Highlights. China leads the world in online shopping revenue with a $1.958 trillion* e-commerce market in 2026; the U.S. market is worth $1.413 trillion.
- By 2033, China’s online shopping market will be worth $5.145 trillion; the U.S. market will be $3.586 trillion.
- In 2026, China controls 43.5% of the global online shopping market; the U.S. controls 31.4%.
- The U.S. makes the most online revenue per capita** at $3,486 in 2024; among shoppers in the 10 largest e-commerce markets, spending averaged $1,282 per capita.
- The five (5) countries with the most online retail sales control 85.5% of the world’s e-commerce revenue and 53.3% of the world’s gross domestic product (GDP).
*All currency values are in USD unless otherwise noted.
**Population aged 15 years and older.
| Country | Revenue (in billions USD)† |
Share of Top 10 Revenue |
|---|---|---|
| China | $1,958.28 | 45.9% |
| United States | $1,413.30 | 33.2% |
| Japan | $214.03 | 5.02% |
| United Kingdom | $136.60 | 3.20% |
| India | $126.89 | 2.98% |
| Germany | $113.53 | 2.66% |
| Korea | $87.22 | 2.05% |
| France | $73.93 | 1.73% |
| Canada | $70.53 | 1.65% |
| Indonesia | $67.99 | 1.60% |
World Leaders in Online Shopping
China and the United States are the only countries with e-commerce markets in excess of $1 trillion.
- The U.S. is the second-largest global e-commerce market.
- In 2026 Japan is the 3rd-largest e-commerce market and the United Kingdom is the 4th-largest.
- The 5th-largest e-commerce market in 2026 is India.
- Other Top 10 markets in 2026 include Germany, South Korea, France, Canada, and Indonesia.
China Online Shopping Statistics
Online shopping revenue in China totaled $1.772 trillion in 2025.
- The Chinese online shopping market in 2026 is worth $544.98 billion more than the U.S. market, exceeding its value 88.6%.
- Excluding the U.S., China’s online retail represents 68.74% of the value of the 10 largest global markets.
- 26.1% of China’s retail revenue came from e-commerce in 2025.
- 2025 e-commerce revenue averaged ¥13,484 per online shopper in China, equivalent to $1,891.
- Online shopping revenue represents 8.19% of China’s GDP.
- China’s 2025 e-commerce revenue was equivalent to ¥12,633 trillion.
- 1.139 billion people in China shopped on a mobile device in 2023.
| Year | Revenue (in billions USD) |
%YoY Growth |
|---|---|---|
| 2033 | $5,144.96 | 11.18% |
| 2032 | $4,627.80 | 10.73% |
| 2031 | $4,179.25 | 11.95% |
| 2030 | $3,733.13 | 13.57% |
| 2029 | $3,287.15 | 22.27% |
| 2028 | $2,688.49 | 25.48% |
| 2027 | $2,142.61 | 9.41% |
| 2026 | $1,958.28 | 10.51% |
| 2025 | $1,772.01 | 15.47% |
| 2024 | $1,534.60 | 13.92% |
| 2023 | $1,347.07 | -21.56% |
| 2022 | $1,717.35 | 6.31% |
| 2021 | $1,615.42 | 24.13% |
| 2020 | $1,301.43 | 29.73% |
| 2019 | $1,003.15 | 109.27% |
| 2018 | $479.35 | 57.58% |
United States Online Shopping Statistics
Online shopping revenue in the U.S. totaled $1.234 trillion in 2025.
- Online shopping represented 16.4% of U.S. retail revenue in 2025, up 10.0% year-over-year (YoY).
- Measured against the remaining nine (9) of the Top 10 largest global e-commerce markets, U.S. online retail represents 49.6% of the value.
- Online shopping revenue represents 4.12% of the U.S. GDP.
- The U.S. global market share grew 49.3% from 2015 to 2025, with a compound annual growth rate of 4.09%.
