Mobile eCommerce Statistics (2026): User & Revenue Growth

Highlights. Globally, 59% of e-commerce sales come from mobile devices; projections indicate 67% of online sales will be mobile in 2030.

Mobile e-commerce sales will reach $4.39 trillion by 2030.
79% of smartphone owners use their device to shop.
Mobile users represent nearly 80% of digital shopping traffic.
Worldwide mobile e-commerce sales totaled an estimated $2.51 trillion in 2025.
2.45 billion people worldwide primarily shop on a smartphone.

Grouped Bar Graph: Global Mobile eCommerce Revenue in trillions from 2019 ($0.81) to 2023 ($1.71), with projections up to 2030 ($4.39) according to Statista

Mobile eCommerce Revenue Statistics

Trends indicate that revenue from mobile e-commerce will continue to grow not only in value but in its share of e-commerce revenue.

U.S. mobile retail shoppers spent an estimated $577.6 billion in 2025.
Mobile spending among U.S. shoppers was up 2.41% year-over-year (YoY) in 2025.
Mobile sales represented 39.8% of U.S. e-commerce revenue in 2024.
Globally, mobile sales represented 59% of e-commerce.
In 2025, worldwide mobile e-commerce sales revenue increased 21.3% YoY to $2.51 trillion.
Revenue from mobile e-commerce totaled $2.07 trillion in 2024.
Also in 2024, U.S. mobile e-commerce sales represented an estimated 7.76% of all retail sales (in-store and online).
U.S. e-commerce sales represented 16.1% of all retail sales in 2024.
U.S. retail sales, both online and in-store, totaled $7.264 trillion in 2024, up 2.70% YoY.

Grouped Bar Graph: U.S. Mobile eCommerce Revenue in billions from 2019 ($221) to 2023 ($491), with projections up to 2030 ($921) according to Statista

Mobile eCommerce Revenue Growth

U.S. mobile e-commerce revenue is projected to total $921.0 billion by 2030.

Projections indicate that m-commerce revenue will grow at an average annual rate of 9.58% until 2030.
From 2019 to 2024, U.S. m-commerce revenue increased at an average annual rate of 19.3%.
As a share of U.S. e-commerce, m-commerce increased by an average 3.41% annually from 2019 to 2024.
Also, from 2019 to 2024, global m-commerce revenue increased by 20.6% annually.
As a share of e-commerce, m-commerce increased 4.78% per year during this period.

Grouped Bar Graph: Mobile Shopping App Usage Growth by the total number of hours spent using mobile shopping apps YoY including worldwide and U.S. mobile shoppers according to Sensor Tower

Mobile eCommerce U.S. Statistics

76% of U.S. adults use a smartphone to shop or buy online; 32% do so on a weekly basis (or more often).

61% of American adults believe that mobile shopping capability is essential for online shopping convenience.
35.2% of Americans make a retail purchase through their smartphone on a weekly basis.
An American is 17.7% more likely than the average global consumer to make a weekly retail purchase via smartphone.
76% of U.S. online shopping traffic (not to be confused with general web traffic) is on mobile devices; 68% of U.S. online retail orders originate from mobile devices.
Compared to desktop or laptop computers, U.S. online shoppers are 10.1% more likely to use smartphones.
Americans are 171.4% more likely to shop using a smartphone than a tablet.
97.4% of U.S. mobile shopping traffic comes from smartphones.
98.6% of U.S. retail mobile orders are made via smartphone.

**Most Popular Shopping Apps in the U.S.**
Company	iOS Downloads (in millions	Android Downloads (in millions)
Temu	40.07	46.82
Shein	23.03	13.33
Amazon	15.71	5.1
Walmart	14.06	5.35
Alibaba	8.78	4.19
Capital One Shopping	12.37	1.93
Target	8.79	3.16
Etsy	6.92	3.07
Nike	6.88	2.89
eBay	6.68	3.02

Mobile eCommerce App Statistics

Shoppers using their mobile phones spend an average of $106.40 per order, 45.0% less than on desktops or laptops.

