Online Shopping Statistics by State (2026): Latest Data & Trends

Highlights. Online sales revenue in the average U.S. state is equivalent to $4,267 per adult annually.

California has the highest estimated e-commerce sales revenue at $137.8 billion.
California shoppers are 20.1% more likely than the average consumer to make a purchase online on a weekly basis.
Wyoming shoppers are 19.3% less likely to spend online than the average American.
The District of Columbia claims the highest rate of e-commerce sales tax per capita ($348.33).
Online sales tax in the average state is equivalent to $216.20 per capita.

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National Map: Online Retail Sales Revenue by State according to the Bureau of Economic Analysis & U.S. Census Bureau

Alabama Online Shopping Statistics

Online retail sales in Alabama total an estimated $16.1 billion.

Consumers in Alabama are 26.1% less likely to shop online as opposed to in-store.
Alabama consumers are 9.69% less likely than the average American to make weekly online purchases.
eCommerce revenue in Alabama is equivalent to $4,002 per capita (among adults aged 18+).
The Alabama retail tax rate is 4.00%; online retailers collect a yearly estimated $643.9 million.
Alabama e-commerce taxes generate $160.06 per capita, which is 26.0% below the average among states.

Alaska Online Shopping Statistics

Online retail sales in Alaska total an estimated $2.50 billion.

Consumers in Alaska are 26.1% less likely to shop online as opposed to in-store.
Alaska consumers are 9.69% less likely than the average American to make weekly online purchases.
eCommerce revenue in Alaska is equivalent to $4,431 per capita (among adults aged 18+).
The State of Alaska has no retail tax.

Arizona Online Shopping Statistics

Online retail sales in Arizona total an estimated $25.5 billion.

Consumers in Arizona are 6.58% less likely to shop online as opposed to in-store.
Arizona consumers are 2.64% more likely than the average American to make weekly online purchases.
eCommerce revenue in Arizona is equivalent to $4,260 per capita (among adults aged 18+).
The Arizona retail tax rate is 5.60%; online retailers collect a yearly estimated $1.43 billion.
Arizona e-commerce taxes generate $238.55 per capita, which is 10.3% above the average among states.

Arkansas Online Shopping Statistics

Online retail sales in Arkansas total an estimated $9.08 billion.

Consumers in Arkansas are 33.3% less likely to shop online as opposed to in-store.
Arkansas consumers are 15.0% less likely than the average American to make weekly online purchases.
eCommerce revenue in Arkansas is equivalent to $3,806 per capita (among adults aged 18+).
The Arkansas retail tax rate is 6.50%; online retailers collect a yearly estimated $590.5 million.
Arkansas e-commerce taxes generate $247.42 per capita, which is 14.4% above the average among states.

California Online Shopping Statistics

Online retail sales in California total an estimated $137.8 billion.

Consumers in California are 29.9% more likely to shop online as opposed to in-store.
California consumers are 20.1% more likely than the average American to make weekly online purchases.
eCommerce revenue in California is equivalent to $4,443 per capita (among adults aged 18+).
The California retail tax rate is 7.25%; online retailers collect a yearly estimated $9.99 billion.
California e-commerce taxes generate $322.15 per capita, which is 49.0% above the average among states.

Colorado Online Shopping Statistics

Online retail sales in Colorado total an estimated $22.9 billion.

Consumers in Colorado are 1.21% more likely to shop online as opposed to in-store.
Colorado consumers are 6.89% more likely than the average American to make weekly online purchases.
eCommerce revenue in Colorado is equivalent to $4,824 per capita (among adults aged 18+).
The Colorado retail tax rate is 2.90%; online retailers collect a yearly estimated $663.7 million.
Colorado e-commerce taxes generate $139.90 per capita, which is 35.3% below the average among states.

Connecticut Online Shopping Statistics

Online retail sales in Connecticut total an estimated $13.1 billion.

