Highlights. Smartphone users now make up 59.2% of global web traffic and 51.4% of U.S. web traffic.
- Worldwide mobile e-commerce sales dollars totaled $4.116 trillion in 2022; projections indicate that mobile e-commerce sales will reach $5.87 trillion in 2026.
- Globally, 72% of e-commerce sales come from mobile devices; projections indicate the mobile e-commerce share will exceed 87% in 2026.
- 307 million Americans currently use smartphones; that number is expected to reach 324.4 million in 2026.
- 178.7 million American adults shop using a mobile device; projections indicate mobile buyers will grow to 196 million in 2026.
- U.S. online shoppers ordered an estimated $431.4 billion in retail sales via mobile devices in 2022, up 19.1% year-over-year (YoY).
Mobile eCommerce Revenue Statistics
Trends indicate that revenue from mobile e-commerce will continue to grow not only in value but in its share of e-commerce revenue.
- In 2022, worldwide mobile e-commerce sales revenue increased 9.17% YoY.
- Revenue from mobile e-commerce totaled $3.752 trillion in 2021, up 22.7% YoY.
- From 2020 to 2022, U.S. mobile e-commerce sales represented an estimated 10.5% of all retail sales (in-store and online).
- U.S. e-commerce sales represented 14.6% of all retail sales from 2020 to 2022.
- U.S. retail sales, both online and in-store, totaled $6.565 trillion in 2021, up 17.8% YoY.
Mobile Shopping Statistics
Mobile shopping as a share of e-commerce sales is likely to grow in emerging markets as phone ownership increases.
- 73% of U.S. online shopping traffic is on mobile devices; 63% of U.S. online retail orders originate from mobile devices.
- 76% of U.S. adults use a smartphone to shop or buy online; 32% do so on a weekly basis (or more often).
- 28% of U.S. adults use a tablet for online shopping; 7% use a tablet for online shopping at least once per week.
- Americans are 138% more likely to shop using a smartphone than a tablet.
- Compared to desktop or laptop computers, U.S. online shoppers are 10.1% more likely to use smartphones and 59.4% less likely to use tablets.
- 85% of mobile shoppers prefer to use apps as opposed to mobile websites.
- 50% of online consumers regularly use mobile shopping apps to browse and purchase.
- 28% of Americans use tablets to shop online.
- 97.3% of mobile shoppers use a smartphone; 2.74% use a tablet for mobile shopping.
- 96.8% of mobile orders are made via smartphone; 3.17% of mobile e-commerce orders come from a tablet.
- 31% of U.S. adults have used mobile payment methods for online shopping.
- Among adults who prefer shopping online to shopping in stores, 45% have used mobile payment methods for online shopping.
Mobile eCommerce Demographic Statistics
In the United States, high-income shoppers aged 30-49 are most likely to shop online via mobile devices.
- 92% of 30- to 49-year-olds regularly use smartphones for online shopping; 49% use smartphones to shop at least once weekly.
- 30- to 49-year-olds are 29% more likely than the average U.S. adult to shop using smartphones; they are 53% more likely to do so at least once per week.
- 87% of 18- to 29-year-olds regularly use smartphones for online shopping; 38% use smartphones to shop at least once weekly.
- 18- to 29-year-olds are 14% more likely than the average U.S. adult to shop using smartphones; they are 19% more likely to do so at least once per week.
- 69% of 56- to 64-year-olds regularly use smartphones for online shopping; 22% use smartphones to shop at least once weekly.
- 56- to 64-year-olds are 9.2% less likely than the average U.S. adult to shop using smartphones; they are 31% less likely to do so at least once per week.
- 48% of users aged 65 years or older regularly use smartphones for online shopping; 11% use smartphones to shop at least once weekly.
- Consumers aged 65 years or older are 37% less likely than the average U.S. adult to shop using smartphones; they are 66% less likely to do so at least once per week.
These data and insights were compiled by the Capital One Shopping team based on publicly available data.