Online Grocery Shopping Statistics

Last updated: December 11, 2025

Highlights. U.S. online grocery shoppers number 138.3 million as of 2024.

  • In a typical month, online grocery sales total $9.03 billion. 
  • Americans will spend $327.7 billion on online groceries in 2025; projections indicate that sales will reach $363.8 billion in 2026.
  • Online grocery sales increased 27.3% from 2024 to 2025; projections indicate a continued annual growth rate of 8.29% from 2025 to 2030.
  • 19.5% of American consumers grocery shop online at least once per month.
  • Consumers purchase an average of 29.4% of their groceries online.

Grouped Bar Graph: U.S. Online Grocery Spending from 2019 ($61.68 billion) to 2024 ($257.5 billion) according to Statista with projections to 2030 ($488.1 billion)

Online Grocery Shopper Statistics

While consumers return to in-store grocery shopping after the COVID-19 pandemic, online shopping remains comparatively high.

  • 51.8% of American adults bought groceries online in 2024.
  • 82% of Americans bought groceries online at least once over a 3-month period.
  • In 2025, an estimated 148.4 million Americans shop for groceries online.
  • Among U.S. adults, approximately 51.8% purchase groceries online.
  • The number of Americans who shop online for groceries increased 8.56% from 2023 to 2024.
  • Statistics indicate that by 2030, over 187 million Americans will buy their groceries online.
  • 43% of shoppers with children under the age of 18 years buy groceries online at least once per month.
  • Shoppers with minor children are 168% more likely to buy groceries online on a monthly basis.
  • 41% of 35- to 54-year-olds order groceries online at least once per month, making them the age group most likely to do so.
  • 18- to 34-year-olds are 183% more likely to grocery shop online monthly than shoppers aged 55 years and older.

Grouped Bar Graph: U.S. Online Grocery Consumers from 2019 (67.6 million) to 2024 (138.3 million) according to Statista with projections to 2030 (187.8 million)

Online Grocery Sales Statistics

Global online grocery sales are expected to total up to $939.0 billion in 2025; projections indicate sales will increase to $1.06 trillion in 2026.

  • Global online grocery sales increased 20.2% from 2024 to 2025. 
  • Projections indicate a continued annual growth rate of 9.74% from 2025 to 2030.
  • The global online grocery market is expected to grow 17.5% faster than U.S. grocery e-commerce through 2030. 
  • U.S. online grocery sales increased 104% during the COVID-19 pandemic.
  • Also from 2019 to 2021, global online grocery sales increased 129%, a 23.7% faster rate than the U.S. market.

Stacked Bar Graph: Top Grocery Items Purchased Online by share if online grocery shoppers purchasing according to Power Reviews

Online Grocery Shopping Statistics

More consumers are grocery shopping online, and delivery is more popular than curbside or in-store pick-up.

  • A typical online supermarket transaction totals $108, 136% more than the average in-store transaction ($45.70).
  • Online grocery inflation peaked in September 2022 at 14.3% YoY.
  • Time savings is the top reason for online grocery shopping, cited by 77% of digital grocery shoppers.
  • 91% of online grocery consumers are open to purchasing new products when shopping online. 
  • The top three food items in terms of the number of shoppers purchasing online are non-perishable foods (78%), soft drinks (67%), and fresh food (61%).

Walmart

Walmart nets the highest grocery e-commerce revenue.

  • Online consumers in the U.S. spent an estimated $58.9 billion on groceries from Walmart in 2024.
  • Projections indicate a 21.0% annual growth rate in Walmart’s online grocery sales.
  • In 2025, digital consumers will spend an estimated $71.3 billion on Walmart groceries.
  • Walmart grocery e-commerce represents 31.6% of the U.S. online grocery market share.
  • Online grocery sales represented an estimated 8.73% of Walmart’s net sales in 2024.

Bar Graph: Popular Grocery eTailer 2024 US Sales Projections for Walmart, Amazon, Kroger, Target, and Albertsons according to eMarketer

Amazon

Before 2019, Amazon made the most from grocery e-commerce.

