Amazon Statistics

Highlights. Shoppers spent $638.0 billion on Amazon in 2024 for an average sales rate of $1.214 million per minute.  

• Amazon’s 2024 revenue was up 11.0% year-over-year (YoY).
• 300 million shoppers make at least one annual purchase from Amazon or from one of its 1.9 million global selling partners.
• Amazon inventory includes over 12 million items; third-party sellers list over 350 million items.
• Amazon has an estimated 7.94% share of the U.S. retail market; its online market share is 37.6%.
• 180.1 million or 67.4% of Americans have Amazon Prime memberships.

Amazon Annual Sales Statistics

Amazon net sales include product sales as well as sales dollars from other consumer and business services. 

• Amazon.com, Inc. netted $637.959 billion in 2024, up 11.0% from the previous year.
• Sales from North America totaled $387.497 billion in 2024, up 9.83% YoY.
• International sales totaled $142.906 billion in 2024, up 8.92% YoY.
• Amazon’s annual sales growth increased at an average rate of 10.6% over 5 years.
• Amazon’s global sales revenue grew 37.6% in 2020 compared to 2019.
• 2011 saw the largest annual growth in gross sales (40.6%) since 2000, when sales increased 68.4%.
• In 2020, Amazon broke its record for the largest net sales increase from the previous year in terms of dollar value ($105 billion).
• Revenue from Amazon Web Services or business-to-business (B2B) revenue totaled $107.556 billion in 2024, up 18.5% YoY.  
• 16.9% of Amazon’s 2024 sales revenue comes from Amazon Web Services, Amazon’s B2B services.
• Between 2014 and 2024, the AWS share of total sales revenue increased at an average annual rate of 12.4%.
• Revenue from Amazon Prime subscriptions totaled a record $44.374 billion in 2024, up 10.4% from 2023.

Amazon Global Sales Rates

Rate	2023	2024
per second	$18,226	$20,230
per minute	$1,093,579	$1,213,773
per hour	$65,614,726	$72,826,370
per day	$1,574,753,425	$1,747,832,877
per week	$11,023,273,973	$12,234,830,137
per month	$47,898,750,000	$53,163,250,000
per quarter	$143,696,250,000	$159,489,750,000
per year	$574,785,000,000	$637,959,000,000

Amazon 2024 Statistics

Amazon net sales increased by $63.174 billion from 2023 to 2024. 

• In the fourth fiscal quarter (Q4) of 2024, Amazon sales totaled $187.792 billion, up 18.2% from the previous quarter (2024 Q3) and up 10.5% over the same period in 2023.
• As of 2024 Q4, Amazon sales total 111% of the previous year’s total sales.
• Amazon net sales in 2024 Q3 totaled $158.877 billion, up 7.37% over the previous quarter and up 11.0% YoY. 
• Amazon’s year-to-date (YTD) revenue totaled $450.167 billion in the first three quarters of 2024, up 11.2% from the same period in 2023. 
• $190.085 billion or 42.2% of Amazon’s YTD revenue from the first three quarters of 2024 came from product sales.
• Operating expenses consumed 89.5% of revenue in the three fiscal quarters of 2024.
• Revenue from Amazon Prime subscriptions totaled a record $11.278 billion in 2024 Q3, up 10.9% over 2023 Q3.

Total Annual Revenue and Growth Rate

Year Ending Dec. 31	Consolidated Net Sales (in billions)	YoY Growth
2024	$638.0	11.0%
2023	$574.8	11.8%
2022	$514.0	9.40%
2021	$469.8	21.7%
2020	$386.1	37.6%
2019	$280.5	20.5%
2018	$232.9	30.9%
2017	$177.9	30.8%
2016	$136.0	27.1%
2015	$107.0	20.2%
2014	$88.99	19.5%
2013	$74.45	21.9%
2012	$61.09	27.1%

Amazon Quarterly Sales Statistics

Amazon’s year-over-year revenue increases quarterly.

• In the fourth fiscal quarter (Q4) of 2024, Amazon’s net sales totaled $187.792 billion.
• 2024 Q4 net sales increased 10.5% year-over-year from 2023 Q4 ($169.961 billion). 
• Amazon net sales in 2024 Q3 totaled $158.877 billion,  up 11.0% from 2023 Q3. 
• Amazon net sales in 2024 Q2 totaled $147.977 billion, up 10.1% from 2023 Q2. 
• Amazon net sales in 2024 Q1 totaled $143.313 billion, up 12.5% from 2023 Q1. 
• The annual decline between the holiday shopping season (2023 Q4) and the new fiscal year (2024 Q1) was 15.7%, a 7.53% larger decline than in the previous year.
• In Q4 2023, Amazon sales totaled $169.961 billion, up 18.8% from the previous quarter (2023 Q3) and up 13.9% over the same period in 2022.

2020s Quarterly Sales

Quarter	Net Sales (in billions)	YOY Growth
2024 Q4	$187.79	10.49%
2024 Q3	$158.88	11.04%
2024 Q2	$147.98	10.12%
2024 Q1	$143.31	12.53%
2023 Q4	$169.96	13.90%
2023 Q3	$143.08	10.85%
2023 Q2	$134.38	10.85%
2023 Q1	$127.36	9.38%
2022 Q4	$149.21	8.59%
2022 Q3	$127.10	14.70%
2022 Q2	$121.23	7.21%
2022 Q1	$116.44	7.30%
2021 Q4	$137.41	9.44%
2021 Q3	$110.81	15.25%
2021 Q2	$113.08	27.18%
2021 Q1	$108.52	43.83%
2020 Q4	$125.56	43.60%
2020 Q3	$96.15	37.40%
2020 Q2	$88.91	40.24%
2020 Q1	$75.45	26.38%

Amazon Shopping Statistics

Shopping on Amazon.com increases every year, with more consumers spending more money on more purchases.

• 236.2 million shoppers visited Amazon websites in May 2024.
• 28% of Amazon customers spend three minutes or less shopping before they buy.
• 50% of Amazon customers spend at least 15 minutes shopping.
• 126 million people shop via mobile device each month.
• 42 million people shop via desktop in an average month.
• In an average month, Amazon shoppers are three (3) times as likely to shop via mobile than they are via desktop.
• 75% of Amazon shoppers find new products and brands on the website.
• 71% of U.S. Amazon shoppers are Prime members.

Amazon Consumer Spending Statistics

While Amazon offers business services (B2B), its most lucrative enterprises are consumer-oriented (B2C).

• Consumers purchase products on Amazon at a rate of $8,635 per second ($31.1 million per hour).
• The average consumer spends $2,735 per year on Amazon.
• 83% of American households make at least one annual purchase on Amazon.com; 99% are repeat buyers.
• Americans spend 488% more on Amazon than they spend at the second-highest-grossing online retailer.
• Up to 90.1% of Amazon Prime shoppers are in the United States.

Amazon Cross-Shopping Statistics

Most Amazon customers shop at other outlets in addition to Amazon.com.

• 95% of Amazon shoppers also shop at Walmart.
• 53% of Walmart shoppers purchase from Amazon within a day of shopping in-store at Walmart.
• 22% said they purchased from Amazon instead of Walmart due to better prices.
• 30% purchased from Amazon instead of Walmart due to product availability; another 30% said it was because it was easier to get the item delivered from Amazon.
• 76% of Amazon shoppers also patronize Target.
• 38% of Target shoppers purchase from Amazon within a day of shopping in-store at Target.
• 20% purchased from Amazon instead of Target due to better pricing.
• 24% of these shoppers purchased from Amazon due to product availability; 31% said it was because it was easier to get the item delivered from Amazon.
• 38% of Amazon consumers also shop at Costco.
• 38% of Costco shoppers make purchases from Amazon within a day of shopping in-store at Costco.

Amazon Customer Statistics

Most American consumers shop on Amazon at least once per year, and a majority of Amazon shoppers are repeat customers.

• Among the over 300 million consumers with active accounts on Amazon.
• Over 200 million Amazon customers are Prime members.
• 99% of Amazon customers are repeat buyers.

Amazon Customer Demographic Statistics

The average Amazon shopper is a white suburban woman from a middle-income household.

• 75% of Amazon customers are female.
• 24% of Amazon customers are male; 1% do not identify as male or female.
• 38% of Amazon customers live in the suburbs.
• 34% of Amazon customers are urban-dwellers while 29% are rural.
• Amazon consumers are most likely to be middle-income earners; 48% have annual salaries between $40,000 to $125,000.
• 29% of Amazon customers are from high-income households and 23% are low-income households earning less than $40,000 per year.