The average U.S. smartphone shopper spends 19 hours and 20 minutes per year browsing mobile shopping apps.
50% of U.S. online consumers regularly use mobile shopping apps to browse and purchase.
Americans spent 6.61 billion hours on shopping apps in 2025.
Americans spent 4.52% more time on mobile shopping apps in 2024 (6.48 billion hours) than they did in 2023 (6.20 billion hours).
Consumers consider mobile commerce apps that feature loyalty programs and exclusive offers the most valuable at 63.4% and 62.5%, respectively.
The most downloaded shopping application in the U.S. is Temu with 86.9 million downloads.
Shien is the second-most downloaded shopping app with 36.4 million U.S. downloads.
Amazon and Walmart are the next most popular with 20.1 million and 19.4 million U.S. downloads, respectively.

Stacked Bar Graph: Number of Shopping Apps per U.S. Consumer: 1+ (88%), 4+ (50%), & 10+ (9%), according to New Store

Mobile Shopping App Users

88% of American consumers have at least one shopping app downloaded on their smartphone.

191.7 million American adults shop using a mobile device.
Projections indicate U.S. mobile shoppers will grow to 209.3 million in 2030.
50% of consumers have more than four (4) shopping apps on their smartphone; 9% have over ten (10) shopping apps.
96% of 18- to 44-year-olds have at least one mobile shopping app on their phones; 61% have more than four shopping apps.
75% of consumers over 45 years old have at least one mobile shopping app; 39% have more than four.
10% of regular mobile shoppers have at least five (5) e-commerce applications downloaded on their phones.
15% of consumers using mobile shopping apps use them daily.
37% of consumers using mobile shopping apps use them a few times a week; 26% use shopping apps a few times per month.

Grouped Bar Graph: Mobile Shopping App Use by Age including Daily, Weekly, & Monthly according to New Store

Mobile App vs. Web eCommerce

85% of U.S. mobile shoppers prefer to use apps as opposed to mobile websites.

31% of consumers prefer shopping through an ecommerce app over shopping in-store or through a desktop or mobile website.
21% of mobile shoppers complete most of their e-commerce purchases through mobile apps; 17% use mobile web stores the most.
11% of mobile shoppers enjoy shopping through e-commerce apps the most, a 37.5% higher rate than mobile websites.
Only 8% of mobile shoppers prefer shopping through mobile websites, an 83.3% lower rate than those who prefer shopping on their computers.
60% of mobile shoppers prefer apps over mobile websites because they provide a better user experience.
51% of mobile shoppers prefer apps over mobile websites because they provide better promotions or discounts; 30% prefer shopping in apps because they offer access to exclusive products.
30% of mobile shoppers prefer shopping via mobile apps because they provide better loyalty programs; 23% prefer shopping apps for better customer service.
22% of mobile e-commerce consumers say mobile apps provide the most convenient shopping experience.
Only 12% of mobile shoppers say mobile websites are the most convenient way to shop.

Grouped Bar Graph: U.S. Online Shopping Device Habits, including regular and at-least-weekly use of smartphones, desktops, and tablets for online shopping, according to Pew Research Center

mCommerce Tablet U.S. Statistics

Among mobile shoppers, tablets are less popular than smartphones.

28% of U.S. adults use a tablet for online shopping; 7% use a tablet for online shopping at least once per week.
Compared to desktop or laptop computers, U.S. online shoppers are 59.4% less likely to use tablets.
eCommerce shoppers on tablets spend an average of $125.45 per order, 35.1% less than on computers.
2% of U.S. mobile shopping traffic comes from tablets.
1% of U.S. retail mobile orders are made via tablet.

Grouped Bar Graph: eCommerce Conversion Rates by Device, including Tablet, Desktop, Mobile, and Total according to Statista

Mobile eCommerce Conversion Rates

Among mobile shoppers, 61% complete the majority of their online purchases on a desktop or laptop computer.

