Highlights. The world’s most valuable brand is Apple, which is valued* at $574.5 billion.
- The world’s Top 5 most valuable brands are American companies with a combined brand value of $1.9 trillion.
- 52.9% of the world’s brand value can be attributed to U.S. brands for a total $5.0 trillion in value.
- 11.4% of global brand value belongs to retail brands, making retail the second most valuable brand sector.
- Banking is collectively valued the highest, worth 12.7% of all brand value; media is third at 10.3%.
*“Brand value” refers to to the total economic value of a brand’s assets; these may include names, slogans, logos, and other brand identifiers.
| Brand | Brand Value (in billions) |
Sector, Country |
|---|---|---|
| Apple | $574.5 | Tech, USA |
| Microsoft | $461.1 | Tech, USA |
| $413.0 | Media, USA | |
| Amazon | $356.4 | Retail, USA |
| Walmart | $137.2 | Retail, USA |
| Samsung Group | $110.6 | Tech, South Korea |
| TikTok/Douyin | $105.8 | Media, China |
| $91.5 | Media, USA | |
| NVIDIA | $87.9 | Tech, USA |
| State Grid Corporation of China | $85.6 | Utilities, China |
Most Valuable Global Brands
Korean electronics brand Samsung Group is the most valuable brand in Asia, worth $110.6 billion.
- German telecommunications company Deutsche Telekom is the most valuable brand in Europe, with a brand value of $85.3 billion. T-Mobile is the Deutsche Telekom brand in the United States.
- 5 of the Top 10 most valuable automobile brands are German; these automakers lead their sector with a combined brand value of over $168.1 billion.
- The Swiss brand Nestlé has a brand value of $20.0 billion and is the most valuable food brand in the world.
- With a brand value of $41.7 billion, Saudi Arabian oil and gas brand Aramco is the most valuable brand in the Middle Eastern region.
- From 2024 to 2025, telecommunications company e& increased its value by 701%, making it today’s fastest-growing brand.
- In 2024, the fastest-growing was AI chip supplier NVIDIA which increased its value by 163%.
- Of the Top 100 brands, American coffee company, Starbucks, experienced the most significant decline in 2025, losing 36.1% of its brand value.
- In 2024, TD Bank was the only Canadian brand in the Top 100 and had a brand value of $19.0 billion.
- None of the Top 500 most valuable brands are headquartered in Africa.
- Commonwealth Bank is the most valuable brand in Australia and the 217th most valuable brand globally.
| Brand | Brand Value (in billions) |
Sector |
|---|---|---|
| Apple | $574.5 | Electronics |
| Microsoft | $461.1 | Internet & Software |
| $413.0 | Media | |
| Amazon | $356.4 | Retail |
| Walmart | $137.2 | Retail |
| $91.5 | Media | |
| NVIDIA | $87.9 | Technology |
| $79.9 | Media | |
| Verizon | $72.3 | Telecommunications |
| Home Depot | $65.1 | Retail |
Most Valuable U.S. Brands
U.S. brands account for 52.9% of all global brand value.
- The top U.S. brands of 2025 have a total value of $5.0 trillion, up 11.8% from 2024.
- 193 of the Top 500 brands or 38.6% are American.
- Apple is the most valuable U.S. Brand and most valuable globally.
- Apple’s brand value increased by $57.9 billion or 11.21% from 2024.
- In 2023, Amazon was the most valuable U.S. brand. As of 2025, Amazon ranks 4th.
- With a combined $1.7 trillion in brand value, the top California brands had the highest combined value of any state in 2024.
- Valuable California brands include Apple, Disney, Facebook, Google, and NVIDIA.
- Washington brands (including Amazon, Microsoft, and Starbucks) are the second-most valuable with a combined $781.1 billion in brand value as of 2024.
