Highlights. Online shoppers in the United States spent a record $13.3 billion on Cyber Monday 2024.
- 72.3 million consumers shopped on Cyber Monday 2024.
- Cyber Monday sales dollars increased 6.45% year-over-year (YoY).
- Annual trends indicate sales revenue on Cyber Monday 2025 will total $14.2 billion.
- Cyber Monday sales were 22.2% higher than Black Friday sales, which totaled $10.8 billion.
| Year | Date | Projected Spending (in billions) |
|---|---|---|
| 2025 | December 1 | $14.2 |
| 2026 | November 30 | $15.2 |
| 2027 | November 29 | $16.4 |
Cyber Monday Sales Statistics
Cyber Monday sales revenue exceeds daily revenue from the rest of the 5-day Thanksgiving weekend, also called Cyber Week or Cyber Weekend.
- Early projections indicated that Cyber Monday 2024 would generate $13.2 billion in sales revenue; actual sales were $100 million higher.
- Online sales revenue on Cyber Monday 2024 exceeded the year’s average daily online sales revenue by at least 264%.
- Cyber Monday revenue from e-commerce exceeded 2024 fourth quarter daily online sales revenue by at least 254%.
- From 2019 (pre-pandemic) to 2024, Cyber Monday revenue increased 41.5%, an average annual rate of 8.30%.
- 5.52% of all online holiday shopping revenue came from Cyber Monday sales.
- Online consumers spent $12.4 billion on Cyber Monday 2023, up 9.73% YoY.
| Year | Total Cyber Monday Spending
(in billions) |
YoY Change |
|---|---|---|
| 2024 | $13.3 | 7.26% |
| 2023 | $12.4 | 9.73% |
| 2022 | $11.3 | 5.61% |
| 2021 | $10.7 | -0.93% |
| 2020 | $10.8 | 14.9% |
| 2019 | $9.4 | 19.0% |
| 2018 | $7.9 | 68.1% |
| 2017 | $4.7 | 27.0% |
| 2016 | $3.7 | 19.4% |
| 2015 | $3.1 | 19.2% |
Cyber Monday Shopping Statistics
Shoppers were more likely to shop on mobile devices and use Buy Now, Pay Later services on Cyber Monday 2024.
- In 2024, 64.4 million consumers shopped online on Cyber Monday.
- 23.2 million consumers shopped in-store on Cyber Monday 2024.
- Among Cyber Monday 2024 consumers, 77% planned to purchase clothing and accessories.
- 71% of Cyber Monday shoppers planned to purchase electronics, and 45% planned to buy health and beauty products.
- 40% of shoppers planned to purchase household appliances; 38% intended to buy toys.
- The largest average discounts for Cyber Monday 2025 are projected to be for electronics (discounted 28%) and apparel (discounted 25%).
- 13% of Cyber Monday participants spend more than six hours online shopping during the event.
- 63% of shoppers used mobile devices to shop on Cyber Monday 2024, up 14.5% from 2023.
- The conversion rate (the rate at which a store’s unique visitors make a purchase) among desktop users on Cyber Monday 2024 was 7.0%.
- Among mobile users, the conversion rate was 4.6%.
Cyber Monday Spending Statistics
The peak spending hour on Cyber Monday is estimated to be 8 p.m. to 10 p.m. when consumers spent $15.8 million per minute.
- The average consumer spent $206.52 online on Cyber Monday 2024.
- The most popular products on Cyber Monday 2024 by share of sales included computers & electronics (16.4%), home & kitchen products (15.8%), and apparel (14.5%).
- In 2024, mobile spending on Cyber Monday totaled $7.6 billion, or 57% of online sales.
- A daily record of Buy Now, Pay Later (BNPL) spending is projected for Cyber Monday 2025 at $1.04 billion, up approximately 5% from Cyber Monday 2024.
- In 2024, Cyber Monday BNPL spending totaled $991.2 million, up 5.5% from 2023.
- 75.2% of BNPL Cyber Monday sales came from mobile shoppers.
| Item Category | Average Discount* |
|---|---|
| Electronics | 30.1% |
| Toys | 26.1% |
| Apparel | 23.2% |
| Televisions | 21.8% |
| Computers | 21.5% |
*Compared to prices as of October 1.
Cyber Monday Discount Statistics
Cyber Monday promotions drive increased sales in discounted sales categories.
- Among Cyber Monday sales product categories, electronics had the largest discount (30.1% off) in 2024.
- Toy sold at an average discount of 26.1%; apparel had an average discount of 23.2%
- Televisions had an average discount of 21.8% on Cyber Monday 2024, and computers were discounted by 21.5%.
- Cyber Monday promotions drove a 680% increase in online sales for toys compared to an average day in 2024.
- Online sales for personal care products increased 530% on Cyber Monday, while jewelry sales rose by 478%.
- Cyber Monday discounts also resulted in increased online shopping demand for appliances (up 464%), electronics (up 452%), and apparel (up 392%).
Cyber Week Statistics
“Cyber Week” usually† refers to the 5-day Thanksgiving weekend. In addition to Cyber Monday, Cyber Week includes major shopping days Black Friday and Small Business Saturday.
- Sales revenue from Cyber Week 2024 totaled $41.1 billion.
- Actual sales exceeded projections by $500 million or 1.23%.
- Consumers spent 32.4% of Cyber Week sales revenue on Cyber Monday.
- 36.7% of Thanksgiving Weekend or Cyber Week shoppers make purchases on Cyber Monday.
**Some retailers refer to this as Cyber Weekend or the Cyber 5 while still others begin their Cyber Week sales on Cyber Monday.
Cyber Monday vs. Black Friday Statistics
Cyber Monday sales revenue overtook Black Friday revenue in 2021 through 2024.
- Cyber Monday sales exceeded Black Friday sales dollars by $2.5 billion or 23.1%.
- Cyber Monday 2023 online revenue exceeded Black Friday online revenue by 26.5%.
- In 2024, the average Cyber Monday online shopper spent 66.9% more than the average Black Friday shopper.
- The number of online shoppers on Black Friday exceeded Cyber Monday numbers by 22.9 million or 26.2%.
These data and insights were compiled by the Capital One Shopping team based on publicly available data.
Sources
- Adobe Experience Cloud
- National Retail Federation (NRF)
- U.S. Census Bureau, Monthly Retail Trade Reports
- Statista, Black Friday Worldwide: Statistics and Overview
- Nielsen IQ, Early lessons from Cyber Monday 2024
- Drive Research, Cyber Week Consumer Report