Highlights. Americans spent a record $11.3 billion on Cyber Monday, more than any other 2022 holiday season shopping day.
- Up to 99.6 million consumers shopped on Cyber Monday 2022.
- Cyber Monday sales dollars increased 5.61% year-over-year (YoY).
- Annual trends indicate sales revenue on Cyber Monday 2023 will total $13.7 billion.
- Cyber Monday sales were 23.9% higher than Black Friday sales, which totaled $9.12 billion.
- The average Cyber Monday consumer spent between $113 and $147 in 2022.
| Year | Date | Projected Spending (in billions) |
|---|---|---|
| 2023 | November 27 | $12.037 |
| 2024 | December 2 | $12.487 |
| 2025 | December 1 | $13.147 |
Cyber Monday Sales Statistics
Cyber Monday sales revenue exceeds daily revenue from the rest of the 5-day Thanksgiving weekend, also called Cyber Week or Cyber Weekend.
- Early projections indicated that Cyber Monday 2022 would generate $11.2 billion in sales revenue; actual sales were $100 million higher.
- Online sales revenue on Cyber Monday 2022 exceeded the year’s average daily online sales revenue by 297%.
- Cyber Monday revenue from e-commerce exceeded 2022 fourth quarter daily online sales revenue by 243%.
- From 2019 (pre-pandemic) to 2022, Cyber Monday revenue increased 20.2%, an average annual rate of 6.74%.
- A projected 5.34% of all holiday shopping revenue came from Cyber Monday sales revenue.
- Online consumers spent $10.7 billion on Cyber Monday 2021, down 0.93% YoY.
| Year | Total Cyber Monday Spending | YoY Change |
|---|---|---|
| 2022 | $11.3 | 5.61% |
| 2021 | $10.7 | -0.93% |
| 2020 | $10.8 | 14.9% |
| 2019 | $9.4 | 19.0% |
| 2018 | $7.9 | 68.1% |
| 2017 | $4.7 | 27.0% |
| 2016 | $3.7 | 19.4% |
| 2015 | $3.1 | 19.2% |
Cyber Monday Shopping Statistics
Shoppers were by far more likely to purchase electronics and clothing on Cyber Monday 2022 than any other product type.
- 77.0 million consumers shopped online on Cyber Monday in 2022.
- 22.6 million consumers shopped in-store on Cyber Monday 2022.
- The most popular products on Cyber Monday 2022 were Legos, Playstation 5, Hot Wheels, Madden 23, and smartwatches.
- The conversion rate (the rate at which a store’s unique visitors make a purchase) among desktop users on Cyber Monday 2022 was 6.9% (equal to the desktop conversion rate from 2021).
- Among mobile shoppers, the conversion rate was 3.6% (up from 3.4% in 2021).
- Mobile users are 3.55% more likely to window shop compared to desktop users.
Cyber Monday Spending Statistics
Prior to Black Friday 2022, the peak spending hour was projected to be 8pm to 9pm when consumers were expected to spend more than $12 million per minute.
- The average consumer spent at least $113.45 on Cyber Monday 2022.
- Average spending per Cyber Monday consumer may have been as high as $146.75.
- The average Cyber Monday desktop shopper purchased 3.68 items.
- Cyber Monday shoppers on smartphones and tablets purchased 2.98 and 2.81 items each, respectively.
- Among Cyber Monday 2022 consumers, 65.6% planned to purchase electronics.
- 54.5% of Cyber Monday shoppers planned to purchase apparel.
- 28.8% planned to purchase toys.
- Cyber Monday shoppers are least likely to purchase office supplies (10.6%) and outdoor and gardening products (10.6%).
| Item Category | Average Discount* |
|---|---|
| Toys | 33.8% |
| Electronics | 23.8% |
| Apparel | 16.5% |
| Appliances | 14.5% |
| Computers | 14.4% |
| Television | 12.9% |
| Sporting Goods | 7.1% |
| Furniture | 6.0% |
*Compared to prices as of October 1.
Cyber Monday Discount Statistics
While Cyber Monday traditionally offers discounts, they were not the lowest of the season in 2022.
- Among Cyber Monday sales product categories, toys had the largest discount (33.8% off).
- Toys had a larger discount (34.1%), however, on Saturday, November 26th, a.k.a. Small Business Saturday.
- Electronics also sold at their deepest average discount of the holiday season (23.9%) on November 26th while the average Cyber Monday discount was slightly lesser (23.8%).
- Apparel sold at an average discount of 16.5% on Cyber Monday; the largest average discount was 19.8% on December 30th.
- Appliances had an average discount of 14.5% on multiple days, including Cyber Monday.
- Televisions sold at an average 12.9% off, just shy of the lowest discount (13.0%) on Tuesday, November 22nd.
- Sporting goods were discounted at an average of 7.1% off on Cyber Monday, but the lowest average discount (8.5%) was on Sunday, November 20th.
- The average furniture discount was 6.0% on multiple days, including Cyber Monday.
Cyber Week Statistics
“Cyber Week” usually** refers to the 5-day Thanksgiving weekend. In addition to Cyber Monday, Cyber Week includes major shopping days Black Friday and Small Business Saturday.
- Sales revenue from Cyber Week 2022 totaled $35.28 billion.
- Actual sales exceeded projections by $480 million or 1.38%.
- Consumers spent 32.0% of Cyber Week sales revenue on Cyber Monday.
- Up to 50.6% of Thanksgiving Weekend or Cyber Week shoppers make purchases on Cyber Monday.
- Cyber Monday web traffic increased 8% from 2021 to 2022.
**Some retailers refer to this as Cyber Weekend or the Cyber 5 while still others begin their Cyber Week sales on Cyber Monday.
Cyber Monday vs. Black Friday Statistics
Cyber Monday sales revenue has overtaken Black Friday revenue every year since 2019.
- Cyber Monday sales exceeded Black Friday sales dollars by $2.18 billion or 23.9%.
- Cyber Monday 2021 online revenue exceeded Black Friday online revenue by 19.4%.
- Consumers spend 11.1% more on Jewelry and Luxury items on Cyber Monday than they do on Black Friday.
- On Cyber Monday, consumers spend 63.9% more on Gifts & Floral items than they do on Black Friday.
These data and insights were compiled by the Capital One Shopping team based on publicly available data.
Sources
- Adobe Experience Cloud
- National Retail Federation (NRF)
- U.S. Census Bureau, Monthly Retail Trade Reports
- Statista, Black Friday Worldwide: Statistics and Overview
- Bluecore, Data Insights: Black Friday Cyber Monday