Online Shopping Statistics by State (2024): Latest Data & Trends

Highlights. Online sales revenue in the average U.S. state is equivalent to $3,469 per capita.

California has the highest estimated e-commerce sales revenue at $88.25 billion.
California shoppers are 20.1% more likely than the average consumer to make a purchase online on a weekly basis; Wyoming shoppers are 19.3% less likely to spend online.
The State of Hawaii claims the highest rate of retail sales tax per capita ($933.65).
Online sales tax in the average state is equivalent to $169.19 per capita.

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National Map: Online Retail Sales Revenue by State

Alabama Online Shopping Statistics

Alabama online retailers’ estimated annual revenue totals $12.17 billion.

Consumers in Alabama are 26.1% less likely to shop online as opposed to in-store.
Alabama consumers are 9.69% less likely than the average American to make weekly online purchases.
eCommerce revenue in Alabama is equivalent to $3,059 per capita (among adults aged 18+).
The Alabama retail tax rate is 4.00%; online retailers collect a yearly estimated $486.7 million.
Alabama e-commerce taxes generate $122.37 per capita, which is 27.7% below the average among states.

Alaska Online Shopping Statistics

Alaska online retailers’ estimated annual revenue totals $2.05 billion.

Consumers in Alaska are 26.1% less likely to shop online as opposed to in-store.
Alaska consumers are 9.69% less likely than the average American to make weekly online purchases.
eCommerce revenue in Alaska is equivalent to $3,671 per capita (among adults aged 18+).
The State of Alaska has no retail tax.

Arizona Online Shopping Statistics

Arizona online retailers’ estimated annual revenue totals $15.18 billion.

Consumers in Arizona are 6.58% less likely to shop online as opposed to in-store.
Arizona consumers are 2.64% more likely than the average American to make weekly online purchases.
eCommerce revenue in Arizona is equivalent to $2,596 per capita (among adults aged 18+).
The Arizona retail tax rate is 5.60%; online retailers collect a yearly estimated $850.2 million.
Arizona e-commerce taxes generate $145.38 per capita, which is 14.1% below the average among states.

Arkansas Online Shopping Statistics

Arkansas online retailers’ estimated annual revenue totals $7.85 billion.

Consumers in Arkansas are 33.3% less likely to shop online as opposed to in-store.
Arkansas consumers are 15.0% less likely than the average American to make weekly online purchases.
eCommerce revenue in Arkansas is equivalent to $3,322 per capita (among adults aged 18+).
The Arkansas retail tax rate is 6.50%; online retailers collect a yearly estimated $510.1 million.
Arkansas e-commerce taxes generate $215.96 per capita, which is 27.9% above the average among states.

California Online Shopping Statistics

California online retailers’ estimated annual revenue totals $88.25 billion.

Consumers in California are 29.9% more likely to shop online as opposed to in-store.
California consumers are 20.1% more likely than the average American to make weekly online purchases.
eCommerce revenue in California is equivalent to $2,892 per capita (among adults aged 18+).
The California retail tax rate is 7.25%; online retailers collect a yearly estimated $6.398 billion.
California e-commerce taxes generate $209.64 per capita, which is 23.9% above the average among states.

Colorado Online Shopping Statistics

Colorado online retailers’ estimated annual revenue totals $13.04 billion.

Consumers in Colorado are 1.21% more likely to shop online as opposed to in-store.
Colorado consumers are 6.89% more likely than the average American to make weekly online purchases.
eCommerce revenue in Colorado is equivalent to $2,797 per capita (among adults aged 18+).
The Colorado retail tax rate is 2.90%; online retailers collect a yearly estimated $378.3 million.
Colorado e-commerce taxes generate $81.13 per capita, which is 52.0% below the average among states.

Connecticut Online Shopping Statistics

Connecticut online retailers’ estimated annual revenue totals $9.06 billion.

Consumers in Connecticut are 8.77% more likely to shop online as opposed to in-store.
Connecticut consumers are 10.7% more likely than the average American to make weekly online purchases.
eCommerce revenue in Connecticut is equivalent to $3,130 per capita (among adults aged 18+).
The Connecticut retail tax rate is 6.35%; online retailers collect a yearly estimated $575.2 million.
Connecticut e-commerce taxes generate $198.74 per capita, which is 17.5% above the average among states.