Amazon Customer Generation Statistics

Middle-aged adults are the most likely to shop on Amazon compared to other age groups. 

• 35% of Amazon customers were born before 1965 (commonly referred to as the Baby Boomer generation).
• 74% of Baby Boomers in the U.S. shop on Amazon. 
• 32% of Amazon customers were born between 1965 and 1981 (commonly called Generation X).
• 73% of Generation X consumers shop on Amazon. 
• 26% of Amazon customers were born between 1982 and 1995 (commonly called Millennials).
• 76% of Millennial consumers shop on Amazon. 
• Just 7% of Amazon customers were born after 1995 (commonly called Generation Z).
• 72% of adult Generation Z consumers shop on Amazon.

Amazon Customer Geographic Statistics

Most of Amazon’s consumers are in the United States, but other international markets continue to see annual growth.

• 68.7% of Amazon’s net sales came from U.S. consumers in 2024, and 79.3% of monthly visits to its flagship web address come from the United States.
• 6.40% of Amazon’s net sales came from German consumers in 2024. 
• 0.25% of monthly search visits to Amazon.com come from Germany while 91.5% of monthly search visits to Amazon.de are domestic.
• 4.30% of Amazon’s net sales came from Japanese consumers in 2024.
• 0.37% of monthly search visits to Amazon.com come from Japan while 99.2% of search visits to Amazon.co.jp are domestic.
• 5.93% of Amazon’s net sales in 2024 came from the United Kingdom.
• 0.53% of monthly search visits to Amazon.com come from the U.K. while 93.5% of search visits to Amazon.co.uk are domestic.
• 14.7% of Amazon’s net sales in 2024 came from consumers in the rest of the world (outside of Germany, Japan, the United Kingdom, and the United States).
• The three largest sources of monthly search visits to Amazon.com outside of the United States, are India (3.5%), the Phillippines (1.1%), and Mexico (0.8%).

Most Popular International Amazon Sites

Domain	Monthly Visits (in millions)	Annual Revenue (in billions)
amazon.com	2,200	$438.02	*
amazon.co.jp	533	$27.40
amazon.de	408	$40.86
amazon.co.uk	328	$37.86
amazon.in	286	$26.05	**
amazon.it	160	$14.58	**
amazon.fr	153	$13.94	**
amazon.com.br	152	$13.85	**
amazon.ca	150	$13.66	**
amazon.es	129	$11.75	**

*U.S. only.
**Based on Amazon annual reports and visitor counts.

Amazon North America Statistics

Note that net sales attributed to the United States are higher than net sales attributed to North America; U.S. net sales presumably include sales from U.S. territories and overseas installations (such as military bases) outside of North America.

• U.S. consumers spent $438.015 billion on Amazon in 2024.
• Although net sales from the U.S. increased 10.7% from 2023 to 2024, the U.S. share of Amazon’s net sales decreased 0.25% YoY.
• $395.637 billion or 68.8% of Amazon’s net sales came from U.S. consumers in 2023.
• While net sales from the U.S. increased 11.1% from 2022 to 2023, the U.S. share of Amazon’s net sales decreased 0.65% YoY.
• U.S.-based monthly search traffic on Amazon.com is 99.4% organic (as opposed to visits from paid link clicks).
• Amazon reports $387.497 billion in 2024 sales from North America, excluding Amazon Web Services (AWS), up 9.83% YoY.
• North American (excluding AWS) net sales in 2023 were equivalent to 60.7% of total net sales.

Amazon Germany Statistics

Amazon.de represents the company’s German branch, with the largest confirmed revenue among European nations.

• German consumers spent $40.856 billion at Amazon in 2024.
• German net sales increased 8.69% from 2023 to 2024, and the German share of Amazon’s net sales decreased 2.07% YoY. 
• $37.588 billion or 6.54% of Amazon’s net sales came from Germany in 2023.
• While net sales increased 11.9% from 2022 to 2023, the German share of Amazon’s net sales stayed constant YoY.
• German-based monthly search traffic on Amazon.com is 100% organic.

Amazon Japan Statistics

Amazon.co.jp makes the largest confirmed revenue in Asia (Amazon does not publish sales data from India). 

• Japan consumers spent $27.401 billion at Amazon in 2024.
• While net sales increased 5.38% from 2023 to 2024, the Japanese share of Amazon’s net sales declined 5.05% YoY.
• $26.002 billion or 4.52% of Amazon’s net sales came from Japanese consumers in 2023.
• Although net sales increased 6.58% from 2022 to 2023, Japan’s share of Amazon’s net sales declined 4.69% YoY.
• Japan-based monthly search traffic on Amazon.com is 99.5% organic.

Amazon United Kingdom Statistics

Amazon.co.uk receives the most visitors among the company’s European-based sites.

• U.K. consumers spent $37.855 billion at Amazon in 2024.
• While net sales from 2023 to 2024 increased 12.7%, the U.K. share of Amazon’s net sales increased 1.53% YoY.
• $33.591 billion or 5.84% of Amazon’s net sales came from consumers in the United Kingdom in 2023.
• Although net sales increased 11.7% from 2022 to 2023, the U.K. share of Amazon’s net sales declined 0.12% YoY.
• U.K.-based monthly search traffic on Amazon.com is 99.9% organic.

Amazon Other International Statistics

Amazon operates in a number of other countries; revenue from these other markets is relatively small but growing annually.

• In the rest of the world, consumers spent $93.832 billion on Amazon in 2023.
• While net sales from the rest of the world increased 14.5% from 2023 to 2024, the rest of the world’s share of Amazon’s net sales increased 3.14% YoY.
• $81.967 billion or 14.3% of Amazon’s 2023 net sales came from consumers in the rest of the world.
• While net sales increased 17.4% from 2022 to 2023, the rest of the world’s share of Amazon’s net sales increased 5.01% YoY.
• The largest other sources of organic monthly search visits to Amazon.com are Australia (99.9%), the Phillippines (99.7%), and Canada (99.7).

Amazon Prime Statistics

Amazon Prime is a subscription-based service that offers free delivery, exclusive deals, video streaming, and more.

• Amazon Prime members number over 200 million worldwide.
• Amazon makes an estimated $27.8 billion from Prime membership fees in one year.
• Prime services and sale prices are available in 24 countries.
• Up to 90.1% of Prime members are in the United States.
• Since 2015, Amazon has claimed a total of $62.7 billion in Prime Day revenue.
• The average consumer spent $57.97 on Prime Day 2024.
• In 2023, over 7 billion items were delivered to Amazon Prime members worldwide the same or next day.
• Prime members in the U.S. had over 4 billion items delivered the same or next day.

Amazon Marketplace Statistics

Third-party sellers have made Amazon home to the largest online third-party marketplace.

• 1.9 million small- and medium-sized businesses (SMB) sell on Amazon as third-party sellers.
• Amazon partners sold 4.5 billion products in 2023 or 8,600 products per minute.
• From Black Friday to Christmas Day 2021, third-party sellers sold an average of 11,500 products per minute.
• The average third-party SMB nets over $250,000 in annual sales on Amazon.
• SMBs that sell on Amazon’s marketplace employ an estimated 1.8 million workers in the U.S. alone.
• Over 60% of Amazon purchases are from small- and medium-sized businesses.
• The number of third-party sales increases at an average annual rate of 52%.
• Marketplace businesses ship from over 130 countries, including every U.S. state.
• 48% of marketplace businesses are women-owned.

Amazon Seller Program Statistics

Amazon has expanded its third-party seller marketplace to include specialty stores.

• Registered third-party sellers can apply to sell their products under an Amazon specialty store program for an additional charge (usually $39.99 per month plus selling fees).
• Amazon launched Homemade to compete with Etsy; this program is available to artisans in over 80 countries.
• Amazon Custom is for sellers with customizable products; approved applicants are usually notified within an hour.
• To qualify to sell on Amazon Renewed, third-party sellers must provide invoices of refurbished and pre-owned product sales totaling a minimum of $50,000 over 3-to-6 months.
• Amazon Merch offers printing and shipping to businesses small and large; major brands include Cartoon Network, Disney, and Universal.

Amazon Market Share Statistics

Amazon’s market share is the percentage of all retail sales revenue that comes from Amazon sales alone.

