Highlights. China leads the world in online shopping revenue with a $2.535 trillion* e-commerce market in 2025; the U.S. market is worth $1.193 trillion.
- By 2030, China’s online shopping market will be worth $3.226 trillion; the U.S. market will be $2.463 trillion.
- In 2025, China controls 50% of the global online shopping market; the U.S. controls 26.5%.
- The U.S. makes the most online revenue per capita** at $4,068 in 2023; among shoppers in the 10 largest e-commerce markets, spending averaged $1,368 per capita.
- The five (5) countries with the most online retail sales control 87.0% of the world’s e-commerce revenue and 51.6% of the world’s gross domestic product (GDP).
*All currency values are in USD unless otherwise noted.
**Population aged 15 years and older.
| Country | Revenue (in billions USD)† |
Share of Top 10 Revenue |
|---|---|---|
| China | $2,534.74 | 51.7% |
| United States | $1,343.84 | 27.4% |
| South Korea | $207.71 | 4.24% |
| Japan | $190.53 | 3.88% |
| United Kingdom | $141.82 | 2.89% |
| France | $128.58 | 2.62% |
| India | $117.66 | 2.40% |
| Germany | $104.15 | 2.12% |
| Canada | $74.65 | 1.52% |
| Indonesia | $60.66 | 1.24% |
†Using 2024 exchange rates.
World Leaders in Online Shopping
China and the United States are the only countries with e-commerce markets in excess of $1 trillion.
- The U.S. is the second-largest global e-commerce market.
- In 2025, South Korea is the 3rd-largest e-commerce market and Japan is the 4th-largest.
- The 5th-largest e-commerce market in 2025 is the United Kingdom.
- Other Top 10 markets include France, Germany, India, Canada, and Indonesia.
China Online Shopping Statistics
Online shopping revenue in China totaled $2.345 trillion in 2024.
- The Chinese online shopping market in 2025 is worth $1.191 trillion more than the U.S. market, exceeding its value 88.6%.
- China’s online retail revenue represents 51.7% of the total value of the 10 largest global e-commerce markets.
- Excluding the U.S., China’s online retail represents 71.2% of the value of the 10 largest global markets.
- 26.8% of China’s retail revenue came from e-commerce in 2024.
- 2024 e-commerce revenue averaged ¥17,300 per online shopper in China, equivalent to $2,407.
- China’s e-commerce revenue in 2023 was equivalent to $1,607 per resident of China.
- 1.139 billion people in China shopped on a mobile device in 2023.
- Online shopping revenue represents 12.7% of China’s GDP.
- China’s 2024 e-commerce revenue was equivalent to ¥16,858 trillion.
| Year | Revenue (in billions USD) |
%YoY Growth |
|---|---|---|
| 2030 | $3,225.70 | 6.35% |
| 2029 | $3,048.18 | 7.27% |
| 2028 | $2,997.40 | 7.88% |
| 2027 | $2,886.84 | 6.13% |
| 2026 | $2,720.15 | 7.31% |
| 2025 | $2,534.74 | 8.09% |
| 2024 | $2,344.98 | 3.50% |
| 2023 | $2,265.65 | -16.42% |
| 2022 | $2,710.84 | 8.15% |
| 2021 | $2,506.52 | 17.19% |
| 2020 | $2,138.90 | 18.76% |
| 2019 | $1,801.00 | -39.60% |
| 2018 | $2,982 | 25.19% |
| 2017 | $2,382 | 29.11% |
| 2016 | $1,845 | 19.19% |
| 2015 | $1,548 | 15.87% |
United States Online Shopping Statistics
Online shopping revenue in the U.S. totaled $1.344 trillion in 2024.
- U.S. online retail revenue represents 26.5% of the global total in 2025, up from 25.8% in 2024.
- The U.S. global market share grew 49.3% from 2015 to 2025, with a compound annual growth rate of 4.09%.
