Highlights. eCommerce represents 19.04% of all U.S. retail sales revenue as of 2025.
- Online shopping as a share of retail sales is up 3.41% year-over-year (YoY).
- 15.7% of global retail sales revenue is e-commerce.
- The monthly record for U.S. online purchases was 21.8% of retail sales dollars in December 2025.
- According to projections, 17.0% of all retail sales worldwide will be online by 2030.
- The seasonally adjusted* average e-commerce percentage for 2025 was 19.02%.
*Data is not adjusted unless otherwise noted; seasonal adjustment compensates for annual peaks and valleys in the retail market and more accurately reflects market health.
U.S. eCommerce Percentage of Retail Sales
In the U.S., online shopping is slightly more common than compared to the rest of the globe.
- The e-commerce share of retail sales in 2020 was 15.9%, up 30.3% YoY.
- From 2010 to 2020, the e-commerce share of retail sales increased 129%.
- The e-commerce share of retail sales increased 80.1% from 2000 to 2010.
- In 2000, e-commerce sales represented 3.86% of total retail sales in the U.S.
- Since 1995, e-commerce’s share of total retail sales dollars has increased at an average annual rate of 7.28%.
Quarterly eCommerce Percentage of Retail Sales
Seasonally adjusted and non-seasonally adjusted figures illustrate different sets of market-relevant data (see previous footnote).
- In the second quarter (Q2) of 2026, e-commerce sales represented 16.38% of total retail sales, up 5.44% YoY.
- In Q1 2026, e-commerce sales represented 16.69% of retail sales, up 5.08% YoY.
- In Q4 2025, e-commerce sales represented 18.26% of total retail sales, up 2.67% YoY.
- In Q3 2025, e-commerce sales represented 15.80% of retail sales, up 0.99% YoY.
- In Q2 2026, seasonally adjusted e-commerce sales represented 17.13% of retail sales, up 4.96% YoY.
- In Q1 2026, seasonally adjusted e-commerce sales represented 16.99% of retail sales, up 5.24% YoY.
- In Q4 2025, seasonally adjusted e-commerce sales represented 16.73% of retail sales, up 3.11% YoY.
- In Q3 2025, seasonally adjusted e-commerce sales represented 16.42% of retail sales, up 1.10% YoY.
eCommerce Percentage of Product Retail Sales
Different types of products are more commonly purchased online (such as home goods) than others (such as motor vehicle parts).
- 16.9% of clothing and general merchandise retail sales are e-commerce.
- 15.5% of furniture, building materials, and electronics retail sales are e-commerce.
- 4.39% of motor vehicle and parts retail sales are online sales.
- 3.52% of all other store and non-store sales are e-commerce.
- From nonstore retailer sales revenue, 65.9% is from e-commerce.
Global eCommerce Percentage of Retail Sales
According to projections, nearly 1-in-5 retail sales dollars will be spent online by 2030.
- The e-commerce share of global sales is an estimated 15.9% in 2026.
- From 2024 to 2025, the e-commerce share of global retail sales increased by 7.53%.
- In 2024, the global share of e-commerce sales to retail sales was 14.6%, up 8.15% YoY.
- Mobile e-commerce represented an estimated 59% of global online retail sales in 2025.
These data and insights were compiled by the Capital One Shopping team based on publicly available data.