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About Playful Promises

Feel nice, feel naughty, but always #FeelPlayful. We are a family of lingerie, swimwear, and activewear brands offering innovative, design-led options for a range of body types, occasions, and price points. We pride ourselves on making over 80 bra sizes and stocking over 90, as well as UK dress sizes 8-28 / US 4-24. Mischievous, sexy, pretty or practical, but never boring and beige, Playful Promises was founded in 2004 by Emma Parker. Expanding slowly but surely, our London-based independent brand became known for luxe, outré designs for a wide size range including fuller bust and plus sizes. On our way to global domination, our playful warehouses are based in the UK, USA, and Australia.

Playful Promises Coupon Codes, Promo Codes & Discounts

Rewards Offers


Get 7% back on purchases when you shop on Playful Promises.

*exclusions apply: Not applicable on the purchase nor redemption of gift cards.
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