• Amazon’s U.S. sales revenue is equivalent to an estimated 7.94% of the U.S. retail market share as of 2023 ($7.24 trillion). 
• Among online retailers, Amazon has a 37.6% market share.
• Among the Top 10 online retailers, Amazon has a 62.7% market share.
• Amazon’s global sales revenue was equivalent to 1.96% of the global retail market share in 2023 ($29.29 trillion projected).
• 34.5% of online clothes sales are purchased on Amazon.
• 11.5% of all apparel sales are on Amazon.

Amazon Fulfillment Statistics

Amazon corporate language uses “fulfillment” to refer to the process of filling customer orders.

• Amazon spent $98.505 billion on order fulfillment in 2024, up 8.70% YoY.
• Order fulfillment cost Amazon $90.619 billion in 2023.
• Amazon spent 7.50% more on order fulfillment in 2023 than 2022.
• Fulfillment expenses represent 17.3% of Amazon’s total operating expenses.
• As a share of total expenses fulfillment costs increased at an annual average rate of 1.43% over the last 5 years.
• Amazon spent $95.8 billion on outbound shipping in 2024.
• Amazon’s 2023 reported $89.5 billion total outbound shipping cost.
• While Amazon no longer reports shipping revenue, in recent years, revenue offset up to 57% of shipping costs.

Amazon Advertising Statistics

Marketing and advertisements are major expenses, but Amazon also generates revenue by selling ads to other companies.  

• $43.907 billion of Amazon’s expenses in 2024 went to marketing campaigns, down 1.04% YoY.
• Amazon spent $44.370 billion on its marketing campaigns in 2023.
• Marketing costs represent 7.71% of Amazon’s annual expenses.
• Amazon increased its spending on advertisement and marketing 5.05% from 2022 to 2023.
• Advertising services from Amazon netted the company $56.214 billion in sales in 2024.
• Amazon increased its ad sales by 19.8% from 2023 to 2024.
• Amazon advertising services netted $46.906 billion in sales in 2023, up 24.3% YoY.
• Ad sales represent 8.81% of Amazon’s annual net sales.

Amazon Content Statistics

Streaming services have increased the demand for original content among Amazon consumers, particularly Prime subscribers.

• Amazon spent $19.6 billion on digital video and music content in 2024, up 12.6% YoY.
• In 2023, Amazon spent $17.4 billion on digital video and music content.
• Digital content spending increased 4.19% from 2022 to 2023.
• All technology and content expenses totaled $88.544 billion in 2024, up 3.41% YoY.
• Amazon spent $85.622 billion on technology and infrastructure in 2023.
• Amazon’s technology and infrastructure expenses increased 16.9% from 2022 to 2023.
• As a percentage of its total operating expenses, Amazon increased spending on technology and infrastructure by 122% from 2010 to 2020.

Amazon Alexa Statistics

Alexa is Amazon’s voice-based artificial intelligence (AI) assistant with an ever-growing set of skills. 

• Alexa is connected to 300 million devices.
• 75.6 million or up to 30.4% of voice assistant users have Alexa.
• 84.9% of Alexa users set timers and alarms using the AI assistant.
• 82.4% of users ask Alexa to play songs.
• 66% of users ask Alexa to read the news to them.
• Alexa pairs with over 140,000 home devices, including smart TVs, thermostats, doorbells, and cameras.
• Alexa initiates over 30% of smart home interactions using predictive features, including Alexa Routines, Hunches, and Guard.

Amazon Device Statistics

Amazon sells more smart home devices in the U.S. than every other device manufacturer.

• Amazon shipped 11.5% of all smart home devices purchased in the U.S. in 2021.
• Compared to Google, the second-most popular brand for smart home devices, Amazon has a 76.9% larger market share in 2021.
• Amazon’s market share of smart home devices increased 15.5% YoY in 2021.
• Blink Home monitoring and security devices became an Amazon brand through a $90 million acquisition in 2017.
• Amazon acquired its video doorbell brand, Ring, in 2018 for $839 million.
• Fire TV and tablets sold over 200 million units by 2023.

Amazon Echo Statistics

Amazon’s smart speaker, Echo, pairs with Alexa and other smart home devices.

• Consumers have purchased an estimated 511 million Echo units since 2014.
• 68.2% of American smart speaker consumers use Echo with AI assistant Alexa.
• Amazon’s global smart speaker market share is 21.7%.
• In June 2017, Amazon had a 75% smart speaker market share.
• By early 2020, Amazon’s U.S. market share was 53.0%.

Amazon Kindle Statistics

In addition to the Kindle reading device or e-reader, Amazon owns Kindle Digital Publishing (KDP), which lets independent authors publish their work digitally.

• On launch day in 2007, the first Kindle sold out in 5½ hours.
• The Kindle Store has 13 million titles available, including over 2 million nonfiction titles.
• Amazon estimates that Kindle readers save 1.2 million metric tons of carbon emissions per year.
• Over 1 million authors have published e-books in 40 different languages with KDP.
• In 2020 alone, KDP published authors earned over $370 million in royalties.
• Since 2014, KDP authors have earned over $2.2 billion through Kindle Unlimited.

Amazon Corporate Statistics

Amazon Inc. is a multinational, multi-billion dollar company with divisions operating in dozens of industries.

• Amazon’s total assets are valued at $624.894 billion.
• In 2023, Amazon had assets worth $527.854 billion.
• Amazon products ship to over 130 countries worldwide.
• The average age of the board of directors is 64 years.
• In January 2025, Amazon had 10,597,729,352 shares of common stock outstanding. 
• Amazon had 10,387,381,291 shares of common stock outstanding in January 2024.
• The aggregate value of Amazon stock totaled $1.815 trillion as of January 2025.
• Amazon stock had an aggregate value of $1.184 trillion in January 2024.
• In 2025, Amazon had 12,135 shareholders of record of common stock.
• Amazon had 11,656 shareholders of record of common stock in January 2024.

Amazon Employee Statistics

While Amazon directly employs over one million people, millions make an income using Amazon services.

• Worldwide, Amazon employed 1.556 million people in 2024, up 2.03% YoY.
• In 2023, Amazon employees totaled 1.525 million.
• Amazon’s employee headcount decreased 1.04% from 2022 to 2023.
• In 2022, the number of Amazon employees decreased 4.17% to 1.541 million.
• From 2015 to 2020, employment at Amazon increased 462% from 230,800 to 1.298 million.
• In 1998, Amazon had 2,100 employees; between 1998 and 2015, employment increased 10,890%.

Amazon Profit Margin Statistics

Gross profit is the cost of sales subtracted from net sales; a better indicator of a company’s earnings is its operating income (sales minus operating expenses).

• Amazon had a 48.9% profit margin in 2024, up 3.99% YoY.
• In 2023, Amazon had a profit margin 47.0%.
• Amazon’s profit margin increased 7.25% YoY.
• From 2018 to 2022, Amazon’s average profit margin was 41.8%.
• Amazon’s gross profit was $311.671 billion in 2024, up 15.4% YoY.
• In 2023, Amazon grossed $270.046 billion.
• Gross profits increased 19.9% between 2022 and 2023.
• Amazon’s operating income totaled $68.593 billion, up 86.1% YoY.
• In 2023, Amazon’s operating income totaled $36.852 billion.

Amazon’s Largest Acquisitions

Acquisition	Year	Cost (in millions)
Whole Foods	2017	$13,700
Metro-Goldwyn-Mayer	2021	$8,450
One Medical	2022	$3,500
iRobot	2022	$1,700
Zoox	2020	$1,300
Zappos	2009	$1,200
Ring	2018	$1,200
Pillpack	2018	$1,000
Twitch Interactive	2014	$970
Kiva Systems	2012	$775

Amazon Acquisition Statistics

Amazon has purchased or merged with over 100 other companies.

• Amazon’s latest acquisition was MX Player, the leading free streaming service in India, in October 2024.
• Amazon’s 2017 purchase of Whole Foods is its most expensive acquisition to date at $13.7 billion.
• Amazon made its first major purchase in 1998 when it acquired U.K.-based Bookpages (now Amazon UK) for $55 million.
• Also in 1998, Amazon purchased German-based Telebook (now Amazon Germany) for $55 million of stock.
• Other 1998 acquisitions include U.S.-based online companies PlanetAll and Junglee for $280 million and $250 million, respectively.

Amazon Corporate Expense Statistics

The cost of sales is not equivalent to operating expenses.