- U.S. online retail revenue represents 27.4% of the total value of the 10 largest global e-commerce markets.
- Measured against the remaining nine (9) largest global markets, U.S. online retail represents 37.7% of the value.
- Online shopping represents 17.2% of U.S. retail revenue in 2025, up 8.30% year-over-year (YoY).
- 15.9% of U.S. retail sales revenue came from online shopping in 2024, up 3.91% from 2023 (15.3%).
- Online shopping revenue represents 4.03% of the U.S. GDP.
| Year | Revenue (in billions USD) |
%YoY Growth |
|---|---|---|
| 2030 | $2,463,291 | 12.58% |
| 2029 | $2,187,954 | 12.59% |
| 2028 | $1,943,330 | 12.79% |
| 2027 | $1,722,905 | 13.11% |
| 2026 | $1,523,151 | 13.34% |
| 2025 | $1,343,836 | 12.68% |
| 2024 | $1,192,588 | 8.06% |
| 2023 | $1,103,640 | 8.99% |
| 2022 | $1,012,636 | 6.48% |
| 2021 | $951,027 | 17.30% |
| 2020 | $810,758 | 41.97% |
| 2019 | $571,088 | 12.55% |
| 2018 | $507,386 | 14.31% |
| 2017 | $443,859 | 15.41% |
| 2016 | $384,587 | 13.65% |
| 2015 | $338,383 | 13.54% |
| 2014 | $298,031 | 13.94% |
| 2013 | $261,562 | 12.64% |
| 2012 | $232,205 | 15.88% |
| 2011 | $200,380 | 17.93% |
| 2010 | $169,921 | 16.78% |
| 2009 | $145,507 | 2.76% |
| 2008 | $141,592 | 3.75% |
| 2007 | $136,470 | 20.41% |
| 2006 | $113,334 | 24.02% |
| 2005 | $91,387 | 25.88% |
| 2004 | $72,597 | 27.02% |
| 2003 | $57,155 | 28.08% |
| 2002 | $44,623 | 30.25% |
| 2001 | $34,260 | 24.09% |
South Korea Online Shopping Statistics
Online shopping revenue in South Korea (Republic of Korea) totaled $190.18 billion in 2024.
- eCommerce in South Korea represents 4.07% of the global market in 2025, down from 4.12% in 2024.
- South Korea’s e-commerce revenue increased 12.3% in 2024.
- By 2030, e-commerce in South Korea should be worth $288.45 billion.
- South Korea’s e-commerce revenue in 2023 was equivalent to $3,806 per person aged 15 years and older, the largest value after the U.S.
- 74.4% of South Korea e-commerce revenue comes from mobile purchases.
- 97.5% of South Korea’s online retail revenue comes from domestic sales.
- U.S. purchases represent 33.6% of South Korea’s foreign revenue.
- Online shopping revenue represents 10.2% of South Korea’s GDP.
- South Korea (Republic of Korea) e-commerce revenue in 2024 was equivalent to ₩259.432 trillion.
| Year | Revenue (in billions USD) |
%YoY Growth |
|---|---|---|
| 2030 | $288.45 | 6.79% |
| 2029 | $270.11 | 7.28% |
| 2028 | $251.79 | 7.54% |
| 2027 | $234.14 | 6.63% |
| 2026 | $219.58 | 5.72% |
| 2025 | $207.71 | 9.22% |
| 2024 | $190.18 | 8.58% |
| 2023 | $175.15 | 3.01% |
| 2022 | $170.02 | 2.05% |
| 2021 | $166.60 | 23.22% |
| 2020 | $135.21 | 16.53% |
Japan Online Shopping Statistics
Online shopping revenue in Japan totaled $166.85 billion in 2024.
- Japan’s online retail revenue is up 14.2% in 2025 over 2024.
- By 2030, online retail in Japan should be worth $282.12 billion.