Consumers in Connecticut are 8.77% more likely to shop online as opposed to in-store.
Connecticut consumers are 10.7% more likely than the average American to make weekly online purchases.
eCommerce revenue in Connecticut is equivalent to $4,430 per capita (among adults aged 18+).
The Connecticut retail tax rate is 6.35%; online retailers collect a yearly estimated $829.0 million.
Connecticut e-commerce taxes generate $281.29 per capita, which is 30.1% above the average among states.

National Map: Online Retail Sales Revenue per Capita according to Bureau of Economic Analysis & U.S. Census Bureau

Delaware Online Shopping Statistics

Online retail sales in Delaware total an estimated $3.55 billion.

Consumers in Delaware are 8.88% more likely to shop online as opposed to in-store.
Delaware consumers are 10.7% more likely than the average American to make weekly online purchases.
eCommerce revenue in Delaware is equivalent to $4,241 per capita (among adults aged 18+).
The State of Delaware has no retail tax.

District of Columbia Online Shopping Statistics

Online retail sales in D.C. total an estimated $3.32 billion.

Consumers in D.C. are 14.6% more likely to shop online as opposed to in-store.
D.C. consumers are 13.5% more likely than the average American to make weekly online purchases.
eCommerce revenue in D.C. is equivalent to $5,805 per capita (among adults aged 18+).
The D.C. retail tax rate is 6.00%; online retailers collect a yearly estimated $199.4 million.
D.C. e-commerce taxes generate $348.33 per capita, which is 61.1% above the average among states.

Florida Online Shopping Statistics

Online retail sales in Florida total an estimated $82.6 billion.

Consumers in Florida are 13.1% less likely to shop online as opposed to in-store.
Florida consumers are 1.19% less likely than the average American to make weekly online purchases.
eCommerce revenue in Florida is equivalent to $4,378 per capita (among adults aged 18+).
The Florida retail tax rate is 6.00%; online retailers collect a yearly estimated $4.96 billion.
Florida e-commerce taxes generate $262.65 per capita, which is 21.5% above the average among states.

Georgia Online Shopping Statistics

Online retail sales in Georgia total an estimated $37.9 billion.

Consumers in Georgia are 5.45% less likely to shop online as opposed to in-store.
Georgia consumers are 3.28% more likely than the average American to make weekly online purchases.
eCommerce revenue in Georgia is equivalent to $4,383 per capita (among adults aged 18+).
The Georgia retail tax rate is 4.00%; online retailers collect a yearly estimated $1.51 billion.
Georgia e-commerce taxes generate $175.33 per capita, which is 18.9% below the average among states.

Hawaii Online Shopping Statistics

Online retail sales in Hawaii total an estimated $4.61 billion.

Consumers in Hawaii are 9.16% less likely to shop online as opposed to in-store.
Hawaii consumers are 1.15% more likely than the average American to make weekly online purchases.
eCommerce revenue in Hawaii is equivalent to $4,002 per capita (among adults aged 18+).
The Hawaii retail tax rate is 4.00%; online retailers collect a yearly estimated $184.5 million.
Hawaii e-commerce taxes generate $160.06 per capita, which is 26.0% below the average among states.

Idaho Online Shopping Statistics

Online retail sales in Idaho total an estimated $6.13 billion.

Consumers in Idaho are 19.8% less likely to shop online as opposed to in-store.
Idaho consumers are 5.44% less likely than the average American to make weekly online purchases.
eCommerce revenue in Idaho is equivalent to $4,000 per capita (among adults aged 18+).
The Idaho retail tax rate is 6.00%; online retailers collect a yearly estimated $368.0 million.
Idaho e-commerce taxes generate $240.03 per capita, which is 11.0% above the average among states.

Illinois Online Shopping Statistics

Online retail sales in Illinois total an estimated $43.7 billion.

Consumers in Illinois are 2.84% more likely to shop online as opposed to in-store.
Illinois consumers are 7.74% more likely than the average American to make weekly online purchases.
eCommerce revenue in Illinois is equivalent to $4,362 per capita (among adults aged 18+).
The Illinois retail tax rate is 6.25%; online retailers collect a yearly estimated $2.73 billion.
Illinois e-commerce taxes generate $272.61 per capita, which is 26.1% above the average among states.

