Most Valuable Brands in the World as of 2024 (Ranked)

Highlights. The world’s most valuable brand is Apple, which is valued* at $516.6 billion.

The world’s Top 4 most valuable brands are American companies with a combined brand value of $1.5 trillion.
52.4% of the world’s brand value can be attributed to U.S. brands for a total $4.5 trillion in value.
11.8% of global brand value belongs to retail brands, making retail the third most valuable brand sector.
Tech brands are collectively valued the highest, worth 17.1% of all brand value; banking is second at 11.8%.

*“Brand value” refers to to the total economic value of a brand’s assets; these may include names, slogans, logos, and other brand identifiers.

Most Valuable Global Brands

Korean electronics brand Samsung Group is the most valuable brand in Asia, worth $99.4 billion.

German telecommunications company Deutsche Telekom is the most valuable brand in Europe, with a brand value of $73.3 billion. T-Mobile is the Deutsche Telekom brand in the United States.
4 of the Top 10 most valuable automobile brands are German; these automakers lead their sector with a combined $177.3 billion brand value.
The Swiss brand Nestlé has a brand value of $20.8 billion and is the most valuable food brand in the world.
With a brand value of $41.6 billion, Saudi Arabian oil and gas brand Aramco is the most valuable brand in the Middle Eastern region.
From 2023 to 2024, AI chip supplier NVIDIA increased its value by 163%, making it today’s fastest-growing brand.
In 2023, the fastest-growing was Chinese electric vehicle brand BYD, which increased its value by 57%.
Of the Top 100 brands, Chinese electronics brand Huawei experienced the most significant decline in 2024, losing 29.8% of its brand value.
TD Bank is the only Canadian brand in the Top 100 and has a brand value of $19.0 billion.
None of the Top 500 most valuable brands are headquartered in Africa.
Grocery retailer Woolworths has the most valuable brand in Australia and the 220th most valuable brand globally.

U.S. brands account for 52.4% of all global brand value.

The top U.S. brands of 2024 have a total value of $4.5 trillion, up 13.1% from 2023.
201 of the Top 500 brands or 40.2% are American.
Apple is the most valuable U.S. Brand and most valuable globally.
Apple’s brand value increased by $219.1 billion or 73.6% from 2023.
In 2023, Amazon was the most valuable U.S. brand. As of 2024, Amazon ranks 4th.
With a combined $1.3 trillion in brand value, the top California brands had the highest combined value of any state in 2023.
Oklahoma was the fastest-growing state for brand value, with a 141% increase in total brand value between 2022 and 2023.

Tech brands account for 17.1% of global brand value, the most of any industry.

With a brand value of $333.4 billion, Google is the most valuable media brand.
Mercedes-Benz is the world’s most valuable automotive brand, with a current value of $59.4 billion.
Louis Vuitton is the world’s most valuable apparel brand, with a brand value of $32.2 billion.
With 71 brands in the Top 500, the banking sector has the highest number of valuable brands of any industry.
In 2023, U.S. media brands accounted for 37.1% more of the total brand value than media brands globally.
Also in 2023, U.S. telecom companies accounted for only 32.9% of the brand value in the industry, 18.2% less than the U.S. average for all sectors.
The commercial services sector experienced a 21% increase in brand value in 2023, the most of any industry.
Overall retail brand value dropped 9.1% between 2022 and 2023, the most significant decrease in any sector.
Engineering and construction rose from 8th to 7th in the overall industry rankings in 2023, with a 10.5% increase in brand value.

The brand valuation of all top retail brands in 2023 was $1.06 trillion.

In 2023, Amazon accounted for over one-third of all brand value in the U.S. retail sector.
U.S. retail brands have experienced a 3% reduction in brand value since 2022.
Between 2022 and 2023, Costco experienced brand value growth of 24%, making the retailer the fastest-growing retail brand in the U.S.
80% of the most valuable retail brands in the world are headquartered in the United States.
The top Chinese retail brands, Taobao and Tmall, are part of the Alibaba Group.
Despite being the parent company for two of the Top 10 global retail brands, Alibaba experienced a 56% decrease and brand value in 2023, the most of any retail brand.
Mexican brand OXXO is the fastest-growing global retail brand, increasing its brand value by 56% between 2022 and 2023.
Walmart, the second most valuable retail brand, has a brand value worth 69% less than Amazon.
Fashion retail brand ASOS dropped out of the Top 100 most valuable brands in 2023 with a 41% decrease in brand value.
Two retailers, Tmall and Walgreens, dropped out of the Top 100 most valuable brands in 2024.

Pie Chart: Global Brand Value by Country according to Brandirectory

Brand valuation translates brand awareness into actual financial data.

The Royalty Relief Method used in over 80% of all brand valuations represents what a company would pay to license its brand if it did not already own it.
According to ISO 10668 on brand valuation, brands are arguably the most valuable intangible assets.
Branding is used to identify goods, services, or entities through distinctive images and associations.
Brands generate value through these associations in the minds of shareholders, consumers, suppliers, employees, and governmental authorities.
There are 3 major categories of brand valuation methods: market approach, cost approach, and income approach.
The Royalty Relief Method is an income approach method. There are 4 other income approach methods for brand valuation.

Pie Chart: Global Brand Value by Sector according to Brandirectory