• Amazon’s operating expenses totaled $569.366 billion in 2024, up 5.84% YoY.
• Operating expenses in 2024 were equivalent to 89.2% of Amazon’s net sales; in 2023, operating expenses were equivalent to 93.6% of Amazon’s net sales.
• The cost of sales in 2024 was equivalent to 51.1% of Amazon’s total net sales; in 2023, the cost of sales was equivalent to 53.0% of net sales.
• Fulfillment expenses in 2024 were equivalent to 15.4% of Amazon total sales dollars; in 2023, fulfillment expenses were equivalent to 15.8% of Amazon sales dollars.
• Amazon used 1.78% of 2024 net sales for general and administrative expenses; in 2023, general and administrative expenses represented 2.06% of net sales. 
• Amazon spent 6.88% of its 2024 revenue on advertisements and marketing; in 2023, Amazon spent 7.72% of its revenue on advertisements and marketing.

Amazon Warehouse Statistics

Amazon warehouses are primarily used for storage (including data centers) and facilitating order fulfillment.

• Amazon owns or leases a total of 24.4 square miles of warehouse space, 8.46% more space than the year before.
• 17.4 square miles or 71.3% of Amazon owned or rented warehouse space is in North America.
• 22.4 square miles or 91.8% of Amazon warehouse space is leased.
• Amazon owns 55.8 million square feet of warehouse space, or 38.1% more than in the previous year.
• Warehouse space accounts for 88.4% of Amazon’s total owned and leased facility space (including office space and physical stores).

Amazon Physical Store Statistics

While it began as an online-only shop, Amazon opened its first physical store in 2015.

• Amazon owns or leases a total of 24.9 million square feet of physical retail space, up 4.49% YoY.
• 24.7 million square feet or 99.1% of Amazon owned or rented retail space is in North America.
• 24.2 million square feet or 97.2% of Amazon retail space is leased.
• Amazon owns 707,000 square feet of retail space.
• Retail space accounts for 3.24% of Amazon’s total owned and leased facility space (including office space and physical stores).

Amazon Office Statistics

Office space includes owned and leased corporate offices; it does not include any office space in its warehouses, data centers, or physical stores.

• Amazon owns or leases a total of 64.2 million square feet of office space, 1.50% less than the previous year.
• 38.7 million square feet or 60.2% of Amazon owned or rented office space is in North America.
• 53.3 million square feet or 83.0% of Amazon office space is leased.
• Amazon owns 10.9 million square feet of office space.
• Office space accounts for 8.35% of Amazon’s total owned and leased facility space (including office space and physical stores).

Amazon Historical Statistics

Amazon’s history reflects the history of online shopping in general; it made its first online sale in Summer 1995.

• First incorporated in Washington in 1994, Amazon’s 1995 gross profit was $102,000.
• By March 1997, 340,000 online consumers had made a purchase on Amazon.com.
• Amazon made its initial public offering in May of 1997.
• From 1995 to 1997, Amazon’s gross profit increased 28,153% to $28.818 million.
• Amazon allowed third-party sellers to join its marketplace in 1999.

Amazon Historical Sales Statistics

In its earliest years, Amazon’s net sales increased at astronomical rates; by 2000, Amazon had been named the leading online retailer worldwide.

• Amazon’s net sales totaled $511,000 in its first year (1995).
• In 1997, Amazon reported net sales of $147.8 million.
• From 1997 to 2000, Amazon net sales increased over 1,769% to $2.76 billion.
• From 2000 to 2010, Amazon’s net sales increased at an average annual rate of 28.6%.
• Amazon reported for its third fiscal quarter of 2021 that “the net sales impact as a result of the events of September 11, 2001 was between $25 million and $35 million.”
• The greatest YoY increase during the 2000s period was between 2006 and 2007 when net sales increased 38.6% from $10.7 billion to $14.8 billion.
• 200,000 third-party sellers started selling on Amazon during the 2020 COVID-19 lockdowns.

Amazon Statistics by State

Since 2010, Amazon has invested over $1.2 trillion in the U.S., including infrastructure and employee compensation. 

• In 2023 alone, Amazon made $244 billion in U.S. investments. 
• Based on input-output methodology developed by the U.S. Bureau of Economic Analysis, Amazon investments have contributed over $1 trillion to the U.S. Gross Domestic Product (GDP) since 2010. 
• 4.8 million American jobs are supported by Amazon, or 3.00% of all jobs in the country. 
• Independent Amazon sellers in the U.S. sold over 4.5 billion items in 2023 and had $250,000 in annual sales.

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Alabama Amazon Statistics

Amazon’s investments in Alabama include 4 fulfillment centers, 4 delivery stations, and 2 Whole Foods Market locations. 

• Amazon has invested over $3.8 billion in Alabama, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $3.6 billion to Alabama’s GDP since 2010. 
• Amazon directly employs 7,500 people in Alabama.
• 10,300 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 0.79% of Alabama jobs.
• Over 3,000 Amazon sellers are based in Alabama or 0.66% of independent sellers in the country.
• Amazon sales by independent sellers in Alabama totaled $450 million in 2023.  
• The average annual sales per independent seller in Alabama was $150,000. 
• Alabama independent sellers sold 14 million items in 2023, with an average cost of $32.14 per item. 

Alaska Amazon Statistics

Amazon’s investments in Alaska include 1 delivery station.

• Amazon has invested over $80 million in Alaska, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $75 million to Alaska’s GDP since 2010. 
• Amazon directly employs 100 people in Alaska.
• 500 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 0.18% of Alaska jobs.
• Over 400 Amazon sellers are based in Alaska or 0.09% of independent sellers in the country.
• Amazon sales by independent sellers in Alaska totaled $10 million in 2023.  
• The average annual sales per independent seller in Alaska was $25,000. 
• Alaska independent sellers sold 300,000 items in 2023, with an average cost of $33.33 per item. 

Arizona Amazon Statistics

Amazon’s investments in Arizona include 20 fulfillment centers, 12 delivery stations, 10 Whole Foods locations, 2 solar farms, 1 Prime Now fulfillment center and others. 

• Amazon has invested over $32 billion in Arizona, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $30.5 billion to Arizona’s GDP since 2010. 
• Amazon directly employs 36,000 people in Arizona.
• 41,900 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 2.20% of Arizona jobs.
• Over 9,500 Amazon sellers are based in Arizona or 2.09% of independent sellers in the country.
• Amazon sales by independent sellers in Arizona totaled $1.47 billion in 2023.  
• The average annual sales per independent seller in Arizona was $155,000. 
• Arizona independent sellers sold 43 million items in 2023, with an average cost of $34.24 per item. 

Arkansas Amazon Statistics

Amazon’s investments in Arkansas include 4 delivery stations, 2 fulfillment centers, 2 Whole Foods locations, and 6 solar farms.

• Amazon has invested over $2.6 billion in Arkansas, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $2.4 billion to Arkansas’s GDP since 2010. 
• Amazon directly employs 4,000 people in Arkansas.
• 6,500 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 0.79% of Arkansas jobs.
• Over 1,500 Amazon sellers are based in Arkansas or 0.33% of independent sellers in the country.
• Amazon sales by independent sellers in Arkansas totaled $180 million in 2023.  
• The average annual sales per independent seller in Arkansas was $120,000. 
• Arkansas independent sellers sold 8 million items in 2023, with an average cost of $22.50 per item. 

California Amazon Statistics

Amazon’s investments in California include 95 Whole Foods locations, 62 delivery stations, 59 fulfillment centers, 46 on-site solar locations, 18 Amazon Fresh retail stores and others.

• Amazon has invested over $179 billion in California, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $180 billion to California’s GDP since 2010. 
• Amazon directly employs 153,000 people in California.
• 305,000 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 2.49% of California jobs.
• Over 77,000 Amazon sellers are based in California or 16.9% of independent sellers in the country.
• Amazon sales by independent sellers in California totaled $22.3 billion in 2023.  
• The average annual sales per independent seller in California was $290,000. 
• California independent sellers sold 715 million items in 2023, with an average cost of $31.23 per item. 

Colorado Amazon Statistics

Amazon’s investments in Colorado include 24 Whole Foods locations, 12 fulfillment centers, 9 delivery stations, 2 on-site solar locations, and 1 Prime Now fulfillment center.

• Amazon has invested over $15 billion in Colorado, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $15 billion to Colorado’s GDP since 2010. 
• Amazon directly employs 20,000 people in Colorado.
• 29,600 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.59% of Colorado jobs.
• Over 8,500 Amazon sellers are based in Colorado or 1.87% of independent sellers in the country.
• Amazon sales by independent sellers in Colorado totaled $1.7 billion in 2023.  
• The average annual sales per independent seller in Colorado was $200,000. 
• Colorado independent sellers sold 63 million items in 2023, with an average cost of $26.98 per item. 

