Run United is not just a store, it’s a revolutionary business concept that “unites” the interests of running communities, independent specialty retailers, and running brands.
The purpose of the concept is to empower running communities to have a home and a source of funding to address the unique needs of the community.
Through this empowerment, independent specialty retailers will build a loyal customer base that will allow them to compete with national chains and the internet only retailers without sacrificing their focus on local community. Brands will benefit by having community access to their products on try before you buy basis, which will assure best fit and function for each runner with the right brand.
