Highlights. In 2024, Shopify earned a total revenue of $8.88 billion.
- Shopify is currently the world’s #1 e-commerce platform by number of websites, followed by WooCommerce and Wix.
- The average transaction value for a Shopify order in the U.S. is $81.26.
- Since launching in 2006, over $1.1 trillion in sales have been made through the Shopify platform.
- Most sellers on Shopify pay less than $50 per month for their subscription to the platform.
Shopify 2025 Statistics
In the first half of 2025, Shopify generated $5.04 billion in revenue, a 29.0% increase from the same period in 2024.
- In the second fiscal quarter of 2025 (Q2), the quarterly Gross Merchandise Volume (GMV)* for Shopify purchases increased 30.7% year-over-year (YoY) to $87.8 billion.
- Shopify’s quarterly revenues in 2025 Q2 increased 31.1% YoY to $2.68 billion.
- 75.5% of Shopify’s 2025 Q2 revenue was generated through merchant solution services.
- Subscription solutions account for the remaining 24.5% of revenue.
- Shopify’s gross profit in the first half of 2025 totaled $2.47 billion, up 26.3% from the first half of 2024.
- Shopify’s Monthly Recurring Revenue (MRR)** for 2025 Q2 averaged $183.5 million per month, 14.7% higher than the same period in 2024.
- In 2025 Q2, the Gross Payment Volume of Shopify Payments was $41.1 billion, up 29.7% from 2023 Q2.
*GMV is the total dollar value of orders made through the Shopify platform, including shipping and taxes.
**Monthly Recurring Revenue is calculated by multiplying the number of Shopify merchants with subscription plans by the average monthly subscription fee.
Shopify Annual Revenue Statistics
Shopify’s total revenue in 2024 was $8.88 billion, 25.8% higher than in 2023.
- For every $1 in revenue that Shopify generates, merchants earn $40.82.
- Shopify earned a $4.47 billion gross profit in 2024, up 27.2% from the previous year.
- Net income for Shopify in 2024 equaled $2.02 billion, up 1,430% YoY.
- Net income for Shopify in 2023 equaled $132 million.
- Shopify’s operating expenses totaled $3.40 billion in 2024, consuming 38.3% of revenues.
- 73.5% of Shopify’s 2024 revenue was generated through the company’s merchant solutions, a 0.60% smaller proportion than in 2023.
- Subscription solutions accounted for the remaining 26.5% of revenue, a 1.71% smaller proportion than in 2023.
- In 2023, Shopify processed an average of 199 million orders per month, up 20.4% YoY.
- Over the 2023 Black Friday – Cyber Monday shopping weekend, the Shopify platform served as many as 967,000 requests per second.
Shopify Company Statistics
Shopify is a comprehensive e-commerce platform launched in 2006 in Ottawa, Canada.
- With a market capitalization of $135 billion, Shopify is the world’s 4th largest online services company.
- Founder and CEO of Shopify, Tobias Lütke, earns a base salary of $1 CAD, with the rest of his compensation granted in stock options.
- Shopify’s average base salary for all other Named Executive Officers is $932,403.
- In 2023, Shopify spent $1.73 billion on research and development.
- In May 2023, Shopify reduced its employees by 23% with the sale of its logistics businesses.
Shopify Platform Statistics
Shopify powers 28.7% of all e-commerce websites, making it the most used e-commerce platform worldwide.
- 5.98 million total websites have been created through the Shopify platform.
- 3.27 million U.S. websites use Shopify, or 54.7% of all Shopify-powered sites.
- There are 2.68 million live stores running on Shopify or 44.7% of all Shopify-built websites.
- The number of active Shopify stores in 2025 Q3 has increased by 11.3% YoY.
- Shopify has a 99.9% uptime as a platform.
- 67.4% or 1.80 million Shopify stores have a .com domain.
- 118.0% more merchants switch to Shopify from another e-commerce platform than leave Shopify for a competitor.
- All Shopify websites are Level-1 PCI Compliant and have 256-bit SSL Certification for reliable security.
Shopify Retailer Statistics
In 2024, the Gross Merchandise Volume for products sold through Shopify was $292.3 billion, up 23.9% from 2023.
- There are over 2.68 million unique sellers on Shopify.
- During Black Friday and Cyber Monday 2024, Shopify merchants collectively made $11.5 billion in sales, up 23.7% YoY.
- Shopify merchants contributed $490.5 billion to the global economy in 2022.
- Retail sales on Shopify increased 40% YoY in 2022.
- There are 609 Shopify web stores with an estimated $1 million or more in sales revenue.
