Amazon Statistics

Highlights. Shoppers spent $574.8 billion on Amazon in 2023 for an average sales rate of $1.094 million per minute.  

• Amazon’s 2023 revenue was up 11.8% year-over-year (YoY).
• 300 million shoppers make at least one annual purchase from Amazon or from one of its 1.9 million global selling partners.
• Amazon inventory includes over 12 million items; third-party sellers list over 350 million items.
• Amazon has an estimated 7.94% share of the U.S. retail market; its online market share is 37.6%.
• 174.9 million or 65.9% of Americans have Amazon Prime memberships.

Amazon Annual Sales Statistics

Amazon net sales include product sales as well as sales dollars from other consumer and business services. 

• Amazon.com, Inc. netted $574.785 billion in 2023, up 11.8% from the previous year.
• Sales from North America totaled $352.828 billion in 2023, up 11.7% YoY.
• International sales totaled $131.200 billion in 2023, up 11.2% YoY.
• Amazon’s annual sales growth increased at an average rate of 20.2% over 5 years.
• Amazon’s global sales revenue grew 37.6% in 2020 compared to 2019.
• 2011 saw the largest annual growth in gross sales (40.6%) since 2000, when sales increased 68.4%.
• In 2020, Amazon broke its record for the largest net sales increase from the previous year in terms of dollar value ($105 billion).
• Revenue from Amazon Web Services or business-to-business (B2B) revenue totaled $90.8 billion in 2023, up 13.3% YoY.  
• 15.8% of Amazon’s 2023 sales revenue comes from Amazon Web Services, Amazon’s B2B services.
• Between 2013 and 2023, the AWS share of total sales revenue increased at an average annual rate of 14.9%.
• Revenue from Amazon Prime subscriptions totaled a record $15.227 billion in 2023, up 15.1% from 2022.

Amazon Global Sales Rates

Rate	2022	2023
per second	$16,298	$18,226
per minute	$977,898	$1,093,579
per hour	$58,673,858	$65,614,726
per day	$1,408,172,603	$1,574,753,425
per week	$9,884,288,462	$11,023,273,973
per month	$42,831,916,667	$47,898,750,000
per quarter	$128,495,750,000	$143,696,250,000
per year	$513,983,000,000	$574,785,000,000

Amazon 2024 Statistics

In the first half of 2024, Amazon sales were 11.3% higher than they were during the same period in 2023.

• In the second fiscal quarter (Q2) of 2024, Amazon sales totaled $147.977 billion, up 3.25% from the previous quarter (2024 Q1) and up 10.1% over the same period in 2023.
• As of 2024 Q2, Amazon YTD sales total $297.290 billion or 50.7% of the previous year’s total sales.
• Amazon net sales in 2024 Q1 totaled $143.313 billion, down 15.7% over the previous quarter (2023 Q4) and up 12.5% year-over-year (2023 Q1).
• $122.484 billion or 42.0% of Amazon’s 2024 year-to-date revenue came from product sales.
• Operating expenses consumed 89.7% of revenue in the first half of 2024.
• Revenue from Amazon Prime subscriptions totaled a record $6.1 billion in 2024 Q1, up 15.1% over 2023 Q1.

Total Annual Revenue and Growth Rate

Year Ending Dec. 31	Consolidated Net Sales (in billions)	YoY Growth
2023	$574.8	11.8%
2022	$514.0	9.40%
2021	$469.8	21.7%
2020	$386.1	37.6%
2019	$280.5	20.5%
2018	$232.9	30.9%
2017	$177.9	30.8%
2016	$136.0	27.1%
2015	$107.0	20.2%
2014	$88.99	19.5%
2013	$74.45	21.9%
2012	$61.09	27.1%

Amazon Quarterly Sales Statistics

Amazon’s year-over-year revenue increases quarterly.

• In the second fiscal quarter (Q2) of 2024, Amazon’s net sales totaled $147.977 billion.
• 2024 Q2 net sales increased 10.1% year-over-year from 2023 Q2 ($134.383 billion). 
• Amazon net sales in 2024 Q1 totaled $143.313 billion, up 12.5% from 2023 Q1. 
• The annual decline between the holiday shopping season (2023 Q4) and the new fiscal year (2024 Q1) was 15.7%, a 7.05% larger decline than in the previous year.
• In Q4 2023, Amazon sales totaled $169.961 billion, up 18.8% from the previous quarter (2023 Q3) and up 13.9% over the same period in 2022.
• Amazon net sales in 2023 Q3 totaled $143.083 billion, up 6.47% over the previous quarter (2023 Q2) and up 12.6% from the same period in 2022.
• Amazon net sales totaled $134.383 billion in 2023 Q2, up 10.8% from the same period in 2022.

