About Billabong

Billabong began its long, amazing ride in 1973 on the Gold Coast of Australia. It all started with a single, humble pair of boardshorts and a crocheted bikini crafted on founder Gordon Merchant's kitchen table. Today, Billabong is the leader in surf-inspired apparel and accessories for men and women with one simple mission: to inspire youth through progressive surf culture. Billabong has evolved with a passion for surf not only as a sport, but as a lifestyle that extends to every facet of our culture: art, music, and style. Our deep connection to the ocean inspires everything we create, an authentic love that's led us to become the leader in surf apparel and accessories.