Highlights. eBay’s global revenue totaled $10.1 billion in 2023, up 3.24% year-over-year (YoY).
- In 2024, eBay has 132 million active buyers browsing 2.1 billion active listings.
- For each buyer-seller transaction, eBay makes more than 13¢ on the dollar.
- In 2023, worldwide, buyers outnumbered sellers on eBay by more than 7:1.
- eBay employed 12,300 globally at the end of 2023; 7,500 were U.S. employees.
*“Active buyers” refers to the number of unique buyers in a 12-month period.
eBay 2024 Sales Statistics
After a decline in 2022, eBay’s revenue was on an upward trend into 2024.
- In the first half of 2024, eBay’s revenue totaled $5.128 billion, 1.54% higher than it was by the same point in 2023.
- Also in the first half of 2024, eBay’s U.S. revenue totaled $2.595 billion, up 2.73% from the same period in 2023.
- 50.6% of eBay’s year-to-date revenue came from the U.S., up 1.17% from the same period in 2023.
- In the second fiscal quarter (Q2) of 2024, eBay’s revenue totaled $2.572 billion, up 0.63% over the previous quarter (2024 Q1) and up 1.26% YoY (2023 Q2).
- In 2024 Q1, eBay’s revenue totaled $2.556 billion, down 0.23% from 2023 Q4 and up 1.83% YoY.
| Quarter | Net Revenue (in billions) |
YoY Change |
|---|---|---|
| 2024 Q2 | $2.57 | 1.26% |
| 2024 Q1 | $2.56 | 1.83% |
| 2023 Q4 | $2.56 | 2.07% |
| 2023 Q3 | $2.50 | 5.04% |
| 2023 Q2 | $2.54 | 4.87% |
| 2023 Q1 | $2.51 | 1.09% |
| 2022 Q4 | $2.51 | -3.94% |
| 2022 Q3 | $2.38 | -4.84% |
| 2022 Q2 | $2.42 | -9.22% |
| 2022 Q1 | $2.48 | -5.88% |
| 2021 Q4 | $2.61 | 5.45% |
| 2021 Q3 | $2.50 | 10.8% |
| 2021 Q2 | $2.67 | 14.2% |
| 2021 Q1 | $2.64 | 44.9% |
| 2020 Q4 | $2.48 | 30.1% |
| 2020 Q3 | $2.26 | 25.5% |
| 2020 Q2 | $2.34 | 25.7% |
| 2020 Q1 | $1.82 | -2.46% |
eBay Sales Statistics
While eBay’s revenue declined every quarter in 2022, sales increased in 2023.
- In 2023, eBay’s global revenue totaled $10.112 billion; U.S. revenue totaled $5.073 billion.
- eBay’s U.S. revenue totaled $5.073 billion in 2023, up 4.77% YoY.
- 50.2% of eBay’s global revenue came from the U.S., up 1.49% YoY.
- eBay’s international revenue totaled $5.039 billion, up 1.74% YoY.
- As a percentage of global revenue, international eBay sales were seven (7) times higher in 2023 than they were in 2000.
- Among eBay’s international segments, China’s share of total revenue increased the most, from 9.00% in 2022 to 10.3% in 2023.
- In 2022, eBay’s global revenue totaled $9.795 billion, down 6.0% YoY.
- Also in 2022, eBay’s U.S. revenue totaled $4.842 billion, down 4.08% YoY.
- eBay’s global revenue totaled $10.420 billion in 2021, up 17.2% from 2020 but down 26.0% from its 2012 peak of $14.072 billion.
- U.S. sales contributed less than half of eBay’s global revenue in 2007 and every year until 2023.
- In 2000, eBay’s U.S. sales totaled 92.1% of the company’s global revenue.
| Year | Revenue (billions) |
YoY Change |
|---|---|---|
| 2023 | $10.11 | 3.24% |
| 2022 | $9.80 | -6.00% |
| 2021 | $10.42 | 17.2% |
| 2020 | $8.89 | 19.7% |
| 2019 | $7.43 | -14.1% |
| 2018 | $8.65 | -12.9% |
| 2017 | $9.93 | 6.76% |
| 2016 | $9.30 | 8.22% |
| 2015 | $8.59 | -2.25% |
| 2014 | $8.79 | 6.46% |
| 2013 | $8.26 | -41.3% |
| 2012 | $14.07 | 20.8% |
| 2011 | $11.65 | 27.3% |
| 2010 | $9.16 | 4.91% |
| 2009 | $8.73 | 2.18% |
| 2008 | $8.54 | 11.3% |
| 2007 | $7.67 | 28.5% |
| 2006 | $5.97 | 31.1% |
| 2005 | $4.55 | 39.2% |
| 2004 | $3.27 | 51.1% |
| 2003 | $2.17 | 93.5% |
| 2002 | $1.12 | 49.4% |
| 2001 | $0.75 | 73.6% |
| 2000 | $0.43 | 92.0% |
eBay Consumer Statistics
Most eBay consumers are mobile users from the United States.
