Highlights. Americans will spend $15.1 billion on Cyber Monday sales in 2026.
- Cyber Monday shoppers will spend $1.09 billion using Buy Now, Pay Later short-term loans in 2025.
- American Cyber Monday shoppers are expected to spend 9.2% more in 2026 than they did in 2025.
- 57% of Cyber Monday spending is on mobile devices (i.e. smartphones).
- U.S. retailers will make $47.5 billion during Cyber Week* 2026.
- American shoppers are expected to spend 7.4% more during Cyber Week 2026 than they did in 2025.
*”Cyber Week” usually refers to online-only retail during the 5-day Thanksgiving weekend. Some retailers refer to this as Cyber Weekend or the Cyber 5, while others begin their Cyber Week sales on Cyber Monday.
| Year | Date | Projected Spending (in billions) |
|---|---|---|
| 2026 | November 30 | $15.1 |
| 2027 | November 29 | $16.2 |
| 2028 | November 27 | $17.3 |
Cyber Monday Sales Statistics
Cyber Monday sales revenue exceeds daily revenue from the rest of the 5-day Thanksgiving weekend, also called Cyber Week or Cyber Weekend.
- Online shoppers in the United States spent a record $14.3 billion on Cyber Monday 2025.
- Cyber Monday sales dollars increased 6.77% year-over-year (YoY).
- Cyber Monday sales were 21.4% higher than Black Friday sales, which totaled $11.7 billion.
- Early projections indicated that Cyber Monday 2025 would generate $14.2 billion in sales revenue; actual sales were $50 million higher.
- Online sales revenue on Cyber Monday 2025 exceeded the year’s average daily online sales revenue by at least 307%.
- Cyber Monday e-commerce revenue exceeded 2025 fourth-quarter daily online sales revenue by at least 259%.
- From 2019 (pre-pandemic) to 2025, Cyber Monday revenue increased 51.6%, or by an average annual rate of 8.60%.
- 5.53% of all online holiday shopping revenue came from Cyber Monday sales.
- Online consumers spent $13.3 billion on Cyber Monday 2024, up 7.26% YoY.
| Year | Total Cyber Monday Spending
(in billions) |
YoY Change |
|---|---|---|
| 2025 | $14.3 | 7.14% |
| 2024 | $13.3 | 7.26% |
| 2023 | $12.4 | 9.73% |
| 2022 | $11.3 | 5.61% |
| 2021 | $10.7 | -0.93% |
| 2020 | $10.8 | 14.9% |
| 2019 | $9.4 | 19.0% |
| 2018 | $7.9 | 68.1% |
| 2017 | $4.7 | 27.0% |
| 2016 | $3.7 | 19.4% |
| 2015 | $3.1 | 19.2% |
Cyber Monday Shopping Statistics
Shoppers were more likely to shop on mobile devices and use Buy Now, Pay Later services on Cyber Monday 2025.
- An estimated 83.9 million consumers shopped on Cyber Monday 2025.
- In 2025, 75.9 million consumers shopped online on Cyber Monday.
- 26.5 million consumers shopped in-store on Cyber Monday 2025.
- Among Cyber Monday 2025 consumers, 78% planned to purchase clothing and accessories.
- 70% of Cyber Monday shoppers planned to purchase electronics, and 49% planned to buy toys.
- 45% of shoppers planned to purchase health and beauty products; 32% intended to buy household appliances.
- The largest average discounts for Cyber Monday 2026 are projected to be for electronics (discounted 30%) and computers (discounted 23%).
- 61.8% of shoppers used mobile devices to shop on Cyber Monday 2025.
- Cyber Monday mobile shoppers totaled 46.9 million in 2025, up 16.1% from 2024.
- 3.6% of Cyber Monday sales were made through social media platforms in 2025, up 56.5% YoY.
AI-Aided Cyber Monday Shopping
AI-driven traffic to retailers increased 670% on Cyber Monday 2025.