National Map: Online Retail Sales Revenue per Capita

Delaware Online Shopping Statistics

Delaware online retailers’ estimated annual revenue totals $2.66 billion.

Consumers in Delaware are 8.88% more likely to shop online as opposed to in-store.
Delaware consumers are 10.7% more likely than the average American to make weekly online purchases.
eCommerce revenue in Delaware is equivalent to $3,238 per capita (among adults aged 18+).
The State of Delaware has no retail tax.

District of Columbia Online Shopping Statistics

D.C. online retailers’ estimated annual revenue totals $1.22 billion.

Consumers in D.C. are 14.6% more likely to shop online as opposed to in-store.
D.C. consumers are 13.5% more likely than the average American to make weekly online purchases.
eCommerce revenue in D.C. is equivalent to $2,203 per capita (among adults aged 18+).
The D.C. retail tax rate is 6.00%; online retailers collect a yearly estimated $73.0 million.
D.C. e-commerce taxes generate $132.17 per capita, which is 21.9% below the average among states.

Florida Online Shopping Statistics

Florida online retailers’ estimated annual revenue totals $54.86 billion.

Consumers in Florida are 13.1% less likely to shop online as opposed to in-store.
Florida consumers are 1.19% less likely than the average American to make weekly online purchases.
eCommerce revenue in Florida is equivalent to $3,009 per capita (among adults aged 18+).
The Florida retail tax rate is 6.00%; online retailers collect a yearly estimated $3.292 billion.
Florida e-commerce taxes generate $180.57 per capita, which is 6.73% above the average among states.

Georgia Online Shopping Statistics

Georgia online retailers’ estimated annual revenue totals $23.84 billion.

Consumers in Georiga are 5.45% less likely to shop online as opposed to in-store.
Georgia consumers are 3.28% more likely than the average American to make weekly online purchases.
eCommerce revenue in Georgia is equivalent to $2,808 per capita (among adults aged 18+).
The Georgia retail tax rate is 4.00%; online retailers collect a yearly estimated $953.6 million.
Georgia e-commerce taxes generate $112.32 per capita, which is 33.6% below the average among states.

Hawaii Online Shopping Statistics

Hawaii online retailers’ estimated annual revenue totals $26.64 billion; note that online revenue figures may be skewed due to high rates of tourism and subsequent traffic to brick-and-mortar stores.

Consumers in Hawaii are 9.16% less likely to shop online as opposed to in-store.
Hawaii consumers are 1.15% more likely than the average American to make weekly online purchases.
eCommerce revenue in Hawaii is equivalent to $23,341 per capita (among adults aged 18+).
The Hawaii retail tax rate is 4.00%; online retailers collect a yearly estimated $1.066 billion.
Hawaii e-commerce taxes generate $933.65 per capita, which is 451.9% above the average among states.

Idaho Online Shopping Statistics

Idaho online retailers’ estimated annual revenue totals $4.11 billion.

Consumers in Idaho are 19.8% less likely to shop online as opposed to in-store.
Idaho consumers are 5.44% less likely than the average American to make weekly online purchases.
eCommerce revenue in Idaho is equivalent to $2,748 per capita (among adults aged 18+).
The Idaho retail tax rate is 6.00%; online retailers collect a yearly estimated $246.9 million.
Idaho e-commerce taxes generate $164.87 per capita, which is 2.55% below the average among states.

Illinois Online Shopping Statistics

Illinois online retailers’ estimated annual revenue totals $30.03 billion.

Consumers in Illinois are 2.84% more likely to shop online as opposed to in-store.
Illinois consumers are 7.74% more likely than the average American to make weekly online purchases.
eCommerce revenue in Illinois is equivalent to $3,051 per capita (among adults aged 18+).
The Illinois retail tax rate is 6.25%; online retailers collect a yearly estimated $1.877 billion.
Illinois e-commerce taxes generate $190.68 per capita, which is 12.7% above the average among states.