- The U.S. contributes 1.59% of Japan’s e-commerce sales; this represents up to 91.2% of Japan’s cross-border e-commerce revenue.
- Japan’s e-commerce revenue in 2023 was equivalent to $1,435 per person aged 15 years and older.
- Online shopping revenue represents 3.53% of Japan’s GDP.
- Business-to-business and wholesale e-commerce in Japan is worth as much as $3.4 trillion.
- Japan’s e-commerce market was equivalent to ¥25.253 trillion in 2024.
- Food and beverages are the most popular items to purchase online from Japan, representing 19.0% of the country’s online sales revenue.
- Home appliances and electronics represent 18.5% of online retail sales from Japan.
- Apparel and accessories represent 18.3% of Japanese online retail revenue while home furniture and decor represent 17.1%.
- Japanese consumers spent $3.1 billion on U.S. online retail in 2021.
| Year | Revenue (in billions USD) |
%YoY Growth |
|---|---|---|
| 2030 | $282.12 | 8.64% |
| 2029 | $259.68 | 4.13% |
| 2028 | $249.37 | 6.14% |
| 2027 | $234.95 | 9.77% |
| 2026 | $214.03 | 12.33% |
| 2025 | $190.53 | 14.19% |
| 2024 | $166.85 | 12.27% |
| 2023 | $148.61 | -8.58% |
| 2022 | $162.56 | -0.68% |
| 2021 | $163.67 | 17.12% |
| 2020 | $139.74 | 19.69% |
United Kingdom Online Shopping Statistics
Online shopping revenue in the U.K. totaled $127.6 billion in 2024.
- The U.K.’s online retail revenue is up 11.2% in 2025 over 2024.
- By 2030, online retail in the U.K. should be worth $198.1 billion.
- eCommerce revenue represents 30% of all retail revenue in the U.K.
- 82% of the U.K. population made an online purchase in 2023.
- 31% of online sales from the U.K. are for fashion items.
- Toys and hobbies account for 19% of sales while electronics and media represent 18%.
- U.K.’s e-commerce revenue in 2023 was equivalent to $2,045 per person aged 15 years and older.
- Online shopping revenue represents 3.47% of the U.K.’s GDP.
- U.K. e-commerce revenue in 2024 was equivalent to €99.9 billion.
- Consumers in the U.K. use digital wallets to pay for 35% of online retail sales.
- U.K. consumers use credit cards and debit cards to pay for 24% and 22% of online sales, respectively.
- 8% of U.K. e-commerce sales are Buy Now, Pay Later.
| Year | Revenue (in billions USD) |
%YoY Growth |
|---|---|---|
| 2030 | $198.08 | 6.51% |
| 2029 | $185.97 | 4.47% |
| 2028 | $178.01 | 5.89% |
| 2027 | $168.11 | 8.32% |
| 2026 | $155.20 | 9.43% |
| 2025 | $141.82 | 11.16% |
| 2024 | $127.58 | 9.94% |
| 2023 | $116.04 | -0.61% |
| 2022 | $116.75 | -12.19% |
| 2021 | $132.95 | 10.22% |
| 2020 | $120.62 | 24.27% |
| 2019 | $97.06 | 3.94% |
| 2018 | $93.38 | 3.27% |
France Online Shopping Statistics
Online shopping revenue in France totaled $113.7 billion in 2024.
- Projections show French online retail revenue up 13.1% in 2025 over 2024.
- France’s e-commerce revenue in 2023 was equivalent to $2,198 per person aged 15 years and older.
- By 2030, online retail sales in France should total $170.2 billion.
- 56% of French online shoppers buy clothing.
- Other popular consumer product categories include shoes (which 41% of shoppers purchase) and beauty products (40%).
- 61% of French online purchases are made via mobile.
- France’s 2024 e-commerce revenue was equivalent to €105.05 billion.
Germany Online Shopping Statistics
Online shopping revenue in Germany totaled $95.56 billion in 2024.