- Over 656,400 or 27.3% of Shopify online stores sell less than ten products.
- Only 7.77% of Shopify merchants use third-party dropshipping services.
- The majority of Shopify sales use USPS for shipping, with 263,907 merchants opting for this carrier.
- 48.0% of Shopify stores use Instagram to engage with customers, making it the most popular social media platform for merchants.
Shopify Conversion Rate Statistics
The average conversion rate † for Shopify stores is 1.4%.
- 1.2% is the average mobile conversion rate for Shopify; 20% higher than the average mobile conversion rate for all websites.
- On desktop, the average Shopify conversion rate is 1.9%, 58.3% higher than when customers shop on mobile devices.
- 4.6% is the average add-to-cart rate for Shopify websites; 9.8% lower than the rate for e-commerce websites overall.
- The top 20% of Shopify stores have an average add-to-cart rate of 7.5%.
- 45% is the average checkout completion rate for Shopify e-commerce websites.
- Shopify customers in the U.S. who start checking out in a Shopify web store are 1.8x more likely to place an order with an automatic discount.
- 66% of orders made on Shopify merchants’ sites are placed from mobile devices.
†Conversion rate is the number of purchases divided by the total number of browsing sessions.
Shopify Customer Statistics
Over 675 million unique shoppers purchased from Shopify merchants in 2023.
- Over 50% of Shopify web stores have repeat customers who purchase twice or more from their store.
- 14% of customers on Shopify have bought from the same store twice.
- Customers in the U.S. spend an average of 23.5 minutes completing a Shopify purchase.
- U.S. consumers spend an average of $81.26 per Shopify e-commerce transaction.
- The average revenue per paying customer for Shopify stores is $92.
- For Americans shopping online through Shopify, the peak transaction time is 5:00 p.m., while the peak browsing time is midnight.
- Shopify Segmentation allows merchants to gain valuable insights from their store’s customer data.
U.S. Shopify Statistics
Shopify is the largest e-commerce platform in the U.S., with 30% of online retailers using the platform.
- In 2024, Shopify’s U.S. revenue totaled $5.708 billion, accounting for 64% of total revenue.
- Over 57% of Shopify’s 2024 gross merchandise volume was generated in the United States.
- Shopify accounts for 12% of the total U.S. e-commerce trade.
- 45% of online merchants that use Shopify are based in the U.S.
- 66% of U.S. Shopify sellers run their business from a major metropolitan area; 34% are rural entrepreneurs.
- California Shopify merchants contribute $26.6 billion annually in GDP contributions, followed by New York and Florida.
- 134,000 California jobs are directly impacted by Shopify as of 2022.
Global Shopify Statistics
Retailers in over 175 countries sell on the Shopify platform.
- Entrepreneurs in the Shopify ecosystem support 5.2 million jobs worldwide.
- Shopify retailers facilitated $27.7 billion in global exports in 2022.
- Shopify revenues outside the U.S. and Canada totaled $2.78 billion in 2024, or 31.3% of the company’s total revenue.
- 28% of all traffic to Shopify-powered sites comes from buyers outside the merchant’s home country.
- In 2021, Shopify merchants contributed at least $1 billion in impact in 35 countries.
- Shopify merchants in developing countries generate $6.5 billion in revenue and export $2.6 billion in goods.
- Shopify is compatible with 20 languages, including English, Spanish, Chinese, and German.
- 444,100 Shopify merchants provide shipping options to over 200 countries.
| Plan | Pay Monthly | Pay Yearly |
|---|---|---|
| Shopify Starter | $5 | $60 |
| Basic | $39 | $348 |
| Grow | $105 | $948 |
| Shopify Retail | $89 | $948 |
| Advanced | $399 | $3,588 |
| Shopify Plus | $2,300 | $27,600 |
Shopify Pricing Statistics
Most Shopify merchants are on monthly subscription plans that cost less than $50.
- Merchants can try Shopify for free for three days and pay $1 per month for a three-month trial period.
- At $39 per month or $348 per year, the Basic plan for individuals and small businesses includes basic reports and two staff accounts.
- The Grow plan for small businesses costs $105 per month or $948 per year and includes professional reports and five staff accounts.
- The Advanced plan for medium to large businesses costs $399 per month or $3588 per year and includes a custom report builder and 15 staff accounts.
- At only $5 per month, the Shopify Starter plan is the least expensive and includes a simple online store and mobile point of sale.
- Designed for in-store businesses, Shopify Retail costs $89 per month or $948 per year. It includes two admin accounts, unlimited POS logins, and a basic online store.
