Highlights. The world’s most valuable brand is Apple, which is valued* at $516.6 billion.

  • The world’s Top 4 most valuable brands are American companies with a combined brand value of $1.5 trillion.
  • 52.4% of the world’s brand value can be attributed to U.S. brands for a total $4.5 trillion in value.
  • 11.8% of global brand value belongs to retail brands, making retail the third most valuable brand sector.
  • Tech brands are collectively valued the highest, worth 17.1% of all brand value; banking is second at 11.8%.

*“Brand value” refers to to the total economic value of a brand’s assets; these may include names, slogans, logos, and other brand identifiers.

Top 10 Global Brands by Value
Brand Brand Value
(in billions)
Sector, Country
Apple $516.6 Tech, USA
Microsoft $340.4 Tech, USA
Google $333.4 Media, USA
Amazon $308.9 Retail, USA
Samsung Group $99.4 Tech, South Korea
Walmart $996.8 Retail, USA
TikTok/Douyin $84.2 Media, China
Facebook $75.7 Media, USA
Deutsche Telekom $73.3 Telecoms, Germany
ICBC $71.8 Banking, China

Most Valuable Global Brands

Korean electronics brand Samsung Group is the most valuable brand in Asia, worth $99.4 billion.

  • German telecommunications company Deutsche Telekom is the most valuable brand in Europe, with a brand value of $73.3 billion. T-Mobile is the Deutsche Telekom brand in the United States. 
  • 4 of the Top 10 most valuable automobile brands are German; these automakers lead their sector with a combined $177.3 billion brand value.
  • The Swiss brand Nestlé has a brand value of $20.8 billion and is the most valuable food brand in the world. 
  • With a brand value of $41.6 billion, Saudi Arabian oil and gas brand Aramco is the most valuable brand in the Middle Eastern region. 
  • From 2023 to 2024, AI chip supplier NVIDIA increased its value by 163%, making it today’s fastest-growing brand. 
  • In 2023, the fastest-growing was Chinese electric vehicle brand BYD, which increased its value by 57%.
  • Of the Top 100 brands, Chinese electronics brand Huawei experienced the most significant decline in 2024, losing 29.8% of its brand value. 
  • TD Bank is the only Canadian brand in the Top 100 and has a brand value of $19.0 billion.
  • None of the Top 500 most valuable brands are headquartered in Africa.
  • Grocery retailer Woolworths has the most valuable brand in Australia and the 220th most valuable brand globally.
Top 10 U.S. Brands by Value
Brand Brand Value
(in billions)
Apple $516.6 Electronics
Microsoft $340.4 Internet & Software
Google $333.4 Media
Amazon $308.9 Retail
Walmart $96.8 Retail
Facebook $75.7 Media
Verizon $71.8 Telecoms
Instagram $70.4 Media
Starbucks $60.7 Restaurants
Tesla $58.3 Automobiles

Most Valuable U.S. Brands

U.S. brands account for 52.4% of all global brand value. 

  • The top U.S. brands of 2024 have a total value of $4.5 trillion, up 13.1% from 2023. 
  • 201 of the Top 500 brands or 40.2% are American. 
  • Apple is the most valuable U.S. Brand and most valuable globally. 
  • Apple’s brand value increased by $219.1 billion or 73.6% from 2023. 
  • In 2023, Amazon was the most valuable U.S. brand. As of 2024, Amazon ranks 4th.
  • With a combined $1.3 trillion in brand value, the top California brands had the highest combined value of any state in 2023.
  • Oklahoma was the fastest-growing state for brand value, with a 141% increase in total brand value between 2022 and 2023.
Top Brands by Industry
Sector Brand, Country Brand Value
(in billions)
Apparel Louis Vuitton, France $32.2
Automobiles Mercedes-Benz, Germany $59.4
Banking ICBC, China $71.8
Commercial Services Deloitte, USA $41.8
Electronics Apple, USA $516.6
Engineering & Construction Mitsui, Japan $32.5
Food Nestlé, Switzerland $20.8
Healthcare Services UnitedHealthcare, USA $47.6
Insurance Allianz Group, Germany $46.9
Internet & Software Microsoft, USA $340.4
IT Services Accenture, Ireland $40.5
Logistics UPS, USA $34.6
Media Google, USA $333.4
Mobility Uber, USA $29.7
Oil & Gas Shell, United Kingdom $50.3
Restaurants Starbucks, USA $60.7
Retail Amazon, USA $308.9
Semiconductors NVIDIA $44.5
Soft Drinks Coca-Cola, USA $35.0
Spirits Moutai, China $50.1
Tech Samsung Group, South Korea $99.4
Telecoms Deutsche Telekom, Germany $73.3
Tobacco Marlboro, USA $32.6
Trading Houses Sumitomo Group, Japan $22.5
Utilities State Grid, China $71.1

