Highlights. Global online shopping revenue totaled $6.01 trillion in 2024; projections indicate that sales will exceed $8.9 trillion by 2030.
- 2.77 billion people worldwide shop online in 2025.
- 78% of online shopping traffic comes from mobile users.
- Online consumer spending is projected to grow 6.79% per year through 2030.
- Online shopping represents 19.9% of all retail sales worldwide as of 2024.
- American online spending totaled $1.34 trillion in 2024; projections indicate that online spending will exceed $2.5 trillion in 2030.
Online Shopping 2025 Statistics
In the first eight (8) months of 2025, online shoppers in the U.S. spent a record average of $3.708 billion per day.
- American online shoppers spent a total of $901.09 billion in the first eight months of 2025.
- Online shopping sales in the U.S. totaled $292.933 billion in the second fiscal quarter (Q2) of 2025, up 5.28% year-over-year (YoY).
- As of 2025 Q2, e-commerce accounts for 15.5% of all retail sales in the U.S., up 1.46% YoY.
- 2025 Q2 e-commerce revenue growth outpaced U.S. currency inflation by 107%.
- As a share of total retail revenue, 2025 Q2 e-commerce was down 12.7% from its quarterly record in 2024 Q4 (17.8%).
- Online shopping sales totaled $275.715 billion in 2025 Q1, up 5.59% YoY from 2024 Q1.
| Quarter | Online Spending (in billions) |
Share of All Retail |
|---|---|---|
| 2025 Q2 | $292.93 | 15.5% |
| 2025 Q1 | $275.72 | 15.9% |
| 2024 Q4 | $345.87 | 17.8% |
| 2024 Q3 | $284.80 | 15.6% |
| 2024 Q2 | $278.26 | 15.3% |
| 2024 Q1 | $261.11 | 15.5% |
| 2023 Q4 | $317.89 | 17.1% |
| 2023 Q3 | $264.68 | 14.8% |
| 2023 Q2 | $260.90 | 14.6% |
| 2023 Q1 | $243.55 | 14.8% |
| 2022 Q4 | $289.49 | 16.0% |
| 2022 Q3 | $241.48 | 13.8% |
| 2022 Q2 | $240.46 | 13.5% |
| 2022 Q1 | $226.04 | 14.2% |
| 2021 Q4 | $275.59 | 16.0% |
| 2021 Q3 | $221.44 | 13.8% |
| 2021 Q2 | $228.88 | 13.9% |
| 2021 Q1 | $210.68 | 14.7% |
| 2020 Q4 | $251.53 | 16.6% |
| 2020 Q3 | $201.68 | 14.2% |
| 2020 Q2 | $200.90 | 15.5% |
| 2020 Q1 | $144.37 | 11.7% |
Global Online Shopping Statistics
Online shopping will generate $10 trillion in annual revenue by 2033.
- In 2025, online retail sales are expected to reach $6.42 trillion globally.
- Global online shopping sales revenue totaled $6.01 trillion in 2024.
- In 2024, global online shopping revenue increased by 7.65% from 2023.
- Worldwide, online sales represented 19.9% of global retail sales in 2024, up 3.11% from 2023 (19.3%).
- Projections indicate that, from 2024 to 2030, online shopping sales will increase at an average annual rate of 6.80%.
- By 2030, online shopping is projected to make up 23.9% of global retail sales.
- 72% of online shopping is on marketplaces.
U.S. Online Shopping Statistics
Online shopping in the United States makes up a smaller portion of the global market, in part due to increased internet accessibility worldwide.
- Americans represent about 10.4% of the world’s online shoppers.
- 288 million Americans (84.3%) shop online.
- In 2025, online retail spending in the U.S. is projected to total $1.47 trillion.
- From 2023 to 2024. American online spending increased by 9.24% to $1.337 trillion.
- American online consumer spending surpassed $1.224 trillion in 2023.
- U.S. online sales represented an estimated 22.3% of global online sales in 2024, up 1.47% from 2023 (21.9%).
- 18.4% of 2024 retail sales were online, up from 17.3% in 2023.
- Online shopping revenue in the average U.S. state was equivalent to an estimated $3,612 per capita in 2024.