2020s Quarterly Sales

Quarter	Net Sales (in billions)	YOY Growth
2024 Q2	$147.98	10.12%
2024 Q1	$143.31	12.53%
2023 Q4	$169.96	13.90%
2023 Q3	$143.08	10.85%
2023 Q2	$134.38	10.85%
2023 Q1	$127.36	9.38%
2022 Q4	$149.21	8.59%
2022 Q3	$127.10	14.70%
2022 Q2	$121.23	7.21%
2022 Q1	$116.44	7.30%
2021 Q4	$137.41	9.44%
2021 Q3	$110.81	15.25%
2021 Q2	$113.08	27.18%
2021 Q1	$108.52	43.83%
2020 Q4	$125.56	43.60%
2020 Q3	$96.15	37.40%
2020 Q2	$88.91	40.24%
2020 Q1	$75.45	26.38%

Amazon Shopping Statistics

Shopping on Amazon.com increases every year, with more consumers spending more money on more purchases.

• 236.2 million shoppers visited Amazon websites in May 2024.
• 28% of Amazon customers spend three minutes or less shopping before they buy.
• 50% of Amazon customers spend at least 15 minutes shopping.
• 126 million people shop via mobile device each month.
• 42 million people shop via desktop in an average month.
• In an average month, Amazon shoppers are three (3) times as likely to shop via mobile than they are via desktop.
• 75% of Amazon shoppers find new products and brands on the website.
• 71% of U.S. Amazon shoppers are Prime members.

Amazon Consumer Spending Statistics

While Amazon offers business services (B2B), its most lucrative enterprises are consumer-oriented (B2C).

• Consumers purchase products on Amazon at a rate of $8,114 per second ($29.21 million per hour).
• The average consumer spends $2,735 per year on Amazon.
• 83% of American households make at least one annual purchase on Amazon.com; 99% are repeat buyers.
• Americans spend 486% more on Amazon than they spend at the second-highest-grossing online retailer.
• Up to 87.5% of Amazon Prime shoppers are in the United States.

Amazon Cross-Shopping Statistics

Most Amazon customers shop at other outlets in addition to Amazon.com.

• 95% of Amazon shoppers also shop at Walmart.
• 53% of Walmart shoppers return home from a shopping trip to purchase on Amazon.
• 22% said they purchased from Amazon instead of Walmart due to better prices.
• 30% purchased from Amazon instead of Walmart due to product availability; another 30% said it was because it was easier to get the item delivered from Amazon.
• 76% of Amazon shoppers also patronize Target.
• 38% of Target shoppers purchase from Amazon on the same day they shopped at Target.
• 20% purchased from Amazon instead of Target due to better pricing.
• 24% of these shoppers purchased from Amazon due to product availability; 31% said it was because it was easier to get the item delivered from Amazon.
• 38% of Amazon consumers also shop at Costco.
• 38% of Costco shoppers make purchases on Amazon the same day they shopped at Costco.

Amazon Customer Statistics

Most American consumers shop on Amazon at least once per year, and a majority of Amazon shoppers are repeat customers.

• Among the over 300 million consumers with active accounts on Amazon.
• Over 200 million Amazon customers are Prime members.
• 99% of Amazon customers are repeat buyers.

Amazon Customer Demographic Statistics

The average Amazon shopper is a white suburban woman from a middle-income household.

• 75% of Amazon customers are female.
• 24% of Amazon customers are male; 1% do not identify as male or female.
• 38% of Amazon customers live in the suburbs.
• 34% of Amazon customers are urban-dwellers while 29% are rural.
• Amazon consumers are most likely to be middle-income earners; 48% have annual salaries between $40,000 to $125,000.
• 29% of Amazon customers are from high-income households and 23% are low-income households earning less than $40,000 per year.

Amazon Customer Generation Statistics

Middle-aged adults are the most likely to shop on Amazon compared to other age groups. 