- Shopify Plus is the highest subscription tier, with monthly plans starting at $2,300.
Shopify Plus Statistics
72,910 businesses use Shopify Plus, accounting for 1.22% of all Shopify websites.
- There are 39,046 Shopify Plus merchants in the U.S., accounting for 53.6% of all websites using Shopify Plus.
- Shopify Plus plans start at $2,300 per month with variable pricing for high-volume businesses.
- Shopify Plus merchants using Shop Pay have a 50% higher mobile conversion rate versus standard checkout.
- Shop Pay for Shopify Plus also leads to a 60% faster checkout.
- Merchants using Shopify Audiences, an exclusive feature for Shopify Plus merchants, have a 6.6 times higher return on ad spend.
- Shopify Plus is most commonly used by companies with 10 to 50 employees and $1 million to $10 million in revenue.
- 12,400 or 0.24% of e-commerce sites are powered by Shopify Plus.
- 17% of Shopify Plus merchants are in the retail industry, the most of any category.
- 61% of Shopify Plus customers are small businesses with less than 50 employees.
- 85.7% of Shopify Plus merchants earn over $1 million in yearly revenue; 1.62% make over $1 billion.
Shopify Apparel Statistics
Approximately 1 out of 3 Shopify merchants are apparel retailers, the most of any product category.
- Over 766,174 apparel retailers use the Shopify platform.
- Between 2024 and 2025, the number of apparel merchants on Shopify grew by 175%.
- Shirts and tops are among the highest-ranking products sold on Shopify in almost every country.
- 168,738 or 37.2% of Shopify apparel merchants sell clothing accessories, the most popular apparel category.
- 86,811 or 19.1% of apparel merchants sell women’s clothing.
- 12,729, or around 2.80%, sell men’s clothing.
- 62,696 or 13.8% sell casual apparel.
- There are 41,659 Shopify retailers selling footwear.
- 322,190 or 42.1% of Shopify apparel retailers are in the U.S.
- 11% of Shopify Plus merchants sell apparel & fashion, the second highest share after general retail.
Shopify App Store Statistics
There are over 16,000 apps in the Shopify App Store for merchants to customize their store.
- With 17.8% of Shopify merchants installing, Judge.me Product Reviews is the most popular app by number of downloads.
- Shopify Partners, businesses that create apps and solutions for Shopify merchants, generate over $12.5 billion in revenue each year.
- Shopify-created apps are typically free for merchants, while third-party apps often charge a fee.
- 85% of Shopify retailers rely on apps from the Shopify App Store to run their business.
- Third-party app developers in the Shopify App Store earn 100% of the first $1 million in-app purchases and 85% of revenue over $1 million.
- Customers who track their orders with the Shop app have a 9% higher repurchase rate.
- Shopify retailers using the Shopify Audiences app can reduce customer acquisition costs by up to 50%.
- All applications in the Shopify App Store must pass a 100-checkpoint review before approval.
Shopify Theme Statistics
There are 24 free themes and 901 paid themes available directly through Shopify.
- 601,485 or 22.5% of Shopify web stores use the Trademark theme, making it the most popular.
- 9.1% of Shopify stores use Dawn, the second-most popular Shopify theme.
- Paid Shopify Themes range in price from $100 to $500.
- Dawn is the most popular free Shopify Theme; Prestige is the most popular paid option.
- Only 1.48% of Shopify merchants use a custom theme for their website.
- With a 37.2% market share, Shopify Theme design company Out of the Sandbox is the most popular theme developer.
- Shopify Partners earn 85% of revenue from their themes sold through the Shopify Theme Store.
Shopify Sustainability Statistics
As of 2024, Shopify has signed $55.7 million worth of carbon removal contracts to sustainably remove 84,400 tonnes of carbon from the atmosphere.
- Shopify has been carbon-neutral since 2019.
- Shopify’s Sustainability Fund contributes at least $5 million annually to technologies and projects fighting global climate change.
- As an international company, 90.4% of Shopify’s operational carbon emissions result from business travel.
- Over 6,500 Shopify merchants have installed the Planet app, allowing them to fund carbon clean-up initiatives to offset their shipping emissions.
- 48 million carbon-neutral orders have been made on Shopify.
These data and insights were compiled by the Capital One Shopping team based on publicly available data.
Sources
- Shopify, News
- Builtwith, Trends
- Statista, E-Commerce
- Little Data, Average
- Enlyft, Tech
- Hevo, Learn
- U.S. Bureau of Economic Analysis, GDP by State
- Store Leads, The State of Shopify