Indiana Online Shopping Statistics

Indiana online retailers’ estimated annual revenue totals $15.36 billion.

Consumers in Indiana are 13.8% less likely to shop online as opposed to in-store.
Indiana consumers are 1.61% less likely than the average American to make weekly online purchases.
eCommerce revenue in Indiana is equivalent to $2,911 per capita (among adults aged 18+).
The Indiana retail tax rate is 7.00%; online retailers collect a yearly estimated $1.075 billion.
Indiana e-commerce taxes generate $203.78 per capita, which is 20.4% above the average among states.

Iowa Online Shopping Statistics

Iowa online retailers’ estimated annual revenue totals $7.72 billion.

Consumers in Iowa are 14.5% less likely to shop online as opposed to in-store.
Iowa consumers are 2.04% less likely than the average American to make weekly online purchases.
eCommerce revenue in Iowa is equivalent to $3,119 per capita (among adults aged 18+).
The Iowa retail tax rate is 6.00%; online retailers collect a yearly estimated $463.5 million.
Iowa e-commerce taxes generate $187.12 per capita, which is 10.6% above the average among states.

Kansas Online Shopping Statistics

Kansas online retailers’ estimated annual revenue totals $6.23 billion.

Consumers in Kansas are 19.5% less likely to shop online as opposed to in-store.
Kansas consumers are 5.22% less likely than the average American to make weekly online purchases.
eCommerce revenue in Kansas is equivalent to $2,775 per capita (among adults aged 18+).
The Kansas retail tax rate is 6.50%; online retailers collect a yearly estimated $405.2 million.
Kansas e-commerce taxes generate $180.40 per capita, which is 6.63% above the average among states.

National Map: Online Retail Sales Tax per Capita by State

Kentucky Online Shopping Statistics

Kentucky online retailers’ estimated annual revenue totals $10.02 billion.

Consumers in Kentucky are 14.1% less likely to shop online as opposed to in-store.
Kentucky consumers are 1.82% less likely than the average American to make weekly online purchases.
eCommerce revenue in Kentucky is equivalent to $2,854 per capita (among adults aged 18+).
The Kentucky retail tax rate is 6.00%; online retailers collect a yearly estimated $601.0 million.
Kentucky e-commerce taxes generate $171.26 per capita, which is 1.23% above the average among states.

Louisiana Online Shopping Statistics

Louisiana online retailers’ estimated annual revenue totals $10.71 billion.

Consumers in Louisiana are 33.9% less likely to shop online as opposed to in-store.
Louisiana consumers are 15.4% less likely than the average American to make weekly online purchases.
eCommerce revenue in Louisiana is equivalent to $3,054 per capita (among adults aged 18+).
The Louisiana retail tax rate is 4.45%; online retailers collect a yearly estimated $476.6 million.
Louisiana e-commerce taxes generate $135.92 per capita, which is 19.7% below the average among states.

Maine Online Shopping Statistics

Maine online retailers’ estimated annual revenue totals $3.77 billion.

Consumers in Maine are 4.69% less likely to shop online as opposed to in-store.
Maine consumers are 3.70% more likely than the average American to make weekly online purchases.
eCommerce revenue in Maine is equivalent to $3,292 per capita (among adults aged 18+).
The Maine retail tax rate is 5.50%; online retailers collect a yearly estimated $207.6 million.
Maine e-commerce taxes generate $181.06 per capita, which is 7.02% above the average among states.

Maryland Online Shopping Statistics

Maryland online retailers’ estimated annual revenue totals $14.20 billion.

Consumers in Maryland are 6.61% more likely to shop online as opposed to in-store.
Maryland consumers are 9.65% more likely than the average American to make weekly online purchases.
eCommerce revenue in Maryland is equivalent to $2,947 per capita (among adults aged 18+).
The Maryland retail tax rate is 6.00%; online retailers collect a yearly estimated $851.9 million.
Maryland e-commerce taxes generate $176.81 per capita, which is 4.50% above the average among states.

Massachusetts Online Shopping Statistics

Massachusetts online retailers’ estimated annual revenue totals $16.76 billion.

