Highlights. In 2026, 135 million global consumers shop on eBay.
- 17.6 million sellers have 2.5 billion active listings on eBay.
- eBay shoppers spend $19.9 billion in a typical financial quarter.
- In 2025, online shoppers from 190 countries or territories spent $79.6 billion on eBay.
- Mobile shoppers spent $14 billion on eBay in 2025.
- eBay’s revenue from global sales totaled $11.1 billion in 2025.
*“Active buyers” refers to the number of unique buyers in a 12-month period.
eBay 2025 Sales Statistics
In 2025, eBay’s revenue totaled $11.10 billion, 7.95% higher than it was in 2024.
- In 2025, worldwide, buyers outnumbered sellers on eBay by nearly 8:1.
- eBay employed 12,300 globally at the end of 2025; 7,200 were U.S. employees.
- eBay’s U.S. revenue totaled $5.789 billion in 2025, up 10.5% year-over-year (YoY).
- 52.2% of eBay’s 2025 revenue came from the U.S., up 2.55% from 2024.
- In the fourth fiscal quarter (Q4) of 2025, eBay’s revenue totaled $2.965 billion, up 5.14% over the previous quarter (2025 Q3) and up 15.0% YoY (2024 Q4).
- In 2025 Q3, eBay’s revenue totaled $2.82 billion, up 3.30% from 2025 Q2 and up 9.47% YoY.
- In 2025 Q2, eBay’s revenue totaled $2.730 billion, up 5.61% from 2025 Q1 and up 6.14% YoY.
- In 2025 Q1, eBay’s revenue totaled $2.585 billion, up 0.23% from 2024 Q4 and up 1.13% YoY.
| Quarter | Net Revenue (in billions) |
YoY Change |
|---|---|---|
| 2025 Q4 | $2.97 | 15.0% |
| 2025 Q3 | $2.82 | 9.47% |
| 2025 Q2 | $2.73 | 6.14% |
| 2025 Q1 | $2.59 | 1.13% |
| 2024 Q4 | $2.58 | 0.66% |
| 2024 Q3 | $2.58 | 3.04% |
| 2024 Q2 | $2.57 | 1.26% |
| 2024 Q1 | $2.56 | 1.83% |
| 2023 Q4 | $2.56 | 2.07% |
| 2023 Q3 | $2.50 | 5.04% |
| 2023 Q2 | $2.54 | 4.87% |
| 2023 Q1 | $2.51 | 1.09% |
| 2022 Q4 | $2.51 | -3.94% |
| 2022 Q3 | $2.38 | -4.84% |
| 2022 Q2 | $2.42 | -9.22% |
| 2022 Q1 | $2.48 | -5.88% |
| 2021 Q4 | $2.61 | 5.45% |
| 2021 Q3 | $2.50 | 10.8% |
| 2021 Q2 | $2.67 | 14.2% |
| 2021 Q1 | $2.64 | 44.9% |
| 2020 Q4 | $2.48 | 30.1% |
| 2020 Q3 | $2.26 | 25.5% |
| 2020 Q2 | $2.34 | 25.7% |
| 2020 Q1 | $1.82 | -2.46% |
eBay Sales Statistics
After a decline in 2022, eBay’s revenue was on an upward trend in 2025.
- For each buyer-seller transaction, eBay makes approximately 14¢ on the dollar.
- 90% of eBay revenue comes from “Buy it now” sales (as opposed to auctions).
- Over half of eBay’s total revenue comes from the United States, making it the company’s largest market.
- In 2024, eBay’s global revenue totaled $10.283 billion; U.S. revenue totaled $5.238 billion.
- 50.9% of eBay’s global revenue in 2024 came from the U.S., up 1.54% YoY.
- In 2023, eBay’s global revenue totaled $10.112 billion, up 3.24% YoY.
- Also in 2023, eBay’s U.S. revenue totaled $5.073 billion, up 4.77% YoY.
- eBay’s global revenue totaled $10.420 billion in 2021, up 17.2% from 2020 but down 26.0% from its 2012 peak of $14.072 billion.
| Year | Revenue (billions) |
YoY Change |
|---|---|---|
| 2025 | $11.10 | 7.95% |
| 2024 | $10.28 | 1.69% |
| 2023 | $10.11 | 3.24% |
| 2022 | $9.80 | -6.00% |
| 2021 | $10.42 | 17.2% |
| 2020 | $8.89 | 19.7% |
| 2019 | $7.43 | -14.1% |
| 2018 | $8.65 | -12.9% |
| 2017 | $9.93 | 6.76% |
| 2016 | $9.30 | 8.22% |
| 2015 | $8.59 | -2.25% |
| 2014 | $8.79 | 6.46% |
| 2013 | $8.26 | -41.3% |
| 2012 | $14.07 | 20.8% |
| 2011 | $11.65 | 27.3% |
| 2010 | $9.16 | 4.91% |
| 2009 | $8.73 | 2.18% |
| 2008 | $8.54 | 11.3% |
| 2007 | $7.67 | 28.5% |
| 2006 | $5.97 | 31.1% |
| 2005 | $4.55 | 39.2% |
| 2004 | $3.27 | 51.1% |
| 2003 | $2.17 | 93.5% |
| 2002 | $1.12 | 49.4% |
| 2001 | $0.75 | 73.6% |
| 2000 | $0.43 | 92.0% |
eBay International Sales Statistics
In 2025, eBay’s international revenue totaled $5.311 billion, up 5.27% YoY.
