Shopify Statistics (2026): Stores, Customers, Revenue & Growth

Highlights. Shopify hosts 3.06 million active online storefronts, making it the #1 e-commerce platform worldwide.

In the U.S., Shopify storefronts control 27.4% of the e-commerce market.
In 2025, Shopify earned a total revenue of $11.6 billion.
The number of Shopify online retailers increased 15.5% year-over-year (YoY).
28.4% of global online retailers are Shopify merchants.
Among Shopify’s retailers, 115,663 are Shopify Plus members.

Line Graph: Shopify Yearly Revenue Growth in millions from 2014 ($105) to 2025 ($11,556) according to Shopify

Shopify 2026 Statistics

In the first half of 2026, Shopify generated $6.75 billion in revenue, a 34.0% increase from the same period in 2025.

The average transaction value for a Shopify order in the U.S. is $81.26.
In the second fiscal quarter of 2026 (Q2), the quarterly Gross Merchandise Volume (GMV)* for Shopify purchases increased 31.6% year-over-year (YoY) to $115.6 billion.
Shopify’s quarterly revenues in 2026 Q2 increased 33.7% YoY to $3.58 billion.
77.6% of Shopify’s 2026 Q2 revenue was generated through merchant solution services.
Subscription solutions account for the remaining 22.4% of revenue.
Shopify’s gross profit in the first half of 2026 totaled $3.25 billion, up 31.7% from the first half of 2025.
Shopify’s Monthly Recurring Revenue (MRR)** for 2026 Q2 averaged $221 million per month, 19.5% higher than the same period in 2025.

*GMV is the total dollar value of orders made through the Shopify platform, including shipping and taxes.
**Monthly Recurring Revenue is calculated by multiplying the number of Shopify merchants with subscription plans by the average monthly subscription fee.

Line Graph: Shopify Quarterly Revenue in millions from 2023 Q4 ($2,144) to 2026 Q2 ($3,583) according to Shopify

Shopify Annual Revenue Statistics

Since launching in 2006, over $1.6 trillion in sales have been made through the Shopify platform.

Shopify’s total revenue in 2025 was $11.56 billion, 30.1% higher than in 2024.
For every $1 in revenue that Shopify generates, merchants earn $32.74.
Shopify earned a $5.56 billion gross profit in 2025, up 24.2% from the previous year.
Shopify’s net income in 2025 was $1.24 billion, down 38.5% YoY.
Net income for Shopify in 2024 equaled $2.02 billion.
Shopify’s operating expenses totaled $4.09 billion in 2025, consuming 35.4% of revenues.
76.2% of Shopify’s 2025 revenue was generated through the company’s merchant solutions, a 3.60% larger proportion than in 2024.
Subscription solutions accounted for the remaining 23.8% of revenue, a 10% larger proportion than in 2024.
Over the 2025 Black Friday – Cyber Monday shopping weekend, the Shopify platform served as many as 489 million requests per minute.
In 2023, Shopify processed an average of 199 million orders per month, up 20.4% YoY.

Line Graph: Active Shopify Stores in millions from 2023 Q4 (2.29) to 2025 Q2 (2.87) according to Store Leads

Shopify Company Statistics

Shopify is currently the world’s #1 e-commerce platform by number of websites, followed by WooCommerce and Wix.

With a market capitalization of $148.2 billion, Shopify is the world’s 3rd largest online services company.
Founder and CEO of Shopify, Tobias Lütke, earns a base salary of $1 CAD, with the rest of his compensation granted in stock options.
Shopify’s average base salary for all other Named Executive Officers is $867,361.
In 2024, Shopify spent $1.37 billion on research and development.
As of December 31, 2025, Shopify had approximately 7,600 employees worldwide.

Line Graph: Shopify Gross Merchandise Volume in billions from 2014 ($3.7) to 2025 ($378.4) according to Shopify

Shopify Platform Statistics

Shopify powers 28.4% of all e-commerce websites, making it the most used e-commerce platform worldwide.

6.97 million total websites have been created through the Shopify platform.
3.94 million U.S. websites use Shopify, or 56.5% of all Shopify-powered sites.
43.9% of Shopify-built websites are live.
The number of active Shopify stores in 2026 Q4 has increased by 13.5% YoY.
Shopify has a 99.9% uptime as a platform.
66.7% or 2.04 million Shopify stores have a .com domain.
81.1% more merchants switch to Shopify from another e-commerce platform than leave Shopify for a competitor.
Over $1.8 trillion in global commerce has been processed through the Shopify platform.

Line Graph: Shopify Quarterly GMV in billions from 2023 Q4 ($75.1) to 2026 Q2 ($115.6) according to Shopify

Shopify Retailer Statistics

In 2025, the Gross Merchandise Volume for products sold through Shopify was $378.4 billion, up 29.5% from 2024.

