Highlights. Online shoppers in the United States spent a record $12.4 billion on Cyber Monday 2023.
- Up to 94 million consumers shopped on Cyber Monday 2023.
- Cyber Monday sales dollars increased 9.73% year-over-year (YoY).
- Annual trends indicate sales revenue on Cyber Monday 2024 will total $13.2 billion.
- Cyber Monday sales were 26.5% higher than Black Friday sales, which totaled $9.8 billion.
| Year | Date | Projected Spending (in billions) |
|---|---|---|
| 2024 | December 2 | $13.20 |
| 2025 | December 1 | $14.16 |
| 2026 | November 30 | $15.27 |
Cyber Monday Sales Statistics
Cyber Monday sales revenue exceeds daily revenue from the rest of the 5-day Thanksgiving weekend, also called Cyber Week or Cyber Weekend.
- Early projections indicated that Cyber Monday 2023 would generate $12.0 billion in sales revenue; actual sales were $400 million higher.
- Online sales revenue on Cyber Monday 2023 exceeded the year’s average daily online sales revenue by at least 264%.
- Cyber Monday revenue from e-commerce exceeded 2023 fourth quarter daily online sales revenue by at least 253%.
- From 2019 (pre-pandemic) to 2023, Cyber Monday revenue increased 31.9%, an average annual rate of 7.98%.
- A projected 5.58% of all holiday shopping revenue came from Cyber Monday sales revenue.
- Online consumers spent $11.3 billion on Cyber Monday 2022, up 5.61% YoY.
| Year | Total Cyber Monday Spending
(in billions) |
YoY Change |
|---|---|---|
| 2023 | $12.4 | 9.73% |
| 2022 | $11.3 | 5.61% |
| 2021 | $10.7 | -0.93% |
| 2020 | $10.8 | 14.9% |
| 2019 | $9.4 | 19.0% |
| 2018 | $7.9 | 68.1% |
| 2017 | $4.7 | 27.0% |
| 2016 | $3.7 | 19.4% |
| 2015 | $3.1 | 19.2% |
Cyber Monday Shopping Statistics
Shoppers were by far more likely to purchase electronics and clothing on Cyber Monday 2023 than any other product type.
- 73.1 million consumers shopped online on Cyber Monday in 2023.
- 20.9 million consumers shopped in-store on Cyber Monday 2023.
- The most popular products on Cyber Monday 2024 are expected to include Bluetooth headphones, Call of Duty: Black Ops 6, and the Bluey Ultimate Lights and Sound Playhouse.
- The largest average discounts for Cyber Monday 2024 are projected to be for electronics (discounted* 30%) and apparel (discounted 23%).
- The conversion rate (the rate at which a store’s unique visitors make a purchase) among desktop users on Cyber Monday 2022 was 6.9% (equal to the desktop conversion rate from 2021).
- Among mobile users, the conversion rate was 3.6% (up from 3.4% in 2021).
- Mobile users are 3.55% more likely to window shop compared to desktop users.
Cyber Monday Spending Statistics
The peak spending hour on Cyber Monday is estimated to be 8pm to 9pm when consumers are expected to spend more than $12 million per minute.
- The average consumer spent $169.63 online on Cyber Monday 2023.
- Among Cyber Monday 2023 consumers, 62.5% planned to purchase clothing and accessories.
- 37.5% of Cyber Monday shoppers planned to purchase books or health and beauty products.
- 25.0% planned to purchase electronics or pet items.
- Cyber Monday shoppers are least likely to purchase office supplies, fitness equipment, or home products with 12.5% of shoppers planning to buy from these categories.
- The average Cyber Monday desktop shopper purchased 3.68 items in 2022.
- Cyber Monday shoppers on smartphones and tablets purchased 2.98 and 2.81 items each, respectively.
| Item Category | Average Discount* |
|---|---|
| Electronics | 31% |
| Toys | 28% |
| Apparel | 24% |
| Computers | 24% |
| Televisions | 23% |
| Furniture | 21% |
| Appliances | 18% |
| Sporting Goods | 18% |
*Compared to prices as of October 1.
Cyber Monday Discount Statistics
While Cyber Monday traditionally offers discounts, they were not the lowest of the season in 2022.
- Among Cyber Monday sales product categories, toys had the largest discount (33.8% off).
- Toys had a larger discount (34.1%), however, on Saturday, November 26th, a.k.a. Small Business Saturday.
- Electronics also sold at their deepest average discount of the holiday season (23.9%) on November 26th while the average Cyber Monday discount was slightly lesser (23.8%).
- Apparel sold at an average discount of 16.5% on Cyber Monday; the largest average discount was 19.8% on December 30th.
- Appliances had an average discount of 14.5% on multiple days, including Cyber Monday.
- Televisions sold at an average 12.9% off, just shy of the lowest discount (13.0%) on Tuesday, November 22nd.
- Sporting goods were discounted at an average of 7.1% off on Cyber Monday, but the lowest average discount (8.5%) was on Sunday, November 20th.
- The average furniture discount was 6.0% on multiple days, including Cyber Monday.
Cyber Week Statistics
“Cyber Week” usually† refers to the 5-day Thanksgiving weekend. In addition to Cyber Monday, Cyber Week includes major shopping days Black Friday and Small Business Saturday.
- Sales revenue from Cyber Week 2023 totaled $38.0 billion.
- Actual sales exceeded projections by $800 million or 2.15%.
- Consumers spent 32.6% of Cyber Week sales revenue on Cyber Monday.
- Up to 46.9% of Thanksgiving Weekend or Cyber Week shoppers make purchases on Cyber Monday.
- Cyber Monday web traffic increased 8% from 2021 to 2022.
**Some retailers refer to this as Cyber Weekend or the Cyber 5 while still others begin their Cyber Week sales on Cyber Monday.
Cyber Monday vs. Black Friday Statistics
Cyber Monday sales revenue overtook Black Friday revenue in 2021, 2022, and 2023.
- Cyber Monday sales exceeded Black Friday sales dollars by $2.6 billion or 26.5%.
- Cyber Monday 2022 online revenue exceeded Black Friday online revenue by 24.2%.
- Consumers spend 11.1% more on Jewelry and Luxury items on Cyber Monday than they do on Black Friday.
- On Cyber Monday, consumers spend 63.9% more on Gifts & Floral items than they do on Black Friday.
These data and insights were compiled by the Capital One Shopping team based on publicly available data.
Sources
- Adobe Experience Cloud
- National Retail Federation (NRF)
- U.S. Census Bureau, Monthly Retail Trade Reports
- Statista, Black Friday Worldwide: Statistics and Overview
- Bluecore, Data Insights: Black Friday Cyber Monday
- Drive Research, Cyber Week Consumer Report