Only 16% of e-commerce conversions come from shoppers on mobile devices.
The average eCommerce conversion rate on mobile phones is 2.3%, 11.5% lower than on desktops.
The conversion rate on tablets is 2.9%, 11.5% higher than on computers.
The add-to-cart rate for smartphone e-commerce is 14.1%, 56.7% higher than on desktop.
The add-to-cart rate for tablet e-commerce is 12.8%, 42.2% higher than desktop.
Abandoned cart rates are highest on mobile phones at 83.7%, 17.7% higher than on desktop.
The cart abandonment rate for tablet users is 77.3%, 8.76% higher than for desktop users.
78% of e-commerce site traffic comes from consumers using mobile phones.
Only 1% of e-commerce site traffic comes from tablet users.
70% of e-commerce orders come from smartphone users, and 2% come from tablet users.

Grouped Bar Graph: Most Used Mobile Wallets for eCommerce; PayPal 36%, Apple Pay 18%, Venmo 15%, Google Wallet 9%, Samsung Pay 5%, & Other 17%; according to Insider Intelligence

Mobile Payment App Statistics

American consumers use digital wallets for 39% of online purchases.

36% of U.S. consumers who use mobile wallets have used the PayPal app to make online purchases.
18% of mobile wallet users make online purchases with Apple Pay; 15% use the Venmo app.
9% of mobile wallet users make e-commerce purchases using Google Wallet; 5% use Samsung Pay.
Globally, 53% of online transactions are made with digital wallets.

Pie Chart: Mobile Shopping Behavior; 58% "looking for something specific but also browsing," 22% "only browsing," 20% "looking to purchase a specific product" according to Dynamic Yield

Mobile eCommerce Consumer Behavior

76% of mobile shoppers prefer shopping on their smartphones because it saves time.

30% of online shoppers worldwide use mobile devices.
29% of people who shop on their smartphones do so because it gives them something to do; 27% find it enjoyable.
22% of mobile shoppers visit e-commerce sites on their smartphones after receiving an email or viewing social media from the brand.
58% of consumers are looking for something specific but are also browsing when shopping on a mobile device.
22% of mobile shoppers are just browsing, while 20% need something specific and want to buy it now.
Only 30% of mobile shoppers agree that the e-commerce website experience becomes increasingly relevant as they browse.
5% of mobile shoppers browse e-commerce sites several times each day.
Only 19% of mobile shoppers prefer shopping on their smartphone over a desktop computer.

Grouped Bar Graph: Mobile Share of Global eCommerce Revenue from 2019 (46%) to 2023 (54%) with projections up to 2030 (67%)

Mobile Holiday Shopping

56.4% of online holiday shopping is done via mobile.

Mobile e-commerce spending over the 2025 winter holiday shopping season totaled $145.2 billion.
Mobile holiday spending increased 10.7% from 2024, while the mobile share of e-commerce increased 3.49%.
55.2% of online Black Friday shopping is on mobile devices.
57.5% of Cyber Monday shopping is via mobile.
Mobile holiday shopping peaked on December 25, 2025, accounting for 66.5% of e-commerce.

Mobile eCommerce International Statistics

Mobile shopping as a share of e-commerce sales is likely to grow in emerging markets as phone ownership increases.

Collectively, global smartphone users spent 78.0 billion hours on shopping apps in 2025, up 0.90% YoY.
80% of worldwide consumers have visited a retailer’s website on their smartphone while shopping in-store; 74% have used a retailer’s mobile app in-store.
29.9% of the world’s online shoppers make a purchase on their smartphones at least once per week.
South Korean internet users are the most likely (44.4%) to make weekly retail purchases via mobile phone.
South Korean internet users are 48.5% more likely than global consumers to make at least one retail purchase per week via smartphone.
35.3% of internet users in Mexico make weekly mobile e-commerce purchases, an 18.1% higher rate than global consumers on average.
33.7% of Chinese internet users make weekly mobile e-commerce purchases, a 12.7% higher rate than global consumers on average.
32.5% of internet users in the United Kingdom make weekly mobile e-commerce purchases, an 8.70% higher rate than global consumers on average.
29.7% of Canadian internet users make weekly mobile e-commerce purchases, a 0.67% lower rate than global consumers on average.
21.3% of Japanese internet users make weekly e-commerce purchases, a 28.8% lower rate than global consumers on average.

Grouped Bar Graph: U.S. Mobile eCommerce Device Usage by Age including purchases via smartphone and purchases via tablet according to Pew Research Center

Mobile eCommerce Demographic Statistics

In the United States, high-income shoppers aged 30-49 are most likely to shop online via mobile devices.