Consumers in Massachusetts are 20.8% more likely to shop online as opposed to in-store.
Massachusetts consumers are 16.24% more likely than the average American to make weekly online purchases.
eCommerce revenue in Massachusetts is equivalent to $2,962 per capita (among adults aged 18+).
The Massachusetts retail tax rate is 6.25%; online retailers collect a yearly estimated $1.048 billion.
Massachusetts e-commerce taxes generate $185.09 per capita, which is 9.40% above the average among states.

Michigan Online Shopping Statistics

Michigan online retailers’ estimated annual revenue totals $23.25 billion.

Consumers in Michigan are 11.7% less likely to shop online as opposed to in-store.
Michigan consumers are 0.34% less likely than the average American to make weekly online purchases.
eCommerce revenue in Michigan is equivalent to $2,934 per capita (among adults aged 18+).
The Michigan retail tax rate is 6.00%; online retailers collect a yearly estimated $1.395 billion.
Michigan e-commerce taxes generate $176.04 per capita, which is 4.05% above the average among states.

Minnesota Online Shopping Statistics

Minnesota online retailers’ estimated annual revenue totals $14.71 billion.

Consumers in Minnesota are 1.98% less likely to shop online as opposed to in-store.
Minnesota consumers are 5.19% more likely than the average American to make weekly online purchases.
eCommerce revenue in Minnesota is equivalent to $3,315 per capita (among adults aged 18+).
The Minnesota retail tax rate is 6.88%; online retailers collect a yearly estimated $1.012 billion.
Minnesota e-commerce taxes generate $228.07 per capita, which is 34.8% above the average among states.

Mississippi Online Shopping Statistics

Mississippi online retailers’ estimated annual revenue totals $7.84 billion.

Consumers in Mississippi are 35.8% less likely to shop online as opposed to in-store.
Mississippi consumers are 16.9% less likely than the average American to make weekly online purchases.
eCommerce revenue in Mississippi is equivalent to $3,469 per capita (among adults aged 18+).
The Mississippi retail tax rate is 7.00%; online retailers collect a yearly estimated $548.8 million.
Mississippi e-commerce taxes generate $242.84 per capita, which is 43.5% above the average among states.

Missouri Online Shopping Statistics

Missouri online retailers’ estimated annual revenue totals $16.22 billion.

Consumers in Missouri are 16.5% less likely to shop online as opposed to in-store.
Missouri consumers are 3.31% less likely than the average American to make weekly online purchases.
eCommerce revenue in Missouri is equivalent to $3,363 per capita (among adults aged 18+).
The Missouri retail tax rate is 4.23%; online retailers collect a yearly estimated $685.9 million.
Missouri e-commerce taxes generate $142.25 per capita, which is 15.9% below the average among states.

Montana Online Shopping Statistics

Montana online retailers’ estimated annual revenue totals $3.01 billion.

Consumers in Montana are 29.9% less likely to shop online as opposed to in-store.
Montana consumers are 12.5% less likely than the average American to make weekly online purchases.
eCommerce revenue in Montana is equivalent to $3,357 per capita (among adults aged 18+).
The State of Montana has no retail tax.

Nebraska Online Shopping Statistics

Nebraska online retailers’ estimated annual revenue totals $5.12 billion.

Consumers in Nebraska are 15.8% less likely to shop online as opposed to in-store.
Nebraska consumers are 2.89% less likely than the average American to make weekly online purchases.
eCommerce revenue in Nebraska is equivalent to $3,421 per capita (among adults aged 18+).
The Nebraska retail tax rate is 5.50%; online retailers collect a yearly estimated $281.7 million.
Nebraska e-commerce taxes generate $188.13 per capita, which is 11.2% above the average among states.

Nevada Online Shopping Statistics

Nevada online retailers’ estimated annual revenue totals $8.57 billion.

Consumers in Nevada are 17.9% less likely to shop online as opposed to in-store.
Nevada consumers are 4.16% less likely than the average American to make weekly online purchases.
eCommerce revenue in Nevada is equivalent to $3,416 per capita (among adults aged 18+).
The Nevada retail tax rate is 6.85%; online retailers collect a yearly estimated $586.9 million.
Nevada e-commerce taxes generate $233.98 per capita, which is 38.3% above the average among states.

