Highlights. eCommerce represents 14.57% of all U.S. retail sales revenue from 2022, up 3.71% YoY.

  • 20.9% of global retail sales revenue is e-commerce.
  • The monthly record for U.S. online purchases was 17.1% of retail sales dollars in April 2020.
  • According to projections, 24.1% of all retail sales worldwide will be online by 2025.
  • The seasonally adjusted* average e-commerce percentage for 2022 was 14.54%.

*Data is not adjusted unless otherwise noted; seasonal adjustment compensates for annual peaks and valleys in the retail market and more accurately reflects market health.

Grouped Bar Graph: eCommerce Annual Percentage of U.S. Retail Sales from 2012 (6.81%) to 2022 (14.5%) according to the United States Census Bureau

U.S. eCommerce Percentage of Retail Sales

In the U.S., online shopping is less common than compared to the rest of the globe.

  • The e-commerce share of retail sales in 2020 was 14.24%,  up 34.3% YoY.
  • From 2010 to 2020, the e-commerce share of retail sales increased 133%.
  • The e-commerce share of retail sales increased 77.5% from 2000 to 2010.
  • In 2000, e-commerce sales represented 3.45% of total retail sales in the U.S.
  • The e-commerce share of total retail sales dollars has increased at an average annual rate of 20.6% since 1995.

Line Graph: eCommerce Quarterly Percentage of U.S. Retail Sales, Not Seasonally Adjusted and Seasonally Adjusted, from 2021 Q2 to 2022 Q4

Quarterly eCommerce Percentage of Retail Sales

Seasonally adjusted and non-seasonally adjusted figures illustrate different sets of market-relevant data (see previous footnote).

  • In the fourth quarter (Q4) of 2022, e-commerce sales represented 16.04% of total retail sales, up 5.34% YoY.
  • In Q1 2022, e-commerce sales represented 14.26% of retail sales, down 3.45% YoY.
  • In Q4 2022, seasonally adjusted e-commerce sales represented 14.67% of retail sales, up 0.76% YoY.
  • In Q1 2022, seasonally adjusted e-commerce sales represented 14.32%.

Grouped Bar Graph: eCommerce Percentage of Global Retail Sales, from 2020 (17.9%) to 2022 (20.9%) according to the U.S. Census Bureau with projections to 2025 (24.1%)

eCommerce Percentage of Product Retail Sales

Different types of products are more commonly purchased online (such as home goods) than others (such as motor vehicle parts).

  • 4.30% of motor vehicle and parts retail sales are online sales.
  • 13.3% of furniture, building materials, and electronics retail sales are e-commerce.
  • 13.9% of clothing and general merchandise retail sales are e-commerce.
  • 2.90% of all other store and non-store sales are e-commerce.
  • From nonstore retailer sales revenue, 65.2% is from e-commerce.

Global eCommerce Percentage of Retail Sales

According to projections, nearly 1-in-4 retail sales dollars will be spent online by 2025.

  • Mobile e-commerce represented 15.06% of global retail sales in 2022.
  • From 2021 to 2022, the e-commerce share of global retail sales increased 4.45%.
  • In 2021, the global share of e-commerce sales to retail sales was 20.0%, up 11.9% YoY.

These data and insights were compiled by the Capital One Shopping team based on publicly available data.


  1. United States Census Bureau
  2. Forbes, 3 Mobile Commerce Trends That Are Dominating 2022
  3. Statista, E-Commerce