Highlights. Over 103 million people worldwide buy and sell on the Etsy marketplace.
- Etsy’s global revenue totaled $2.808 billion in 2024, up 2.18% year-over-year (YoY).
- Over 100 million items are listed for sale on Etsy.
- 95.5 million active buyers shopped on Etsy in 2024, down 1.06% YoY.
- 8.13 million sellers used Etsy in 2024, down 9.97% YoY.
- 1.82 million mobile shoppers download the Etsy app in an average month.
Etsy Sales Statistics
Sales in 2024 slowed compared to growth from 2021 and 2022, and Etsy’s sales declined slightly from 2023.
- Etsy revenue totaled $2.808 billion in 2024, 72.0% of which came from marketplace revenue.
- In addition to $2.021 billion from 2024 marketplace revenue or general merchandise sales (GMS), Etsy took in $787.6 million in service revenue.
- In 2024, GMS or buyer-seller transactions totaled $12.587 billion.
- Etsy’s take rate was 16.1% in 2024, up 5.80% YoY.
- The Top 6 retail categories represented approximately $9 billion or 87% of GMS in 2023.
- The Top 6 retail categories are:
- Homewares and home furnishings
- Jewelry and personal accessories
- Apparel
- Craft supplies
- Paper and party supplies
- Toys and games
| Year | Revenue (in millions) |
YoY Revenue Growth |
|---|---|---|
| 2024 Q4 | $852.15 | 1.17% |
| 2024 Q3 | $662.41 | 4.10% |
| 2024 Q2 | $647.81 | 3.01% |
| 2024 Q1 | $645.95 | 0.79% |
| 2023 Q4 | $842.32 | 4.35% |
| 2023 Q3 | $626.30 | 7.04% |
| 2023 Q2 | $628.88 | 7.48% |
| 2023 Q1 | $640.88 | 10.6% |
| 2022 Q4 | $807.24 | 12.6% |
| 2022 Q3 | $594.47 | 11.7% |
| 2022 Q2 | $585.14 | 10.6% |
| 2022 Q1 | $579.27 | 5.20% |
| 2021 Q4 | $717.14 | 16.2% |
| 2021 Q3 | $532.43 | 17.9% |
| 2021 Q2 | $528.90 | 23.4% |
| 2021 Q1 | $550.65 | 141.5% |
| 2020 Q4 | $617.36 | 128.7% |
| 2020 Q3 | $451.48 | 128.1% |
| 2020 Q2 | $428.74 | 136.7% |
| 2020 Q1 | $228.06 | 34.7% |
Etsy Sales History
While 2023 was not Etsy’s biggest year for sales, 2020 saw the greatest revenue growth, more than doubling total revenue from 2019. Since then, the growth rate has steadily declined.
- From 2019 to 2020, Etsy revenue increased 111% YoY (from $818.4 million to $1.726 billion).
- From 2016 to 2024, Etsy’s revenue had a compound annual growth rate (CAGR) of 29.1%.
- In addition to $1.977 billion from 2023 marketplace revenue or general merchandise sales (GMS), Etsy took in $751.2 million in service revenue.
- In 2023, GMS or buyer-seller transactions totaled $13.161 billion, giving Etsy a take rate of 15.2%.
| Year | Revenue (in billions) |
YoY Change |
|---|---|---|
| 2024 | $2.81 | 2.18% |
| 2023 | $2.75 | 7.10% |
| 2022 | $2.57 | 10.2% |
| 2021 | $2.33 | 35.0% |
| 2020 | $1.73 | 110.9% |
| 2019 | $0.82 | 35.6% |
| 2018 | $0.60 | 36.8% |
| 2017 | $0.44 | 20.9% |
| 2016 | $0.36 | 33.4% |
| 2015 | $0.27 | 39.8% |
| 2014 | $0.20 | 56.4% |
Etsy Shopping Statistics
In surveys, Etsy shoppers often indicate that they prefer to shop on Etsy for its unique selection.
- Etsy users shop more than 100 million listed items.
- 83% of Etsy buyers report that the Etsy marketplace has items they can’t find anywhere else.
- 84% of buyers say that shopping on Etsy means they can support small businesses.
- 67% of buyers shop on Etsy as they consistently offer high-quality products.
- 29% of buyers shop on Etsy to look for a gift.
- Custom or made-to-order merchandise contributed 30% of 2024 GMS.
Etsy Consumer Statistics
Most shoppers on Etsy consider the website to be unique and many are habitual buyers (consumers who shopped at least 6 times over the past 12 months and spent over $200 on Etsy).
- In 2024, 96.459 million consumers purchased items from Etsy.
- An estimated 6.75 million Etsy consumers (7%) are habitual buyers.
- There was a 13.4% YoY decrease in repeat buyers in 2024.
- The average Etsy consumer spends $131.68 on the marketplace in a year.
- Approximately 41% of GMS in 2024 came from habitual buyers, down 2.38% YoY.
- Mobile users purchased 68% of consolidated GMS in 2023, up 1.49% YoY.
- 46% of GMS in 2024 included a buyer or seller located outside the United States.
Etsy Seller Statistics
Etsy sellers earned a collective total of $10.566 billion for an average income of $1,299 in 2023.
- Among the 8.134 million sellers on Etsy’s marketplace in 2024, 80% identify as women.
- 70% of sellers consider their Etsy shop to be a business; 89% of them are sole proprietorships.
- 97% run their shops out of their home.
- 38% of sellers started their Etsy shop to supplement their income.
- Etsy supplemental income represents, on average, 11% of a seller’s household income.
- 29% of sellers use their Etsy shop as their primary source of income.
- The average Etsy seller’s age is 43 years.
- Etsy sellers uploaded 13 million product videos in 2021.
| Year | Total Transactions (in billions) |
Take Rate |
|---|---|---|
| 2024 | $12.59 | 16.1% |
| 2023 | $13.16 | 15.2% |
| 2022 | $13.32 | 14.3% |
| 2021 | $13.49 | 12.9% |
| 2020 | $10.28 | 12.7% |
| 2019 | $4.97 | 11.9% |
| 2018 | $3.93 | 11.2% |
| 2017 | $3.25 | 10.0% |
| 2016 | $2.84 | 9.49% |
| 2015 | $2.39 | 8.56% |
| 2014 | $1.93 | 8.12% |
Etsy Corporate Statistics
A take rate of 16.05% means every market transaction nets Etsy 16.05¢ on the dollar.
- Etsy had its highest annual take rate in 2024, up 5.80% YoY.
- Previously, Etsy’s highest take rate was in 2023 at 15.17%, up 5.76% YoY.
- Since 2014, Etsy’s take rate has increased annually with a 7.05% CAGR.
- Etsy made an average of $28.42 per consumer in 2024, up 3.28% YoY.
- Etsy made $345.26 per seller, up 13.5% YoY.
- Etsy’s operating expenses were equivalent to 58.9% of its revenue in 2024, up 0.08% YoY.
Etsy Employment Statistics
The average Etsy employee is a female aged 30 to 34 years. The majority of Etsy’s board of directors is male, whereas females comprise 48.0% of all Etsy employees.
- Etsy employs 2,400 workers worldwide.
- Employment at Etsy dropped in 2024, down 0.83% YoY.
- 46.7% of employees identify as male, and 48.0% identify as female; 5.30% choose not to declare or identify as another gender.
- 54.6% of managerial positions are held by females and 42.5% by males; 2.9% choose not to declare or identify as another gender.
- Etsy’s board of directors is 60.0% male and 40.0% female.
These data and insights were compiled by the Capital One Shopping team based on publicly available data.