Highlights. Globally, 60% of e-commerce sales come from mobile devices; projections indicate 67% of online sales will be mobile in 2030.
- Mobile e-commerce sales will reach $4.39 trillion by 2030.
- 87% of smartphone owners use their device to shop.
- Mobile users represent nearly 74% of digital shopping traffic.
- Worldwide mobile e-commerce sales totaled an estimated $2.51 trillion in 2025.
- 2.45 billion people worldwide primarily shop on a smartphone.
Mobile eCommerce Revenue Statistics
Trends indicate that revenue from mobile e-commerce will continue to grow, not only in value but in its share of e-commerce revenue.
- U.S. mobile retail shoppers spent an estimated $577.6 billion in 2025.
- Mobile spending among U.S. shoppers was up 2.41% year-over-year (YoY) in 2025.
- Mobile sales represented 40.4% of U.S. e-commerce revenue in 2025.
- Globally, mobile sales represented 60% of e-commerce.
- In 2025, worldwide mobile e-commerce sales revenue increased 21.3% YoY to $2.51 trillion.
- Revenue from mobile e-commerce totaled $2.07 trillion in 2024.
- Also in 2024, U.S. mobile e-commerce sales represented an estimated 7.75% of all retail sales (in-store and online).
- U.S. e-commerce sales represented 19.0% of all retail sales in 2025.
- U.S. retail sales, both online and in-store, totaled $7.519 trillion in 2025, up 3.50% YoY.
Mobile eCommerce Revenue Growth
U.S. mobile e-commerce revenue is projected to total $921.0 billion by 2030.
- Projections indicate that m-commerce revenue will grow at an average annual rate of 9.58% until 2030.
- From 2020 to 2025, U.S. m-commerce revenue increased at an average annual rate of 12.4%.
- As a share of U.S. e-commerce, m-commerce increased by an average of 1.84% annually from 2020 to 2025.
- Also from 2020 to 2025, global m-commerce revenue increased by 17.9% annually.
- As a share of e-commerce, m-commerce increased 4.58% per year during this period.
Mobile eCommerce U.S. Statistics
76% of U.S. adults use a smartphone to shop or buy online; 32% do so on a weekly basis (or more often).
- 61% of American adults believe that mobile shopping capability is essential for online shopping convenience.
- 35.2% of Americans make a retail purchase through their smartphone weekly.
- Americans are 17.7% more likely than the average global consumer to make a weekly retail purchase via smartphone.
- 73% of U.S. online shopping traffic (not to be confused with general web traffic) is on mobile devices; 69% of U.S. online retail orders originate from mobile devices.
- Compared to desktop or laptop computers, U.S. online shoppers are 10.1% more likely to use smartphones.
- Americans are 171.4% more likely to shop using a smartphone than a tablet.
- 98.6% of U.S. mobile shopping traffic comes from smartphones.
- 98.6% of U.S. retail mobile orders are made via smartphone.
| Company | iOS Downloads (in millions) | Android Downloads (in millions) |
| Temu | 18.86 | 13.06 |
| Shop | 16.60 | 5.87 |
| Whatnot | 16.45 | 6.25 |
| Shein | 15.88 | 6.54 |
| Walmart | 14.55 | 6.65 |
| Amazon | 13.67 | 6.00 |
| Target | 7.11 | 2.45 |
| Costco | 7.09 | 2.66 |
| AliExpress | 7.03 | 5.55 |
| eBay | 6.60 | 3.15 |
Mobile eCommerce App Statistics
Shoppers using their mobile phones spend an average of $163.50 per order, 35.2% less than on desktops or laptops.
- The average U.S. smartphone shopper spends 19 hours and 20 minutes per year browsing mobile shopping apps.
- 50% of U.S. online consumers regularly use mobile shopping apps to browse and purchase.
- Americans spent 6.61 billion hours on shopping apps in 2025.
