eCommerce Fulfillment Statistics (2024): Industry Data & Analysis

Highlights. The e-commerce fulfillment service global market is worth an estimated $124.8 billion, up 13.9% year-over-year (YoY).

The market value for 2023 totaled $109.6 billion, up 12.6% YoY.
Projections indicate that global revenue for e-commerce fulfillment will exceed $272 billion by 2030.
60% of online retailers outsource fulfillment services at least partially; among them, 20% outsource the entire fulfillment process.
In North America alone, e-commerce fulfillment was valued at $20.8 billion in 2021, up 11.8% YoY.
In 2024, the North American e-commerce fulfillment market is estimated to reach $30.7 billion.

Grouped Bar Graph: eCommerce Fulfillment Market Value from 2021 ($86.4 billion) to 2030 ($272 billion based on average compound annual growth rate) according to Grandview Research

eCommerce Fulfillment Financial Statistics

Projections indicate that the e-commerce fulfillment industry will continue to grow in value.

The North American e-commerce fulfillment market represents 24.1% of the global market.
The Asia-Pacific market represented 26% of the global fulfillment market.
The nation’s largest online retailer spent $90.6 billion on order fulfillment in 2023.
Third-party logistics providers (3PL) generated $1.10 trillion in 2023; the retail industry represents just under 25% of 3PL business.

Grouped Bar Graph: Fulfillment Warehouse Market Value from 2020 ($6.72 billion) to 2027 ($13.3 billion projection based on average compound annual growth rate) according to Grandview Research

eCommerce Fulfillment Warehouse Statistics

“Pick & pack” refers to a segment of e-commerce fulfillment services that includes item selection and packaging for shipment.

The global warehouse order-picking market had an estimated value of $8.99 billion in 2023.
An estimated 13% to 15% of the global market relies on e-commerce.
eCommerce pick & pack service fees average $3.13 per item.
Pick & pack services for business-to-business (B2B) items are 36.4% more costly than those for business-to-consumer (B2C) items.

Bar Graph: Third-Person Logistics Market Value in billions according to Grandview Research & 3PL Logistics

Third-Party Fulfillment Statistics

Third-party fulfillment services are available for every segment of the fulfillment process, from warehouse storage to transport and logistics.

60% of online retailers outsource a portion of their fulfillment services.
Projections indicate that partial retail fulfillment outsourcing will increase 10% over 3-5 years.
12% of online retailers outsource their entire fulfillment process; this share is projected to grow 50% over 3-5 years.
Globally, third-party logistics (3PL) is expected to generate $1.17 trillion in revenue in 2024, though not all of this comes from e-commerce orders.
Asia’s market represents 42.4% of the global 3PL market.
In North America alone, the 3PL market is valued at an estimated $300.0 billion.

Grouped Bar Graph: Online Orders Delayed in 2022 from January (35%) to December (31%) according to Morning Consult

eCommerce Shipping Fulfillment Statistics

Shipping fulfillment is the most lucrative segment of the industry, and consumers are unwilling to wait weeks for products to arrive.

40% of retailers use their own in-house fulfillment process.
The shipping fulfillment service segment’s global market is worth an estimated $49.9 billion in 2024.
Shipping fulfillment represents nearly 40% of the global e-commerce fulfillment industry.

eCommerce Home Delivery Statistics

Home delivery or ship-to-home; online shoppers are most likely to use home delivery for clothing and accessories.

63% of shoppers use home delivery for orders of clothing, shoes, and accessories.
61% of shoppers use home delivery for orders of personal electronics.
56% of shoppers select home delivery for home furnishings and appliance purchases.
48% of shoppers have orders of beauty and personal care products delivered.
36% of all shoppers have their groceries and household goods delivered.
45% of online grocery shoppers prefer home delivery.
Online grocery shoppers born before 1965 are 6.67% more likely to use home delivery than the average online grocery shopper.

eCommerce Same-Day Delivery Statistics

Same-day delivery or home delivery for the same day the item is ordered is most commonly utilized for grocery items as opposed to other item categories.

36% of online shoppers expect grocery orders to be delivered on the same day.
Among all online shoppers, 30% use same-day delivery for groceries and household goods.
33% of online shoppers order home furnishings and appliances for same-day delivery.
32% of online shoppers order personal electronics for same-day delivery.
24% of online shoppers use same-day delivery for orders of apparel, shoes, and accessories.
26% of online shoppers order beauty and personal care products for same-day delivery.

eCommerce In-Store Pickup Statistics

In-store pickup is often same-day.

36% of shoppers pick up orders of home furnishings and appliances in-store.
32% of shoppers order personal electronics for in-store pickup.
27% of shoppers pick up clothing, shoes, and accessories in-store.
23% of shoppers order beauty and personal care items for in-store pickup.
23% of shoppers order groceries and household goods for in-store pickup.
17% of online grocery shoppers prefer to pick up their orders in-store.

eCommerce Curbside Pickup Statistics

Curbside vs. in-store pickup may reduce the consumer’s time commitment and minimize in-store traffic.

In general, 27% of online shoppers order items for curbside pickup.
31% of shoppers pick up orders of home furnishings and appliances for curbside pickup.
30% of shoppers order personal electronics for curbside pickup.
26% of shoppers order groceries and household goods for curbside pickup.
28% of online grocery shoppers prefer curbside pickup.
Online grocery shoppers born before 1965 are 14.3% more likely to use curbside pickup than the average shopper.
24% of shoppers order clothing, shoes, and accessories for curbside pickup.
22% of shoppers order beauty and personal care items for curbside pickup.

Locker & Other Pickup Statistics

Providing lockers for pick-up reduces the need for customer service interaction.

Globally, the smart parcel locker market is worth an estimated $1.05 billion in 2024.
Projections indicate the market could grow at an annual rate of 12.6% over six (6) years.
9% of online grocery shoppers prefer to use locker pickup or another method of fulfillment.

Grouped Bar Graph: Buy Now, Pay Later Market Value from 2022 ($6.13 billion) to 2030 ($38.7 billion projection based on average compound annual growth rate) according to Grandview Research

Online Order Payment & Subscription Statistics

Most consumers who use buy-now, pay-later (BNPL) services do so for online shopping [as opposed to in-store or point-of-sale (POS) purchases].

Among all U.S. adults, 42% have used mobile payments to make online purchases.
As of 2024, the global buy now, pay later (BNPL) market is valued at $9.62 billion.
Projected market growth indicates a compound annual growth rate of 26.1% over seven (7) years.
29.0% of the BNPL market share comes from North America.
20% of online grocery shoppers order via online subscription.
Online grocery shoppers born after 1980 are twice as likely as the average shopper to use online subscriptions.

These data and insights were compiled by the Capital One Shopping team based on publicly available data.

eCommerce Fulfillment Statistics