Indiana Online Shopping Statistics

Online retail sales in Indiana total an estimated $22.3 billion.

Consumers in Indiana are 13.8% less likely to shop online as opposed to in-store.
Indiana consumers are 1.61% less likely than the average American to make weekly online purchases.
eCommerce revenue in Indiana is equivalent to $4,179 per capita (among adults aged 18+).
The Indiana retail tax rate is 7.00%; online retailers collect a yearly estimated $1.56 billion.
Indiana e-commerce taxes generate $292.54 per capita, which is 35.3% above the average among states.

Iowa Online Shopping Statistics

Online retail sales in Iowa total an estimated $10.4 billion.

Consumers in Iowa are 14.5% less likely to shop online as opposed to in-store.
Iowa consumers are 2.04% less likely than the average American to make weekly online purchases.
eCommerce revenue in Iowa is equivalent to $4,128 per capita (among adults aged 18+).
The Iowa retail tax rate is 6.00%; online retailers collect a yearly estimated $622.0 million.
Iowa e-commerce taxes generate $247.70 per capita, which is 14.6% above the average among states.

Kansas Online Shopping Statistics

Online retail sales in Kansas total an estimated $9.12 billion.

Consumers in Kansas are 19.5% less likely to shop online as opposed to in-store.
Kansas consumers are 5.22% less likely than the average American to make weekly online purchases.
eCommerce revenue in Kansas is equivalent to $4,003 per capita (among adults aged 18+).
The Kansas retail tax rate is 6.50%; online retailers collect a yearly estimated $592.8 million.
Kansas e-commerce taxes generate $260.21 per capita, which is 20.4% above the average among states.

National Map: Online Retail Sales Tax per Capita by State according to Bureau of Economic Analysis & U.S. Census Bureau

Kentucky Online Shopping Statistics

Online retail sales in Kentucky total an estimated $14.3 billion.

Consumers in Kentucky are 14.1% less likely to shop online as opposed to in-store.
Kentucky consumers are 1.82% less likely than the average American to make weekly online purchases.
eCommerce revenue in Kentucky is equivalent to $4,005 per capita (among adults aged 18+).
The Kentucky retail tax rate is 6.00%; online retailers collect a yearly estimated $856.1 million.
Kentucky e-commerce taxes generate $240.31 per capita, which is 11.2% above the average among states.

Louisiana Online Shopping Statistics

Online retail sales in Louisiana total an estimated $14.5 billion.

Consumers in Louisiana are 33.9% less likely to shop online as opposed to in-store.
Louisiana consumers are 15.4% less likely than the average American to make weekly online purchases.
eCommerce revenue in Louisiana is equivalent to $4,095 per capita (among adults aged 18+).
The Louisiana retail tax rate is 4.45%; online retailers collect a yearly estimated $643.5 million.
Louisiana e-commerce taxes generate $182.24 per capita, which is 15.7% below the average among states.

Maine Online Shopping Statistics

Online retail sales in Maine total an estimated $5.26 billion.

Consumers in Maine are 4.69% less likely to shop online as opposed to in-store.
Maine consumers are 3.70% more likely than the average American to make weekly online purchases.
eCommerce revenue in Maine is equivalent to $4,543 per capita (among adults aged 18+).
The Maine retail tax rate is 5.50%; online retailers collect a yearly estimated $289.3 million.
Maine e-commerce taxes generate $249.84 per capita, which is 15.6% above the average among states.

Maryland Online Shopping Statistics

Online retail sales in Maryland total an estimated $20.4 billion.

Consumers in Maryland are 6.61% more likely to shop online as opposed to in-store.
Maryland consumers are 9.65% more likely than the average American to make weekly online purchases.
eCommerce revenue in Maryland is equivalent to $4,180 per capita (among adults aged 18+).
The Maryland retail tax rate is 6.00%; online retailers collect a yearly estimated $1.23 billion.
Maryland e-commerce taxes generate $250.79 per capita, which is 16.0% above the average among states.

Massachusetts Online Shopping Statistics

Online retail sales in Massachusetts total an estimated $25.7 billion.

