Highlights. Americans spend 81.0% of their retail dollars in brick-and-mortar stores.

  • 64% of U.S. consumers shop in stores at least once per week.
  • U.S. brick-and-mortar retail sales totaled $6.09 trillion in 2025; projections indicate sales will hit $7.27 trillion in 2030.
  • Global brick-and-mortar retail sales totaled an estimated $24.9 trillion in 2025; projections indicate brick-and-mortar sales will reach $28.3 trillion in 2030.
  • The U.S. economy supports 1.066 million stores nationwide.
  • A net 1,988 retail establishments closed in 2024; net store openings were down 115% from 2023.
Monthly U.S. In-Store Revenue & Year-over-Year Growth
Month Monthly Sales
(in billions)
YoY Growth
Feb-2026 $453.5 2.49%
Jan-2026 $466.2 1.59%
Dec-2025 $560.3 2.85%
Nov-2025 $506.0 0.69%
Oct-2025 $517.7 2.30%
Sep-2025 $496.5 4.72%
Aug-2025 $525.3 2.05%
Jul-2025 $523.4 3.36%
Jun-2025 $503.2 3.00%
May-2025 $530.2 1.68%
Apr-2025 $510.2 4.56%
Mar-2025 $513.1 3.88%

2026 Brick-and-Mortar Sales Statistics

Brick-and-mortar sales continue to grow, but at a slower rate than e-commerce sales.

  • Global in-store retail sales are expected to total $25.7 trillion in 2026, up 3.35%.
  • U.S brick-and-mortar sales are projected to increase 3.73% to $6.27 trillion in 2026.
  • American brick-and-mortar stores’ average daily revenue totaled $15.6 billion in the first two (2) months of 2026.
  • In the fourth fiscal quarter of 2025 (Q4), in-store retail sales totaled $1.63 trillion.
  • Compared to 2024 Q4, revenue among American brick-and-mortar stores was up 2.24%.
  • In-store sales represented 81.7% of total U.S. retail sales in 2025 Q4; this is down 0.58% compared to the same period in 2024 (82.2%).

Bar Graph: U.S. Brick-and-Mortar Retail Revenue in trillions from 2018 ($4.59) to 2025 ($6.03) according to the U.S. Census Bureau with projections to 2030 ($7.27)

Brick-and-Mortar Retail Sales Statistics

Most retailers make the majority of their sales in stores as opposed to online.

  • U.S. brick-and-mortar retail sales in 2025 totaled $6.087 trillion, up 2.70% YoY.
  • 81.0% of all U.S. retail sales dollars came from brick-and-mortar stores.
  • In-store U.S. sales revenue increased 17.4% in 2021, a 21st-century record.
  • From 2015 to 2020, brick-and-mortar sales revenue increased 8.73%.
  • In 2025, U.S. brick-and-mortar sales growth lagged behind e-commerce sales growth by 62%. 
  • Globally, brick-and-mortar sales totaled $24.9 trillion in 2025, up 2.95% YoY. 
  • Among U.S. multichannel retailers with brick-and-mortar locations, 45.5% make more than half of their revenue from in-store sales.
Annual In-Store Revenue & Growth
Year Annual Sales
(in trillions)
Annual Growth
2025 $6.087 2.70%
2024 $5.927 1.34%
2023 $5.849 0.58%
2022 $5.815 7.79%
2021 $5.395 17.4%
2020 $4.596 -1.33%
2019 $4.658 1.57%
2018 $4.586 3.43%
2017 $4.434 3.11%
2016 $4.300 1.73%
2015 $4.227 1.00%
2014 $4.185 3.68%
2013 $4.037 3.59%
2012 $3.897 4.38%

Brick-and-Mortar Retail Business Statistics

A near-record number of brick-and-mortar stores operate in the United States, with a net 23,269 new retail establishments opening since 2020.

  • 84% of top retailers have at least one brick-and-mortar location.
  • 8.72% of merchandise sold by brick-and-mortar retailers is returned to the store.
  • 67% of brick-and-mortar retailers require receipts for in-store returns.
  • In 2024, at least 61% of retailers added or increased in-store security measures to combat theft.
  • Employers added an estimated 362,600 seasonal retail positions in 2024.

Grouped Bar Graph: Brick-and-Mortar Share of U.S. Retail Revenue from 2015 (91.1%) to 2025 (81.0%) according to U.S. Census Bureau

Brick-and-Mortar Consumer Statistics

Most consumers shop at brick-and-mortar locations at least once per week.

  • 45% of consumers primarily shop in brick-and-mortar stores (as opposed to online).
  • 62% of consumers mainly buy their groceries in-store.
  • 50% of consumers primarily buy personal care and beauty products in-store.
  • 40% of consumers buy most of their apparel and footwear in-store.
  • 28% of consumers primarily buy home goods in-store.
  • 40% of in-store shoppers rarely leave retailers empty-handed.

Grouped Bar Graph: Global Brick-and-Mortar Retail Revenue from 2021 ($21.5 trillion) to 2024 ($24.2 trillion) with projections up to 2030 ($28.3 trillion) according to eMarketer

Brick-and-Mortar Retail Crime Statistics

A majority of retailers experienced increased incidents of various retail crimes in 2025.

  • Among merchandise returned to brick-and-mortar locations, 15.1% are fraudulent returns.
  • In 2024, brick-and-mortar retailers experienced an 18% increase in shoplifting incidents compared to 2023
  • From 2023 to 2024, retailers saw a 15% increase in shoplifting arrests.
  • 47% of retailers were more concerned about shoplifting in 2024.

Grouped Bar Graph: Quarterly U.S. Brick-and-Mortar Revenue in trillion USD from 2023-2025, fiscal quarters 1-4 according to the Census

These data and insights were compiled by the Capital One Shopping team based on publicly available data.

Sources

  1. U.S. Census Bureau, Retail Monthly Trade
  2. U.S. Bureau of Labor Statistics, Industry at a Glance: Retail Trade
  3. eMarketer, Insights
  4. National Retail Federation
  5. Appriss Retail, Consumer Returns in the Retail Industry Report
  6. RetailNext, US Consumer Sentiment Survey