About TrueTimber Camo

Strategically placed throughout the mixed hardwood and pine forest of Inman, South Carolina, deer stands loom in the trees.

It was from one of these quiet stands that our successful brand emerged in early 2005. TrueTimber’s founder and CEO, Rusty Sellars, captured the ground beneath his deer stand on camera and brought the photo to his fabric mill for computer engraving and digital output. By capturing elements of brush, twigs, limbs, bark and leaves from their natural environment, a best-selling camouflage pattern was born. It was at that moment that Rusty, his wife Paige and sons; Hunter and Cody made a commitment to build a company dedicated to creating the industry’s most realistic camouflage patterns, using only the highest definition digital imagery available. Over the course of the next 10 years, the Sellars family would build TrueTimber into a one-stop shop for everything camouflage, including; pattern design and licensing, textile printing, apparel wholesale and manufacturing, hydrographic film production, and even a retail store to sell products directly to local hunters. Today, TrueTimber hunting and fishing products can be found in retailers across the United States and Canada. It continues to be one of the fastest growing camouflage companies in the world with much more on the horizon.