Connecticut Amazon Statistics

Amazon’s investments in Connecticut include 11 Whole Foods locations, 10 delivery stations, 7 on-site solar locations, and 6 fulfillment centers.

• Amazon has invested over $9.5 billion in Connecticut, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $9 billion to Connecticut’s GDP since 2010. 
• Amazon directly employs 17,000 people in Connecticut.
• 17,100 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.87% of Connecticut jobs.
• Over 5,000 Amazon sellers are based in Connecticut or 1.10% of independent sellers in the country.
• Amazon sales by independent sellers in Connecticut totaled $1.08 billion in 2023.  
• The average annual sales per independent seller in Connecticut was $215,000. 
• Connecticut independent sellers sold 47 million items in 2023, with an average cost of $22.87 per item. 

Delaware Amazon Statistics

Amazon’s investments in Delaware include 4 fulfillment centers, 3 delivery stations, 2 solar farms, and 1 on-site solar location. 

• Amazon has invested over $7.7 billion in Delaware, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $6.5 billion to Delaware’s GDP since 2010. 
• Amazon directly employs 9,500 people in Delaware.
• 11,300 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 4.28% of Delaware jobs.
• Over 2,500 Amazon sellers are based in Delaware or 0.55% of independent sellers in the country.
• Amazon sales by independent sellers in Delaware totaled $1.65 billion in 2023.  
• The average annual sales per independent seller in Delaware was $660,000. 
• Delaware independent sellers sold 47 million items in 2023, with an average cost of $35.11 per item. 

Florida Amazon Statistics

Amazon’s investments in Florida include 38 delivery stations, 33 Whole Foods locations, 28 fulfillment centers, 5 Prime Now fulfillment centers, 3 Amazon Hub Locker+ locations and others. 

• Amazon has invested over $36 billion in Florida, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $38 billion to Florida’s GDP since 2010. 
• Amazon directly employs 52,000 people in Florida.
• 82,800 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.26% of Florida jobs.
• Over 56,000 Amazon sellers are based in Florida or 12.3% of independent sellers in the country.
• Amazon sales by independent sellers in Florida totaled $10.9 billion in 2023.  
• The average annual sales per independent seller in Florida was $195,000. 
• Florida independent sellers sold 358 million items in 2023, with an average cost of $30.50 per item. 

Georgia Amazon Statistics

Amazon’s investments in Georgia include 22 fulfillment centers, 12 Whole Foods locations, 10 delivery stations, 8 solar farms, 3 Prime Now fulfillment centers and others. 

• Amazon has invested over $18.5 billion in Georgia, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $20.1 billion to Georgia’s GDP since 2010. 
• Amazon directly employs 34,000 people in Georgia.
• 44,700 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.53% of Georgia jobs.
• Over 16,000 Amazon sellers are based in Georgia or 3.52% of independent sellers in the country.
• Amazon sales by independent sellers in Georgia totaled $2.32 billion in 2023.  
• The average annual sales per independent seller in Georgia was $145,000. 
• Georgia independent sellers sold 72 million items in 2023, with an average cost of $32.22 per item. 

Hawaii Amazon Statistics

Amazon’s investments in Hawaii include 4 Whole Foods locations and 1 delivery station. 

• Amazon has invested over $700 million in Hawaii, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $700 million to Hawaii’s GDP since 2010. 
• Amazon directly employs 800 people in Hawaii.
• 2,800 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 0.55% of Hawaii jobs.
• Over 1,000 Amazon sellers are based in Hawaii or 0.22% of independent sellers in the country.
• Amazon sales by independent sellers in Hawaii totaled $70 million in 2023.  
• The average annual sales per independent seller in Hawaii was $70,000. 
• Hawaii independent sellers sold 4 million items in 2023, with an average cost of $17.50 per item. 

Idaho Amazon Statistics

Amazon’s investments in Idaho include 4 delivery stations, 2 fulfillment centers, and 1 Whole Foods location.

• Amazon has invested over $2.3 billion in Idaho, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $2.1 billion to Idaho’s GDP since 2010. 
• Amazon directly employs 4,000 people in Idaho.
• 6,000 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.07% of Idaho jobs.
• Over 2,000 Amazon sellers are based in Idaho or 0.44% of independent sellers in the country.
• Amazon sales by independent sellers in Idaho totaled $380 million in 2023.  
• The average annual sales per independent seller in Idaho was $190,000. 
• Idaho independent sellers sold 16 million items in 2023, with an average cost of $23.75 per item. 

Illinois Amazon Statistics

Amazon’s investments in Illinois include 27 fulfillment centers, 26 Whole Foods locations, 16 delivery stations, 9 Amazon Fresh retail locations, 6 solar farms and others. 

• Amazon has invested over $28 billion in Illinois, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $31 billion to Illinois’s GDP since 2010. 
• Amazon directly employs 40,000 people in Illinois.
• 50,600 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.47% of Illinois jobs.
• Over 15,000 Amazon sellers are based in Illinois or 3.30% of independent sellers in the country.
• Amazon sales by independent sellers in Illinois totaled $3.75 billion in 2023.  
• The average annual sales per independent seller in Illinois was $250,000. 
• Illinois independent sellers sold 131 million items in 2023, with an average cost of $28.63 per item. 

Indiana Amazon Statistics

Amazon’s investments in Indiana include 13 fulfillment centers, 11 delivery stations, 5 Whole Foods locations, 4 solar farms, 1 Amazon Hub Locker+ locations and others. 

• Amazon has invested over $25.5billion in Indiana, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $25 billion to Indiana’s GDP since 2010. 
• Amazon directly employs 26,000 people in Indiana.
• 34,900 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.85% of Indiana jobs.
• Over 5,500 Amazon sellers are based in Indiana or 1.21% of independent sellers in the country.
• Amazon sales by independent sellers in Indiana totaled $1.05 billion in 2023.  
• The average annual sales per independent seller in Indiana was $190,000. 
• Indiana independent sellers sold 35 million items in 2023, with an average cost of $29.86 per item. 

Iowa Amazon Statistics

Amazon’s investments in Iowa include 5 delivery stations, 3 fulfillment centers, and 1 Whole Foods location.

• Amazon has invested over $4.5 billion in Iowa, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $3.3 billion to Iowa’s GDP since 2010. 
• Amazon directly employs 4,500 people in Iowa.
• 9,400 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 0.84% of Iowa jobs.
• Over 2,000 Amazon sellers are based in Iowa or 0.44% of independent sellers in the country.
• Amazon sales by independent sellers in Iowa totaled $420 million in 2023.  
• The average annual sales per independent seller in Iowa was $210,000. 
• Iowa independent sellers sold 14 million items in 2023, with an average cost of $30.00 per item. 

Kansas Amazon Statistics

Amazon’s investments in Kansas include 6 fulfillment centers, 5 delivery stations, 3 Whole Foods locations, and 2 wind farms.

• Amazon has invested over $7.6 billion in Kansas, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $6.5 billion to Kansas’s GDP since 2010. 
• Amazon directly employs 8,000 people in Kansas.
• 9,700 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.20% of Kansas jobs.
• Over 2,500 Amazon sellers are based in Kansas or 0.55% of independent sellers in the country.
• Amazon sales by independent sellers in Kansas totaled $500 million in 2023.  
• The average annual sales per independent seller in Kansas was $200,000. 
• Kansas independent sellers sold 13 million items in 2023, with an average cost of $38.46 per item. 

Kentucky Amazon Statistics

Amazon’s investments in Kentucky include 11 fulfillment centers, 5 delivery stations, 4 solar farms, 2 Whole Foods locations. 1 Air Hub and others. 

• Amazon has invested over $43 billion in Kentucky, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $39 billion to Kentucky’s GDP since 2010. 
• Amazon directly employs 22,000 people in Kentucky.
• 50,300 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 3.72% of Kentucky jobs.
• Over 3,000 Amazon sellers are based in Kentucky or 0.66% of independent sellers in the country.
• Amazon sales by independent sellers in Kentucky totaled $525 million in 2023.  
• The average annual sales per independent seller in Kentucky was $175,000. 
• Kentucky independent sellers sold 22 million items in 2023, with an average cost of $23.86 per item. 

Louisiana Amazon Statistics

Amazon’s investments in Louisiana include 7 Whole Foods locations, 4 delivery stations, 2 fulfillment centers, and 2 solar farms. 