- The average American consumer spent $1,028 online in the fourth quarter (Q4) of 2024.
- U.S. households spent an average of $2,570 online in 2024 Q4.
Online Shopping Growth Statistics
While growth has slowed in the United States, increased accessibility continues to boost global online shopping sales and activity.
- Projections indicate the number of global online shoppers will exceed 2.96 billion in 2030.
- Online shopping global market penetration increased by 2.21% from 2024 to 2025.
- In 2024, online shopping’s global penetration increased by 2.65% from 2023.
- Automotive and Food & Beverage products have the fastest year-over-year (YoY) online sales growth among all product categories in 2024, up 21.4% and 17.2%, respectively.
- From 2023 to 2027, the Food & Beverage U.S. online market share will increase 22.1%, from 8.6% to 10.5% of all online sales.
Historical Online Shopping Growth
eCommerce sales continue to grow annually, but at a slower pace than in previous years.
- From 2020 to 2024, global e-commerce sales increased at an average annual rate of 11.6%; U.S. online sales increased 11.3% annually.
- In 2020, e-commerce accounted for 14.6% of global retail sales and 15.9% of U.S. retail sales.
- As a share of retail sales, global e-commerce increased 36.6% from 2020 to 2024, while the U.S. e-commerce share grew 15.5%.
- 7.4% of global retail sales were online in 2015.
- In the U.S., e-commerce accounted for 8.87% of 2015 retail sales.
- From 2015 to 2020, global e-commerce sales increased by 20.2% annually, while U.S. online sales increased by 16.2%.
- During this period, global online retail sales grew 24.6% faster than the U.S. market.
- As a share of global retail sales, e-commerce increased 97.3% from 2015 to 2020, while the share of U.S. retail sales grew 79.7%.
- U.S. e-commerce as a share of retail sales increased 84.7% from 2005 to 2015, and 100.2% from 1995 to 2005.
| Year | Global Revenue (in billions) |
U.S. Revenue (in billions) |
|---|---|---|
| 2024 | $6,007 | $1,337.3 |
| 2023 | $5,580 | $1,224.2 |
| 2022 | $5,090 | $1,100.7 |
| 2021 | $4,979 | $1,004.8 |
| 2020 | $4,248 | $871.34 |
| 2019 | $3,351 | $649.23 |
| 2018 | $2,982 | $575.28 |
| 2017 | $2,382 | $515.73 |
| 2016 | $1,845 | $459.20 |
| 2015 | $1,548 | $411.48 |
| 2014 | $1,336 | $370.09 |
Online Holiday Shopping
Americans are most likely to shop online during the winter holiday season.
- Americans spent a 17.1% larger share of their retail dollars online in the month of December 2024 (compared to the average over the rest of the year).
- December 2008 holds the record for the largest monthly increase in online spending at 39.4%.
- Americans spent up to $989 billion for the holidays in 2024.
- The average American spends around $902 over the winter holiday season.
Online Grocery Shopping Statistics
While Americans still prefer to shop in-store for groceries, online and hybrid grocery shopping increased significantly in 2020 and 2021.
- Online grocery sales in the U.S. totaled $219.3 billion in 2024, accounting for 13.7% of all grocery purchases.
- By 2026, digital grocery sales are expected to account for 19.0% of e-commerce sales, surpassing all other categories.
- In 2023, 82% of American households purchased groceries online over a three-month period.
- 19% of American consumers purchase most of their groceries online.
- 20% of consumers purchase equal amounts of groceries online and in-store.
- In 2025, 21.2% of consumers prefer to purchase groceries and household goods online, up 12.5% YoY.
- The top three food items in terms of the number of shoppers purchasing online are non-perishable foods (78%), soft drinks (67%), and fresh food (61%).
Online Consumer Statistics
Online shopping trends show that, while consumer habits change over time, growth is consistent.
- 33.3% of the world’s population shops online.
- In 2024, an estimated 2.71 billion people worldwide shopped online, up 2.65% YoY.
- American consumers who prefer online shopping say convenience is the main reason they shop online.
- Americans are most likely to buy apparel and accessories online as opposed to in-store.
- U.S. shoppers are also more likely to purchase home furnishings and consumer electronics online as opposed to in-store.