- 16.0% of U.S. retail sales revenue came from online shopping in 2024, up 3.91% from 2023 (15.3%).
| Year | Revenue (in billions USD) |
%YoY Growth |
|---|---|---|
| 2033 | $3,585.95 | 14.27% |
| 2032 | $3,138.06 | 14.24% |
| 2031 | $2,746.98 | 14.20% |
| 2030 | $2,405.51 | 14.18% |
| 2029 | $2,106.76 | 14.09% |
| 2028 | $1,846.57 | 14.20% |
| 2027 | $1,617.02 | 14.41% |
| 2026 | $1,413.30 | 14.55% |
| 2025 | $1,233.74 | 4.07% |
| 2024 | $1,185.53 | 7.42% |
| 2023 | $1,103.64 | 8.99% |
| 2022 | $1,012.64 | 6.48% |
| 2021 | $951.03 | 17.30% |
| 2020 | $810.76 | 41.97% |
| 2019 | $571.09 | 12.55% |
| 2018 | $507.39 | 14.31% |
| 2017 | $443.86 | 15.41% |
| 2016 | $384.59 | 13.65% |
| 2015 | $338.38 | 13.54% |
| 2014 | $298.03 | 13.94% |
| 2013 | $261.56 | 12.64% |
| 2012 | $232.21 | 15.88% |
| 2011 | $200.38 | 17.93% |
| 2010 | $169.92 | 16.78% |
| 2009 | $145.51 | 2.76% |
| 2008 | $141.59 | 3.75% |
| 2007 | $136.47 | 20.41% |
| 2006 | $113.33 | 24.02% |
| 2005 | $91.39 | 25.88% |
| 2004 | $72.60 | 27.02% |
| 2003 | $57.16 | 28.08% |
| 2002 | $44.62 | 30.25% |
| 2001 | $34.26 | 24.09% |
Japan Online Shopping Statistics
Online shopping revenue in Japan totaled $190.53 billion in 2025.
- Japan’s online retail revenue is up 12.3% in 2026 over 2025.
- Japanese consumers spent $2.826 billion on U.S. online retail in 2025.
- American online shoppers spent $1.110 billion on Japanese retail in 2025.
- Online shopping revenue represents 3.53% of Japan’s GDP.
- Business-to-business and wholesale e-commerce in Japan is worth as much as $3.3 trillion.
- Japan’s e-commerce market was equivalent to ¥28.509 trillion in 2025.
- Food and beverages are the most popular items to purchase online from Japan, representing 20.0% of the country’s online sales revenue.
- Home appliances and electronics represent 18.3% of online retail sales from Japan.
- Apparel and accessories represent 18.2% of Japanese online retail revenue while home furniture and decor represent 16.8%.
- Japan’s e-commerce revenue in 2024 was equivalent to $1,346 per person aged 15 years and older.
| Year | Revenue (in billions USD) |
%YoY Growth |
|---|---|---|
| 2033 | $345.59 | 7.18% |
| 2032 | $322.43 | 6.47% |
| 2031 | $302.84 | 7.44% |
| 2030 | $281.88 | 8.55% |
| 2029 | $259.68 | 4.13% |
| 2028 | $249.37 | 6.14% |
| 2027 | $234.95 | 9.77% |
| 2026 | $214.03 | 12.33% |
| 2025 | $190.53 | 14.19% |
| 2024 | $166.85 | 5.60% |
| 2023 | $158.01 | -2.80% |
| 2022 | $162.56 | -0.68% |
| 2021 | $163.67 | 17.12% |
| 2020 | $139.74 | 19.69% |
United Kingdom Online Shopping Statistics
Online shopping revenue in the U.K. totaled $131.38 billion in 2025.
- The U.K.’s online retail revenue is up 3.97% in 2026 over 2025.
- Online shopping revenue represents 3.47% of the U.K.’s GDP.
- U.K. e-commerce revenue in 2025 was equivalent to £99.72 billion.
- U.K.’s e-commerce revenue in 2024 was equivalent to $1,732 per person aged 15 years and older.
- eCommerce revenue represents 30% of all retail revenue in the U.K.
