About Playful Promises

Feel nice, feel naughty, but always #FeelPlayful. We are a family of lingerie, swimwear, and activewear brands offering innovative, design-led options for a range of body types, occasions, and price points. We pride ourselves on making over 80 bra sizes and stocking over 90, as well as UK dress sizes 8-28 / US 4-24. Mischievous, sexy, pretty or practical, but never boring and beige, Playful Promises was founded in 2004 by Emma Parker. Expanding slowly but surely, our London-based independent brand became known for luxe, outré designs for a wide size range including fuller bust and plus sizes. On our way to global domination, our playful warehouses are based in the UK, USA, and Australia.