AI in eCommerce Statistics (2025): Usage & Growth Rate

Highlights. Most online retailers (80%) use artificial intelligence (AI) technology in their e-commerce operations either fully or experimentally.

Worldwide, the AI e-commerce market will be worth $22.91 billion in 2033; in 2025, it is worth $4.64 billion.
The market for AI in retail will be worth $51.5 billion in 2030; e-commerce will represent 24.3% of the market.
Retail chatbots increase sales by 67% while AI personalization boosts revenue by up to 40%.
74% of consumers prefer to direct queries to chatbots instead of human customer service agents.

Pie Chart: Retailer Investment in AI for eCommerce; Experimental (47%), Fully integrated (33%), Evaluatory (16%), and No investment (3%), according to Statista

eCommerce AI Adoption Statistics

Major retailers like Amazon and Walmart are also market leaders in e-commerce AI integration.

In 2023, 33% of retailers had fully implemented AI into their e-commerce operations.
47% of business-to-consumer brands were experimenting with AI for e-commerce in 2023.
Just 3% of retailers had no plans to implement AI in e-commerce operations.
Worldwide, retailers spent $19.71 billion on AI technology in 2023.
Retailer investment in AI represents 12.8% of global AI spending.
AI facilitated 15% of all customer service interactions worldwide in 2021.
81% of business-to-business companies or wholesalers have fully or experimentally implemented AI.

Top 5 eCommerce AI Integrators
AI Index Rank	Retailer	FY2024 Revenue (in billions)
1	Amazon	$637.96
2	Walmart	$648.13
3	Stitch Fix	$1.34
4	eBay	$10.28
5	Wayfair	$11.85

eCommerce AI Revenue Statistics

Between 2025 and 2033, the AI e-commerce market will grow by $18.273 billion to nearly five (5) times its current value.

The worldwide AI market was worth an estimated $3.804 billion in 2024, up 18.2% year-over-year (YoY).
AI e-commerce revenue grows at an average annual rate of 18.9%.
Machine learning accounts for 33.7% of the market for AI in retail.
The market for AI in retail is valued at $9.65 billion in 2024.
Chatbots alone earned $9.4 billion in 2024.
From 2019 to 2024, the chatbot industry grew at an average annual rate of 29.3%.

Bar Graph: AI eCommerce Global Revenue (in billions USD) from 2023 ($3.13) with projections to 2033 ($22.9) according to projections based on reports from Market.us, MarketResearch.biz, and Meticulous Research

eCommerce AI Consumer Statistics

Consumers find AI most helpful for locating products and services online.

58% of consumers prefer to use AI tools instead of traditional search engines in 2025, up from 25% in 2023.
28% of Americans consider AI a positive force in customer service;
25% of consumers prefer to shop with AI.
34% of Americans believe AI has a negative impact on customer service experience while 37% are unsure what impact it has.
74% of consumers using voice-based AI have completed some part of the retail buying process with a conversational voice assistant.
69% of consumers report positive experiences with chatbots.
68% of consumers appreciate the speed of chatbots.
62% prefer a chatbot to a human being.
AI increases e-commerce customer retention by 10% to 15%.
88% of consumers would use some form of AI to aid their holiday shopping; 73% would like AI help finding coupons or discounts.

Grouped Bar Graph: Retailer AI Adoption by Function; Marketing and sales (31%), Service operations (22%), Product development (15%), Supply-chain management (14%), Manufacturing (9%) and Human resources (7%), according to Stanford University and Artificial Intelligence Index

AI Consumer Sentiment

While improved customer experience is usually a primary motivator for its implementation, many consumers are still wary of AI’s capabilities.

In 2025, 71% of consumers support AI-integration in retail.
46% of consumers express enthusiasm about AI’s impact on the shopping experience.
Consumer satisfaction for generative AI was 37% in 2024, down 9.76% from 2023 (41%).
88% of responding Americans expressed concern about AI as a part of daily life in 2023; for 52%, the concerns outweighed any excitement.
In 2021, 82% of Americans expressed concern about AI in daily life; 37% said concern outweighed excitement.
The share of Americans expressing excitement about the possibilities of AI in everyday life declined from 18% in 2021 to 10% in 2023.

Line Graph: AI eCommerce Global Revenue Growth from 2024 (18.4%) with projections to 2033 (19.0%); projections based on reports from Market.us, MarketResearch.biz, and Meticulous Research

Retail AI Adoption Statistics

Retail businesses are most likely to adopt AI for marketing and sales purposes.

84% of global retailers consider AI implementation in store operations a top priority.
40% of companies involved in the retail market have fully or partially implemented some form of AI technology.
69% of retailers who have implemented AI report revenue increases that can be directly traced to their use of AI; 72% used AI to reduce costs.
42% of retailers use conversational AI for customer service; a further 48% plan to do so by 2026.
32% of consumer goods and retail businesses use AI virtual agents in some capacity.
27% of retail businesses use AI with Natural Language (NL) text understanding (i.e., chatbots).
3.4% of retail businesses regularly use AI in production of goods or services.
2% of consumer goods and retail businesses use AI for strategy and corporate finance.

Bar Graph: AI in Retail Global Revenue (in billions USD) from 2023 ($7.3) with projections to 2030 ($51.5) according to Lily AI

Retail AI Adoption Challenges

Among retailers that have not fully integrated AI, some face obstacles that hinder AI solutions.

53% of retail managers and employees cite data security and privacy concerns as a primary obstacle to AI; 44% of CEOs agree.
43% of retail employees blame a lack of awareness or expertise for failures in implementation; 28% of CEOs agree.
32% of retail employees find a lack of infrastructure hinders AI implementation; 17% of CEOs agree.
39% of retail CEOs identify financial risk as an obstacle to AI integration; 21% of employees agree.
Retail CEOs blame negative experiences with AI for failures in implementation more than twice as often as employees do.

Pie Chart: Wholesaler (business-to-business) Investment in AI for eCommerce; Experimental (56%), Fully integrated (25%), Evaluatory (19%), and No investment (1%) according to Statista

AI Economic Statistics

AI contributed $289.4 billion to the global economy in 2024; projections for 2025 indicate growth to $558.8 billion.

The AI economy grows 93.1% annually.
AI’s market share of the global economy will be $15 trillion by 2030.
AI contributed $20.82 billion to the global economy in 2020.
The U.S. market for AI was valued at $42 billion in 2023.
By 2030, the U.S. AI market will be worth $387.0 billion.
15,000 businesses in the U.S. engage with the AI economy.
The United Kingdom is the second-leading AI integrator with 8,900 companies.

Bar Graph: AI U.S. Revenue in billions from 2017 ($3.24) to 2024 ($59.6) with projections to 2030 ($387) based on reports by Grandview Research

AI Implementation Statistics

Businesses tend to overestimate how far behind they are in terms of AI integration.

- 89.6% of Fortune 1000 companies are increasing investments in generative AI.

92.1% of companies that invest in data and AI see a return on their investment.
By 2026, over 80% of businesses will use AI in their brand mobile applications (apps).
The rate of businesses launching AI apps will have grown by 1,709% from 2023 to 2026.
Among businesses that have not implemented AI, 49% report difficulty quantifying the value of AI.
In 2019, 37% of businesses had implemented AI.
From 2015 to 2019, the number of businesses using AI increased 270%.
AI improved efficiency and reduced costs in 54% of companies.

The Capital One Shopping team compiled these data and insights based on publicly available data.

AI in eCommerce Statistics