- 82% of the U.K. population made an online purchase in 2023.
- 31% of online sales from the U.K. are for fashion items.
- Toys and hobbies account for 19% of sales while electronics and media represent 18%.
- Consumers in the U.K. use digital wallets to pay for 35% of online retail sales.
- U.K. consumers use credit cards and debit cards to pay for 24% and 22% of online sales, respectively.
- 8% of U.K. e-commerce sales are Buy Now, Pay Later.
| Year | Revenue (in billions USD) |
%YoY Growth |
|---|---|---|
| 2033 | $183.77 | 5.04% |
| 2032 | $174.95 | 4.91% |
| 2031 | $166.76 | 4.68% |
| 2030 | $159.31 | 3.64% |
| 2029 | $153.71 | 3.82% |
| 2028 | $148.05 | 4.00% |
| 2027 | $142.35 | 4.21% |
| 2026 | $136.60 | 3.97% |
| 2025 | $131.38 | 9.57% |
| 2024 | $119.90 | 8.68% |
| 2023 | $110.32 | -0.15% |
| 2022 | $110.49 | -11.41% |
| 2021 | $124.72 | 9.11% |
| 2020 | $114.31 | 20.49% |
| 2019 | $94.87 | 3.23% |
| 2018 | $91.90 | 1.64% |
India Online Shopping Statistics
Online shopping revenue in India totaled $107.60 billion in 2025.
- Projections show India’s online retail revenue up 17.9% in 2026 over 2025.
- India’s market is expected to grow the fastest among major e-commerce retail markets with an average compound annual growth rate (CAGR) of 18.7% between 2026 and 2033.
- Online shopping revenue represents 0.46% of India’s GDP.
- India’s 2025 e-commerce revenue was equivalent to ₹9,376 trillion.
- India’s e-commerce revenue in 2024 was equivalent to $62.55 per person aged 15 years and older.
| Year | Revenue (in billions USD) |
%YoY Growth |
|---|---|---|
| 2033 | $422.44 | 20.95% |
| 2032 | $349.26 | 22.26% |
| 2031 | $285.67 | 23.75% |
| 2030 | $230.84 | 18.43% |
| 2029 | $194.92 | 14.58% |
| 2028 | $170.12 | 15.10% |
| 2027 | $147.80 | 16.48% |
| 2026 | $126.89 | 17.92% |
| 2025 | $107.60 | 18.56% |
| 2024 | $90.76 | 20.56% |
| 2023 | $75.29 | 15.57% |
| 2022 | $65.15 | 15.35% |
| 2021 | $56.48 | 75.36% |
| 2020 | $32.21 | 33.60% |
| 2019 | $24.11 | 24.67% |
| 2018 | $19.34 | -24.93% |
| 2017 | $25.76 | -12.69% |
| 2016 | $29.50 | 47.50% |
| 2015 | $20.00 | 42.86% |
Germany Online Shopping Statistics
Online shopping revenue in Germany totaled $104.29 billion in 2025.
- Projections indicate Germany’s online revenue is up 8.86% in 2026 over 2025.
- By 2033, online retail sales in Germany will total $148.42 billion.
- Germany’s 2025 e-commerce revenue was equivalent to €92.40 billion.
- 64% of German online shoppers buy clothes.
- Other popular consumer product categories are shoes (51% of online shoppers) and drugstore & healthcare products (43% of online shoppers).
- The most popular German online retailer is Amazon.de ($37.59 billion in the 2024 fiscal year) followed by Otto.de ($4.54 billion in 2024).
- Germany’s e-commerce revenue in 2024 was equivalent to $1,164 per person aged 15 years and older.
- In 2023, 64% of online retail sales were on mobile devices.
South Korea Online Shopping Statistics
Online shopping revenue in South Korea (Republic of Korea) totaled $82.09 billion in 2025.
- South Korea’s e-commerce revenue increased 9.78% in 2026 over 2025.
- By 2033, e-commerce in South Korea should be worth $105.16 billion.