- Americans spent 4.52% more time on mobile shopping apps in 2024 (6.48 billion hours) than they did in 2023 (6.20 billion hours).
- Consumers consider mobile commerce apps that feature loyalty programs and exclusive offers the most valuable at 63.4% and 62.5%, respectively.
- The most downloaded shopping application in the U.S. is Temu with 86.9 million downloads.
- Shein is the second-most downloaded shopping app with 36.4 million U.S. downloads.
- Amazon and Walmart are the next most popular, with 20.1 million and 19.4 million U.S. downloads, respectively.
Mobile Shopping App Users
88% of American consumers have at least one shopping app downloaded on their smartphone.
- 191.7 million American adults shop using a mobile device.
- Projections indicate U.S. mobile shoppers will grow to 209.3 million in 2030.
- 50% of consumers have more than four (4) shopping apps on their smartphone; 9% have over ten (10) shopping apps.
- 96% of 18- to 44-year-olds have at least one mobile shopping app on their phones; 61% have more than four shopping apps.
- 75% of consumers over 45 years old have at least one mobile shopping app; 39% have more than four.
- 10% of regular mobile shoppers have at least five (5) e-commerce applications downloaded on their phones.
- 15% of consumers using mobile shopping apps use them daily.
- 37% of consumers using mobile shopping apps use them a few times a week; 26% use shopping apps a few times per month.
Mobile App vs. Web eCommerce
85% of U.S. mobile shoppers prefer to use apps as opposed to mobile websites.
- 31% of consumers prefer shopping through an ecommerce app over shopping in-store or through a desktop or mobile website.
- 21% of mobile shoppers complete most of their e-commerce purchases through mobile apps; 17% use mobile web stores the most.
- 11% of mobile shoppers enjoy shopping through e-commerce apps the most, a 37.5% higher rate than mobile websites.
- Only 8% of mobile shoppers prefer shopping through mobile websites, an 83.3% lower rate than those who prefer shopping on their computers.
- 60% of mobile shoppers prefer apps over mobile websites because they provide a better user experience.
- 51% of mobile shoppers prefer apps over mobile websites because they provide better promotions or discounts; 30% prefer shopping in apps because they offer access to exclusive products.
- 30% of mobile shoppers prefer shopping via mobile apps because they provide better loyalty programs; 23% prefer shopping apps for better customer service.
- 22% of mobile e-commerce consumers say mobile apps provide the most convenient shopping experience.
- Only 12% of mobile shoppers say mobile websites are the most convenient way to shop.
mCommerce Tablet U.S. Statistics
Among mobile shoppers, tablets are less popular than smartphones.
- 28% of U.S. adults use a tablet for online shopping; 7% use a tablet for online shopping at least once per week.
- Compared to desktop or laptop computers, U.S. online shoppers are 59.4% less likely to use tablets.
- eCommerce shoppers on tablets spend an average of $161.17 per order, 36.2% less than on computers.
- 1% of U.S. mobile shopping traffic comes from tablets.
- 1% of U.S. retail mobile orders are made via tablet.
Mobile eCommerce Conversion Rates
Among mobile shoppers, 61% complete the majority of their online purchases on a desktop or laptop computer.
- Only 16% of e-commerce conversions come from shoppers on mobile devices.
- The average eCommerce conversion rate on mobile phones is 2.3%, 11.5% lower than on desktops.
- The conversion rate on tablets is 2.9%, 11.5% higher than on computers.
- The add-to-cart rate for smartphone e-commerce is 14.1%, 56.7% higher than on desktop.
- The add-to-cart rate for tablet e-commerce is 12.8%, 42.2% higher than desktop.
- Abandoned cart rates are highest on mobile phones at 83.7%, 17.7% higher than desktop.
- The cart abandonment rate for tablet users is 77.3%, 8.76% higher than for desktop users.
- 73% of e-commerce site traffic comes from consumers using mobile phones.
- Only 1% of e-commerce site traffic comes from tablet users.
