About Huk

Huk is the youngest and fastest growing performance fishing apparel brand in America. Based in Charleston, SC, at the confluence of three major rivers and a stone’s throw from the Atlantic Ocean, Huk enjoys a dizzying array of sportfishing opportunities that help shape and mold it’s purpose-built fishing brand.

In just a few short years, Huk has become a leading brand in the fishing space. Huk appeals to the next-generation angler with its energetic vibe and its focus on bringing new color, style and technology to a community previously fed a steady diet of boxy-cut khaki and olive.