Highlights. The world’s most valuable brand is Apple, which is valued* at $516.6 billion.
- The world’s Top 4 most valuable brands are American companies with a combined brand value of $1.5 trillion.
- 52.4% of the world’s brand value can be attributed to U.S. brands for a total $4.5 trillion in value.
- 11.8% of global brand value belongs to retail brands, making retail the third most valuable brand sector.
- Tech brands are collectively valued the highest, worth 17.1% of all brand value; banking is second at 11.8%.
*“Brand value” refers to to the total economic value of a brand’s assets; these may include names, slogans, logos, and other brand identifiers.
| Brand | Brand Value (in billions) |
Sector, Country |
|---|---|---|
| Apple | $516.6 | Tech, USA |
| Microsoft | $340.4 | Tech, USA |
| $333.4 | Media, USA | |
| Amazon | $308.9 | Retail, USA |
| Samsung Group | $99.4 | Tech, South Korea |
| Walmart | $996.8 | Retail, USA |
| TikTok/Douyin | $84.2 | Media, China |
| $75.7 | Media, USA | |
| Deutsche Telekom | $73.3 | Telecoms, Germany |
| ICBC | $71.8 | Banking, China |
Most Valuable Global Brands
Korean electronics brand Samsung Group is the most valuable brand in Asia, worth $99.4 billion.
- German telecommunications company Deutsche Telekom is the most valuable brand in Europe, with a brand value of $73.3 billion. T-Mobile is the Deutsche Telekom brand in the United States.
- 4 of the Top 10 most valuable automobile brands are German; these automakers lead their sector with a combined $177.3 billion brand value.
- The Swiss brand Nestlé has a brand value of $20.8 billion and is the most valuable food brand in the world.
- With a brand value of $41.6 billion, Saudi Arabian oil and gas brand Aramco is the most valuable brand in the Middle Eastern region.
- From 2023 to 2024, AI chip supplier NVIDIA increased its value by 163%, making it today’s fastest-growing brand.
- In 2023, the fastest-growing was Chinese electric vehicle brand BYD, which increased its value by 57%.
- Of the Top 100 brands, Chinese electronics brand Huawei experienced the most significant decline in 2024, losing 29.8% of its brand value.
- TD Bank is the only Canadian brand in the Top 100 and has a brand value of $19.0 billion.
- None of the Top 500 most valuable brands are headquartered in Africa.
- Grocery retailer Woolworths has the most valuable brand in Australia and the 220th most valuable brand globally.
| Brand | Brand Value (in billions) |
Sector |
|---|---|---|
| Apple | $516.6 | Electronics |
| Microsoft | $340.4 | Internet & Software |
| $333.4 | Media | |
| Amazon | $308.9 | Retail |
| Walmart | $96.8 | Retail |
| $75.7 | Media | |
| Verizon | $71.8 | Telecoms |
| $70.4 | Media | |
| Starbucks | $60.7 | Restaurants |
| Tesla | $58.3 | Automobiles |
Most Valuable U.S. Brands
U.S. brands account for 52.4% of all global brand value.
- The top U.S. brands of 2024 have a total value of $4.5 trillion, up 13.1% from 2023.
- 201 of the Top 500 brands or 40.2% are American.
- Apple is the most valuable U.S. Brand and most valuable globally.
- Apple’s brand value increased by $219.1 billion or 73.6% from 2023.
- In 2023, Amazon was the most valuable U.S. brand. As of 2024, Amazon ranks 4th.
- With a combined $1.7 trillion in brand value, the top California brands had the highest combined value of any state in 2024.
- Valuable California brands include Apple, Disney, Facebook, Google, and NVIDIA.
- Washington brands (including Amazon, Microsoft, and Starbucks) are the second-most valuable with a combined $781.1 billion in brand value.
