Cross-Border Online Shopping Statistics (2025): eCommerce Data

Highlights. The cross-border e-commerce consumer market is worth an estimated $1.21 trillion in 2025.

Cross-border e-commerce accounts for approximately 18.8% of all global online sales.
31.9% of online shoppers in the U.S. have purchased from an online retailer in another country.
Retail e-commerce sales worldwide are expected to exceed $7 trillion by 2027, accounting for 21.8% of all retail sales.
China dominates the e-commerce market with 51.1% of the world’s e-commerce sales.

Bar Graph: Cross Border eCommerce Market Size in trillions from 2022 ($0.97) to 2024 ($1.14) with projections to 2030 ($1.84) according to Statista

Cross Border Online Sales

Cross-border e-commerce accounts for approximately 20% of all e-commerce sales worldwide.

In 2024, the global cross-border e-commerce market was worth $1.14 trillion.
The global cross-border e-commerce market is expected to reach $1.84 trillion by 2030.
From 2025 to 2030, the cross-border e-commerce market is projected to grow at an 8.71% Compound Annual Growth Rate.
Cross-border e-commerce is projected to grow at a 28.3% faster rate than global e-commerce as a whole through 2030.
Physical products account for 97% of cross-border e-commerce, while digital products account for the remaining 3%.
53% of e-commerce transactions worldwide are made with a digital or mobile wallet, followed by credit cards at 20% and debit cards at 12%.
38% of cross-border online purchases are delivered in 5 days or less; 55% are delivered within 7 days.
10% of cross-border purchases take at least 15 days to be delivered.
Approximately 14% of cross-border shoppers paid customs fees on their most recent e-commerce purchase, a 7.7% lower rate than in 2023.

Bar Graph: Cross Border Share of Global eCommerce from 2022 (19.0%) to 2024 (18.9%) with projections to 2030 (20.6%) according to Globe Newswire & Statista

U.S. Cross Border eCommerce

Around 71.8 million or one-third of all American online shoppers made overseas purchases in 2024.

There are 69.8 million cross-border retail e-commerce buyers in the U.S.
The United States has free trade agreements with 20 countries, making eCommerce trade easier with these nations.
Cross-border buying gained popularity in the United States around 2016, with a 10.2% growth from the previous year.
In 2020, there was a 7.0% increase in cross-border buyers in the U.S., likely due to the coronavirus pandemic.
Between 2022 and 2023, there were an estimated 2.3 million new cross-border online shoppers for a 3.4% growth rate.
eCommerce imports valued at less than $800 are considered de minimis, meaning that the U.S. government does not charge customs duties for the goods entering the country.
43% of Chinese business-to-business e-commerce sellers target the U.S. market – more than any other export country.

Cross-Border eCommerce by Country 2024
Country	Exports (in billions)	Imports (in billions)
United States	$684.5	$45.8
China	$180.7	$29.8
Indonesia	$72.2	$13.6
Germany	$58.4	$93.7
France	$27.5	$56.0
Brazil	$24.2	$38.4
United Kingdom	$20.4	$118.4
Japan	$10.5	$99.9
Netherlands	$10.3	$18.2
South Korea	$9.6	$15.3
Spain	$2.2	$42.4
India	$2.1	$59.3
Italy	$1.7	$48.3
Canada	$0.6	$85.3

Cross-Border eCommerce Company Statistics

Amazon is the most popular e-commerce site for cross-border purchases, with $398.5 billion in 2024 cross-border revenue.

50% of Amazon’s gross merchandise value (GMV) in 2024 came from international sources.
In 2024, Chinese firm Alibaba had a global cross-border revenue of $131.8 billion.
The cross-border share of Alibaba’s 2024 GMV was 12%.
Sea Ltd., the parent company of Shopee, generated $72.0 billion in 2024 cross-border revenue.
American cross-border e-commerce shoppers purchase the most from Shein, with a U.S. revenue of $31.0 billion in 2024.
Also in 2024, Temu reported U.S. revenue of $20.6 billion; AliExpress had a U.S. revenue of $15.2 billion.