• 82.4% of consumers born between 1980 and 1989 shop on Amazon.
• 35% of Amazon customers were born before 1965.
• 32% of Amazon customers were born between 1965 and 1981.
• Among all consumer generations, those born before 1965 are least likely to shop on Amazon, with just 56.6% making purchases.
• 26% of Amazon customers were born between 1982 and 1995.
• Just 7% of Amazon customers were born after 1995.
• 75.2% of consumers who were born after 1995 shop on Amazon.

Amazon Customer Geographic Statistics

Most of Amazon’s consumers are in the United States, but other international markets continue to see annual growth.

• 68.8% of Amazon’s net sales came from U.S. consumers in 2023, and 81.8% of monthly visits to its flagship web address come from the United States.
• 6.54% of Amazon’s net sales came from German consumers in 2023. 
• 0.23% of monthly search visits to Amazon.com come from Germany while 91.2% of monthly search visits to Amazon.de are domestic.
•  4.52% of Amazon’s net sales came from Japanese consumers in 2023.
• 0.40% of monthly search visits to Amazon.com come from Japan while 98.2% of search visits to Amazon.co.jp are domestic.
• 5.84% of Amazon’s net sales in 2023 came from the United Kingdom.
• 0.55% of monthly search visits to Amazon.com come from the U.K. while 95.3% of search visits to Amazon.co.uk are domestic.
• 14.3% of Amazon’s net sales in 2023 came from consumers in the rest of the world (outside of Germany, Japan, the United Kingdom, and the United States).
• The three largest sources of monthly search visits to Amazon.com outside of the United States are India (2.24%), Canada (1.01%), and Brazil (1.00%).

Most Popular International Amazon Sites

Domain	Monthly Visits (in millions)	Annual Revenue (in billions)
amazon.com	2,200	$395.64	*
amazon.co.jp	533	$26.00
amazon.de	408	$37.59
amazon.co.uk	328	$33.59
amazon.in	286	$16.98	**
amazon.it	160	$7.37	**
amazon.fr	153	$7.92	**
amazon.com.br	152	$4.04	**
amazon.ca	150	$4.12	**
amazon.es	129	$5.71	**

*U.S. only.
**Based on Amazon annual reports and visitor counts.

Amazon North America Statistics

Note that net sales attributed to the United States are higher than net sales attributed to North America; U.S. net sales presumably include sales from U.S. territories and overseas installations (such as military bases) outside of North America.

• U.S. consumers spent $395.637 billion on Amazon in 2023.
• Although net sales from the U.S. increased 11.1% from 2022 to 2023, the U.S. share of Amazon’s net sales decreased 0.65% YoY.
• $356.113 billion or 69.3% of Amazon’s net sales came from U.S. consumers in 2022.
• While net sales from the U.S. increased 13.4% from 2021 to 2022, the U.S. share of Amazon’s net sales increased 3.67% YoY.
• U.S.-based monthly search traffic on Amazon.com is 98.6% organic (as opposed to visits from paid link clicks).
• Amazon reports $352.828 billion in 2023 sales from North America, up 11.7% YoY.
• North American net sales in 2023 were equivalent to 61.4% of total net sales.

Amazon Germany Statistics

Amazon.de represents the company’s German branch, with the largest confirmed revenue among European nations.

• German consumers spent $37.588 billion at Amazon in 2023.
• German net sales increased 11.9% from 2022 to 2023, and the German share of Amazon’s net sales stayed constant YoY. 
• $33.598 billion or 6.54% of Amazon’s net sales came from Germany in 2022.
• While net sales decreased 10.0% from 2021 to 2022, the German share of Amazon’s net sales decreased 17.7% YoY.
• German-based monthly search traffic on Amazon.com is 99.3% organic.

Amazon Japan Statistics

Amazon.co.jp makes the largest confirmed revenue in Asia (Amazon does not publish sales data from India). 

• Japan consumers spent $26.002 billion at Amazon in 2023.
• While net sales increased 6.58% from 2022 to 2023, the Japanese share of Amazon’s net sales declined 4.69% YoY.
• $24.396 billion or 4.75% of Amazon’s net sales came from Japanese consumers in 2022.
• Although net sales increased 5.74% from 2021 to 2022, Japan’s share of Amazon’s net sales declined 3.34% YoY.
• Japan-based monthly search traffic on Amazon.com is 96.7% organic.