New Hampshire Online Shopping Statistics

New Hampshire online retailers’ estimated annual revenue totals $4.69 billion.

Consumers in New Hampshire are 9.21% more likely to shop online as opposed to in-store.
New Hampshire consumers are 10.9% more likely than the average American to make weekly online purchases.
eCommerce revenue in New Hampshire is equivalent to $4,076 per capita (among adults aged 18+).
The State of New Hampshire has no retail tax.

New Jersey Online Shopping Statistics

New Jersey online retailers’ estimated annual revenue totals $23.40 billion.

Consumers in New Jersey are 11.4% more likely to shop online as opposed to in-store.
New Jersey consumers are 12.0% more likely than the average American to make weekly online purchases.
eCommerce revenue in New Jersey is equivalent to $3,215 per capita (among adults aged 18+).
The New Jersey retail tax rate is 6.63%; online retailers collect a yearly estimated $1.552 billion.
New Jersey e-commerce taxes generate $213.12 per capita, which is 26.0% above the average among states.

New Mexico Online Shopping Statistics

New Mexico online retailers’ estimated annual revenue totals $5.19 billion.

Consumers in New Mexico are 32.8% less likely to shop online as opposed to in-store.
New Mexico consumers are 14.6% less likely than the average American to make weekly online purchases.
eCommerce revenue in New Mexico is equivalent to $3,119 per capita (among adults aged 18+).
The New Mexico retail tax rate is 5.12%; online retailers collect a yearly estimated $265.6 million.
New Mexico e-commerce taxes generate $159.69 per capita, which is 5.61% below the average among states.

New York Online Shopping Statistics

New York online retailers’ estimated annual revenue totals $44.57 billion.

Consumers in New York are 6.61% more likely to shop online as opposed to in-store.
New York consumers are 9.65% more likely than the average American to make weekly online purchases.
eCommerce revenue in New York is equivalent to $2,855 per capita (among adults aged 18+).
The New York retail tax rate is 4.00%; online retailers collect a yearly estimated $1.783 billion.
New York e-commerce taxes generate $114.19 per capita, which is 32.5% below the average among states.

North Carolina Online Shopping Statistics

North Carolina online retailers’ estimated annual revenue totals $18.35 billion.

Consumers in North Carolina are 13.4% less likely to shop online as opposed to in-store.
North Carolina consumers are 1.40% less likely than the average American to make weekly online purchases.
eCommerce revenue in North Carolina is equivalent to $2,159 per capita (among adults aged 18+).
The North Carolina retail tax rate is 4.75%; online retailers collect a yearly estimated $871.5 million.
North Carolina e-commerce taxes generate $102.55 per capita, which is 39.4% below the average among states.

North Dakota Online Shopping Statistics

North Dakota online retailers’ estimated annual revenue totals $2.23 billion.

Consumers in North Dakota are 23.3% less likely to shop online as opposed to in-store.
North Dakota consumers are 7.77% less likely than the average American to make weekly online purchases.
eCommerce revenue in North Dakota is equivalent to $3,714 per capita (among adults aged 18+).
The North Dakota retail tax rate is 5.00%; online retailers collect a yearly estimated $111.3 million.
North Dakota e-commerce taxes generate $185.70 per capita, which is 9.76% above the average among states.

Ohio Online Shopping Statistics

Ohio online retailers’ estimated annual revenue totals $25.57 billion.

Consumers in Ohio are 12.4% less likely to shop online as opposed to in-store.
Ohio consumers are 0.76% less likely than the average American to make weekly online purchases.
eCommerce revenue in Ohio is equivalent to $2,777 per capita (among adults aged 18+).
The Ohio retail tax rate is 5.75%; online retailers collect a yearly estimated $1.471 billion.
Ohio e-commerce taxes generate $159.70 per capita, which is 5.60% below the average among states.

Oklahoma Online Shopping Statistics

Oklahoma online retailers’ estimated annual revenue totals $8.58 billion.

