About Ouidad

For over 30 years, we've perfected a unique customized approach for each curl type - Loose, Classic, Tight, and Kinky curls. The Ouidad philosophy knows curls inside and out. We've sourced the most sophisticated ingredients to create the ideal, targeted formulas for every curl type, in every condition. Our certified salons and flagship locations are staffed by the most skilled curl experts in the industry, trained in our trademarked cutting and styling techniques. Others may talk to curls, but only Ouidad speaks their language.