- Retail referrals from AI chatbots increased 760% year-over-year in November 2025.
- 17% of Cyber Week 2025 orders were the result of AI referrals.
- Generative AI traffic is expected to increase 130% YoY during the 2026 holiday shopping season.
Cyber Monday Spending Statistics
The peak spending hour on Cyber Monday is estimated to be 8 p.m. to 10 p.m., when consumers spent $16 million per minute.
- The average consumer spent $187.75 online on Cyber Monday 2025.
- 57% of 2025 Cyber Monday sales came from three (3) product categories: electronics, apparel, and furniture.
- Cyber Monday electronics sales totaled $3.7 billion in 2025, up 12.8%12.8% YoY.
- Apparel sales totaled $2.6 billion, and furniture sales totaled $1.8 billion.
- In 2025, mobile spending on Cyber Monday totaled $8.2 billion, or 57.5% of online sales.
- A daily record of Buy Now, Pay Later (BNPL) spending is projected for Cyber Monday 2026 at $1.09 billion, up approximately 5.3% from Cyber Monday 2025.
- In 2025, Cyber Monday BNPL spending totaled $1.03 billion, up 4.2% from 2024.
- 79.4% of BNPL Cyber Monday sales came from mobile shoppers.
| Item Category | Average Discount* |
|---|---|
| Electronics | 31% |
| Toys | 28% |
| Apparel | 25% |
| Computers | 23% |
| Televisions | 22% |
| Furniture | 19% |
| Appliances | 19% |
| Sporting goods | 17% |
*Compared to prices as of October 1.
Cyber Monday Discount Statistics
Cyber Monday promotions drive increased sales in discounted sales categories.
- Among Cyber Monday sales product categories, electronics had the largest discount (31% off) in 2025.
- Toys sold at an average discount of 28%; apparel had an average discount of 25%.
- Computers had an average discount of 23% on Cyber Monday 2025, and televisions were discounted by 22%.
- Cyber Monday promotions drove a 1,850% increase in online sales for Bluetooth headphones and speakers compared to an average day in 2025.
- Online sales for video game consoles increased 1,800% on Cyber Monday, while refrigerator and freezer sales rose by 1,700%.
- Cyber Monday discounts also resulted in increased online shopping demand for home security systems (up 1,500%), smart home products (up 1,450%), and smartwatches and fitness trackers (up 1,400%).
Cyber Week Statistics
“Cyber Week” usually refers to the 5-day Thanksgiving weekend. In addition to Cyber Monday, Cyber Week includes major shopping days, Black Friday and Small Business Saturday.
- Sales revenue from Cyber Week 2025 totaled $44.2 billion.
- Actual sales exceeded projections by $500 million or 1.14%.
- Consumers spent 32.2% of Cyber Week sales revenue on Cyber Monday.
- 41.3% of Thanksgiving Weekend or Cyber Week shoppers make purchases on Cyber Monday.
Cyber Monday vs. Black Friday Statistics
Cyber Monday sales revenue overtook Black Friday revenue in 2021 through 2025.
- Cyber Monday sales exceeded Black Friday sales dollars by $2.2 billion or 17.1%.
- Cyber Monday 2024 online revenue exceeded Black Friday online revenue by 20.8%.
- In 2025, the average Cyber Monday online shopper spent 36.4% more than the average Black Friday shopper.
- The number of online shoppers on Black Friday exceeded Cyber Monday numbers by 9.8 million or 11.4%.
These data and insights were compiled by the Capital One Shopping team based on publicly available data.
Sources
- Adobe Experience Cloud
- National Retail Federation (NRF)
- U.S. Census Bureau, Monthly Retail Trade Reports
- Statista, Black Friday Worldwide: Statistics and Overview
- Business Insider, How AI is quietly becoming the holiday shopper’s secret weapon
- Drive Research, Cyber Week Consumer Report