100% Stacked Bar Graph: Cross Border Revenue Share of Top Companies in billions including Cross Border Revenue and Home Market Revenue according to ECDB

International eCommerce Company Statistics

The largest eCommerce company in the world is Amazon, with a market value of $2.332 trillion.

The biggest non-U.S. e-commerce company is Alibaba, valued at $292.8 billion.
24% of global shoppers’ most recent cross-border purchases were made on Amazon.
Temu (Pinduoduo) accounts for 21% of the most recent cross-border purchases, and AliExpress (Alibaba Group) accounts for 10%.
Of the top e-commerce companies in the world, four are headquartered in China, three in the USA, one in Canada, one in Argentina, and one in Singapore.
International e-commerce giant Amazon has fulfillment centers in 23 countries. These warehouses are in 11.8% of the world’s nations.

Largest Global eCommerce Companies
Company	Market Value (in billions)	Country
Amazon	$2,454	USA
Alibaba	$292.8	China
Pinduoduo	$165.5	China
Shopify	$163.7	Canada
MercadoLibre	$120.1	Argentina
Meituan	$100.0	China
Sea Limited	$95.7	Singapore
Coupang	$54.7	USA
Jingdong Mall	$48.2	China
Copart	$44.8	USA

Cross-Border eCommerce by Category

Fashion is the largest cross-border e-commerce category by revenue, generating $300 billion in 2024.

48% of cross-border fashion revenue is from apparel, 32% is from bags & accessories, and 20% is from footwear.
Cross-border electronics sales totaled $282 billion in 2024.
72% of cross-border electronics purchases are for consumer electronics, while 28% are for electrical appliances.
Cross-border sales for hobby & leisure products totaled $233 billion in 2024, with the largest category (media) accounting for 39% of sales.
In 2024, cross-border e-commerce sales for personal and household care products totaled $105 billion.
Online cross-border sales for furniture & homewares totaled $97 billion, DIY product sales totaled $67 billion, and grocery sales totaled $52 billion.

Pie Chart: Cross Border eCommerce Revenue by Category including Fashion (26.4%), Electronics (24.9%), Hobby & Leisure (20.5%), and others according to ECDB

Cross Border Consumer Statistics

47% of cross-border shoppers consider price the driving factor for their purchases, stating that they purchased the item from another country because it was “more affordable than other offerings.”

Consumers are most likely to buy clothing and footwear from foreign companies accounting for 43% of recent cross-border e-commerce sales.
19% of recent cross-border e-commerce purchases are consumer electronics and 19% are personal care products.
75% of international shoppers want to buy products online in their native language.
59% of non-English speaking consumers rarely or never make purchases from English-only websites.
92% of global consumers prefer purchasing from e-commerce websites that state prices in their local currency.
33% of international e-commerce shoppers will likely abandon an online purchase if pricing is only available in U.S. dollars.
83% of cross-border shoppers are satisfied with the delivery speed of their most recent purchase.

Cross Border eCommerce by Product Category according to IPC

The International eCommerce Market

There are 2.77 billion online shoppers worldwide, or one-third of the global population.

Global e-commerce retail sales are predicted to reach $8.91 trillion by 2030.
Since 2020, there has been a 14.3% increase in online shoppers globally.
56.7% of online shoppers in Singapore purchase items from other countries, the most of any country in the world.
Canada has the highest cross-border purchase rate in North America, with 55.5% of online shoppers purchasing from a foreign online retailer in the past year.
The growth of the global retail e-commerce market is slowing down. In 2021, there was 17.1% market growth, while in 2024, the market size only grew by 7.65%.
From 2024 to 2025, the number of digital shoppers increased by 2.21%.
The e-commerce share of the total retail market is expected to grow 13.1% from 2024 to 2028.
Since 2012, e-commerce has grown to account for 378% more of the retail market worldwide.
The American shopping event Black Friday has become the world’s biggest online shopping day. For example, e-commerce sales in Turkey rose 269% during Black Friday 2021.