92% of 30- to 49-year-olds regularly use smartphones for online shopping; 49% use smartphones to shop at least once weekly.
30- to 49-year-olds are 21.1% more likely than the average U.S. adult to shop using smartphones; they are 53.1% more likely to do so at least once per week.
87% of 18- to 29-year-olds regularly use smartphones for online shopping; 38% use smartphones to shop at least once weekly.
18- to 29-year-olds are 14.4% more likely than the average U.S. adult to shop using smartphones; they are 18.8% more likely to do so at least once per week.
69% of 56- to 64-year-olds regularly use smartphones for online shopping; 22% use smartphones to shop at least once weekly.
56- to 64-year-olds are 9.21% less likely than the average U.S. adult to shop using smartphones; they are 31.3% less likely to do so at least once per week.
48% of users aged 65 years or older regularly use smartphones for online shopping; 11% use smartphones to shop at least once weekly.
Consumers aged 65 years or older are 36.8% less likely than the average U.S. adult to shop using smartphones; they are 65.6% less likely to do so at least once per week.
46.9% of American mobile e-commerce shoppers are 18- to 24-year-olds.
25- to 34-year-olds account for 31.8% of mobile shoppers; 35- to 44-year-olds account for 9.0%.
Only 4.2% of mobile shoppers are 45- to 54-year-olds; 8.1% are 55 years or older.
53.1% of mobile e-commerce shoppers in the U.S. are male, 46.9% are female.

Grouped Bar Graph: U.S. Weekly Mobile eCommerce Channels by Age including purchases via smartphone and purchases via tablet according to Pew Research Center

Mobile Shopping Product Categories

Consumers prefer shopping for clothing, shoes, and accessories through mobile shopping apps more than other product categories.

64% of consumers browse for clothing using a mobile shopping app.
62% of consumers or 97% of clothing browsers would purchase clothing in an app.
56% of consumers browse for shoes using a mobile shopping app.
50% of consumers or 89% of shoe browsers would purchase shoes in an app.
44% of consumers browse for accessories using a mobile shopping app.
46% would buy accessories in an app, a 4.55% higher rate than just browsing.
While 42% of consumers would browse for furniture on a mobile shopping app, only 25% would purchase furniture through an app.
30% of consumers would purchase sporting goods in a mobile shopping app; 31% would browse sporting goods in-app.
29% of consumers would buy cosmetics in a mobile app; 32% would browse cosmetics in-app.
25% of consumers would purchase toys through a mobile shopping app; 30% would browse toys in-app.

Grouped Bar Graph: Mobile App Shopping Categories % of consumers would browse in-app & % of consumers would purchase in-app according to New Store

Mobile Shopping Barriers

92% of online consumers who shop on smartphones say that retailers could improve the mobile shopping experience.

67% of mobile shoppers report that pages and links that are too small to click on disrupt their mobile shopping experience.
42% of mobile shoppers cite security concerns as a common barrier to ordering directly from their mobile devices.
Interruptions from messages and other apps distract 36% of mobile shoppers while they shop online.
Difficulty finding what they are looking for frustrates 36% of mobile shoppers.
According to 57% of mobile shoppers, retailers can make the purchasing experience more enjoyable by making it easier to check out.
57% of mobile shoppers would like online retailers to provide more information and reviews of products.
52% of shoppers say that retailers can improve their mobile shopping experience by helping them find what they are looking for faster.
Privacy concerns are the top reason consumers choose not to download mobile apps at 45%.
43% of consumers do not use mobile shopping apps because they do not want more apps on their phones.

Mobile Consumer Statistics

Smartphone users now make up 62.7% of global web traffic.

47.9% of U.S. web traffic comes from mobile users.
320.4 million Americans currently use smartphones.
The number of American smartphone users is expected to grow to 340.2 million in 2030.
84% of smartphone owners have used their device to aid in-store shopping.
40% of digital shoppers have switched to a competing retailer’s website following a negative mobile user experience.

These data and insights were compiled by the Capital One Shopping team based on publicly available data.

Mobile eCommerce Statistics