- Oklahoma was the fastest-growing state for brand value, with a 141% increase in total brand value between 2022 and 2023.
| Sector | Brand, Country | Brand Value (in billions) |
|---|---|---|
| Apparel | Louis Vuitton, France | $32.2 |
| Automobiles | Mercedes-Benz, Germany | $59.4 |
| Banking | ICBC, China | $71.8 |
| Commercial Services | Deloitte, USA | $41.8 |
| Electronics | Apple, USA | $516.6 |
| Engineering & Construction | Mitsui, Japan | $32.5 |
| Food | Nestlé, Switzerland | $20.8 |
| Healthcare Services | UnitedHealthcare, USA | $47.6 |
| Insurance | Allianz Group, Germany | $46.9 |
| Internet & Software | Microsoft, USA | $340.4 |
| IT Services | Accenture, Ireland | $40.5 |
| Logistics | UPS, USA | $34.6 |
| Media | Google, USA | $333.4 |
| Mobility | Uber, USA | $29.7 |
| Oil & Gas | Shell, United Kingdom | $50.3 |
| Restaurants | Starbucks, USA | $60.7 |
| Retail | Amazon, USA | $308.9 |
| Semiconductors | NVIDIA | $44.5 |
| Soft Drinks | Coca-Cola, USA | $35.0 |
| Spirits | Moutai, China | $50.1 |
| Tech | Samsung Group, South Korea | $99.4 |
| Telecoms | Deutsche Telekom, Germany | $73.3 |
| Tobacco | Marlboro, USA | $32.6 |
| Trading Houses | Sumitomo Group, Japan | $22.5 |
| Utilities | State Grid, China | $71.1 |
Most Valuable Brands by Industry
Tech brands account for 17.0% of global brand value, the most of any industry.
- With a brand value of $333.4 billion, Google is the most valuable media brand.
- Mercedes-Benz is the world’s most valuable automotive brand, with a current value of $59.4 billion.
- Louis Vuitton is the world’s most valuable apparel brand, with a brand value of $32.2 billion.
- With 71 brands in the Top 500, the banking sector has the highest number of valuable brands of any industry.
- Between 2023 and 2024, tech brands saw the highest rise in brand value with a 15.1% increase in share among top brands.
- Engineering brands had the largest decrease in brand value share between 2023 and 2024 at 23.1%.
- In 2024, U.S. media brands accounted for 30.9% more of the total brand value than media brands globally.
- U.S. telecom companies accounted for 44.2% less of the total industry’s brand value than telecoms globally.
- In 2023, the commercial services sector experienced the highest brand value increase of any industry at 21%.
- Overall retail brand value dropped 9.1% between 2022 and 2023, the most significant decrease in any sector.
| Brand | Brand Value (in billions) |
Country |
|---|---|---|
| Amazon | $308.9 | USA |
| Walmart | $96.8 | USA |
| Home Depot | $52.8 | USA |
| Costco | $48.4 | USA |
| CVS | $30.2 | USA |
| Target | $26.4 | USA |
| Lowe’s | $25.0 | USA |
| Taobao | $20.1 | China |
Most Valuable Retail Brands
Media brands accounted for 10.1% of global brand value in 2024, with 53 brands in the Top 500.
- In 2024, the top American retail brands had a total brand valuation of $768 million.
- Amazon accounted for over 40% of all brand value in the U.S. retail sector.
- U.S. retail brands have experienced a 4.42% reduction in brand value from 2023.
- Between 2023 and 2024, TJ Maxx experienced brand value growth of 17.4%, making the retailer the fastest-growing retail brand in the U.S.
- 45.3% of the most valuable retail brands in the world are headquartered in the United States.
- Walmart, the second most valuable retail brand, has a brand value worth 68.7% less than Amazon.
- The brand valuation of all top retail brands in 2023 was $1.06 trillion.
- The top Chinese retail brands, Taobao and Tmall, are part of the Alibaba Group.
- Despite being the parent company for two of the Top 10 global retail brands, Alibaba experienced a 56% decrease and brand value in 2023, the most of any retail brand.
- Mexican brand OXXO was the fastest-growing global retail brand in 2023, increasing its brand value by 56% from 2022.
- Fashion retail brand ASOS dropped out of the Top 100 most valuable brands in 2023 with a 41% decrease in brand value.
- Two retailers, Tmall and Walgreens, dropped out of the Top 100 most valuable brands in 2024.
What is Brand Value?
Brand valuation translates brand awareness into actual financial data.
- The Royalty Relief Method used in over 80% of all brand valuations represents what a company would pay to license its brand if it did not already own it.
- According to ISO 10668 on brand valuation, brands are arguably the most valuable intangible assets.
- Branding is used to identify goods, services, or entities through distinctive images and associations.
- Brands generate value through these associations in the minds of shareholders, consumers, suppliers, employees, and governmental authorities.
- There are 3 major categories of brand valuation methods: market approach, cost approach, and income approach.
- The Royalty Relief Method is an income approach method. There are 4 other income approach methods for brand valuation.