Marketing & Sales

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Pitch Perfect: How to Say It Right the First Time, Every Time


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People Buy You: The Real Secret to what Matters Most in Business


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The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People Sell


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Public Relations: Strategies and Tactics (11th Edition)


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The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents


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Eat Their Lunch: Winning Customers Away from Your Competition


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Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams


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Buyology: Truth and Lies About Why We Buy


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How to Master the Art of Selling


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The Thank You Economy


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Zag: The Number One Strategy of High-Performance Brands


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Decode and Conquer: Answers to Product Management Interviews


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Actionable Gamification - Beyond Points, Badges, and Leaderboards


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Contemporary Advertising


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MKTG (with MindTap Printed Access Card)


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Go Pro: 7 Steps to Becoming a Network Marketing Professional


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Influence: The Psychology of Persuasion


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Yes!: 50 Scientifically Proven Ways to Be Persuasive


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Happy Money: The Science of Smarter Spending


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The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales


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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses


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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist


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Can't Buy My Love: How Advertising Changes the Way We Think and Feel


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R for Marketing Research and Analytics (Use R!)


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LinkedWorking: Generating Success on LinkedIn ... the World's Largest Professional Networking Website


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Practical Ethnography: A Guide to Doing Ethnography in the Private Sector


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The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions


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Grocery Revolution: The New Focus on the Consumer


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What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level


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How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone


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Value Propositions That Sell: Turning Your Message Into a Magnet That Attracts Buyers


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Marketing Management


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The Predictably Irrational CD: The Hidden Forces That Shape Our Decisions


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How To Get Instant Trust, Belief, Influence, and Rapport! 13 Ways To Create Open Minds By Talking To The Subconscious Mind


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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business


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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies


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Scientific Advertising


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Be a Recruiting Superstar: The Fast Track to Network Marketing Millions


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Pogue's Basics: Money: Essential Tips and Shortcuts (That No One Bothers to Tell You) About Beating the System


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The Psychology of Sales Call Reluctance: Earning What You're Worth in Sales


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More Words That Sell


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Truth, Lies, and Advertising: The Art of Account Planning


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Services Marketing: People, Technology, Strategy (7th Edition)


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Consumer Behavior: Building Marketing Strategy


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Insight Selling: Surprising Research on What Sales Winners Do Differently


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They Ask You Answer: A Revolutionary Content Marketing Strategy


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Big Shifts Ahead: Demographic Clarity For Business


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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World


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Selling Sucks: How to Stop Selling and Start Getting Prospects to Buy!


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