• Amazon has invested over $3 billion in Louisiana, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $2.9 billion to Louisiana’s GDP since 2010. 
• Amazon directly employs 3,000 people in Louisiana.
• 10,800 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 0.69% of Louisiana jobs.
• Over 3,000 Amazon sellers are based in Louisiana or 0.66% of independent sellers in the country.
• Amazon sales by independent sellers in Louisiana totaled $360 million in 2023.  
• The average annual sales per independent seller in Louisiana was $120,000. 
• Louisiana independent sellers sold 19 million items in 2023, with an average cost of $18.95 per item. 

Maine Amazon Statistics

Amazon’s investments in Maine include 1 Whole Foods Market location.

• Amazon has invested over $150 million in Maine, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $140 million to Maine’s GDP since 2010. 
• Amazon directly employs 300 people in Maine.
• 250 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 0.08% of Maine jobs.
• Over 1,000 Amazon sellers are based in Maine or 0.22% of independent sellers in the country.
• Amazon sales by independent sellers in Maine totaled $165 million in 2023.  
• The average annual sales per independent seller in Maine was $165,000. 
• Maine independent sellers sold 9 million items in 2023, with an average cost of $18.33 per item. 

Maryland Amazon Statistics

Amazon’s investments in Maryland include 16 delivery stations, 11 fulfillment centers, 11 Whole Foods locations, 4 on-site solar locations, 2 Amazon Fresh Market locations and others. 

• Amazon has invested over $16.5 billion in Maryland, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $15.6 billion to Maryland’s GDP since 2010. 
• Amazon directly employs 23,000 people in Maryland.
• 21,000 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.41% of Maryland jobs.
• Over 8,000 Amazon sellers are based in Maryland or 1.76% of independent sellers in the country.
• Amazon sales by independent sellers in Maryland totaled $1.12 billion in 2023.  
• The average annual sales per independent seller in Maryland was $140,000. 
• Maryland independent sellers sold 34 million items in 2023, with an average cost of $32.94 per item. 

Massachusetts Amazon Statistics

Amazon’s investments in Massachusetts include 32 Whole Foods locations, 17 delivery stations, 11 on-site solar locations, 8 fulfillment centers, 2 solar farms and others.

• Amazon has invested over $23 billion in Massachusetts, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $21 billion to Massachusetts’s GDP since 2010. 
• Amazon directly employs 18,000 people in Massachusetts.
• 39,000 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.57% of Massachusetts jobs.
• Over 9,000 Amazon sellers are based in Massachusetts or 1.98% of independent sellers in the country.
• Amazon sales by independent sellers in Massachusetts totaled $2.21 billion in 2023.  
• The average annual sales per independent seller in Massachusetts was $245,000. 
• Massachusetts independent sellers sold 92 million items in 2023, with an average cost of $23.97 per item. 

Michigan Amazon Statistics

Amazon’s investments in Michigan include 14 delivery stations, 12 fulfillment centers, 2 Whole Foods locations. 1 Amazon Hub Locker+, and 1 solar farm.

• Amazon has invested over $15 billion in Michigan, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $15 billion to Michigan’s GDP since 2010. 
• Amazon directly employs 24,000 people in Michigan.
• 32,000 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.16% of Michigan jobs.
• Over 11,000 Amazon sellers are based in Michigan or 2.42% of independent sellers in the country.
• Amazon sales by independent sellers in Michigan totaled $2.20 billion in 2023.  
• The average annual sales per independent seller in Michigan was $200,000. 
• Michigan independent sellers sold 62 million items in 2023, with an average cost of $35.48 per item. 

Minnesota Amazon Statistics

Amazon’s investments in Minnesota include 7, Whole Foods locations, 6 fulfillment centers, 5 delivery stations, and 1 Prime Now fulfillment center. 

• Amazon has invested over $6.6 billion in Minnesota, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $6.1 billion to Minnesota’s GDP since 2010. 
• Amazon directly employs 9,500 people in Minnesota.
• 10,400 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 0.66% of Minnesota jobs.
• Over 5,500 Amazon sellers are based in Minnesota or 1.21% of independent sellers in the country.
• Amazon sales by independent sellers in Minnesota totaled $1.49 billion in 2023.  
• The average annual sales per independent seller in Minnesota was $270,000. 
• Minnesota independent sellers sold 50 million items in 2023, with an average cost of $29.70 per item. 

Mississippi Amazon Statistics

Amazon’s investments in Mississippi include 4 fulfillment centers, 5 solar farms, 4 delivery stations, 1 Whole Foods location, and 1 wind farm.

• Amazon has invested over $3.5 billion in Mississippi, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $3.2 billion to Mississippi’s GDP since 2010. 
• Amazon directly employs 6,000 people in Mississippi.
• 11,700 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.48% of Mississippi jobs.
• Over 1,500 Amazon sellers are based in Mississippi or 0.33% of independent sellers in the country.
• Amazon sales by independent sellers in Mississippi totaled $105 million in 2023.  
• The average annual sales per independent seller in Mississippi was $70,000. 
• Mississippi independent sellers sold 3 million items in 2023, with an average cost of $35.00 per item. 

Missouri Amazon Statistics

Amazon’s investments in Missouri include 10 delivery stations, 7 fulfillment centers, 4 Whole Foods locations, and 3 solar farms. 

• Amazon has invested over $5.3 billion in Missouri, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $5.3 billion to Missouri’s GDP since 2010. 
• Amazon directly employs 11,000 people in Missouri.
• 11,700 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 0.76% of Missouri jobs.
• Over 5,500 Amazon sellers are based in Missouri or 1.21% of independent sellers in the country.
• Amazon sales by independent sellers in Missouri totaled $1.16 billion in 2023.  
• The average annual sales per independent seller in Missouri was $210,000. 
• Missouri independent sellers sold 40 million items in 2023, with an average cost of $28.88 per item. 

Montana Amazon Statistics

Amazon’s investments in Montana include 1 delivery station and 1 Whole Foods location.

• Amazon has invested over $110 million in Montana, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $80 million to Montana’s GDP since 2010. 
• Amazon directly employs 300 people in Montana.
• 400 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 0.13% of Montana jobs.
• Over 1,000 Amazon sellers are based in Montana or 0.22% of independent sellers in the country.
• Amazon sales by independent sellers in Montana totaled $125 million in 2023.  
• The average annual sales per independent seller in Montana was $125,000. 
• Montana independent sellers sold 3 million items in 2023, with an average cost of $41.67 per item. 

Nebraska Amazon Statistics

Amazon’s investments in Nebraska include 2 delivery stations, 2 Whole Foods locations, 1 fulfillment center, and 1 wind farm.

• Amazon has invested over $1.3 billion in Nebraska, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $1.1 billion to Nebraska’s GDP since 2010. 
• Amazon directly employs 3,500 people in Nebraska.
• 4,200 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 0.75% of Nebraska jobs.
• Over 1,000 Amazon sellers are based in Nebraska or 0.22% of independent sellers in the country.
• Amazon sales by independent sellers in Nebraska totaled $540 million in 2023.  
• The average annual sales per independent seller in Nebraska was $540,000. 
• Nebraska independent sellers sold 11 million items in 2023, with an average cost of $49.09 per item. 

Nevada Amazon Statistics

Amazon’s investments in Nevada include 11 fulfillment centers, 6 delivery stations, 5 Whole Foods locations, 5 on-site solar locations, 2 Prime Now fulfillment centers and others. 

• Amazon has invested over $14.5 billion in Nevada, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $13.6 billion to Nevada’s GDP since 2010. 
• Amazon directly employs 20,000 people in Nevada.
• 28,100 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 3.16% of Nevada jobs.
• Over 6,000 Amazon sellers are based in Nevada or 1.32% of independent sellers in the country.
• Amazon sales by independent sellers in Nevada totaled $1.53 billion in 2023.  
• The average annual sales per independent seller in Nevada was $255,000. 
• Nevada independent sellers sold 49 million items in 2023, with an average cost of $31.22 per item. 

New Hampshire Amazon Statistics

Amazon’s investments in New Hampshire include 3 Whole Foods locations, 2 delivery stations, and 1 Amazon Pharmacy. 

• Amazon has invested over $1.1 billion in New Hampshire, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $1.1 billion to New Hampshire’s GDP since 2010. 
• Amazon directly employs 1,500 people in New Hampshire.
• 1,100 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 0.35% of New Hampshire jobs.
• Over 1,500 Amazon sellers are based in New Hampshire or 0.33% of independent sellers in the country.
• Amazon sales by independent sellers in New Hampshire totaled $390 million in 2023.  
• The average annual sales per independent seller in New Hampshire was $260,000. 
• New Hampshire independent sellers sold 12 million items in 2023, with an average cost of $32.50 per item. 