- South Korea (Republic of Korea) e-commerce revenue in 2025 was equivalent to ₩116.714 trillion.
- 74.4% of South Korea e-commerce revenue comes from mobile purchases.
- 97.5% of South Korea’s online retail revenue comes from domestic sales.
- U.S. purchases represent 33.6% of South Korea’s foreign revenue.
- Online shopping revenue represents 4.38% of South Korea’s GDP.
- South Korea’s e-commerce revenue in 2024 was equivalent to $1,445 per person aged 15 years and older, the largest value after the U.S.
France Online Shopping Statistics
Online shopping revenue in France totaled $66.74 billion in 2025.
- Projections show French online retail revenue up 12.6% in 2026 over 2025.
- By 2033, online retail sales in France should total $113.56 billion.
- France’s 2025 e-commerce revenue was equivalent to €59.13 billion.
- 56% of French online shoppers buy clothing.
- Other popular consumer product categories include shoes (which 41% of shoppers purchase) and beauty products (40%).
- 61% of French online purchases are made via mobile.
- France’s e-commerce revenue in 2024 was equivalent to $864.60 per person aged 15 years and older.
Canada Online Shopping Statistics
Online shopping revenue in Canada totaled $67.99 billion in 2025.
- Projections indicate Canada’s online retail revenue is up 3.74% in 2026 over 2025.
- By 2033, online retail sales in Canada will total $108.93 billion.
- Canada’s e-commerce revenue in 2024 was equivalent to $1,446 per person aged 15 years and older.
Indonesia Online Shopping Statistics
Online shopping revenue in Indonesia totaled $60.66 billion in 2025.
- Projections indicate Indonesia’s online retail revenue is up 12.1% in 2026 over 2025.
- By 2033, online retail sales in Indonesia will total $160.34 billion.
- Indonesia’s online retail revenue for 2025 was approximately equivalent to Rp1,010.016 trillion.
- Indonesia’s e-commerce revenue in 2024 was equivalent to $187.70 per person aged 15 years and older.
Other International Online Shopping Statistics
Other Top 20 global e-commerce markets are mainly European and Asian markets.
- Spain is a major global market with $40.40 billion in online retail sales projected for 2026.
- Online sales represented 40% of 2024 retail revenue in Belgium, up from 33% in 2023.
- 73% of Belgian online shoppers have never returned a purchase.
- 35.1% of Japan’s e-commerce revenue comes from cross-border sales.
- Other countries with high rates of e-commerce revenue from cross-border sales include Germany (32.1%), South Korea (27.8%), and Argentina (17.6%).
- Mexico’s online revenue is projected to grow 17.3% in 2026 to $47.79 billion.
- Among the Nordic countries, Sweden has the largest e-commerce market in 2026; the year’s revenue is projected to reach $14.75 billion.
Historical Online Shopping by Country
In general, online shopping worldwide grows annually, and declines are considered temporary. Global shares of the world market have more variable growth rates.
- In 2016, the U.S. represented 24.1% of the global e-commerce market; in 2005, it was 34.9%.
- China’s share of the global e-commerce market was 42.4% in 2016; in 2005, it was 0.6% in 2005.
- The U.S. share of the global ecommerce market declined 30.9% from 2005 to 2016.
- China’s share of the global e-commerce market grew 6,967% between 2005 and 2016.
The Capital One Shopping team compiled these data and insights based on publicly available data.
Sources
- U.S. Census Bureau, Quarterly Retail E-Commerce Sales
- World Bank Group, Open Data
- Office of the U.S. Trade Representative, Small Business
- Statista, E-Commerce
- U.S. Department of Commerce, International Trade Administration: Country Commercial Guides
- Internal Revenue Service, Yearly Average Currency Exchange Rates
- Ecommerce News Europe, News
- Ecommerce Europe, News
- U.S. Securities and Exchange Commission, EDGAR: Search Filings
- World Economic Forum
- Republic of Korea Ministry of Data and Statistics, Online Shopping