Amazon United Kingdom Statistics

Amazon.co.uk receives the most visitors among the company’s European-based sites.

• U.K. consumers spent $33.591 billion at Amazon in 2023.
• Although net sales from the U.K. increased 11.7%, the U.K. share of Amazon’s net sales declined 0.12% YoY.
• $30.074 billion or 5.85% of Amazon’s net sales came from consumers in the United Kingdom in 2022.
• While net sales decreased 5.77% from 2021 to 2022, the U.K. share of Amazon’s net sales declined 13.9% YoY.
• U.K.-based monthly search traffic on Amazon.com is 99.4% organic.

Amazon Other International Statistics

Amazon operates in a number of other countries; revenue from these other markets is relatively small but growing annually.

• In the rest of the world, consumers spent $81.967 billion on Amazon in 2023.
• While net sales from the rest of the world increased 17.4% from 2022 to 2023, the rest of the world’s share of Amazon’s net sales increased 5.01% YoY.
• $69.802 billion or 13.6% of Amazon’s 2022 net sales came from consumers in the rest of the world.
• While net sales increased 9.92% from 2022 to 2023, the rest of the world’s share of Amazon’s net sales increased 0.47% YoY.
• The largest other sources of organic monthly search visits to Amazon.com are Mexico (99.6%), Australia (99.2%), and India (99.2%).

Amazon Prime Statistics

Amazon Prime is a subscription-based service that offers free delivery, exclusive deals, video streaming, and more.

• Amazon Prime members number over 200 million worldwide.
• Amazon makes an estimated $27.8 billion from Prime membership fees in one year.
• Prime services and sale prices are available in 24 countries.
• Up to 87.5% of Prime members are in the United States.
• Since 2015, Amazon has claimed a total of $62.7 billion in Prime Day revenue.
• The average consumer spent $57.97 on Prime Day 2024.
• In 2023, over 7 billion items were delivered to Amazon Prime members worldwide the same or next day.
• Prime members in the U.S. had over 4 billion items delivered the same or next day.

Amazon Marketplace Statistics

Third-party sellers have made Amazon home to the largest online third-party marketplace.

• 1.9 million small- and medium-sized businesses (SMB) sell on Amazon as third-party sellers.
• Amazon partners sold 4.5 billion products in 2023 or 8,600 products per minute.
• From Black Friday to Christmas Day 2021, third-party sellers sold an average of 11,500 products per minute.
• The average third-party SMB nets over $250,000 in annual sales on Amazon.
• SMBs that sell on Amazon’s marketplace employ an estimated 2.2 million workers.
• Over 60% of Amazon purchases are from small- and medium-sized businesses.
• The number of third-party sales increases at an average annual rate of 52%.
• Marketplace businesses ship from over 100 countries, including every U.S. state.
• 48% of marketplace businesses are women-owned.

Amazon Seller Program Statistics

Amazon has expanded its third-party seller marketplace to include specialty stores.

• Registered third-party sellers can apply to sell their products under an Amazon specialty store program for an additional charge (usually $39.99 per month plus selling fees).
• Amazon launched Homemade to compete with Etsy; this program is available to artisans in over 80 countries.
• Amazon Custom is for sellers with customizable products; approved applicants are usually notified within an hour.
• To qualify to sell on Amazon Renewed, third-party sellers must provide invoices of refurbished and pre-owned product sales totaling a minimum of $50,000 over 3-to-6 months.
• Amazon Merch offers printing and shipping to businesses small and large; major brands include Cartoon Network, Disney, and Universal.

Amazon Market Share Statistics

Amazon’s market share is the percentage of all retail sales revenue that comes from Amazon sales alone.

• Amazon’s U.S. sales revenue is equivalent to an estimated 7.94% of the U.S. retail market share as of 2023 ($7.24 trillion). 
• Among online retailers, Amazon has a 37.6% market share.
• Among the Top 10 online retailers, Amazon has a 62.7% market share.
• Amazon’s global sales revenue was equivalent to 1.96% of the global retail market share in 2023 ($29.29 trillion projected).
• 34.5% of online clothes sales are purchased on Amazon.
• 11.5% of all apparel sales are on Amazon.

Amazon Fulfillment Statistics

Amazon corporate language uses “fulfillment” to refer to the process of filling customer orders.