New Jersey Amazon Statistics

Amazon’s investments in New Jersey include 24 delivery stations, 24 Whole Foods locations, 23 fulfillment centers, 15 on-site solar locations, 2 Prime Now fulfillment centers and others. 

• Amazon has invested over $42.5 billion in New Jersey, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $46 billion to New Jersey’s GDP since 2010. 
• Amazon directly employs 43,000 people in New Jersey.
• 62,900 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 2.29% of New Jersey jobs.
• Over 20,000 Amazon sellers are based in New Jersey or 4.40% of independent sellers in the country.
• Amazon sales by independent sellers in New Jersey totaled $8.40 billion in 2023.  
• The average annual sales per independent seller in New Jersey was $420,000. 
• New Jersey independent sellers sold 294 million items in 2023, with an average cost of $28.57 per item. 

New Mexico Amazon Statistics

Amazon’s investments in New Mexico include 6 delivery stations, 3 Whole Foods locations, and 2 fulfillment centers.

• Amazon has invested over $1.6 billion in New Mexico, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $1.4 billion to New Mexico’s GDP since 2010. 
• Amazon directly employs 3,000 people in New Mexico.
• 3,900 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 0.74% of New Mexico jobs.
• Over 1,500 Amazon sellers are based in New Mexico or 0.33% of independent sellers in the country.
• Amazon sales by independent sellers in New Mexico totaled $75 million in 2023.  
• The average annual sales per independent seller in New Mexico was $50,000. 
• New Mexico independent sellers sold 3 million items in 2023, with an average cost of $25.00 per item. 

New York Amazon Statistics

Amazon’s investments in New York include 36 delivery stations, 30 Whole Foods locations, 10 fulfillment centers, 5 Amazon Go locations, 5 Prime Now fulfillment centers and others. 

• Amazon has invested over $41.5 billion in New York, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $36 billion to New York’s GDP since 2010. 
• Amazon directly employs 47,000 people in New York.
• 83,100 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.40% of New York jobs.
• Over 37,000 Amazon sellers are based in New York or 8.14% of independent sellers in the country.
• Amazon sales by independent sellers in New York totaled $18.3 billion in 2023.  
• The average annual sales per independent seller in New York was $495,000. 
• New York independent sellers sold 721 million items in 2023, with an average cost of $25.40 per item. 

North Carolina Amazon Statistics

Amazon’s investments in North Carolina include 16 Whole Foods locations, 14 delivery stations, 13 fulfillment centers, 2 Prime Now fulfillment centers, 1 Amazon Hub+ Locker locations and others. 

• Amazon has invested over $12 billion in North Carolina, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $13.1 billion to North Carolina’s GDP since 2010. 
• Amazon directly employs 24,000 people in North Carolina.
• 26,400 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.00% of North Carolina jobs.
• Over 11,000 Amazon sellers are based in North Carolina or 2.42% of independent sellers in the country.
• Amazon sales by independent sellers in North Carolina totaled $1.93 billion in 2023.  
• The average annual sales per independent seller in North Carolina was $175,000. 
• North Carolina independent sellers sold 64 million items in 2023, with an average cost of $30.08 per item. 

North Dakota Amazon Statistics

Amazon’s investments in North Dakota include 1 fulfillment center and 1 delivery station.

• Amazon has invested over $600 million in North Dakota, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $500 million to North Dakota’s GDP since 2010. 
• Amazon directly employs 1,000 people in North Dakota.
• 800 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 0.44% of North Dakota jobs.
• Over 400 Amazon sellers are based in North Dakota or 0.09% of independent sellers in the country.
• Amazon sales by independent sellers in North Dakota totaled $94 million in 2023.  
• The average annual sales per independent seller in North Dakota was $235,000. 
• North Dakota independent sellers sold 4 million items in 2023, with an average cost of $23.50 per item. 

Ohio Amazon Statistics

Amazon’s investments in Ohio include 19 solar farms, 18 fulfillment centers, 17 delivery stations, 11 Whole Foods locations, 4 Amazon Hub Locker+ locations and others. 

• Amazon has invested over $35 billion in Ohio, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $31 billion to Ohio’s GDP since 2010. 
• Amazon directly employs 38,000 people in Ohio.
• 72,000 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.97% of Ohio jobs.
• Over 11,000 Amazon sellers are based in Ohio or 2.42% of independent sellers in the country.
• Amazon sales by independent sellers in Ohio totaled $2.53 billion in 2023.  
• The average annual sales per independent seller in Ohio was $230,000. 
• Ohio independent sellers sold 76 million items in 2023, with an average cost of $33.29 per item. 

Oklahoma Amazon Statistics

Amazon’s investments in Oklahoma include 9 delivery stations, 5 fulfillment centers, 3 Whole Foods locations, 3 wind farms, 1 Amazon Hub+ Locker location and others. 

• Amazon has invested over $5.8 billion in Oklahoma, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $5.3 billion to Oklahoma’s GDP since 2010. 
• Amazon directly employs 8,000 people in Oklahoma.
• 12,400 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.07% of Oklahoma jobs.
• Over 2,500 Amazon sellers are based in Oklahoma or 0.55% of independent sellers in the country.
• Amazon sales by independent sellers in Oklahoma totaled $250 million in 2023.  
• The average annual sales per independent seller in Oklahoma was $100,000. 
• Oklahoma independent sellers sold 8 million items in 2023, with an average cost of $31.25 per item. 

Oregon Amazon Statistics

Amazon’s investments in Oregon include 10 Whole Foods locations, 7 delivery stations, 6 fulfillment centers, 2 on-site solar locations, 1 Amazon Hub Locker+ location and others. 

• Amazon has invested over $37 billion in Oregon, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $22 billion to Oregon’s GDP since 2010. 
• Amazon directly employs 11,000 people in Oregon.
• 46,300 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 2.75% of Oregon jobs.
• Over 5,500 Amazon sellers are based in Oregon or 1.21% of independent sellers in the country.
• Amazon sales by independent sellers in Oregon totaled $1.02 billion in 2023.  
• The average annual sales per independent seller in Oregon was $185,000. 
• Oregon independent sellers sold 31 million items in 2023, with an average cost of $32.82 per item. 

Pennsylvania Amazon Statistics

Amazon’s investments in Pennsylvania include 23 fulfillment centers, 20 delivery stations, 15 Whole Foods locations, 3 Amazon Hub Locker+ locations, 3 solar farms and others. 

• Amazon has invested over $26 billion in Pennsylvania, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $26 billion to Pennsylvania’s GDP since 2010. 
• Amazon directly employs 27,000 people in Pennsylvania.
• 37,100 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.02% of Pennsylvania jobs.
• Over 13,000 Amazon sellers are based in Pennsylvania or 2.86% of independent sellers in the country.
• Amazon sales by independent sellers in Pennsylvania totaled $2.41 billion in 2023.  
• The average annual sales per independent seller in Pennsylvania was $185,000. 
• Pennsylvania independent sellers sold 87 million items in 2023, with an average cost of $27.64 per item. 

Rhode Island Amazon Statistics

Amazon’s investments in Rhode Island include 3 Whole Foods locations, 1 delivery station, and 1 on-site solar location.  

• Amazon has invested over $1 billion in Rhode Island, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $1 billion to Rhode Island’s GDP since 2010. 
• Amazon directly employs 900 people in Rhode Island.
• 5,400 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.13% of Rhode Island jobs.
• Over 1,000 Amazon sellers are based in Rhode Island or 0.22% of independent sellers in the country.
• Amazon sales by independent sellers in Rhode Island totaled $140 million in 2023.  
• The average annual sales per independent seller in Rhode Island was $140,000. 
• Rhode Island independent sellers sold 4 million items in 2023, with an average cost of $35.00 per item. 

South Carolina Amazon Statistics

Amazon’s investments in South Carolina include 5 Whole Foods locations, 3 fulfillment centers, and 3 delivery stations.

• Amazon has invested over $7.2 billion in South Carolina, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $7.4 billion to South Carolina’s GDP since 2010. 
• Amazon directly employs 6,500 people in South Carolina.
• 7,000 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 0.57% of South Carolina jobs.
• Over 4,500 Amazon sellers are based in South Carolina or 0.99% of independent sellers in the country.
• Amazon sales by independent sellers in South Carolina totaled $495 million in 2023.  
• The average annual sales per independent seller in South Carolina was $110,000. 
• South Carolina independent sellers sold 17 million items in 2023, with an average cost of $29.12 per item. 

