Highlights. Amazon is the world’s most popular online retailer, counting 4.81 billion website visits in one month.
- Amazon is the world’s highest-grossing online marketplace retailer with $716.9 billion in global revenue in 2025.
- Walmart has the most-visited website among traditional retailers with 503.9 million visits in one month.
- 86.2% of Amazon.com’s global search traffic comes from the United States.
- Apple has the most-visited website among consumer brands worldwide with 735.8 million monthly visits.
| Domain | Monthly Visits (in millions) |
Monthly Search Traffic (in millions) |
|---|---|---|
| Amazon* | 4,814.9 | 989.0 |
| aliexpress.com | 705.9 | 52.3 |
| ebay.com | 532.4 | 53.5 |
| walmart.com | 503.9 | 63.5 |
| etsy.com | 395.0 | 46.1 |
| samsung.com | 381.4 | 76.8 |
| shein.com | 315.3 | 67.0 |
| ikea.com | 247.6 | 112.2 |
| ozon.ru | 221.9 | 32.9 |
| trendyyol.com | 197.2 | 86.3 |
*Total Amazon visits and search traffic among the Top 10 Amazon domains.
Most Popular Online Retailers
Amazon’s online traffic and online-only revenue exceeds every other retailer in the U.S. and worldwide.
- Amazon.com receives 2.47 billion website visits per month and 417.9 million search visits.
- With an average of 503.9 million monthly global visits, Walmart has the most popular website among traditional brick-and-mortar retailers.
- Walmart gets 63.5 million monthly search visits; 61.4 million, or 96.8% of monthly search visits, come from the United States.
- Amazon’s 2025 fiscal year revenue exceeded Walmart’s by $42.4 billion or 6.28%.
- Outside of U.S. marketplaces, China’s Aliexpress is the most popular online store worldwide with 705.9 million average monthly visits.
- The most popular business-to-business retailer website outside the U.S. is Brazil-based Mercado Libre, which has 195.1 million average monthly search visits.
| Domain | U.S. Monthly Search Visits (in millions) |
U.S. Monthly Search Traffic (in millions) |
|---|---|---|
| amazon.com | 2,053.2 | 360.0 |
| walmart.com | 477.4 | 61.4 |
| ebay.com | 393.7 | 45.5 |
| etsy.com | 205.9 | 22.3 |
| target.com | 168.7 | 37.8 |
| homedepot.com | 163.1 | 43.1 |
| cvs.com | 118.4 | 14.0 |
| bestbuy.com | 100.0 | 18.0 |
| samsung.com | 94.3 | 9.5 |
| lowes.com | 91.9 | 21.2 |
Most Popular Online Store Growth
Among the most popular U.S. online retailers, Walmart has seen the highest percentage of web traffic growth.
- Global monthly web traffic for Walmart.com increased 22.8% between 2021 and 2025.
- Amazon.com monthly web traffic increased 0.88% from 2021 to 2025.
- From 2024 to 2025, Amazon’s corporate revenue increased by 12.4%.
- Walmart’s corporate revenue increased 4.96% year-over year.
- Of the Top 10 U.S. online retailers in 2021, only Walmart, Amazon, Costco, and Etsy increased website traffic compared to 2025.
- The number of visits to Costco.com increased 1.30%, and Etsy increased visits by 0.77%.
- eBay had the largest decline in web traffic among top retailers between 2021 and 2025, down 39.9%.
*Corporate revenue figures include offline sales as applicable.
Most Popular Online Consumer Brands
Brands like Microsoft, Disney, Apple, and Nike host online stores to sell directly to consumers.
- Apple is the most-searched online consumer brand with 420.6 million monthly search visits.
- 94.9 million or 22.6% of Apple’s monthly search traffic comes from the United States.
- Apple’s revenue for its latest complete fiscal year (FY 2025) is $416.2 billion.
- $151.8 billion or 36.5% of Apple’s revenue comes from the United States.
- 15.0% of the 298.1 million global monthly search visits to Microsoft.com come from the United States.
- In FY 2025, Microsoft’s total revenue was $281.7 billion.
- $144.5 billion or 51.3% of Microsoft’s revenue came from the United States.
- Adobe’s website receives 128.2 million monthly search visits, 22.1% of which are from the United States.
- Nike’s average monthly search traffic is 57.2 million; 30.2% of nike.com’s search traffic comes from the U.S.
- Disney’s go.com receives 21.5 million search visits in an average month, 86.1% of which are from the U.S.
Most Popular Amazon Stores
A majority of Amazon’s web traffic and revenue comes from the United States.
- Amazon is most-searched among consumers in the U.S.; amazon.com averages 1.06 domestic monthly search visits per capita.
- The average consumer in the United Kingdom searches for amazon.co.uk 1.07 times monthly, while the average German searches for amazon.de 1.01 times monthly.
- Among Amazon’s many domains, the most-searched for and highest-earning outside the United States is amazon.de.
- Among domestic populations, Amazon is least-searched for in India; amazon.in receives an average of 0.08 monthly search visits per capita.
| Domain | Monthly Visits (in millions) |
Annual Revenue (in billions) |
|---|---|---|
| amazon.com | 2,470.5 | $716.9 |
| amazon.com (U.S. only) | 2,053.2 | $489.7 |
| amazon.co.jp | 494.6 | $30.7 |
| amazon.de | 415.2 | $45.9 |
| amazon.co.uk | 316.7 | $43.2 |
| amazon.in | 241.2 | $32.9† |
| amazon.it | 216.3 | $18.2† |
| amazon.fr | 186.6 | $15.7† |
| amazon.es | 173.2 | $11.4† |
| amazon.ca | 169.4 | $15.0† |
| amazon.com.br | 131.3 | $14.2† |
†Estimates based on SEC Filings and Semrush Visitor Counts
Most Popular Online Social Marketplaces
Facebook and Instagram host online marketplaces for third-party sellers to connect directly with consumers.
- Facebook.com receives 9.49 billion global monthly visits, which is 7.02 billion or 284% more than Amazon.com.
- 39% of Facebook users make purchases through the platform.
- Facebook has 3.07 billion active users; 197.6 million live in the United States.
- The largest share of Facebook users (13.1%) live in India; 6.44% live in the U.S.
- Instagram.com receives 6.10 billion monthly search visits, which is 3.38 billion or 35.6% fewer than Instagram.
- 29% of Instagram users make purchases through the platform.
- Instagram has 3.0 billion active users; 181.8 million are in the United States.
- The largest share of Instagram users (16.0%) live in India; 6.06% live in the U.S.
These data and insights were compiled by the Capital One Shopping team based on publicly available data.
Sources
- U.S. Securities and Exchange Commission, Corporate Filings
- Ahrefs
- Semrush, Top Websites
- The World Bank, Data: Population
- Sprout Social, Instagram Statistics
- Statista, Internet