- Projections indicate Germany’s online revenue is up 8.99% in 2025 over 2024.
- Germany’s e-commerce revenue in 2023 was equivalent to $1,272 per person aged 15 years and older.
- By 2030, online retail sales in Germany will total $108.83 billion.
- Germany’s 2024 e-commerce revenue was equivalent to €88.3 billion.
- In 2022, 66% of online retail sales were on mobile devices.
- 76% of German online shoppers buy clothes.
- Other popular consumer product categories are shoes (73% of online shoppers) and food and beverages (69% of online shoppers).
- The most popular German online retailer is Amazon.de ($37.59 billion in the 2024 fiscal year) followed by Otto.de ($6.1 billion in 2021).
India Online Shopping Statistics
Online shopping revenue in India totaled $100.66 billion in 2024.
- Projections show India’s online retail revenue up 16.9% in 2025 over 2024.
- India’s e-commerce revenue in 2023 was equivalent to $79.62 per person aged 15 years and older.
- By 2030, online retail sales in India will total $211.65 billion.
- India’s 2024 e-commerce revenue was equivalent to ₹10.069 trillion.
Canada Online Shopping Statistics
Online shopping revenue in Canada totaled $65.55 billion in 2024.
- Projections indicate Canada’s online retail revenue is up 11.7% in 2025 over 2024.
- Canada’s e-commerce revenue in 2023 was equivalent to $1,722 per person aged 15 years and older.
- By 2030, online retail sales in Canada will total $115.79 billion.
Indonesia Online Shopping Statistics
Online shopping revenue in Indonesia totaled $53.21 billion in 2024.
- Projections indicate Indonesia’s online retail revenue is up 11.0% in 2025 over 2024.
- Indonesia’s e-commerce revenue in 2023 was equivalent to $230.27 per person aged 15 years and older.
- By 2030, online retail sales in Indonesia will total $114.13 billion.
- Indonesia’s online retail revenue for 2025 is approximately equivalent to Rp974.632 trillion.
Other International Online Shopping Statistics
The Top 20 global e-commerce markets represent over 98% of online sales.
- Spain is another major European market, with $40.87 billion in online retail sales projected for 2025.
- Online sales represented 40% of 2024 retail revenue in Belgium, up from 33% in 2023.
- 73% of Belgian online shoppers have never returned a purchase.
- 32% of Belgium’s e-commerce revenue comes from cross-border sales.
- Other countries with high rates of e-commerce revenue from cross-border sales include Austria (19%), Portugal (12%), and Australia (10%).
- Mexico’s online revenue is projected to grow 19.6% in 2025 to $40.75 billion.
- Among the Nordic countries, Sweden has the largest e-commerce market in 2024; the year’s revenue is projected to reach $14.82 billion.
Historical Online Shopping by Country
In general, online shopping worldwide grows annually, and declines are considered temporary. Global shares of the world market have more variable growth rates.
- In 2016, the U.S. represented 24.1% of the global e-commerce market; in 2005, it was 34.9%.
- China’s share of the global e-commerce market was 42.4% in 2016; in 2005, it was 0.6% in 2005.
- The U.S. share of the global ecommerce market declined 30.9% from 2005 to 2016.
- China’s share of the global e-commerce market grew 6,967% between 2005 and 2016.
The Capital One Shopping team compiled these data and insights based on publicly available data.
Sources
- U.S. Census Bureau, Quarterly Retail E-Commerce Sales
- World Bank Group, Open Data
- Office of the U.S. Trade Representative, Small Business
- Statista, E-Commerce
- U.S. Department of Commerce, International Trade Administration: Country Commercial Guides
- Internal Revenue Service, Yearly Average Currency Exchange Rates
- Ecommerce News Europe, News
- Ecommerce Europe, News
- U.S. Securities and Exchange Commission, EDGAR: Search Filings
- World Economic Forum
- Statistics Korea, Online Shopping