Consumers in Massachusetts are 20.8% more likely to shop online as opposed to in-store.
Massachusetts consumers are 16.24% more likely than the average American to make weekly online purchases.
eCommerce revenue in Massachusetts is equivalent to $4,454 per capita (among adults aged 18+).
The Massachusetts retail tax rate is 6.25%; online retailers collect a yearly estimated $1.61 billion.
Massachusetts e-commerce taxes generate $278.36 per capita, which is 28.8% above the average among states.

Michigan Online Shopping Statistics

Online retail sales in Michigan total an estimated $32.0 billion.

Consumers in Michigan are 11.7% less likely to shop online as opposed to in-store.
Michigan consumers are 0.34% less likely than the average American to make weekly online purchases.
eCommerce revenue in Michigan is equivalent to $3,988 per capita (among adults aged 18+).
The Michigan retail tax rate is 6.00%; online retailers collect a yearly estimated $1.92 billion.
Michigan e-commerce taxes generate $239.29 per capita, which is 10.7% above the average among states.

Minnesota Online Shopping Statistics

Online retail sales in Minnesota total an estimated $19.2 billion.

Consumers in Minnesota are 1.98% less likely to shop online as opposed to in-store.
Minnesota consumers are 5.19% more likely than the average American to make weekly online purchases.
eCommerce revenue in Minnesota is equivalent to $4,265 per capita (among adults aged 18+).
The Minnesota retail tax rate is 6.88%; online retailers collect a yearly estimated $1.32 billion.
Minnesota e-commerce taxes generate $293.44 per capita, which is 35.7% above the average among states.

Mississippi Online Shopping Statistics

Online retail sales in Mississippi total an estimated $8.60 billion.

Consumers in Mississippi are 35.8% less likely to shop online as opposed to in-store.
Mississippi consumers are 16.9% less likely than the average American to make weekly online purchases.
eCommerce revenue in Mississippi is equivalent to $3,793 per capita (among adults aged 18+).
The Mississippi retail tax rate is 7.00%; online retailers collect a yearly estimated $602.2 million.
Mississippi e-commerce taxes generate $265.49 per capita, which is 22.8% above the average among states.

Missouri Online Shopping Statistics

Online retail sales in Missouri total an estimated $20.7 billion.

Consumers in Missouri are 16.5% less likely to shop online as opposed to in-store.
Missouri consumers are 3.31% less likely than the average American to make weekly online purchases.
eCommerce revenue in Missouri is equivalent to $4,238 per capita (among adults aged 18+).
The Missouri retail tax rate is 4.23%; online retailers collect a yearly estimated $873.6 million.
Missouri e-commerce taxes generate $179.27 per capita, which is 17.1% below the average among states.

Montana Online Shopping Statistics

Online retail sales in Montana total an estimated $4.08 billion.

Consumers in Montana are 29.9% less likely to shop online as opposed to in-store.
Montana consumers are 12.5% less likely than the average American to make weekly online purchases.
eCommerce revenue in Montana is equivalent to $4,505 per capita (among adults aged 18+).
The State of Montana has no retail tax.

Nebraska Online Shopping Statistics

Online retail sales in Nebraska total an estimated $6.60 billion.

Consumers in Nebraska are 15.8% less likely to shop online as opposed to in-store.
Nebraska consumers are 2.89% less likely than the average American to make weekly online purchases.
eCommerce revenue in Nebraska is equivalent to $4,337 per capita (among adults aged 18+).
The Nebraska retail tax rate is 5.50%; online retailers collect a yearly estimated $362.8 million.
Nebraska e-commerce taxes generate $238.51 per capita, which is 10.3% above the average among states.

Nevada Online Shopping Statistics

Online retail sales in Nevada total an estimated $11.3 billion.

Consumers in Nevada are 17.9% less likely to shop online as opposed to in-store.
Nevada consumers are 4.16% less likely than the average American to make weekly online purchases.
eCommerce revenue in Nevada is equivalent to $4,367 per capita (among adults aged 18+).
The Nevada retail tax rate is 6.85%; online retailers collect a yearly estimated $771.6 million.
Nevada e-commerce taxes generate $299.16 per capita, which is 38.4% above the average among states.