Bar Graph: U.S. Cross Border eCommerce Shoppers from 2020 (61.9 million) to 2023 (69.8 million) with projections to 2025 (75.0 million) according to Insider Intelligence

Global eCommerce Trends

eCommerce buying habits vary in different regions around the world. Subsections exclude Africa, Australia, and North America taken as a whole due to data availability.

57% of consumers worldwide shop online.
The Asian e-commerce market is four times larger than the Latin American and European markets combined.
eCommerce accounts for approximately the same portion of total retail sales in Asia and North America.
An estimated 5% of African retail sales are made online.
13.1% of African consumers shop online as of 2025.
An estimated 23% of retail sales in Oceania are e-commerce purchases.
In 2025, 54.0% of consumers in Oceania shop online; by 2029, user penetration is expected to increase to 61.7%.

World Map: Cross-Border eCommerce Buyer Penetration according to Insider Intelligence

Asia

The Asian-Pacific region is the largest market for retail e-commerce, with $3.736 trillion in 2024 sales.

62.2% of global e-commerce sales come from Asian markets.
eCommerce accounts for an estimated 28% of all retail sales in Asia, the highest proportion in any region.
There are 280.0 million cross-border e-commerce buyers in China, the most of any country.
Approximately 974 million Chinese consumers purchased goods online in 2024, or 69.2% of the population.
Chinese e-commerce accounts for 83.0% of the Asia-Pacific online retail market.
The Philippines has the fastest-growing e-commerce market in Asia, with 23.5% growth in 2024.
Over 40% of Chinese e-commerce sales are associated with three key festivals, Chinese New Year, 618, and Double 11, and around 50% of Indian consumers delay online purchases until Diwali sales week.

Line Graph: Worldwide eCommerce Market Growth according to Morgan Stanley

Europe

In 2024, the European e-commerce market generated $682 billion in revenue.

eCommerce revenues in the European region are expected to grow by 10% annually to $908 billion in 2027.
An average of 27.3% of online retail orders placed in the European Union are shipped to customers in other countries.
25% of EU consumers purchase from e-commerce sellers from non-EU countries.
Western Europe has the highest proportion of online shoppers on the continent at 82% of consumers, while Eastern Europe has the least with only 53% of consumers shopping online.
51.6% of online shoppers in Spain purchased items from a foreign seller in 2023, the most in Europe.
Luxembourg has Europe’s largest cross-border e-commerce export market, with 80% of total online sales shipped from retailers in the country purchased by foreign shoppers.
The Netherlands has the highest e-commerce penetration rate, with 92% of consumers shopping online.
Other European countries with at least 80% online shopping penetration include Norway, Denmark, the UK, Sweden, Iceland, Ireland, Switzerland, and Luxembourg.
Monday is the most important e-commerce shopping day around the world. For example, 42% of German and 40% of French online purchases occur on Mondays.

Stacked Bar Graph: Top 10 Countries by 2024 eCommerce Sales in billions USD including China ($1,469), United States ($1,223) and others according to Statista

Latin America

In 2024, retail e-commerce sales in Latin America totaled $139 billion and are expected to reach $608 billion by 2027.

eCommerce accounts for 11% of all retail sales in the Latin American region.
77% of Latin American adults shop online, 35.1% more than the global average.
Consumers in Latin America spend an average of $548 annually on e-commerce purchases.
Brazil accounts for 29.0% of the Latin American e-commerce market, followed by Mexico at 26.5% and Argentina at 12.1%.
13% of retail sales in Mexico are e-commerce sales, the highest percentage in Latin America.
Online purchases made on mobile devices in the Latin American region totaled $96.9 billion in 2024 and are expected to reach $106.8 billion by 2025.

These data and insights were compiled by the Capital One Shopping team based on publicly available data.

Cross-Border Online Shopping Statistics