Highlights. Amazon is the world’s most popular online retailer, counting 4.49 billion website visits in one month.
- Amazon is the world’s highest-grossing online marketplace retailer with $716.9 billion in global revenue in 2025.
- Walmart has the most-visited website among traditional retailers with 506.0 million visits in one month.
- 86.6% of Amazon.com’s global search traffic comes from the United States.
- Apple has the most-visited website among consumer brands worldwide with 719.4 million monthly visits.
| Domain | Monthly Visits (in millions) |
Monthly Search Traffic (in millions) |
|---|---|---|
| Amazon* | 4,487.6 | 1,265.6 |
| aliexpress.com | 623.4 | 49.7 |
| walmart.com | 506.0 | 106.0 |
| ebay.com | 502.4 | 56.4 |
| etsy.com | 332.5 | 70.7 |
| samsung.com | 326.2 | 73.6 |
| shein.com | 260.6 | 92.6 |
| ozon.ru | 255.6 | 19.6 |
| ikea.com | 186.3 | 105.1 |
| mercadolivre.com.br | 183.9 | 82.7 |
*Total Amazon visits and search traffic among the Top 10 Amazon domains.
Most Popular Online Retailers
Amazon’s online traffic and online-only revenue exceed every other retailer in the U.S. and worldwide.
- Amazon.com receives 2.33 billion website visits per month and 609.0 million search visits.
- With an average of 506.0 million monthly global visits, Walmart has the most popular website among traditional brick-and-mortar retailers.
- Walmart gets 106.0 million monthly search visits; 102.5 million, or 96.7% of monthly search visits, come from the United States.
- Amazon’s 2025 fiscal year revenue exceeded Walmart’s by $42.4 billion, or 6.28%.
- Outside of U.S. marketplaces, China’s AliExpress is the most popular online store worldwide with 623.4 million average monthly visits.
- The most popular business-to-business retailer website outside the U.S. is Brazil-based Mercado Libre, which has 183.9 million average monthly search visits.
| Domain | U.S. Monthly Search Visits (in millions) |
U.S. Monthly Search Traffic (in millions) |
|---|---|---|
| amazon.com | 1,920.0 | 545.2 |
| walmart.com | 468.0 | 102.5 |
| ebay.com | 371.0 | 46.4 |
| homedepot.com | 181.8 | 58.2 |
| etsy.com | 177.0 | 37.5 |
| target.com | 163.2 | 48.1 |
| lowes.com | 108.8 | 28.0 |
| cvs.com | 97.2 | 20.5 |
| bestbuy.com | 88.6 | 16.2 |
| samsung.com | 88.4 | 9.39 |
Most Popular Online Store Growth
Among the most popular U.S. online retailers, Walmart has seen the highest percentage of web traffic growth.
- Global monthly web traffic for Walmart.com increased 23.3% between 2021 and 2026.
- Amazon.com monthly web traffic increased 4.86% from 2021 to 2026.
- From 2024 to 2025, Amazon’s corporate revenue** increased by 12.4%.
- Walmart’s corporate revenue increased 4.96% year-over-year.
- Of the Top 10 U.S. online retailers in 2021, only Walmart and Costco increased website traffic compared to 2026.
- The number of visits to Costco.com increased by 1.49%.
- eBay had the largest decline in web traffic among top retailers between 2021 and 2026, down 43.3%.
*Corporate revenue figures include offline sales as applicable.
Most Popular Online Consumer Brands
Brands like Microsoft, Disney, Apple, and Nike host online stores to sell directly to consumers.
- Apple is the most-searched online consumer brand with 419.0 million monthly search visits.
- 103.2 million or 24.6% of Apple’s monthly search traffic comes from the United States.
- Apple’s revenue for its latest complete fiscal year (FY 2025) is $416.2 billion.
- $151.8 billion or 36.5% of Apple’s revenue comes from the United States.
- 17.1% of the 419.0 million global monthly search visits to Microsoft.com come from the United States.
- In FY 2025, Microsoft’s total revenue was $281.7 billion.
- $144.5 billion or 51.3% of Microsoft’s revenue came from the United States.
- Adobe’s website receives 142.7 million monthly search visits, 19.1% of which are from the United States.
- Nike’s average monthly search traffic is 62.9 million; 32.4% of nike.com’s search traffic comes from the U.S.
- Disney’s go.com receives 15.8 million search visits in an average month, 87.3% of which are from the U.S.
Most Popular Amazon Stores
A majority of Amazon’s web traffic and revenue comes from the United States.
- Amazon is most searched among consumers in the U.S.; amazon.com averages 1.60 domestic monthly search visits per capita.
- The average consumer in the United Kingdom searches for amazon.co.uk 1.34 times monthly, while the average German searches for amazon.de 1.00 times monthly.
- Among Amazon’s many domains outside the United States, amazon.in is the most searched overall, and amazon.de is the highest earner.
- Among domestic populations, Amazon is least-searched for in India; amazon.in receives an average of 0.08 monthly search visits per capita.
| Domain | Monthly Visits (in millions) |
Annual Revenue (in billions) |
|---|---|---|
| amazon.com | 2,330.0 | $716.92 |
| amazon.com (U.S. only) | 1,920.0 | $489.66 |
| amazon.de | 435.4 | $45.90 |
| amazon.co.jp | 388.1 | $30.69 |
| amazon.in | 276.1 | $32.88† |
| amazon.co.uk | 227.9 | $43.21 |
| amazon.it | 201.4 | $18.22† |
| amazon.es | 172.9 | $11.42† |
| amazon.ca | 168.9 | $15.02† |
| amazon.fr | 168.0 | $15.72† |
| amazon.com.br | 119.0 | $14.20† |
†Estimates based on SEC Filings and Semrush Visitor Counts
Most Popular Online Social Marketplaces
Facebook and Instagram host online marketplaces for third-party sellers to connect directly with consumers.
- Facebook.com receives 9.10 billion global monthly visits, which is 6.77 billion or 291% more than Amazon.com.
- 39% of Facebook users make purchases through the platform.
- Facebook has 3.07 billion active users; 197.6 million live in the United States.
- The largest share of Facebook users (13.1%) live in India; 6.44% live in the U.S.
- Instagram.com receives 6.08 billion monthly search visits, which is 3.02 billion or 33.2% fewer than Facebook.
- 29% of Instagram users make purchases through the platform.
- Instagram has 3.0 billion active users; 181.8 million are in the United States.
- The largest share of Instagram users (16.0%) live in India; 6.06% live in the U.S.
These data and insights were compiled by the Capital One Shopping team based on publicly available data.
Sources
- U.S. Securities and Exchange Commission, Corporate Filings
- Ahrefs
- Semrush, Top Websites
- The World Bank, Data: Population
- Sprout Social, Instagram Statistics
- Statista, Internet