- 71% of e-commerce orders come from smartphone users, and 1% come from tablet users.
Mobile Payment App Statistics
American consumers use digital wallets for 40% of online purchases.
- 36% of U.S. consumers who use mobile wallets have used the PayPal app to make online purchases.
- 18% of mobile wallet users make online purchases with Apple Pay; 15% use the Venmo app.
- 9% of mobile wallet users make e-commerce purchases using Google Wallet; 5% use Samsung Pay.
- Globally, 56% of online transactions are made with digital wallets.
Mobile eCommerce Consumer Behavior
76% of mobile shoppers prefer shopping on their smartphones because it saves time.
- 30% of online shoppers worldwide use mobile devices.
- 29% of people who shop on their smartphones do so because it gives them something to do; 27% find it enjoyable.
- 22% of mobile shoppers visit e-commerce sites on their smartphones after receiving an email or viewing social media from the brand.
- 58% of consumers are looking for something specific but are also browsing when shopping on a mobile device.
- 22% of mobile shoppers are just browsing, while 20% need something specific and want to buy it now.
- Only 30% of mobile shoppers agree that the e-commerce website experience becomes increasingly relevant as they browse.
- 5% of mobile shoppers browse e-commerce sites several times each day.
- Only 19% of mobile shoppers prefer shopping on their smartphone over a desktop computer.
Mobile Holiday Shopping
56.4% of online holiday shopping happens on mobile.
- Mobile e-commerce spending over the 2025 winter holiday shopping season totaled $145.2 billion.
- Mobile holiday spending increased 10.7% from 2024, while the mobile share of e-commerce increased 3.49%.
- 55.2% of online Black Friday shopping is on mobile devices.
- 57.5% of Cyber Monday shopping is via mobile.
- Mobile holiday shopping peaked on December 25, 2025, accounting for 66.5% of e-commerce.
Mobile eCommerce International Statistics
Mobile shopping as a share of e-commerce sales is likely to grow in emerging markets as phone ownership increases.
- Collectively, global smartphone users spent 78.0 billion hours on shopping apps in 2025, up 0.90% YoY.
- 76% of worldwide consumers have visited a retailer’s website on their smartphone while shopping in-store; 74% have used a retailer’s mobile app in-store.
- 29.9% of the world’s online shoppers make a purchase on their smartphones at least once per week.
- South Korean internet users are the most likely (44.4%) to make weekly retail purchases via mobile phone.
- South Korean internet users are 48.5% more likely than global consumers to make at least one retail purchase per week via smartphone.
- 35.3% of internet users in Mexico make weekly mobile e-commerce purchases, an 18.1% higher rate than global consumers on average.
- 33.7% of Chinese internet users make weekly mobile e-commerce purchases, a 12.7% higher rate than global consumers on average.
- 32.5% of internet users in the United Kingdom make weekly mobile e-commerce purchases, an 8.70% higher rate than global consumers on average.
- 29.7% of Canadian internet users make weekly mobile e-commerce purchases, a 0.67% lower rate than global consumers on average.
- 21.3% of Japanese internet users make weekly e-commerce purchases, a 28.8% lower rate than global consumers on average.
Mobile eCommerce Demographic Statistics
In the United States, high-income shoppers aged 30-49 are most likely to shop online via mobile devices.
- 92% of 30- to 49-year-olds regularly use smartphones for online shopping; 49% use smartphones to shop at least once weekly.
- 30- to 49-year-olds are 21.1% more likely than the average U.S. adult to shop using smartphones; they are 53.1% more likely to do so at least once per week.
- 87% of 18- to 29-year-olds regularly use smartphones for online shopping; 38% use smartphones to shop at least once weekly.
- 18- to 29-year-olds are 14.4% more likely than the average U.S. adult to shop using smartphones; they are 18.8% more likely to do so at least once per week.
- 69% of 56- to 64-year-olds regularly use smartphones for online shopping; 22% use smartphones to shop at least once weekly.