- Oklahoma was the fastest-growing state for brand value between 2022 and 2023 with a 141% increase in total brand value.
| Sector | Brand, Country | Brand Value (in billions) |
|---|---|---|
| Apparel | Chanel, France | $37.9 |
| Automobiles | Toyota, Japan | $64.7 |
| Banking | ICBC, China | $79.1 |
| Commercial Services | Deloitte, USA | $41.1 |
| Electronics | Apple, USA | $574.5 |
| Engineering & Construction | CSCEC, China | $28.3 |
| Food | Nestlé, Switzerland | $20.0 |
| Healthcare Services | UnitedHealthcare, USA | $54.2 |
| Insurance | Allianz Group, Germany | $49.8 |
| Internet & Software | Microsoft, USA | $461.1 |
| IT Services | Accenture, USA | $41.5 |
| Logistics | UPS, USA | $32.6 |
| Media | Google, USA | $413.0 |
| Mobility | Uber, USA | $37.2 |
| Oil & Gas | Shell, United Kingdom | $45.4 |
| Restaurants | McDonald’s, USA | $40.5 |
| Retail | Amazon, USA | $356.4 |
| Semiconductors | NVIDIA | $87.9 |
| Soft Drinks | Coca-Cola, USA | $46.3 |
| Spirits | Moutai, China | $58.4 |
| Tech | Samsung Group, South Korea | $110.6 |
| Telecoms | Deutsche Telekom, Germany | $85.3 |
| Tobacco | Marlboro, USA | $33.3 |
| Trading Houses | Sumitomo Group, Japan | $25.0 |
| Utilities | State Grid, China | $85.6 |
Most Valuable Brands by Industry
Banking accounts for 12.7% of global brand value, the most of any industry.
- With a brand value of $413.0 billion, Google is the most valuable media brand.
- Toyota is the world’s most valuable automotive brand, with a current value of $64.7 billion.
- Chanel is the world’s most valuable apparel brand, with a brand value of $37.9 billion.
- With 78 brands in the Top 500, the banking sector has the highest number of valuable brands of any industry.
- Between 2024 and 2025, internet and software brands saw the highest rise in brand value with a 26.9% increase in share among top brands.
- Automobile brands had the most significant decrease in brand value share between 2024 and 2025 at 8.46%.
- In 2025, U.S. media brands accounted for 31.1% more of the total brand value than media brands globally.
- U.S. telecom companies accounted for 42.1% less of the total industry’s brand value than telecoms globally.
- In 2024, the electronics sector experienced the second-highest brand value increase of any industry at 36.2%.
- Overall retail brand value declined 3.9% between 2023 and 2024, representing one of the most significant decreases across all sectors.
| Brand | Brand Value (in billions) |
Country |
|---|---|---|
| Amazon | $356.4 | USA |
| Walmart | $137.2 | USA |
| Home Depot | $65.1 | USA |
| Costco | $48.2 | USA |
| Lowe’s | $30.3 | USA |
| Target | $28.0 | USA |
| CVS | $27.8 | USA |
Most Valuable Retail Brands
Retail brands accounted for 11.4% of global brand value in 2025 with 45 brands in the Top 500.
- In 2025, the top American retail brands had a total brand valuation of $852 billion.
- Amazon accounted for 41.8% of all brand value in the U.S. retail sector.
- U.S. retail brands have experienced an 11.0% increase in brand value from 2024.
- Between 2024 and 2025, Walmart experienced brand value growth of 41.7%, making the retailer the fastest-growing retail brand in the U.S.
- 36% of the most valuable retail brands in the world are headquartered in the United States.
- Walmart, the second most valuable retail brand, has a brand value worth 61.5% less than Amazon.
- The brand valuation of all top retail brands in 2025 was $1.08 trillion.
- Australian brand Kmart was the fastest-growing global retail brand in 2025, increasing its brand value by 79% from 2024.
- The top Chinese retail brands, Taobao and Tmall, are part of the Alibaba Group.
- Despite being the parent company for two of the Top 10 global retail brands, Alibaba experienced a 56% decrease in brand value in 2023, the largest decline of any retail brand that year.
- Fashion retail brand ASOS dropped out of the Top 100 most valuable retail brands in 2023 with a 41% decrease in brand value.
- Two retailers, Tmall and Walgreens, dropped out of the Top 100 most valuable brands in 2024.
What is Brand Value?
Brand valuation translates brand awareness into actual financial data.
- The Royalty Relief Method used in over 80% of all brand valuations represents what a company would pay to license its brand if it did not already own it.
- According to ISO 10668 on brand valuation, brands are arguably the most valuable intangible assets.
- Branding is used to identify goods, services, or entities through distinctive images and associations.
- Brands generate value through these associations in the minds of shareholders, consumers, suppliers, employees, and governmental authorities.
- There are 3 major categories of brand valuation methods: market approach, cost approach, and income approach.
- The Royalty Relief Method is an income approach method. There are 4 other income approach methods for brand valuation.