Motives® cosmetics was founded in 2008 under our parent company Market America, which was established in 1992 and has generated over US$9 billion in accumulated sales globally. Loren Ridinger, Co-Founder & Senior Executive Vice President of Market America Worldwide | SHOP.COM, wanted to give women and men the tools and resources they needed to be successful in an industry that was competitive and forever growing. Motives was built to offer unlimited opportunity for fulfilling dreams while providing top-of-the-line products. The line’s key principles are based on creativity, innovation, entrepreneurship, and beauty that means business.
