Consumer Behavior

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Orchestrating Experiences: Collaborative Design for Complexity


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Marketing In The #Fakenews Era: New Rules For A New Reality Of Tribalism, Activism, And Loss of Trust


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The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye


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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques


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ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction


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Randomistas: How Radical Researchers Are Changing Our World


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Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and Depth Interviews


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Why Women Buy: How to Sell to the World's Largest Market


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Beauty Clients For Life: How To Foster New Business Relationships Using Social Media


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The Handbook of Attitudes, Volume 1: Basic Principles: 2nd Edition


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Affiliate Marketing: Secrets - The Simple Formula To Making $10,000+ Per Month In Passive Income (How to Make Money Online, Social Media Marketing, Blogging)


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When Coffee and Kale Compete: Become great at making products people will buy


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Consumer Culture and Postmodernism (Published in association with Theory, Culture & Society)


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Behavioral Law and Economics


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Waste: Consuming Postwar Japan


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Customer Experience Branding: Driving Engagement Through Surprise and Innovation


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The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty


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Better Safe Than Sorry


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