- As a percentage of global revenue, international eBay sales were seven (7) times higher in 2025 than they were in 2000.
- Among eBay’s international segments, China’s share of total revenue increased the most, from 10.2% in 2023 to 11.4% in 2024.
- Among eBay’s international segments, the share of total revenue outside the U.S., U.K., China, and Germany increased the most, from 13.58% in 2024 to 13.65% in 2025.
- U.S. sales contributed less than half of eBay’s global revenue in 2007 and every year until 2023.
- In 2000, eBay’s U.S. sales totaled 92.1% of the company’s global revenue.
eBay Consumer Statistics
Most eBay consumers are computer users from the United States.
- 135 million buyers made purchases on eBay in 2025, up 0.75% from 2024 (134 million buyers).
- 50.3% of traffic to eBay.com came from desktop computers in the first half of 2025.
- 49.7% of eBay.com traffic from the United States came from mobile users.
- eBay has a 3.0% share of the e-commerce market.
- The number of quarterly active buyers on eBay as of 2025 Q3 has declined 25.1% from the peak in 2018 Q4 (179 million).
eBay Shopping Statistics
Compared to other shopping apps in the Apple App Store and on Google Play, eBay is the 11th-most downloaded.
- U.S. shoppers downloaded the eBay app 9.75 million times from the Apple App Store and Google Play in 2025.
- eBay.com receives a monthly average of 1.21 billion unique visitors.
- Worldwide, eBay app monthly downloads averaged 2.48 million in 2024.
- Average global monthly downloads declined 4.20% from 2023 to 2024.
- From January to August 2025, global monthly eBay app downloads averaged 2.76 million.
- For 2025 winter holiday shopping, 21% of online consumers shopped on eBay.
eBay Seller Statistics
Sellers list products for sale or auction in eBay’s marketplace.
- eBay listings total 2.5 billion, up 8.70% from 2024.
- eBay sellers worldwide collected an aggregate $79.6 billion in 2025.
- For each transaction, eBay has a take rate of 13.94%, making just under 14¢ on the dollar.
- There were 17.6 million active eBay sellers in 2024, down 2.76% YoY.
- The number of sellers on eBay peaked in 2014 at 25 million.
- The value of buyer-seller transactions in 2025 increased 6.62% YoY, and eBay’s take rate increased 1.23% (from 13.77%).
- Sellers have $21.2 billion of merchandise listed on eBay as of 2025 Q4.
- Among sellers, 65% rely on eBay for their small business.
- 29% of sellers say their small businesses could not exist without eBay.
- An estimated 32% of sellers are women.
eBay Corporate Statistics
Corporate statistics indicate a significant reduction in eBay’s size in terms of properties with an increase in stock values.
- In December 2025, eBay had 2,734 stockholders, up 0.54% YoY.
- eBay stockholders owned 448 million shares in December 2025, down 3.86% YoY.
- The aggregate value of eBay Inc. stock was $34.1 billion, up 28.2% YoY.
- In addition to the United States, eBay owns and leases 2.7 million square feet of property in 23 countries.
- In July 2023, eBay acquired Certilogo, an AI-powered digital ID and authentication platform for apparel and fashion goods.
- In November 2021, eBay sold 80.01% ownership of its Korean operations for $3.0 billion.
- In June 2021, eBay sold its Classifieds business for $2.5 billion and 540 million shares of Adevinta.
- In February 2020, eBay completed its sale of StubHub for $4.05 billion.
| Year | Global Employees | % from the U.S. |
|---|---|---|
| 2025 | 12,300 | 58.5% |
| 2024 | 11,500 | 60.9% |
| 2023 | 12,300 | 61.0% |
| 2022 | 11,600 | 58.6% |
| 2021 | 10,800 | 58.3% |
| 2020 | 12,700 | 47.2% |
| 2019 | 13,300 | 49.6% |
| 2018 | 14,000 | 50.7% |
| 2017 | 14,100 | 51.8% |
| 2016 | 12,600 | 52.4% |
| 2015 | 11,600 | 53.4% |
| 2014 | 34,600 | 64.5% |
| 2013 | 33,500 | 62.7% |
| 2012 | 31,500 | 65.1% |
| 2011 | 27,770 | 67.4% |
| 2010 | 17,700 | 62.7% |
| 2009 | 16,400 | 59.1% |
eBay Employment Statistics
Most eBay employees are U.S.-based.
- 7,200 of eBay’s 12,300 global employees work in the United States.
- 58.5% of eBay employees are in the U.S.; 41.5% are overseas.
- eBay’s workforce is 58% male (42% female), but management is 66% male (34% female).
- The number of global eBay employees has declined 64.5% since peak employment in 2014 (34,600).
These data and insights were compiled by the Capital One Shopping team based on publicly available data.
Sources
- U.S. Securities and Exchange Commission, eBay Inc.
- Statista, eBay
- eBay, Investors
- eBay, News
- Business of Apps, App Data