• Amazon spent $90.619 billion on order fulfillment in 2023, up 7.50% YoY.
• Order fulfillment cost Amazon $84.299 billion in 2022.
• Amazon spent 12.2% more on order fulfillment in 2022 than in 2021.
• Fulfillment expenses represent 16.8% of Amazon’s total operating expenses.
• As a share of total expenses fulfillment costs increased at an annual average rate of 16.4% over the last 5 years.
• Amazon spent $89.5 billion on outbound shipping in 2023.
• Amazon’s 2023 reported $83.5 billion total outbound shipping cost.
• While Amazon no longer reports shipping revenue, in recent years, revenue offset up to 57% of shipping costs.

Amazon Advertising Statistics

Marketing and advertisements are major expenses, but Amazon also generates revenue by selling ads to other companies.  

• $44.370 billion of Amazon’s expenses in 2023 went to marketing campaigns, up 5.05% YoY.
• Amazon spent $42.238 billion on its marketing campaigns in 2022.
• Marketing costs represent 8.25% of Amazon’s annual expenses.
• Amazon increased its spending on advertisement and marketing 29.8% from 2021 to 2022.
• Advertising services from Amazon netted the company $46.906 billion in sales in 2023.
• Amazon increased its ad sales by 24.3% from 2022 to 2023.
• Amazon advertising services netted $37.739 billion in sales in 2022, up 21.1% YoY.
• Ad sales represent 8.16% of Amazon’s annual net sales.

Amazon Content Statistics

Streaming services have increased the demand for original content among Amazon consumers, particularly Prime subscribers.

• Amazon spent $17.4 billion on digital video and music content in 2023, up 4.19% YoY.
• In 2022, Amazon spent $16.7 billion on digital video and music content.
• Digital content spending increased 56.1% from 2021 to 2022.
• All technology and content expenses totaled $85.622 billion in 2023, up 17.0% YoY.
• Amazon spent $73.213 billion on technology and content in 2022.
• Amazon’s technology and content expenses increased 30.6% from 2021 to 2022.
• As a percentage of its total operating expenses, Amazon increased spending on technology and content by 122% from 2010 to 2020.

Amazon Alexa Statistics

Alexa is Amazon’s voice-based artificial intelligence (AI) assistant with an ever-growing set of skills. 

• Alexa is connected to 300 million devices.
• 75.6 million or up to 30.4% of voice assistant users have Alexa.
• 84.9% of Alexa users set timers and alarms using the AI assistant.
• 82.4% of users ask Alexa to play songs.
• 66% of users ask Alexa to read the news to them.
• Alexa pairs with over 140,000 home devices, including smart TVs, thermostats, doorbells, and cameras.
• Alexa initiates over 30% of smart home interactions using predictive features, including Alexa Routines, Hunches, and Guard.

Amazon Device Statistics

Amazon sells more smart home devices in the U.S. than every other device manufacturer.

• Amazon shipped 11.5% of all smart home devices purchased in the U.S. in 2021.
• Compared to Google, the second-most popular brand for smart home devices, Amazon has a 76.9% larger market share.
• Amazon’s market share of smart home devices increased 15.5% YoY.
• Blink Home monitoring and security devices became an Amazon brand through a $90 million acquisition in 2017.
• Amazon acquired its video doorbell brand, Ring, in 2018 for $839 million.
• Fire TV and tablets sold 150 million units by 2022.

Amazon Echo Statistics

Amazon’s smart speaker, Echo, pairs with Alexa and other smart home devices.

• Consumers have purchased an estimated 406 million Echo units since 2014.
• 68.2% of American smart speaker consumers use Echo with AI assistant Alexa.
• Amazon’s global smart speaker market share is 21.7%.
• In June 2017, Amazon had a 75% smart speaker market share.
• By early 2020, Amazon’s U.S. market share was 53.0%.

Amazon Kindle Statistics

In addition to the Kindle reading device or e-reader, Amazon owns Kindle Digital Publishing (KDP), which lets independent authors publish their work digitally.

• On launch day in 2007, the first Kindle sold out in 5½ hours.
• The Kindle Store has 13 million titles available, including over 2 million nonfiction titles.
• Amazon estimates that Kindle readers save 1.2 million metric tons of carbon emissions per year.
• Over 1 million authors have published e-books in 40 different languages with KDP.
• In 2020 alone, KDP published authors earned over $370 million in royalties.
• Since 2014, KDP authors have earned over $2.2 billion through Kindle Unlimited.