New Hampshire Online Shopping Statistics

Online retail sales in New Hampshire total an estimated $5.61 billion.

Consumers in New Hampshire are 9.21% more likely to shop online as opposed to in-store.
New Hampshire consumers are 10.9% more likely than the average American to make weekly online purchases.
eCommerce revenue in New Hampshire is equivalent to $4,840 per capita (among adults aged 18+).
The State of New Hampshire has no retail tax.

New Jersey Online Shopping Statistics

Online retail sales in New Jersey total an estimated $34.5 billion.

Consumers in New Jersey are 11.4% more likely to shop online as opposed to in-store.
New Jersey consumers are 12.0% more likely than the average American to make weekly online purchases.
eCommerce revenue in New Jersey is equivalent to $4,632 per capita (among adults aged 18+).
The New Jersey retail tax rate is 6.63%; online retailers collect a yearly estimated $2.29 billion.
New Jersey e-commerce taxes generate $307.07 per capita, which is 42.0% above the average among states.

New Mexico Online Shopping Statistics

Online retail sales in New Mexico total an estimated $6.20 billion.

Consumers in New Mexico are 32.8% less likely to shop online as opposed to in-store.
New Mexico consumers are 14.6% less likely than the average American to make weekly online purchases.
eCommerce revenue in New Mexico is equivalent to $3,685 per capita (among adults aged 18+).
The New Mexico retail tax rate is 4.88%; online retailers collect a yearly estimated $302.5 million.
New Mexico e-commerce taxes generate $179.84 per capita, which is 16.8% below the average among states.

New York Online Shopping Statistics

Online retail sales in New York total an estimated $66.7 billion.

Consumers in New York are 6.61% more likely to shop online as opposed to in-store.
New York consumers are 9.65% more likely than the average American to make weekly online purchases.
eCommerce revenue in New York is equivalent to $4,197 per capita (among adults aged 18+).
The New York retail tax rate is 4.00%; online retailers collect a yearly estimated $2.67 billion.
New York e-commerce taxes generate $167.89 per capita, which is 22.3% below the average among states.

North Carolina Online Shopping Statistics

Online retail sales in North Carolina total an estimated $38.5 billion.

Consumers in North Carolina are 13.4% less likely to shop online as opposed to in-store.
North Carolina consumers are 1.40% less likely than the average American to make weekly online purchases.
eCommerce revenue in North Carolina is equivalent to $4,428 per capita (among adults aged 18+).
The North Carolina retail tax rate is 4.75%; online retailers collect a yearly estimated $1.83 billion.
North Carolina e-commerce taxes generate $210.33 per capita, which is 2.71% below the average among states.

North Dakota Online Shopping Statistics

Online retail sales in North Dakota total an estimated $2.65 billion.

Consumers in North Dakota are 23.3% less likely to shop online as opposed to in-store.
North Dakota consumers are 7.77% less likely than the average American to make weekly online purchases.
eCommerce revenue in North Dakota is equivalent to $4,329 per capita (among adults aged 18+).
The North Dakota retail tax rate is 5.00%; online retailers collect a yearly estimated $132.3 million.
North Dakota e-commerce taxes generate $216.44 per capita, which is 0.11% above the average among states.

Ohio Online Shopping Statistics

Online retail sales in Ohio total an estimated $38.0 billion.

Consumers in Ohio are 12.4% less likely to shop online as opposed to in-store.
Ohio consumers are 0.76% less likely than the average American to make weekly online purchases.
eCommerce revenue in Ohio is equivalent to $4,083 per capita (among adults aged 18+).
The Ohio retail tax rate is 5.75%; online retailers collect a yearly estimated $2.19 billion.
Ohio e-commerce taxes generate $234.76 per capita, which is 8.59% above the average among states.

Oklahoma Online Shopping Statistics

Online retail sales in Oklahoma total an estimated $12.1 billion.