- 56- to 64-year-olds are 9.21% less likely than the average U.S. adult to shop using smartphones; they are 31.3% less likely to do so at least once per week.
- 48% of users aged 65 years or older regularly use smartphones for online shopping; 11% use smartphones to shop at least once weekly.
- Consumers aged 65 years or older are 36.8% less likely than the average U.S. adult to shop using smartphones; they are 65.6% less likely to do so at least once per week.
- 46.9% of American mobile e-commerce shoppers are 18- to 24-year-olds.
- 25- to 34-year-olds account for 31.8% of mobile shoppers; 35- to 44-year-olds account for 9.0%.
- Only 4.2% of mobile shoppers are 45- to 54-year-olds; 8.1% are 55 years or older.
- 53.1% of mobile e-commerce shoppers in the U.S. are male; 46.9% are female.
Mobile Shopping Product Categories
Consumers prefer shopping for clothing, shoes, and accessories through mobile shopping apps more than other product categories.
- 64% of consumers browse for clothing using a mobile shopping app.
- 62% of consumers, or 97% of clothing browsers, would purchase clothing in an app.
- 56% of consumers browse for shoes using a mobile shopping app.
- 50% of consumers, or 89% of shoe browsers, would purchase shoes in an app.
- 44% of consumers browse for accessories using a mobile shopping app.
- 46% would buy accessories in an app, a 4.55% higher rate than just browsing.
- While 42% of consumers would browse for furniture on a mobile shopping app, only 25% would purchase furniture through an app.
- 30% of consumers would purchase sporting goods in a mobile shopping app; 31% would browse sporting goods in-app.
- 29% of consumers would buy cosmetics in a mobile app; 32% would browse cosmetics in-app.
- 25% of consumers would purchase toys through a mobile shopping app; 30% would browse toys in-app.
Mobile Shopping Barriers
92% of online consumers who shop on smartphones say that retailers could improve the mobile shopping experience.
- 67% of mobile shoppers report that pages and links that are too small to click on disrupt their mobile shopping experience.
- 42% of mobile shoppers cite security concerns as a common barrier to ordering directly from their mobile devices.
- Interruptions from messages and other apps distract 36% of mobile shoppers while they shop online.
- Difficulty finding what they are looking for frustrates 36% of mobile shoppers.
- According to 57% of mobile shoppers, retailers can make the purchasing experience more enjoyable by making checkout easier.
- 57% of mobile shoppers want online retailers to provide more product information and reviews.
- 52% of shoppers say that retailers can improve their mobile shopping experience by helping them find what they are looking for faster.
- Privacy concerns are the top reason consumers choose not to download mobile apps at 45%.
- 43% of consumers do not use mobile shopping apps because they do not want more apps on their phones.
Mobile Consumer Statistics
Smartphone users now make up 51.5% of global web traffic.
- 42.0% of U.S. web traffic comes from mobile users.
- 320.4 million Americans currently use smartphones.
- The number of American smartphone users is expected to grow to 338.5 million in 2030.
- 84% of smartphone owners have used their device to aid in-store shopping.
- 40% of digital shoppers have switched to a competing retailer’s website following a negative mobile user experience.
These data and insights were compiled by the Capital One Shopping team based on publicly available data.
Sources
- National Retail Federation
- New Store, Survey: 1 in 3 U.S. Consumers Prefer Mobile Shopping Apps…
- Statista, Mobile eCommerce
- Think with Google, Mobile In-Store Research
- Pew Research Center
- U.S. Census Bureau
- Sensor Tower, State of Mobile Retail
- eMarketer, Guide to mobile commerce
- Adobe for Business, Holiday Shopping Report
- Dynamic Yield, The State of Personalization in Mobile Commerce
- Marketing Dive, News
- FIS Global, Global Payments Report
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- Scanbot, The Changing Shape of Retail
- Civic Science, Mobile Payments
- Airship, Resources