About Subset

Subset is an essential innerwear brand that is sustainable from the start, on a mission to make organic cotton your daily default. Offering certified organic cotton underwear, lounge apparel, maternity and accessories, our base layers for men and women are designed to enhance your everyday life. Known originally as 'Knickey,' the company launched in 2018 with a focus on intimates in organic cotton. With an update in 2023, Subset is a brand evolution that builds upon the company’s foundation and core values with an expanded offering of sustainable innerwear designed for daily living. Subset provides the integral components of a well-founded wardrobe, combining function with ease, from premium materials. Dedicated to protecting both the planet and its people, Subset is committed to sustainable practices from farm to factory, with certifications including GOTS, Oeko-Tex, Fair Trade Certified, and FSC. Subset maintains that all products are free from heavy metals, carcinogens, PFAs, and VOCs, ensuring the utmost safety for the body and the planet. Taking responsibility for the full lifecycle of its products, the brand created the world's first intimates Recycling Program to divert textile waste from landfill. Having recycled over 1.5 million items since its inception, Subset has downcycled used bras, undergarments, socks and hosiery into secondary uses like furniture batting and carpet pads. With sustainability at the forefront of the brand’s strategy, Subset is thrilled to introduce fiber-to-fiber outcomes for its returned inventory for a fully circular supply chain. Set your new standard with Subset.