Necessity is the mother of all invention. And Lashify was born of that need. The need for independence. The need for self-reliance. The need for control. The need for controlling your own beauty. That’s when Sahara Lotti, CEO and Founder, saw a hole in a marketplace that was uninspired and sought to fill it. She scoured the globe to find a lash that met her standards. It didn’t exist. So, she broke all the rules. And cracked the lash code.