There are over 3.06 million unique sellers on Shopify.
During Black Friday and Cyber Monday 2025, Shopify merchants collectively made $14.6 billion in sales, up 27% YoY.
Most sellers on Shopify pay less than $50 per month for their subscription to the platform.
There are 1,793 Shopify web stores with an estimated $1 million or more in sales revenue.
Over 816,602 or 26.7% of Shopify online stores sell fewer than ten products.
Only 7.77% of Shopify merchants use third-party dropshipping services.
The majority of Shopify sales use USPS for shipping, with 217,099 merchants opting for this carrier.
46.4% of Shopify stores use Instagram to engage with customers, making it the most popular social media platform for merchants.

Pie Chart: Shopify Stores by Number of Products according to Store Leads

Shopify Conversion Rate Statistics

The average conversion rate† for Shopify stores is 1.4%.

1.2% is the average mobile conversion rate for Shopify.
On desktop, the average Shopify conversion rate is 1.9%, 58.3% higher than on mobile devices.
4.6% is the average add-to-cart rate for Shopify websites.
The top 20% of Shopify stores have an average add-to-cart rate of 7.5%.
45% is the average checkout completion rate for Shopify e-commerce websites.
Shopify customers in the U.S. who start checking out in a Shopify web store are 1.8x more likely to place an order with an automatic discount.
66% of orders made on Shopify merchants’ sites are placed from mobile devices.

†Conversion rate is the number of purchases divided by the total number of browsing sessions.

Pie Chart: Shopify Order Volume by Device including Desktop (34%) and Mobile (66%) according to Shopify

Shopify Customer Statistics

Over 875 million unique shoppers purchased from Shopify merchants in 2024.

Over 50% of Shopify web stores have repeat customers who purchase twice or more from their store.
14% of customers on Shopify have bought from the same store twice.
Customers in the U.S. spend an average of 23.5 minutes completing a Shopify purchase.
U.S. consumers spend an average of $81.26 per Shopify e-commerce transaction.
The average revenue per paying customer for Shopify stores is $111.
For Americans shopping online through Shopify, the peak transaction time is 5:00 p.m., while the peak browsing time is midnight.
Shopify Segmentation allows merchants to gain valuable insights from their store’s customer data.

National Map: Shopify GDP Impact by State by percentage of the state's GDP according to Shopify

U.S. Shopify Statistics

Shopify is the largest e-commerce platform in the U.S., with 27.4% of online retailers using the platform.

In 2025, Shopify’s U.S. revenue totaled $7.331 billion, accounting for 63% of total revenue.
Over 57% of Shopify’s 2024 gross merchandise volume was generated in the United States.
Shopify accounts for 14% of the total U.S. e-commerce trade.
44% of online merchants that use Shopify are based in the U.S.
70% of U.S. Shopify sellers run their business from a major metropolitan area; 30% are rural entrepreneurs.
California Shopify merchants contribute $26.6 billion annually in GDP contributions, followed by New York and Florida.
134,000 California jobs are directly impacted by Shopify as of 2022.

100% Stacked Bar Graph: Shopify Global Operations by percentage of merchants and percentage of revenue according to Shopify

Global Shopify Statistics

Retailers in over 175 countries sell on the Shopify platform.

Shopify revenues outside the U.S. and Canada totaled $3.66 billion in 2025, or 31.7% of the company’s total revenue.
28% of all traffic to Shopify-powered sites comes from buyers outside the merchant’s home country.
Entrepreneurs in the Shopify ecosystem support 5.2 million jobs worldwide.
Shopify retailers facilitated $27.7 billion in global exports in 2022.
In 2021, Shopify merchants contributed at least $1 billion in impact in 35 countries.
Shopify merchants in developing countries generate $6.5 billion in revenue and export $2.6 billion in goods.
Shopify is compatible with 20 languages, including English, Spanish, Chinese, and German.
277,468 Shopify merchants provide shipping options to over 200 countries.

Shopify Merchant Plans
Plan	Pay Monthly	Pay Yearly
Basic	$19	$168
Grow	$52	$468
Advanced	$399	$3,588
Shopify Plus	$2,300	$27,600

Shopify Pricing Statistics

Most Shopify merchants are on monthly subscription plans that cost less than $50.

Merchants can try Shopify for free for three days and pay $1 per month for a three-month trial period.
At $19 per month or $168 per year, the Basic plan for individuals and small businesses includes basic reports and two staff accounts.
The Grow plan for small businesses costs $52 per month or $468 per year and includes professional reports and five staff accounts.
The Advanced plan for medium to large businesses costs $399 per month or $3,588 per year and includes a custom report builder and 15 staff accounts.
Designed for brick-and-mortar businesses, Shopify POS Pro costs $89 per month or $1,068 per year and includes inventory management, unlimited POS logins, and customer loyalty insights.
Shopify Plus is the highest subscription tier, with monthly plans starting at $2,300.

