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About Ben Sherman

Ben Sherman has always been at the vanguard of British fashion, using bold colors to illuminate individual expression. But promoting creativity and rewarding a strong sense of individuality is only a piece of what Ben Sherman is about. Ben Sherman creates an inclusive community based on authenticity, confidence and self-assuredness where the only prerequisite for membership is a willingness to be original, free-spirited, non-conformist. Today, more than ever, advancing the eclectic and colorful world of our global community is at the core of everything we do.

In 1963, Ben Sherman took a staple item and made it exciting, sartorial, well-made, well-fitting, and democratically affordable. Ben Sherman applauded the spirit of modern British youth with pride. By luck or by design, Ben Sherman was able to transform the shirt and the Brand into a ground-breaking subculture – he dressed the coolest musicians and actors and influencers, who eagerly told people what they were wearing: “It’s a Ben Sherman!” Our audience is always evolving but the one constant is that they are inclusively tribal. And they have a genuine, emotive connection through at least one if not all of these pillars - music, art, sport. We connect with the things our audience love and, by doing so, we draw them in, we celebrate them, we create the world in which they want to live and dream.

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