- 43% of U.S. consumers bought clothing and 33% bought shoes online over 12 months.
- Furniture and home furnishing sales dollars account for an estimated 8.36% of all e-commerce sales.
Online Shopping Demographics
Please note that this report generally conforms to terminology used in source data to identify shopper demographics.
- Shoppers in high-income households are 12.3% more likely to shop online than middle-income households.
- 53% of male shoppers and 44% of female shoppers prefer to browse retail items online as opposed to in-store.
- Among age groups, those born between 1981 and 1996 (often called ”Millennials”) are the most likely to shop online.
- Shoppers born from 1992 to 2012 (”Generation Z”) are the most likely to use a hybrid method of shopping.
Online Order Fulfillment Statistics
Fulfillment is a multi-billion dollar industry that, with package shipping and delivery, is a cornerstone of online shopping.
- Consumers are 128% more likely to select ship-to-home over in-store pickup, the second-most popular fulfillment method.
- 45% of online grocery shoppers prefer home delivery.
- 74% of online shoppers expect delivery within two (2) days of ordering.
- 68% of online consumers expect free delivery for orders valued less than $50.
- For each day an e-commerce delivery is late, consumers are 1.1% more likely to return the items.
- Online shoppers are most likely to return items via third-party drop-off; 45% of consumers making returns used this method over a 30-day period.
- 43% of online returns over a 30-day period were returned by mail, while 35% were returned to a brick-and-mortar location.
Online Retailer Statistics
With thousands of e-commerce websites, global and international markets are each dominated by a handful of major retailers.
- Amazon is the largest online retailer in the U.S., with $405.9 billion in 2024 online gross merchandise value (GMV).
- Pinduoduo (Temu) is the largest global online retailer; 2024 e-commerce GMV totaled $715.2 billion.
- Americans spend 488% more on Amazon than at the second-highest-grossing U.S. online retailer.
- Among U.S. online retailers, Amazon has a 37.6% market share.
Online vs. In-Store Shopping Statistics
The preference for in-store shopping typically increases during the summer months.
- In 2025, a monthly average of 45.4% of American consumers prefer to shop in-store.
- 28.4% prefer to shop online while 26.3% prefer a hybrid method or had no preference.
- Also during 2025, 36.4% of Americans opted to purchase their personal electronics online when possible.
- 33.1% and 30.2% of American consumers preferred to purchase their apparel and beauty products online, respectively.
- 23.8% of consumers preferred to purchase home furnishings and appliances online.
- American shoppers are 6.25% more likely to purchase home goods online instead of in-store.
Online Shopping COVID-19 Statistics
COVID-related lockdowns and quarantines increased consumers’ need to shop online.
- A monthly record for online purchases as a percentage of total retail sales dollars was set at 18.7% in April 2020.
- Online spending in the U.S. increased by 34.2% in 2020.
- Between 2019 and 2020, grocery sales online increased 52.6%.
- 60% of global internet users shopped primarily online in 2020/21, up 13.2% from 2019.
- In 2020, 90% of North American consumers shopped online, up 11.1% from 2018.
International Online Shopping Statistics
eCommerce retailers in Asia account for the largest share of the market; meanwhile, online consumers in North America and Europe spend more per consumer.
- 41.7% of online sales are in the Asia-Pacific region (APAC).
- eCommerce sales in North and South America account for 37.4% of global online sales.
- European e-commerce accounts for 18.4% of the global market.
- Consumers in Europe spent an average of $1,156 online in 2024.
- Online spending per capita in Asia was $914.
- 18.8% of global online sales are cross-border transactions.
These data and insights were compiled by the Capital One Shopping team based on publicly available data.
Sources
- United States Census Bureau
- United Nations Conference on Trade and Development, COVID-19 Boost to E-commerce Sustained into 2021
- eMarketer, Insider Intelligence
- Morning Consult, Retail & E-commerce
- National Retail Federation
- Power Reviews, Grocery and CPG
- Statista, Industry Overview
- U.S. Bureau of Labor Statistics
- ecommerceDB
- PRWeb, News Releases
- Science Direct, Journal of Retailing: The faster, the better?
- Research Gate, E-commerce share of total global retail sales