About Nudie Jeans Co

Nudie Jeans c/o doesn’t just offer jeans. With a wear and tear-way of thinking, re-use and repair program, we provide and maintain a tradition true to denim fabric and its characteristics.

Founded in Gothenburg in 2001, we are a Swedish denim company that has been recognized for our work with sustainability, both environmental and social. With a denim selection made from solely organic cotton and transparent production, Nudie Jeans c/o is in the fore-edge, taking a prominent role in the industry's work for a more sustainable existence.