  • Online consumers in the U.S. spent an estimated $40.5 billion on groceries from Amazon in 2024.
  • Projections indicate an 8.23% annual growth rate in Amazon’s online grocery sales.
  • In 2025, digital consumers will spend an estimated $43.8 billion on Amazon groceries.
  • Amazon grocery e-commerce represents 22.6% of the U.S. online grocery market share.
  • Online grocery sales represented 9.25% of Amazon’s domestic sales in 2024.

The Kroger Co.

Kroger has the highest online grocery sales after Walmart and Amazon.

  • Online consumers in the U.S. spent an estimated $18.8 billion on groceries from Kroger in 2024.
  • Projections indicate a 7.45% annual growth rate in Kroger’s online grocery sales.
  • In 2025, digital consumers will spend an estimated $20.2 billion on Kroger groceries.
  • Kroger grocery e-commerce represents 8.60% of the U.S. online grocery market share.
  • Online grocery sales represented 12.8% of Kroger’s sales in 2024.

Line Graph: U.S. Online Grocery Sales from 2021 to 2025 with projections from 2025 to 2026, including Walmart, Amazon, Kroger, Target, and Albertsons, according to eMarketer

Albertsons

Over 7% of Albertson’s grocery revenue comes from online sales. 

  • Online consumers in the U.S. spent an estimated $9.09 billion on groceries from Albertsons in 2024.
  • Projections indicate a 13.8% annual growth rate in Albertsons’ online grocery sales.
  • In 2025, digital consumers will spend an estimated $10.3 billion on Albertsons groceries.
  • Albertsons grocery e-commerce represents 2.4% of the U.S. online grocery market share.
  • Online groceries represented 11.3% of Albertsons’ sales in 2024.

Target

Target’s annual online grocery sales will surpass $9 billion in 2026.

  • Online consumers in the U.S. spent an estimated $8.28 billion on groceries from Target in 2024.
  • Projections indicate a 6.71% annual growth rate in Target’s online grocery sales.
  • In 2025, digital consumers will spend an estimated $8.84 billion on Target groceries.
  • Target grocery e-commerce represents 3.5% of the U.S. online grocery market share.
  • Online groceries represented 7.90% of Target’s total sales and 40.4% of its digital sales in 2024.

Pie Chart: US Online Grocery Market Share including Walmart (32.9%), Amazon (22.2%), and other online retailers according to eMarketer

Online Grocery Delivery Statistics

Consumer usage of online grocery delivery services skyrocketed in 2020 during COVID-19-related lockdowns.

  • In 2025, online shoppers spent an estimated 59.6% of their grocery dollars on items for delivery, down 9.47% since 2020.
  • Projections indicate that by 2026, 59.4% of online grocery sales will be for delivery.
  • From 2019 to 2020, grocery delivery service InstaCart increased its YoY net sales by 230%. 
  • In 2024, InstaCart sales totaled $33.5 billion, up 10.3% YoY.
  • Projections indicate that InstaCart will continue to grow at an annual rate of 11.9%.
  • In 2025, consumers will spend an estimated $37.4 billion on InstaCart.

These data and insights were compiled by the Capital One Shopping team based on publicly available data.

Sources

  1. U.S. Bureau of Labor Statistics (BLS), Consumer Expenditure Surveys
  2. Dallas Morning News, Walmart’s Online Grocery Lead on Amazon and InstaCart is Strengthening
  3. Statista, Online Grocery Shopping in the United States
  4. The Food Industry Association, Food Marketing Institute: Supermarket Facts
  5. Gallup News, In-Person Grocery Shopping Rebounds in U.S.; Online Also Up
  6. U.S. Census Bureau, Population and Housing Unit Estimates Tables
  7. U.S. Securities and Exchange Commission, EDGAR Filings
  8. Power Reviews, Grocery and CPG
  9. eMarketer, U.S. Digital Grocery Sales
  10. United States Department of Agriculture, Eating and Health Module