GoWild's social commerce platform empowers our community and app members to discuss the outdoors and outdoor gear, and we make that content easily discoverable for others as they shop for new gear. Members can tag gear, and their story now becomes a part of that product's story—it's modern day word of mouth. GoWild products pages compile and display social posts, reviews, videos, Q&A's and other commentary from our large network of members. This gives our gear shoppers the information and confidence they need to complete an outdoor gear purchase.