $87.9 billion as of 2025.
100% of NVIDIA’s total brand value is attributed to B2B.
2.68% of NVIDIA’s total enterprise value ($3.28 trillion) is attributed to its B2B brand value.
NVIDIA’s BSI score is 88.9, making it the 14th strongest among the Top 100 B2B brands worldwide.
NVIDIA is the strongest and most valuable B2B brand in its sector (Semiconductors).

Oracle

In the same sector as Microsoft, Oracle is strictly B2B only.

The Oracle brand is worth $57.4 billion as of 2025.
100% of Oracle’s total brand value is attributed to B2B.
10.2% of Oracle’s total enterprise value ($562.1 billion) is attributed to its B2B brand value.
Oracle’s BSI score is 78.9, making it the 54th strongest among the Top 100 B2B brands worldwide.
Oracle is the second-most valuable B2B brand in its sector (Internet & Software).

UnitedHealthcare

UnitedHealthcare is one of three (3) Healthcare Service B2B brands in the Top 100.

The UnitedHealthcare brand is worth $54.2 billion as of 2025.
100% of UnitedHealthcare’s total brand value is attributed to B2B.
17.1% of UnitedHealthcare’s total enterprise value ($316.6 billion) is attributed to its B2B brand value.
UnitedHealthcare’s BSI score is 84.8, making it the 26th strongest among the Top 100 B2B brands worldwide.
UnitedHealthcare is the most valuable B2B brand in its sector (Healthcare Services).

Accenture

Accenture is one of the five (5) IT Services brands in the Top 100.

The Accenture brand is worth $41.5 billion as of 2025.
100% of Accenture’s total brand value is attributed to B2B.
18.4% of Accenture’s total enterprise value ($225.4 billion) is attributed to its B2B brand.
Accenture’s BSI score is 89.6, making it the 7th strongest among the Top 100 B2B brands worldwide.
Accenture is the strongest and most valuable B2B brand in its sector (IT Services).

Deloitte

Deloitte was the strongest B2B brand in 2024.

The Deloitte brand is worth $41.1 billion as of 2025.
100% of Deloitte’s total brand value is attributed to B2B.
27.8% of Deloitte’s total enterprise value ($147.9 billion) is attributed to its B2B brand.
Deloitte’s BSI score is 92.3, making it the 7th strongest among the Top 100 B2B brands worldwide in 2025.
Deloitte is the strongest and most valuable B2B brand in its sector (Commercial Services).

These data and insights were compiled by the Capital One Shopping team based on publicly available data.

B2B eCommerce Statistics