- 132 million buyers made purchases on eBay in 2023, down 1.49% from 2022 (134 million buyers).
- 53.4% of traffic to eBay.com came from mobile devices in the first half of 2024.
- 46.6% of eBay.com traffic from the United States came from mobile users.
- eBay has a 3.0% share of the e-commerce market.
- The number of quarterly active buyers on eBay as of 2024 Q2 has declined 26.3% from the peak in 2018 Q4 (179 million).
eBay Shopping Statistics
Compared to other shopping apps in the Apple App Store and on Google Play, eBay is the 8th-most downloaded.
- U.S. shoppers downloaded the eBay app 9.53 million times from the Apple App Store and Google Play in 2023.
- eBay.com receives a monthly average of 1,210 unique visitors.
- Worldwide, eBay app monthly downloads averaged 2.34 million in 2023.
- Average global monthly downloads declined 0.60% from 2022 to 2023.
- From January to May 2024, global monthly eBay app downloads averaged 2.43 million.
- For 2023 winter holiday shopping, 21% of online shoppers shopped on eBay.
eBay Seller Statistics
Sellers list products for sale or auction in eBay’s marketplace.
- eBay listings total 2.0 billion, up 5.00% from the end of 2023.
- eBay sellers worldwide collected an aggregate $73.2 billion in 2023.
- For each transaction, eBay has a take rate of 13.81%, making just over 13¢ on the dollar.
- 17 million global sellers posted 1.5 billion listings in 2021.
- The value of buyer-seller transactions in 2023 declined 0.94% YoY, but eBay’s take rate increased 4.23% (from 13.25%).
- Sellers have $18.4 billion of merchandise listed on eBay as of 2024 Q2.
- Among sellers, 71% rely on eBay for their small business.
- 31% of sellers say their small businesses could not exist without eBay.
- An estimated 32% of sellers are women.
eBay Corporate Statistics
Corporate statistics indicate a significant reduction in eBay’s size in terms of properties with an increase in stock values.
- In February 2024, eBay had 2,967 stockholders, down 6.70% YoY.
- eBay stockholders owned 518 million shares in February 2024, down 3.52% YoY.
- The aggregate value of eBay Inc. stock was $23.8 billion, up 4.06% YoY.
- In addition to the United States, eBay owns and leases 3.0 million square feet of property in 23 countries.
- In November 2021, eBay sold 80.01% ownership of its Korean operations for $3.0 billion.
- In June 2021, eBay sold its Classifieds business for $2.5 billion and 540 million shares of Adevinta.
- In February 2020, eBay completed its sale of StubHub for $4.05 billion.
| Year | Global Employees | % from the U.S. |
|---|---|---|
| 2023 | 12,300 | 61.0% |
| 2022 | 11,600 | 58.6% |
| 2021 | 10,800 | 58.3% |
| 2020 | 12,700 | 47.2% |
| 2019 | 13,300 | 49.6% |
| 2018 | 14,000 | 50.7% |
| 2017 | 14,100 | 51.8% |
| 2016 | 12,600 | 52.4% |
| 2015 | 11,600 | 53.4% |
| 2014 | 34,600 | 64.5% |
| 2013 | 33,500 | 62.7% |
| 2012 | 31,500 | 65.1% |
| 2011 | 27,770 | 67.4% |
| 2010 | 17,700 | 62.7% |
| 2009 | 16,400 | 59.1% |
eBay Employment Statistics
Most eBay employees are U.S.-based.
- 7,500 of eBay’s 12,300 global employees work in the United States.
- 61.0% of eBay employees are in the U.S.; 39.0% are overseas.
- eBay’s workforce is 58% male (42% female), but management is 66% male (34% female).
- The number of global eBay employees has declined 64.5% since peak employment in 2014 (34,600).
These data and insights were compiled by the Capital One Shopping team based on publicly available data.