Consumers in Oklahoma are 32.5% less likely to shop online as opposed to in-store.
Oklahoma consumers are 14.4% less likely than the average American to make weekly online purchases.
eCommerce revenue in Oklahoma is equivalent to $2,779 per capita (among adults aged 18+).
The Oklahoma retail tax rate is 4.50%; online retailers collect a yearly estimated $386.0 million.
Oklahoma e-commerce taxes generate $125.04 per capita, which is 26.1% below the average among states.

Oregon Online Shopping Statistics

Oregon online retailers’ estimated annual revenue totals $9.67 billion.

Consumers in Oregon are 2.76% less likely to shop online as opposed to in-store.
Oregon consumers are 4.76% more likely than the average American to make weekly online purchases.
eCommerce revenue in Oregon is equivalent to $2,843 per capita (among adults aged 18+).
The State of Oregon has no retail tax.

Pennsylvania Online Shopping Statistics

Pennsylvania online retailers’ estimated annual revenue totals $29.72 billion.

Consumers in Pennsylvania are 2.84% more likely to shop online as opposed to in-store.
Pennsylvania consumers are 7.74% more likely than the average American to make weekly online purchases.
eCommerce revenue in Pennsylvania is equivalent to $2,877 per capita (among adults aged 18+).
The Pennsylvania retail tax rate is 6.00%; online retailers collect a yearly estimated $1.783 billion.
Pennsylvania e-commerce taxes generate $172.59 per capita, which is 2.01% above the average among states.

Rhode Island Online Shopping Statistics

Rhode Island online retailers’ estimated annual revenue totals $2.47 billion.

Consumers in Rhode Island are 10.5% more likely to shop online as opposed to in-store.
Rhode Island consumers are 11.6% more likely than the average American to make weekly online purchases.
eCommerce revenue in Rhode Island is equivalent to $2,772 per capita (among adults aged 18+).
The Rhode Island retail tax rate is 7.00%; online retailers collect a yearly estimated $173.1 million.
Rhode Island e-commerce taxes generate $194.07 per capita, which is 14.7% above the average among states.

South Carolina Online Shopping Statistics

South Carolina online retailers’ estimated annual revenue totals $11.40 billion.

Consumers in South Carolina are 22.7% less likely to shop online as opposed to in-store.
South Carolina consumers are 7.35% less likely than the average American to make weekly online purchases.
eCommerce revenue in South Carolina is equivalent to $2,695 per capita (among adults aged 18+).
The South Carolina retail tax rate is 6.00%; online retailers collect a yearly estimated $683.9 million.
South Carolina e-commerce taxes generate $161.70 per capita, which is 4.42% below the average among states.

South Dakota Online Shopping Statistics

South Dakota online retailers’ estimated annual revenue totals $2.66 billion.

Consumers in South Dakota are 33.1% less likely to shop online as opposed to in-store.
South Dakota consumers are 14.8% less likely than the average American to make weekly online purchases.
eCommerce revenue in South Dakota is equivalent to $3,818 per capita (among adults aged 18+).
The South Dakota retail tax rate is 4.50%; online retailers collect a yearly estimated $119.8 million.
South Dakota e-commerce taxes generate $171.81 per capita, which is 1.55% above the average among states.

Tennessee Online Shopping Statistics

Tennessee online retailers’ estimated annual revenue totals $16.94 billion.

Consumers in Tennessee are 29.6% less likely to shop online as opposed to in-store.
Tennessee consumers are 12.2% less likely than the average American to make weekly online purchases.
eCommerce revenue in Tennessee is equivalent to $3,049 per capita (among adults aged 18+).
The Tennessee retail tax rate is 7.00%; online retailers collect a yearly estimated $1.186 billion.
Tennessee e-commerce taxes generate $213.46 per capita, which is 26.2% above the average among states.

Texas Online Shopping Statistics

Texas online retailers’ estimated annual revenue totals $60.21 billion.

Consumers in Texas are 11.3% less likely to shop online as opposed to in-store.
Texas consumers are 0.12% less likely than the average American to make weekly online purchases.
eCommerce revenue in Texas is equivalent to $2,624 per capita (among adults aged 18+).
The Texas retail tax rate is 6.25%; online retailers collect a yearly estimated $3.763 billion.
Texas e-commerce taxes generate $164.01 per capita, which is 3.06% below the average among states.

