Highlights. The world’s most valuable brand is Apple, which is valued* at $607.6 billion.
- Also among the world’s Top 5 most valuable brands are Microsoft, Google, Amazon, and NVIDIA.
- The Top 5 most valuable brands are American companies with a combined brand value of $2.16 trillion.
- The Top 500 brands in the world are worth $10.4 trillion collectively.
*“Brand value” refers to the total economic value of a brand’s assets; these may include names, slogans, logos, and other brand identifiers.
| Brand | Brand Value (in billions) |
Sector, Country |
|---|---|---|
| Apple | $607.6 | Tech, USA |
| Microsoft | $565.2 | Tech, USA |
| $433.1 | Media, USA | |
| Amazon | $369.9 | Retail, USA |
| NVIDIA | $184.3 | Tech, USA |
| TikTok/Douyin | $153.3 | Media, China |
| Walmart | $141.0 | Retail, USA |
| Samsung Group | $119.2 | Tech, South Korea |
| $107.1 | Media, USA | |
| State Grid Corporation of China | $102.4 | Utilities, China |
Most Valuable U.S. Brands
U.S. brands account for 53.4% of all global brand value.
- The top U.S. brands of 2026 have a total value of $5.55 trillion, up 11.0% from 2025.
- 192 of the Top 500 brands, or 38.4%, are American.
- Apple is the most valuable U.S. brand and the most valuable globally.
- Apple’s brand value increased by $33.1 billion, or 5.77%, from 2025.
- YouTube was the strongest brand in the U.S. and globally in 2026, and has a brand value of $38.4 billion.
- In 2026, the fastest-growing U.S. brand was AI chip supplier NVIDIA, which increased its value by 110% from 2025.
- In 2023, Amazon was the most valuable U.S. brand. As of 2026, Amazon ranks 4th.
| Brand | Brand Value (in billions) |
Sector |
|---|---|---|
| Apple | $607.6 | Tech |
| Microsoft | $565.2 | Tech |
| $433.1 | Media | |
| Amazon | $369.9 | Retail |
| NVIDIA | $184.3 | Tech |
| Walmart | $141.0 | Retail |
| $107.1 | Media | |
| $80.8 | Media | |
| Home Depot | $73.4 | Retail |
| Verizon | $73.0 | Telecommunications |
Most Valuable Global Brands
Chinese media brand TikTok/Douyin is the most valuable brand in Asia, worth $153.5 billion.
- German telecommunications company Deutsche Telekom is the most valuable brand in Europe, with a brand value of $96.2 billion. T-Mobile is the Deutsche Telekom brand in the United States.
- The Swiss brand Nestlé has a brand value of $24.6 billion in 2026 and is the most valuable food brand in the world.
- With a brand value of $47.3 billion, Saudi Arabian oil and gas brand Aramco is the most valuable brand in the Middle Eastern region.
- From 2025 to 2026, financial technology company Revolut increased its value by 239%, making it today’s fastest-growing brand.
- Of the Top 500 brands, American automobile company Tesla saw the biggest decline in 2026, losing 36.0% of its brand value.
- In 2026, TD Bank was the only Canadian brand in the Top 100, with a brand value of $22.3 billion.
- None of the Top 500 most valuable brands are headquartered in Africa.
- Commonwealth Bank is the most valuable brand in Australia, and the 245th most valuable globally.
Most Valuable Brands by Industry
Banking accounts for 12.5% of global brand value, the most of any industry.
- With a brand value of $433.1 billion, Google is the most valuable media brand.
- Toyota is the world’s most valuable automotive brand, with a current value of $62.7 billion.
- Chanel is the world’s most valuable apparel brand, with a brand value of $34.3 billion.
- With 79 brands in the Top 500, the banking sector has the highest number of valuable brands of any industry, worth 12.5% of all brand value.
- 11.2% of global brand value belongs to retail brands, making retail the second most valuable sector; media is third at 10.9%.
- Between 2025 and 2026, internet and software brands saw the highest rise in brand value, with a 37.7% increase in share among top brands.
- Retail brands had the smallest increase in brand value share between 2025 and 2026 at 2.75%.
- Diversified firms saw an 87.7% decrease in total brand value share in 2026.
- In the United States, retail brands account for the largest share of brand value at 14.0%
- Also in the U.S., media companies account for 13.6% of brand value, while internet and software brands account for 11.8%.
Most Valuable Retail Brands
Retail brands accounted for 11.2% of global brand value in 2026, with 40 brands in the Top 500.
- The total brand value of the largest retail brands is $1.32 trillion as of 2026.
- Amazon alone accounts for 28.0% of all retail brand value; Walmart accounts for 10.7%.
- Walmart, the second most valuable retail brand, has a brand value worth 61.9% less than Amazon.
- Seven (7) of the Top 10 most valuable retail brands in 2026 are headquartered in the United States.
- American retail brands account for 67.9% of all retail brand value.
- Walmart has a 2026 brand valuation of $141.0 billion.
- Home Depot is the third most valuable retail brand with a valuation of $73.4 billion.
- The next most valuable retail brands, Costco and Lowe’s, have brand valuations of $53.3 billion and $38.6 billion, respectively.
- The most valuable retail brand outside the United States is JD.com, with a brand value of $21.1 billion and ranking 8th place globally.
- After the U.S., Germany has the most valuable retail brands, accounting for 6.6% of retail brand value in 2026.
- Two (2) of the Top 10 retail brands are headquartered in Germany: Aldi and Lidl.
- The brand valuation of all top retail brands globally in 2025 was $1.08 trillion.
- In 2025, the top American retail brands had a total brand valuation of $852 billion.
What is Brand Value?
Brand valuation bridges the gap between marketing and finance. It aims to translate how branding affects overall business performance into actual financial data.
- The Royalty Relief Method, used in over 80% of all brand valuations, represents what a company would pay to license its brand if it did not already own it.
- According to ISO 10668 on brand valuation, brands are arguably the most valuable intangible assets.
- Branding is used to identify goods, services, or entities through distinctive images and associations.
- Brands generate value through these associations in the minds of shareholders, consumers, suppliers, employees, and governmental authorities.
- There are 3 major categories of brand valuation methods: market approach, cost approach, and income approach.
- The Royalty Relief Method is an income approach method. There are 4 other income approach methods for brand valuation.
These data and insights were compiled by the Capital One Shopping team based on publicly available data.