Consumers in Oklahoma are 32.5% less likely to shop online as opposed to in-store.
Oklahoma consumers are 14.4% less likely than the average American to make weekly online purchases.
eCommerce revenue in Oklahoma is equivalent to $3,865 per capita (among adults aged 18+).
The Oklahoma retail tax rate is 4.50%; online retailers collect a yearly estimated $544.3 million.
Oklahoma e-commerce taxes generate $173.94 per capita, which is 19.5% below the average among states.

Oregon Online Shopping Statistics

Online retail sales in Oregon total an estimated $15.0 billion.

Consumers in Oregon are 2.76% less likely to shop online as opposed to in-store.
Oregon consumers are 4.76% more likely than the average American to make weekly online purchases.
eCommerce revenue in Oregon is equivalent to $4,364 per capita (among adults aged 18+).
The State of Oregon has no retail tax.

Pennsylvania Online Shopping Statistics

Online retail sales in Pennsylvania total an estimated $45.2 billion.

Consumers in Pennsylvania are 2.84% more likely to shop online as opposed to in-store.
Pennsylvania consumers are 7.74% more likely than the average American to make weekly online purchases.
eCommerce revenue in Pennsylvania is equivalent to $4,324 per capita (among adults aged 18+).
The Pennsylvania retail tax rate is 6.00%; online retailers collect a yearly estimated $2.71 billion.
Pennsylvania e-commerce taxes generate $259.42 per capita, which is 20.0% above the average among states.

Rhode Island Online Shopping Statistics

Online retail sales in Rhode Island total an estimated $3.40 billion.

Consumers in Rhode Island are 10.5% more likely to shop online as opposed to in-store.
Rhode Island consumers are 11.6% more likely than the average American to make weekly online purchases.
eCommerce revenue in Rhode Island is equivalent to $3,748 per capita (among adults aged 18+).
The Rhode Island retail tax rate is 7.00%; online retailers collect a yearly estimated $238.1 million.
Rhode Island e-commerce taxes generate $262.34 per capita, which is 21.3% above the average among states.

South Carolina Online Shopping Statistics

Online retail sales in South Carolina total an estimated $18.1 billion.

Consumers in South Carolina are 22.7% less likely to shop online as opposed to in-store.
South Carolina consumers are 7.35% less likely than the average American to make weekly online purchases.
eCommerce revenue in South Carolina is equivalent to $4,175 per capita (among adults aged 18+).
The South Carolina retail tax rate is 6.00%; online retailers collect a yearly estimated $1.08 billion.
South Carolina e-commerce taxes generate $250.49 per capita, which is 15.9% above the average among states.

South Dakota Online Shopping Statistics

Online retail sales in South Dakota total an estimated $2.68 billion.

Consumers in South Dakota are 33.1% less likely to shop online as opposed to in-store.
South Dakota consumers are 14.8% less likely than the average American to make weekly online purchases.
eCommerce revenue in South Dakota is equivalent to $3,812 per capita (among adults aged 18+).
The South Dakota retail tax rate is 4.20%; online retailers collect a yearly estimated $112.7 million.
South Dakota e-commerce taxes generate $160.11 per capita, which is 25.9% below the average among states.

Tennessee Online Shopping Statistics

Online retail sales in Tennessee total an estimated $22.8 billion.

Consumers in Tennessee are 29.6% less likely to shop online as opposed to in-store.
Tennessee consumers are 12.2% less likely than the average American to make weekly online purchases.
eCommerce revenue in Tennessee is equivalent to $4,045 per capita (among adults aged 18+).
The Tennessee retail tax rate is 7.00%; online retailers collect a yearly estimated $1.60 billion.
Tennessee e-commerce taxes generate $283.15 per capita, which is 31.0% above the average among states.

Texas Online Shopping Statistics

Online retail sales in Texas total an estimated $106.3 billion.

Consumers in Texas are 11.3% less likely to shop online as opposed to in-store.
Texas consumers are 0.12% less likely than the average American to make weekly online purchases.
eCommerce revenue in Texas is equivalent to $4,498 per capita (among adults aged 18+).
The Texas retail tax rate is 6.25%; online retailers collect a yearly estimated $6.64 billion.
Texas e-commerce taxes generate $281.12 per capita, which is 30.0% above the average among states.