Most Valuable Brands by Industry

Tech brands account for 17.1% of global brand value, the most of any industry.

  • With a brand value of $333.4 billion, Google is the most valuable media brand.
  • Mercedes-Benz is the world’s most valuable automotive brand, with a current value of $59.4 billion.
  • Louis Vuitton is the world’s most valuable apparel brand, with a brand value of $32.2 billion.
  • With 71 brands in the Top 500, the banking sector has the highest number of valuable brands of any industry. 
  • In 2023, U.S. media brands accounted for 37.1% more of the total brand value than media brands globally. 
  • Also in 2023, U.S. telecom companies accounted for only 32.9% of the brand value in the industry, 18.2% less than the U.S. average for all sectors.
  • The commercial services sector experienced a 21% increase in brand value in 2023, the most of any industry. 
  • Overall retail brand value dropped 9.1% between 2022 and 2023, the most significant decrease in any sector. 
  • Engineering and construction rose from 8th to 7th in the overall industry rankings in 2023, with a 10.5% increase in brand value.
Top 8 Retail Brands by Value
Brand Brand Value
(in billions)
Amazon $308.9 USA
Walmart $96.8 USA
Home Depot $52.8 USA
Costco $48.4 USA
CVS $30.2 USA
Target $26.4 USA
Lowe’s $25.0 USA
Taobao $20.1 China

Most Valuable Retail Brands

The brand valuation of all top retail brands in 2023 was $1.06 trillion. 

  • In 2023, Amazon accounted for over one-third of all brand value in the U.S. retail sector.
  • U.S. retail brands have experienced a 3% reduction in brand value since 2022. 
  • Between 2022 and 2023, Costco experienced brand value growth of 24%, making the retailer the fastest-growing retail brand in the U.S.
  • 80% of the most valuable retail brands in the world are headquartered in the United States.
  • The top Chinese retail brands, Taobao and Tmall, are part of the Alibaba Group.
  • Despite being the parent company for two of the Top 10 global retail brands, Alibaba experienced a 56% decrease and brand value in 2023, the most of any retail brand. 
  • Mexican brand OXXO is the fastest-growing global retail brand, increasing its brand value by 56% between 2022 and 2023. 
  • Walmart, the second most valuable retail brand, has a brand value worth 69% less than Amazon. 
  • Fashion retail brand ASOS dropped out of the Top 100 most valuable brands in 2023 with a 41% decrease in brand value.
  • Two retailers, Tmall and Walgreens, dropped out of the Top 100 most valuable brands in 2024.

Pie Chart: Global Brand Value by Country according to Brandirectory

What is Brand Value?

Brand valuation translates brand awareness into actual financial data.

  • The Royalty Relief Method used in over 80% of all brand valuations represents what a company would pay to license its brand if it did not already own it.
  • According to ISO 10668 on brand valuation, brands are arguably the most valuable intangible assets.
  • Branding is used to identify goods, services, or entities through distinctive images and associations.
  • Brands generate value through these associations in the minds of shareholders, consumers, suppliers, employees, and governmental authorities.
  • There are 3 major categories of brand valuation methods: market approach, cost approach, and income approach.
  • The Royalty Relief Method is an income approach method. There are 4 other income approach methods for brand valuation.

Pie Chart: Global Brand Value by Sector according to Brandirectory


  1. Brand Finance, Brandirectory
  2. Alibaba Group, About Us
  3. ISO 10668, Brand Valuation