Utah Online Shopping Statistics

Utah online retailers’ estimated annual revenue totals $6.62 billion.

Consumers in Utah are 8.06% less likely to shop online as opposed to in-store.
Utah consumers are 1.79% more likely than the average American to make weekly online purchases.
eCommerce revenue in Utah is equivalent to $2,663 per capita (among adults aged 18+).
The Utah retail tax rate is 4.85%; online retailers collect a yearly estimated $320.9 million.
Utah e-commerce taxes generate $129.15 per capita, which is 23.7% below the average among states.

Vermont Online Shopping Statistics

Vermont online retailers’ estimated annual revenue totals $2.07 billion.

Consumers in Vermont are 7.32% less likely to shop online as opposed to in-store.
Vermont consumers are 2.21% more likely than the average American to make weekly online purchases.
eCommerce revenue in Vermont is equivalent to $3,876 per capita (among adults aged 18+).
The Vermont retail tax rate is 6.00%; online retailers collect a yearly estimated $123.9 million.
Vermont e-commerce taxes generate $232.56 per capita, which is 37.5% above the average among states.

Virginia Online Shopping Statistics

Virginia online retailers’ estimated annual revenue totals $20.22 billion.

Consumers in Virginia are 12.8% more likely to shop online as opposed to in-store.
Virginia consumers are 12.6% more likely than the average American to make weekly online purchases.
eCommerce revenue in Virginia is equivalent to $2,958 per capita (among adults aged 18+).
The Virginia retail tax rate is 4.30%; online retailers collect a yearly estimated $869.4 million.
Virginia e-commerce taxes generate $127.21 per capita, which is 24.8% below the average among states.

Washington Online Shopping Statistics

Washington online retailers’ estimated annual revenue totals $17.05 billion.

Consumers in Washington are 23.7% more likely to shop online as opposed to in-store.
Washington consumers are 17.5% more likely than the average American to make weekly online purchases.
eCommerce revenue in Washington is equivalent to $2,766 per capita (among adults aged 18+).
The Washington retail tax rate is 6.50%; online retailers collect a yearly estimated $1.108 billion.
Washington e-commerce taxes generate $179.76 per capita, which is 6.25% above the average among states.

West Virginia Online Shopping Statistics

West Virginia online retailers’ estimated annual revenue totals $4.38 billion.

Consumers in West Virginia are 21.1% less likely to shop online as opposed to in-store.
West Virginia consumers are 6.29% less likely than the average American to make weekly online purchases.
eCommerce revenue in West Virginia is equivalent to $3,090 per capita (among adults aged 18+).
The West Virginia retail tax rate is 6.00%; online retailers collect a yearly estimated $262.8 million.
West Virginia e-commerce taxes generate $185.37 per capita, which is 9.57% above the average among states.

Wisconsin Online Shopping Statistics

Wisconsin online retailers’ estimated annual revenue totals $14.39 billion.

Consumers in Wisconsin are 4.31% less likely to shop online as opposed to in-store.
Wisconsin consumers are 3.91% more likely than the average American to make weekly online purchases.
eCommerce revenue in Wisconsin is equivalent to $3,087 per capita (among adults aged 18+).
The Wisconsin retail tax rate is 5.00%; online retailers collect a yearly estimated $719.4 million.
Wisconsin e-commerce taxes generate $154.33 per capita, which is 8.78% below the average among states.

Wyoming Online Shopping Statistics

Wyoming online retailers’ estimated annual revenue totals $1.84 billion.

Consumers in Wyoming are 38.7% less likely to shop online as opposed to in-store.
Wyoming consumers are 19.3% less likely than the average American to make weekly online purchases.
eCommerce revenue in Wyoming is equivalent to $4,056 per capita (among adults aged 18+).
The Wyoming retail tax rate is 4.00%; online retailers collect a yearly estimated $73.7 million.
Wyoming e-commerce taxes generate $162.23 per capita, which is 4.11% below the average among states.

These data and insights were compiled by the Capital One Shopping team based on publicly available data.

Online Shopping Statistics by State