Utah Online Shopping Statistics

Online retail sales in Utah total an estimated $12.8 billion.

Consumers in Utah are 8.06% less likely to shop online as opposed to in-store.
Utah consumers are 1.79% more likely than the average American to make weekly online purchases.
eCommerce revenue in Utah is equivalent to $4,977 per capita (among adults aged 18+).
The Utah retail tax rate is 6.10%; online retailers collect a yearly estimated $780.2 million.
Utah e-commerce taxes generate $303.57 per capita, which is 40.4% above the average among states.

Vermont Online Shopping Statistics

Online retail sales in Vermont total an estimated $2.26 billion.

Consumers in Vermont are 7.32% less likely to shop online as opposed to in-store.
Vermont consumers are 2.21% more likely than the average American to make weekly online purchases.
eCommerce revenue in Vermont is equivalent to $4,225 per capita (among adults aged 18+).
The Vermont retail tax rate is 6.00%; online retailers collect a yearly estimated $135.8 million.
Vermont e-commerce taxes generate $253.53 per capita, which is 17.3% above the average among states.

Virginia Online Shopping Statistics

Online retail sales in Virginia total an estimated $30.3 billion.

Consumers in Virginia are 12.8% more likely to shop online as opposed to in-store.
Virginia consumers are 12.6% more likely than the average American to make weekly online purchases.
eCommerce revenue in Virginia is equivalent to $4,368 per capita (among adults aged 18+).
The Virginia retail tax rate is 5.30%; online retailers collect a yearly estimated $1.60 billion.
Virginia e-commerce taxes generate $231.51 per capita, which is 7.08% above the average among states.

Washington Online Shopping Statistics

Online retail sales in Washington total an estimated $27.0 billion.

Consumers in Washington are 23.7% more likely to shop online as opposed to in-store.
Washington consumers are 17.5% more likely than the average American to make weekly online purchases.
eCommerce revenue in Washington is equivalent to $4,282 per capita (among adults aged 18+).
The Washington retail tax rate is 6.50%; online retailers collect a yearly estimated $1.75 billion.
Washington e-commerce taxes generate $278.32 per capita, which is 28.7% above the average among states.

West Virginia Online Shopping Statistics

Online retail sales in West Virginia total an estimated $5.20 billion.

Consumers in West Virginia are 21.1% less likely to shop online as opposed to in-store.
West Virginia consumers are 6.29% less likely than the average American to make weekly online purchases.
eCommerce revenue in West Virginia is equivalent to $3,660 per capita (among adults aged 18+).
The West Virginia retail tax rate is 6.00%; online retailers collect a yearly estimated $312.2 million.
West Virginia e-commerce taxes generate $219.59 per capita, which is 1.57% above the average among states.

Wisconsin Online Shopping Statistics

Online retail sales in Wisconsin total an estimated $20.0 billion.

Consumers in Wisconsin are 4.31% less likely to shop online as opposed to in-store.
Wisconsin consumers are 3.91% more likely than the average American to make weekly online purchases.
eCommerce revenue in Wisconsin is equivalent to $4,241 per capita (among adults aged 18+).
The Wisconsin retail tax rate is 5.00%; online retailers collect a yearly estimated $1.00 billion.
Wisconsin e-commerce taxes generate $212.04 per capita, which is 1.92% below the average among states.

Wyoming Online Shopping Statistics

Online retail sales in Wyoming total an estimated $2.01 billion.

Consumers in Wyoming are 38.7% less likely to shop online as opposed to in-store.
Wyoming consumers are 19.3% less likely than the average American to make weekly online purchases.
eCommerce revenue in Wyoming is equivalent to $4,381 per capita (among adults aged 18+).
The Wyoming retail tax rate is 4.00%; online retailers collect a yearly estimated $80.6 million.
Wyoming e-commerce taxes generate $175.25 per capita, which is 18.9% below the average among states.

These data and insights were compiled by the Capital One Shopping team based on publicly available data.

Online Shopping Statistics by State