Amazon Corporate Statistics

Amazon Inc. is a multinational, multi-billion dollar company with divisions operating in dozens of industries.

• Amazon’s total assets are valued at $527.854 billion.
• In 2022, Amazon had assets worth $462.675 billion.
• Amazon products ship to over 100 countries worldwide.
• The average age of the board of directors is 65 years.
• In January 2024, Amazon had 10,387,381,291 shares of common stock outstanding.
• Amazon had 10,247,259,757 shares of common stock outstanding in January 2023.
• The aggregate value of Amazon stock totaled $1.184 billion as of January 2024.
• Amazon stock had an aggregate value of $944.7 billion in January 2023.
• In 2024, Amazon had 11,656 shareholders of record of common stock.
• Amazon had 10,845 shareholders of record of common stock in January 2023.

Amazon Employee Statistics

While Amazon directly employs over one million people, millions make an income using Amazon services.

• Worldwide, Amazon employed 1.525 million people in 2023, down 1.04% YoY.
• In 2022, Amazon employees totaled 1.541 million.
• Amazon’s employee headcount decreased 4.17% from 2021 to 2022.
• In 2021, the number of Amazon employees increased 23.9% to 1.608 million.
• From 2015 to 2020, employment at Amazon increased 462% from 154,100 to 1.298 million.
• In 1998, Amazon had 32,000 employees; between 1998 and 2015, employment increased 382%.

Amazon Profit Margin Statistics

Gross profit is the cost of sales subtracted from net sales; a better indicator of a company’s earnings is its operating income (sales minus operating expenses).

• Amazon had a 47.0% profit margin in 2023, up 7.25% YoY.
• In 2022, Amazon had a profit margin of 43.8%.
• Amazon’s profit margin increased 4.22% YoY.
• From 2016 to 2021, Amazon’s average profit margin was 39.6%.
• Amazon’s gross profit was $270.046 billion in 2023, up 19.9% YoY.
• In 2022, Amazon grossed $225.152 billion.
• Gross profits increased 14.0% between 2021 and 2022.
• Amazon’s gross profits represent 47.0% of net sales.
• Amazon’s operating income totaled $36.852 billion, up 200.9% YoY.
• In 2022, Amazon’s operating income totaled $12.248 billion.

Amazon’s Largest Acquisitions

Acquisition	Year	Cost (in millions)
Whole Foods	2017	$13,700
Metro-Goldwyn-Mayer	2021	$8,450
One Medical	2022	$3,500
iRobot	2022	$1,700
Zoox	2020	$1,300
Zappos	2009	$1,200
Ring	2018	$1,200
Pillpack	2018	$1,000
Twitch Interactive	2014	$970
Kiva Systems	2012	$775

Amazon Acquisition Statistics

Amazon has purchased or merged with over 100 other companies.

• Amazon’s latest acquisition was Fig, an autocomplete technology start-up, in August 2023.
• Amazon’s 2017 purchase of Whole Foods is its most expensive acquisition to date at $13.7 billion.
• Amazon made its first major purchase in 1998 when it acquired U.K.-based Bookpages (now Amazon UK) for $55 million.
• Also in 1998, Amazon purchased German-based Telebook (now Amazon Germany) for $55 million of stock.
• Other 1998 acquisitions include U.S.-based online companies PlanetAll and Junglee for $280 million and $250 million, respectively.

Amazon Corporate Expense Statistics

The cost of sales is not equivalent to operating expenses.

• Amazon’s operating expenses totaled $537.933 billion in 2023, up 7.21% YoY.
• Operating expenses in 2023 were equivalent to 93.6% of Amazon’s net sales; in 2022, operating expenses were equivalent to 97.6% of Amazon’s net sales.
• The cost of sales in 2023 was equivalent to 53.0% of Amazon’s total net sales; in 2022, the cost of sales was equivalent to 56.2% of net sales.
• Fulfillment expenses in 2023 were equivalent to 15.8% of Amazon’s total sales dollars; in 2022, fulfillment expenses were equivalent to 16.4% of Amazon’s sales dollars.
• Amazon used 2.06% of 2023 net sales for general and administrative expenses; in 2022, general and administrative expenses represented 2.31% of net sales. 
• Amazon spent 7.72% of its 2023 revenue on advertisements and marketing; in 2022, Amazon spent 8.22% of its revenue on advertisements and marketing.

