Highlights. U.S. online grocery sales increased 104% during the COVID-19 pandemic; projections indicate a continued annual growth rate of 12.3% from 2024 to 2029.
- 138.3 million Americans (51.8% of those aged 18+) bought groceries online in 2024.
- Global online grocery sales are expected to total up to $725.6 billion in 2025; projections indicate sales will increase to $809.6 billion in 2026.
- Nationwide online grocery sales will total as much as $327.7 billion in 2025; projections indicate that sales will increase up to $363.8 billion in 2026.
- 28% of American adults grocery shop online at least once per month.
- Americans spent as much as 29.4% of their 2024 grocery budgets online.
Online Grocery Shopping Statistics
More consumers are grocery shopping online, and delivery is more popular than curbside or in-store pick-up.
- A typical online supermarket transaction totals $112, 162% more than the average in-store transaction ($42.83).
- Online grocery inflation peaked in September 2022 at 14.3% YoY.
- In 2023, 82% of American households purchased groceries online over three months.
- Time savings is the top reason for online grocery shopping, cited by 77% of digital grocery shoppers.
- 91% of online grocery consumers are open to purchasing new products when shopping online.
- The top three food items in terms of the number of shoppers purchasing online are non-perishable foods (78%), soft drinks (67%), and fresh food (61%).
Online Grocery Shopper Statistics
While consumers return to in-store grocery shopping after the COVID-19 pandemic, online shopping remains comparatively high.
- In 2025, an estimated 148.4 million Americans shop for groceries online.
- Among U.S. adults, approximately 51.8% purchase groceries online.
- The number of Americans who shop online for groceries increased 8.56% from 2023 to 2024.
- Statistics indicate that by 2029, over 180 million Americans will buy their groceries online.
- 43% of shoppers with children under the age of 18 years buy groceries online at least once per month.
- Shoppers with minor children are 168% more likely to buy groceries online on a monthly basis.
- 41% of 35- to 54-year-olds order groceries online at least once per month, making them the age group most likely to do so.
- 18- to 34-year-olds are 183% more likely to grocery shop online monthly than shoppers aged 55 years and older.
Walmart
Walmart nets the highest grocery e-commerce revenue.
- Online consumers in the U.S. spent an estimated $58.9 billion on groceries from Walmart in 2024.
- Projections indicate a 21.0% annual growth rate in Walmart’s online grocery sales.
- In 2025, digital consumers will spend an estimated $71.3 billion on Walmart groceries.
- Walmart grocery e-commerce represents 29.0% of the U.S. online grocery market share.
- Online grocery sales represented an estimated 8.73% of Walmart’s net sales in 2024.
Amazon
Before 2019, Amazon made the most from grocery e-commerce.
- Online consumers in the U.S. spent an estimated $40.5 billion on groceries from Amazon in 2024.
- Projections indicate an 8.23% annual growth rate in Amazon’s online grocery sales.
- In 2025, digital consumers will spend an estimated $43.8 billion on Amazon groceries.
- Amazon grocery e-commerce represents 22.0% of the U.S. online grocery market share.
- Online grocery sales represented 9.25% of Amazon’s domestic sales in 2024.
The Kroger Co.
Kroger has the highest online grocery sales after Walmart and Amazon.
- Online consumers in the U.S. spent an estimated $18.8 billion on groceries from Kroger in 2024.
- Projections indicate a 7.45% annual growth rate in Kroger’s online grocery sales.
- In 2025, digital consumers will spend an estimated $20.2 billion on Kroger groceries.
- Kroger grocery e-commerce represents 9.90% of the U.S. online grocery market share.
- Online grocery sales represented 12.8% of Kroger’s sales in 2024.
Albertsons
Over 7% of Albertson’s grocery revenue comes from online sales.
- Online consumers in the U.S. spent an estimated $9.09 billion on groceries from Albertsons in 2024.
- Projections indicate a 13.8% annual growth rate in Albertsons’ online grocery sales.
- In 2025, digital consumers will spend an estimated $10.3 billion on Albertsons groceries.
- Albertsons grocery e-commerce represents 3.2% of the U.S. online grocery market share.
- Online groceries represented 11.3% of Albertsons’ sales in 2024.
Target
Target’s annual online grocery sales will surpass $9 billion in 2026.
- Online consumers in the U.S. spent an estimated $11.6 billion on groceries from Target in 2024.
- Projections indicate a 6.71% annual growth rate in Target’s online grocery sales.
- In 2025, digital consumers will spend an estimated $8.84 billion on Target groceries.
- Target grocery e-commerce represents 4.5% of the U.S. online grocery market share.
- Online groceries represented 7.90% of Target’s total sales and 40.4% of its digital sales in 2024.
Online Grocery Delivery Statistics
Consumer usage of online grocery delivery services skyrocketed in 2020 during COVID-19-related lockdowns.
- In 2024, online shoppers spent an estimated 60.7% of their grocery dollars on items for delivery, down 7.47% since 2020.
- Projections indicate that by 2026, 59.4% of online grocery sales will be for delivery.
- From 2019 to 2020, grocery delivery service InstaCart increased its YoY net sales by 230%.
- In 2024, InstaCart sales totaled $33.5 billion, up 10.3% YoY.
- Projections indicate that InstaCart will continue to grow at an annual rate of 11.9%.
- In 2025, consumers will spend an estimated $37.4 billion on InstaCart.
These data and insights were compiled by the Capital One Shopping team based on publicly available data.
Sources
- U.S. Bureau of Labor Statistics (BLS), Consumer Expenditure Surveys
- Dallas Morning News, Walmart’s Online Grocery Lead on Amazon and InstaCart is Strengthening
- Statista, Online Grocery Shopping in the United States
- The Food Industry Association, Food Marketing Institute: Supermarket Facts
- Gallup News, In-Person Grocery Shopping Rebounds in U.S.; Online Also Up
- U.S. Census Bureau, Population and Housing Unit Estimates Tables
- U.S. Securities and Exchange Commission, EDGAR Filings
- Power Reviews, Grocery and CPG
- eMarketer, U.S. Digital Grocery Sales