Highlights. Americans spent a record $11.3 billion on Cyber Monday, more than any other 2022 holiday season shopping day.
- Cyber Monday sales dollars increased 5.61% year-over-year (YoY).
- Annual trends indicate sales revenue on Cyber Monday 2023 will total $13.7 billion.
- Cyber Monday sales were 23.9% higher than Black Friday sales, which totaled $9.12 billion.
- The average Cyber Monday consumer spent between $113 and $147 in 2022.
- Up to 99.6 million consumers shopped on Cyber Monday 2022.
Cyber Monday Sales Statistics
Cyber Monday sales revenue exceeds daily revenue from the rest of the 5-day Thanksgiving weekend, also called Cyber Week or Cyber Weekend.
- Early projections indicated that Cyber Monday 2022 would generate $11.2 billion in sales revenue; actual sales were $100 million higher.
- Online sales revenue on Cyber Monday 2021 exceeded the year’s average daily online sales revenue by at least 306.8%.
- Cyber Monday revenue from e-commerce exceeded 2021 fourth quarter daily online sales revenue by at least 249.7%.
- From 2019 (pre-pandemic) to 2022, Cyber Monday revenue increased 20.2%, an average annual rate of 6.74%.
- A projected 5.34% of all holiday shopping revenue came from Cyber Monday sales revenue.
- Online consumers spent $10.7 billion on Cyber Monday 2021, down 1.4% YoY.
| Year | Total Cyber Monday Spending | YoY Change |
|---|---|---|
| 2022 | $11.3 | 5.61% |
| 2021 | $10.7 | -0.93% |
| 2020 | $10.8 | 14.9% |
| 2019 | $9.4 | 19.0% |
| 2018 | $7.9 | 68.1% |
| 2017 | $4.7 | 27.0% |
| 2016 | $3.7 | 19.4% |
| 2015 | $3.1 | 19.2% |
Cyber Monday Shopping Statistics
Shoppers were by far more likely to purchase electronics and clothing on Cyber Monday 2022 than any other product type.
- 77.0 million consumers shopped online on Cyber Monday in 2022.
- 22.6 million consumers shopped in-store on Cyber Monday 2022.
- The most popular products on Cyber Monday 2022 were Legos, Playstation 5, Hot Wheels, Madden ‘23, and smartwatches.
- The conversion rate (the rate at which a store’s unique visitors make a purchase) among desktop users on Cyber Monday 2022 was 6.9% (equal to the desktop conversion rate from 2021).
- Among mobile shoppers, the conversion rate was 3.6% (up from 3.4% in 2021).
- Mobile users are 3.55% more likely to window shop compared to desktop users.
- The largest average discounts for Cyber Monday 2022 were for toys (discounted* 33.8%) and electronics (discounted 23.8%).
*Compared to prices as of October 1, 2022.
Cyber Monday Spending Statistics
The peak spending hour was projected to be 8pm to 9pm when consumers were expected to spend more than $12 million per minute.
- The average consumer spent at least $113.45 on Cyber Monday 2022.
- Average spending per Cyber Monday consumer may have been as high as $146.75.
- The average Cyber Monday desktop shopper purchased 3.68 items.
- Cyber Monday shoppers on smartphones and tablets purchased 2.98 and 2.81 items each, respectively.
- Among Cyber Monday 2022 consumers, 65.6% planned to purchase electronics.
- 54.5% of Cyber Monday shoppers planned to purchase apparel.
- 28.8% planned to purchase toys.
- Cyber Monday shoppers are least likely to purchase office supplies (10.6%) and outdoor and gardening products (10.6%).
| Item Category | Average Discount* |
|---|---|
| Toys | 33.8% |
| Electronics | 23.8% |
| Apparel | 16.5% |
| Appliances | 14.5% |
| Computers | 14.4% |
| Television | 12.9% |
| Sporting Goods | 7.1% |
| Furniture | 6.0% |
*Compared to prices as of October 1, 2022.
Cyber Week Statistics
“Cyber Week” usually** refers to the 5-day Thanksgiving weekend. In addition to Cyber Monday, Cyber Week includes major shopping days Black Friday and Small Business Saturday.
- Sales revenue from Cyber Week 2022 totaled $35.28 billion.
- Actual sales exceeded projections by $480 million or 1.38%.
- Consumers spent 32.0% of Cyber Week sales revenue on Cyber Monday.
- Up to 50.6% of Thanksgiving Weekend or Cyber Week shoppers make purchases on Cyber Monday.
- Cyber Monday web traffic increased 8% from 2021 to 2022.
**Some retailers refer to this as Cyber Weekend or the Cyber 5 while still others begin their Cyber Week sales on Cyber Monday.
Cyber Monday vs. Black Friday Statistics
Cyber Monday sales revenue overtook Black Friday revenue in 2020, 2021, and 2022.
- Cyber Monday sales exceeded Black Friday sales dollars by $2.18 billion or 23.9%.
- Cyber Monday 2021 online revenue exceeded Black Friday online revenue by 19.4%.
- Consumers spend 11.1% more on Jewelry and Luxury items on Cyber Monday than they do on Black Friday.
- On Cyber Monday, consumers spend 63.9% more on Gifts & Floral items than they do on Black Friday.
These data and insights were compiled by the Capital One Shopping team based on publicly available data.