Pie Chart: Revenues of Companies Using Shopify Plus according to Enly

Shopify Plus Statistics

115,663 businesses use Shopify Plus, accounting for 1.66% of all Shopify websites.

There are 59,884 Shopify Plus merchants in the U.S., accounting for 51.8% of all websites using Shopify Plus.
Shopify Plus plans start at $2,300 per month with variable pricing for high-volume businesses.
Shopify Plus merchants using Shop Pay have a 50% higher mobile conversion rate versus standard checkout.
Shop Pay for Shopify Plus also leads to a 60% faster checkout.
Merchants using Shopify Audiences, an exclusive feature for Shopify Plus merchants, have a 6.6 times higher return on ad spend.
Shopify Plus is most commonly used by companies with 1 to 10 employees and $1 million to $10 million in revenue.
66,177 or 0.62% of e-commerce sites are powered by Shopify Plus.
20% of Shopify Plus merchants are in the retail industry, the most of any category.
78% of Shopify Plus customers are small businesses with less than 50 employees.
77.1% of Shopify Plus merchants earn over $1 million in yearly revenue; 2.28% make over $200 million.

Pie Chart: Shopify Stores by Product Category according to Statista

Shopify Apparel Statistics

Approximately 1 out of 3 Shopify merchants are apparel retailers, the most of any product category.

Over 819,231 apparel retailers use the Shopify platform.
Shirts and tops are among the highest-ranking products sold on Shopify in almost every country.
188,211 or 23.0% of Shopify apparel merchants sell clothing accessories, the most popular apparel category.
98,914 or 12.1% of apparel merchants sell women’s clothing.
14,362, or around 1.75%, sell men’s clothing.
67,452 or 8.23% sell casual apparel.
There are 45,492 Shopify retailers selling footwear.
336,004 or 41.0% of Shopify apparel retailers are in the U.S.
8% of Shopify Plus merchants sell apparel & fashion, the second-highest share after general retail.

Bar Graph: Top Shopify Apps by Number of Downloads, including Judge.me Product Reviews (612,522) according to Store Leads

Shopify App Store Statistics

There are over 21,000 apps in the Shopify App Store for merchants to customize their store.

With 20% of Shopify merchants installing, Judge.me Product Reviews is the most popular app by number of downloads.
Shopify Partners, businesses that create apps and solutions for Shopify merchants, generate over $12.5 billion in revenue each year.
Shopify-created apps are typically free for merchants, while third-party apps often charge a fee.
85% of Shopify retailers rely on apps from the Shopify App Store to run their business.
Third-party app developers in the Shopify App Store earn 100% of the first $1 million in-app purchases and 85% of revenue over $1 million.
Customers who track their orders with the Shop app have a 9% higher repurchase rate.
Shopify retailers using the Shopify Audiences app can reduce customer acquisition costs by up to 50%.
All applications in the Shopify App Store must pass a 100-point review before approval.

Bar Graph: Top Shopify Themes by Number of Websites including Trademark (477,322) according to Store Leads

Shopify Theme Statistics

There are 24 free themes and 1,208 paid themes available directly through Shopify.

477,322 or 15.6% of Shopify web stores use the Trademark theme, making it the most popular.
9.0% of Shopify stores use Dawn, the second-most popular Shopify theme.
Paid Shopify Themes range in price from $100 to $500.
Dawn is the most popular free Shopify Theme; Prestige is the most popular paid option.
Only 1.48% of Shopify merchants use a custom theme for their website.
With a 46.1% market share, Shopify Theme design company Out of the Sandbox is the most popular theme developer.
Shopify Partners earn 85% of revenue from their themes sold through the Shopify Theme Store.

Double Line Graph: Shopify Carbon Removal Funding including Signed carbon removal contracts and Funding to carbon removal suppliers from 2020 to 2025 according to Shopify

Shopify Sustainability Statistics

As of 2025, Shopify has signed $116 million worth of carbon removal contracts to sustainably remove 254,000 tonnes of carbon from the atmosphere.

Shopify has been carbon-neutral since 2019.
Shopify’s Sustainability Fund contributes at least $5 million annually to technologies and projects fighting global climate change.
As an international company, 75.1% of Shopify’s operational carbon emissions result from business travel.
Over 6,500 Shopify merchants have installed the Planet app, which lets them fund carbon clean-up initiatives to offset their shipping emissions.
73 million carbon-neutral orders have been made on Shopify.

These data and insights were compiled by the Capital One Shopping team based on publicly available data.

Shopify Statistics