Online Shopping Growth Statistics (2025): Trend Data by Year

Highlights. American consumers spent nearly $1.337 trillion* online in 2024, up 9.24% year-over-year (YoY).

In the first four (4) months of 2025, online consumers spent a monthly average of $108.7 billion or 18.4% of all retail spending nationwide.
eCommerce spending in the U.S. increased 34.2% in 2020.
The monthly record for online purchases as a percentage of total retail sales dollars was 21.2% in December 2024.

*Financial values have not been seasonally adjusted; this report does not use seasonally adjusted values unless noted otherwise.

Line Graph: Total Annual eCommerce Revenue in billions from 2014 ($370) to 2024 ($1,337) according to the U.S. Census Bureau

2025 Online Sales Growth

U.S. e-commerce sales are projected to total $1.429 trillion in 2025.

eCommerce sales in 2025 account for an estimated 3.09% higher share of total retail sales than in 2024.
In the first fiscal quarter (Q1) of 2025, U.S. e-commerce sales totaled $275.8 billion, up 5.61% YoY from 2024 Q1.
eCommerce accounted for 15.9% of retail sales in 2025 Q1, up 2.32% YoY.
Global e-commerce sales will total an estimated $6.42 trillion in 2025.

Line Graph: eCommerce as a % of Total Retail Sales from 2014 (8.12%) to 2024 (18.4%) according to the U.S. Census Bureau

Online Sales Growth in the 2020s

eCommerce revenue not only increased overall in the first 5 years and 4 months of the 2020s, but the growth rate is also far above the currency inflation rate during the same period.

From January 2020 to April 2025, month-to-month e-commerce revenue growth averaged 1.25%.
During the same period, the month-to-month value of the U.S. dollar averaged a 0.33% rate of increase.
In the first 5 years and 4 months of the 2020s, month-to-month e-commerce revenue growth outpaced currency inflation by 279%.
When expressed as a percentage of nationwide retail sales revenue (i.e. market share), month-to-month e-commerce sales growth averaged a 0.53% rate of increase.
In the fourth quarter of 2024, the traditional winter holiday shopping season, e-commerce sales increased 21.4% from 2024 Q3.
By April 2025, the e-commerce share of monthly retail sales dollars declined 14.1% from its peak in December 2024.
In 2024, total seasonally-adjusted e-commerce sales dollars increased 8.64%.

U.S. 24-Month Online Spending & Growth
Month	Total E-commerce Sales (billions)	YoY Growth
Apr 2025	$113.5	7.32%
Mar 2025	$111.8	7.80%
Feb 2025	$101.5	5.52%
Jan 2025	$107.8	6.71%
Dec 2024	$146.6	13.5%
Nov 2024	$127.8	6.19%
Oct 2024	$116.7	11.1%
Sep 2024	$104.9	9.50%
Aug 2024	$107.6	5.43%
Jul 2024	$112.1	11.2%
Jun 2024	$104.5	7.12%
May 2024	$110.4	7.46%
Apr 2024	$105.8	12.0%
Mar 2024	$103.7	6.56%
Feb 2024	$96.2	11.5%
Jan 2024	$101.0	9.08%
Dec 2023	$129.1	12.2%
Nov 2023	$120.4	13.4%
Oct 2023	$105.1	14.8%
Sep 2023	$95.8	9.55%
Aug 2023	$102.1	10.8%
Jul 2023	$100.8	13.5%
Jun 2023	$97.5	11.5%
May 2023	$102.7	12.6%

Online Sales Growth in the 21st Century

Most of the largest gains in e-commerce revenue and market share happened in the 21st century.

From 2000 to 2020, e-commerce spending increased at an average annual rate of 33.7%.
In 2000, U.S. consumers spent $112.5 billion on e-commerce.
From 2000 to 2010, annual e-commerce spending increased 131% to $260.1 billion.
Also in 2000, e-commerce sales dollars accounted for 3.86% of nationwide retail sales revenue.
Between 2000 and 2010, the e-commerce market share increased 80.1%.
From 2010 to 2020, annual e-commerce spending increased 235% to $871.3 billion.
Between 2010 and 2020, the e-commerce market share increased 129%.

U.S. Total Annual Online Spending
Year	E-commerce Sales (billions)	Growth YoY
2024	$1,337	9.24%
2023	$1,224	11.2%
2022	$1,101	9.55%
2021	$1,005	15.3%
2020	$871	34.2%
2019	$649	12.9%
2018	$575	11.6%
2017	$516	12.3%
2016	$459	11.6%
2015	$411	11.2%
2014	$370	8.86%
2013	$340	5.27%
2012	$323	11.4%
2011	$290	11.5%
2010	$260	11.9%
2009	$232	2.80%
2008	$226	2.49%
2007	$221	10.6%
2006	$200	15.1%
2005	$173	14.1%
2004	$152	14.7%
2003	$132	9.74%
2002	$121	6.54%
2001	$113	0.74%
2000	$112	20.8%

Projected Online Sales Growth

eCommerce sales are expected to continue rising as a share of U.S. retail sales through 2030.

If current trends continue, U.S. e-commerce revenue will total $2.55 trillion in 2030.
Likewise, current trends indicate the e-commerce market share will run as high as 30% in 2030.
Online sales are expected to increase by 73.4% from 2025 to 2030, or at an average annual rate of 11.3%.
Other projections indicate total online sales revenue will increase 9.29% per year between 2025 and 2029.
Projections indicate that mobile online purchases as a percentage of e-commerce sales will increase 10.9% or an average annual rate of 3.51% from 2024 to 2027.

Line Graph: Total Annual eCommerce Revenue in billions from 1994 ($46) to 2004 ($152) according to the U.S. Census Bureau

Historical Online Sales Growth

While multiple media outlets consider 1994 the birth year of e-commerce, the U.S. Census Bureau did not begin tracking online sales until 2000, when it combined e-commerce with mail-order sales.

1997 U.S. e-commerce sales totaled an estimated $20.8 billion.
From 1995 to 1997, estimated U.S. annual e-commerce sales revenue combined with mail-order revenue totaled $80 billion.
Between the 1995-1997 period and 2000, combined total e-commerce sales and mail-order revenue increased at an average annual rate of 8.11%.
Between 1999 and 2000, the combined e-commerce and mail order revenue increased 20.8%.

Global Online Spending & Growth
Year	Total Sales Revenue (billions)	YoY Change
2024	$6.007	7.65%
2023	$5.580	9.63%
2022	$5.090	2.23%
2021	$4.979	17.2%
2020	$4.248	26.8%
2019	$3.351	12.4%
2018	$2.982	25.2%
2017	$2.382	29.1%
2016	$1.845	19.2%
2015	$1.548	15.9%

Global Online Sales Growth

In the early years of e-commerce, U.S. sales accounted for an estimated 80% of global e-commerce revenue.

In 2024, global online retail sales totaled $6.01 trillion.
2024 global online retail sales dollars increased 7.65% YoY.
1997 worldwide e-commerce sales totaled an estimated $26 billion.
Between 1997 and 2014, global e-commerce increased 5,039% to $1.34 trillion.
Projections indicate that global online retail sales will total $8.91 trillion by 2030.
If projections are correct, e-commerce sales revenue will increase at an annual average rate of 8.07%.

Line Graph: Global Annual eCommerce Revenue in trillions from 2015 ($1.55) to 2024 ($6.01) according to eMarketer

Online Shopping Growth Statistics