Amazon Warehouse Statistics

Amazon warehouses are primarily used for storage (including data centers) and facilitating order fulfillment.

• Amazon owns or leases a total of 22.5 square miles of warehouse space, 9.19% more space than the year before.
• 15.7 square miles or 69.9% of Amazon owned or rented warehouse space is in North America.
• 21.0 square miles or 93.6% of Amazon warehouse space is leased.
• Amazon owns 40.4 million square feet of warehouse space, or 16.6% more than in the previous year.
• Warehouse space accounts for 87.6% of Amazon’s total owned and leased facility space (including office space and physical stores).

Amazon Physical Store Statistics

While it began as an online-only shop, Amazon opened its first physical store in 2015.

• Amazon owns or leases a total of 23.8 million square feet of physical retail space, steady YoY.
• 23.6 million square feet or 98.9% of Amazon owned or rented retail space is in North America.
• 23.1 million square feet, or 97.0% of Amazon’s retail space, is leased.
• Amazon owns 707,000 square feet of retail space.
• Retail space accounts for 3.33% of Amazon’s total owned and leased facility space (including office space and physical stores).

Amazon Office Statistics

Office space includes owned and leased corporate offices; it does not include any office space in its warehouses, data centers, or physical stores.

• Amazon owns or leases a total of 65.2 million square feet of office space, 3.24% more than the previous year.
• 38.9 million square feet or 59.6% of Amazon owned or rented office space is in North America.
• 54.2 million square feet or 83.1% of Amazon office space is leased.
• Amazon owns 11.0 million square feet of office space.
• Office space accounts for 9.10% of Amazon’s total owned and leased facility space (including office space and physical stores).

Amazon Historical Statistics

Amazon’s history reflects the history of online shopping in general; it made its first online sale in Summer 1995.

• First incorporated in Washington in 1994, Amazon’s 1995 gross profit was $102,000.
• By March 1997, 340,000 online consumers had made a purchase on Amazon.com.
• Amazon made its initial public offering in May of 1997.
• From 1995 to 1997, Amazon’s gross profit increased 28,153% to $28.818 million.
• Amazon allowed third-party sellers to join its marketplace in 1999.

Amazon Historical Sales Statistics

In its earliest years, Amazon’s net sales increased at astronomical rates; by 2000, Amazon had been named the leading online retailer worldwide.

• Amazon’s net sales totaled $511,000 in its first year (1995).
• In 1997, Amazon reported net sales of $147.8 million.
• From 1997 to 2000, Amazon net sales increased over 1,768% to $2.76 billion.
• From 2000 to 2010, Amazon’s net sales increased at an average annual rate of 103.5%.
• Amazon reported for its third fiscal quarter of 2021 that “the net sales impact as a result of the events of September 11, 2001 was between $25 million and $35 million.”
• The greatest YoY increase during the 2000s period was between 2006 and 2007 when net sales increased 38.6% from $10.7 billion to $14.8 billion.
• 200,000 third-party sellers started selling on Amazon in the last three quarters of 2020 during COVID-19 lockdowns.

These data and insights were compiled by the Capital One Shopping team based on publicly available data.

Sources

1. U.S. Securities and Exchange Commission EDGAR Filings: Amazon Com Inc.
2. Amazon Selling Partner Blog
3. Statista, Amazon
4. Numerator, Amazon Retailer Snapshot
5. Amazon, Press Release Archive
6. Wikipedia, List of mergers and acquisitions by Amazon
7. EarthWeb, How Many People Use Alexa in 2024? (U.S. Amazon Statistics)
8. CNBC, Amazon dominates the $113 billion smart home market — here’s how it uses the data it collects
9. Amazon, About
10. Amazon Assistant UK, How to Advertise on Amazon Seller Central
11. Insider Intelligence, eMarketer
12. Ahrefs, Site Explorer
13. Amazon, Customer Service: Amazon Prime
14. CNET, Amazon Prime Day 2024
15. Digital Commerce 360, Amazon nears $13 billion in Prime Day Sales

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