South Dakota Amazon Statistics

Amazon’s investments in South Dakota include 1 fulfillment center and 1 delivery station.

• Amazon has invested over $800 million in South Dakota, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $700 million to South Dakota’s GDP since 2010. 
• Amazon directly employs 2,000 people in South Dakota.
• 3,300 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.13% of South Dakota jobs.
• Over 600 Amazon sellers are based in South Dakota or 0.13% of independent sellers in the country.
• Amazon sales by independent sellers in South Dakota totaled $189 million in 2023.  
• The average annual sales per independent seller in South Dakota was $315,000. 
• South Dakota independent sellers sold 5 million items in 2023, with an average cost of $37.80 per item. 

Tennessee Amazon Statistics

Amazon’s investments in Tennessee include 15 fulfillment centers, 8 Whole Foods locations, 7 delivery stations, 1 Prime Now fulfillment center, and 1 Amazon Hub+ Locker location. 

• Amazon has invested over $25 billion in Tennessee, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $28 billion to Tennessee’s GDP since 2010. 
• Amazon directly employs 24,000 people in Tennessee.
• 39,100 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.93% of Tennessee jobs.
• Over 6,000 Amazon sellers are based in Tennessee or 1.32% of independent sellers in the country.
• Amazon sales by independent sellers in Tennessee totaled $1.47 billion in 2023.  
• The average annual sales per independent seller in Tennessee was $245,000. 
• Tennessee independent sellers sold 56 million items in 2023, with an average cost of $26.25 per item. 

Texas Amazon Statistics

Amazon’s investments in Texas include 49 fulfillment centers, 36 Whole Foods locations, 33 delivery stations, 14 solar farms, 7 Amazon Hub+ Locker locations and others. 

• Amazon has invested over $70 billion in Texas, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $81 billion to Texas’s GDP since 2010. 
• Amazon directly employs 89,000 people in Texas.
• 171,000 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.80% of Texas jobs.
• Over 39,000 Amazon sellers are based in Texas or 8.58% of independent sellers in the country.
• Amazon sales by independent sellers in Texas totaled $6.63 billion in 2023.  
• The average annual sales per independent seller in Texas was $170,000. 
• Texas independent sellers sold 204 million items in 2023, with an average cost of $32.50 per item. 

Utah Amazon Statistics

Amazon’s investments in Utah include 6fulfillment centers, 4 delivery stations, and 4 Whole Foods locations.

• Amazon has invested over $8.2 billion in Utah, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $6.9 billion to Utah’s GDP since 2010. 
• Amazon directly employs 7,500 people in Utah.
• 16,900 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.40% of Utah jobs.
• Over 7,000 Amazon sellers are based in Utah or 1.54% of independent sellers in the country.
• Amazon sales by independent sellers in Utah totaled $3.26 billion in 2023.  
• The average annual sales per independent seller in Utah was $465,000. 
• Utah independent sellers sold 111 million items in 2023, with an average cost of $29.32 per item. 

Vermont Amazon Statistics

Amazon has invested over $40 million in Vermont, including infrastructure investments and employee compensation.

• Amazon’s investments have contributed over $25 billion to Vermont’s GDP since 2010. 
• Over 600 Amazon sellers are based in Vermont or 0.13% of independent sellers in the country.
• Amazon sales by independent sellers in Vermont totaled $150 million in 2023.  
• The average annual sales per independent seller in Vermont was $250,000. 
• Vermont independent sellers sold 6 million items in 2023, with an average cost of $25.00 per item. 

Virginia Amazon Statistics

Amazon’s investments in Virginia include 19 solar farms, 17 delivery stations, 15 Whole Foods locations, 13 fulfillment centers, 4 Amazon Fresh locations and others. 

• Amazon has invested over $135 billion in Virginia, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $96 billion to Virginia’s GDP since 2010. 
• Amazon directly employs 39,000 people in Virginia.
• 195,400 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 5.30% of Virginia jobs.
• Over 11,000 Amazon sellers are based in Virginia or 2.42% of independent sellers in the country.
• Amazon sales by independent sellers in Virginia totaled $1.82 billion in 2023.  
• The average annual sales per independent seller in Virginia was $150,000. 
• Virginia independent sellers sold 45 million items in 2023, with an average cost of $40.33 per item. 

Washington Amazon Statistics

Amazon’s investments in Washington include 14 fulfillment centers, 12 delivery stations, 11 Whole Foods locations, 7 Amazon Go grocery stores, 6 Prime Now fulfillment centers and others. 

• Amazon has invested over $277 billion in Washington, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $270 billion to Washington’s GDP since 2010. 
• Amazon directly employs 87,000 people in Washington.
• 441,500 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 13.8% of Washington jobs.
• Over 10,000 Amazon sellers are based in Washington or 2.20% of independent sellers in the country.
• Amazon sales by independent sellers in Washington totaled $4.5 billion in 2023.  
• The average annual sales per independent seller in Washington was $450,000. 
• Washington independent sellers sold 487 million items in 2023, with an average cost of $9.24 per item. 

West Virginia Amazon Statistics

Amazon has invested over $450 million in West Virginia, including infrastructure investments and employee compensation.

• Amazon’s investments have contributed over $300 million to West Virginia’s GDP since 2010. 
• Amazon directly employs 300 people in West Virginia.
• 200 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 0.07% of West Virginia jobs.
• Over 700 Amazon sellers are based in West Virginia or 0.15% of independent sellers in the country.
• Amazon sales by independent sellers in West Virginia totaled $74 million in 2023.  
• The average annual sales per independent seller in West Virginia was $105,000. 
• West Virginia independent sellers sold 2 million items in 2023, with an average cost of $36.75 per item. 

Wisconsin Amazon Statistics

Amazon’s investments in Wisconsin include 10 delivery stations, 8 fulfillment centers, 3 Whole Foods locations, 1 Amazon Hub+ Locker location, and 1 Prime Now fulfillment center. 

• Amazon has invested over $11 billion in Wisconsin, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $11 billion to Wisconsin’s GDP since 2010. 
• Amazon directly employs 12,000 people in Wisconsin.
• 18,700 additional indirect jobs are supported by Amazon in the state. 
• Amazon directly or indirectly impacts 1.01% of Wisconsin jobs.
• Over 5,500 Amazon sellers are based in Wisconsin or 1.21% of independent sellers in the country.
• Amazon sales by independent sellers in Wisconsin totaled $1.32 billion in 2023.  
• The average annual sales per independent seller in Wisconsin was $240,000. 
• Wisconsin independent sellers sold 35 million items in 2023, with an average cost of $37.71 per item. 

Wyoming Amazon Statistics

Amazon’s investments in Wyoming include 1 Whole Foods Market location.

• Amazon has invested over $30 million in Wyoming, including infrastructure investments and employee compensation.
• Amazon’s investments have contributed over $25 million to Wyoming’s GDP since 2010. 
• 100 indirect jobs are supported by Amazon in Wyoming, impacting 0.03% of jobs in the state.
• Over 2,500 Amazon sellers are based in Wyoming or 0.55% of independent sellers in the country.
• Amazon sales by independent sellers in Wyoming totaled $288 million in 2023.  
• The average annual sales per independent seller in Wyoming was $115,000. 
• Wyoming independent sellers sold 12 million items in 2023, with an average cost of $23.96 per item. 

These data and insights were compiled by the Capital One Shopping team based on publicly available data.

Sources

1. U.S. Securities and Exchange Commission EDGAR Filings: Amazon Com Inc.
2. Amazon Selling Partner Blog
3. Statista, Amazon
4. Numerator, Amazon Retailer Snapshot
5. Amazon, Press Release Archive
6. Wikipedia, List of mergers and acquisitions by Amazon
7. EarthWeb, How Many People Use Alexa in 2024? (U.S. Amazon Statistics)
8. CNBC, Amazon dominates the $113 billion smart home market — here’s how it uses the data it collects
9. Amazon, About
10. RepricerExpress, 20 Amazon Statistics You Need to Know in 2024
11. Insider Intelligence, eMarketer
12. Ahrefs, Site Explorer
13. Amazon, Customer Service: Amazon Prime
14. CNET, Amazon Prime Day 2024
15. Digital Commerce 360, Amazon nears $13 billion in Prime Day Sales

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